2026-07-16T16:20:49-07:00 2025-12-31 811489821 HEALY AND ASSOCIATES 1200 CONCORD AVE STE 250 CONCORD CA 94520 990 2025-01-01 462005479 ReThink Media RETH 5108455789 2443 Fillmore St 380-7140 San Francisco CA 94115 Mark Reading-Smith Executive Dir. 2026-07-16 true Hasina Sabrina Chowdhury P03013259 9256030800 2025 2025-03-06 01:10:19Z Mark Reading-Smith 2443 Fillmore St 380-7140 San Francisco CA 94115 2446084 false X www.rethinkmedia.org X 2014 CA ReThink Media supports organizations, coalitions, and movements achieve lasting change through effective communications. We provide earned, owned, and digital media strategies to reach the right audiences with the right messages, along with day-to-day communications support. 10 10 17 0 1515114 2294233 189656 96610 58609 53359 13939 1882 1777318 2446084 20000 0 0 1776944 1670013 0 165615 419135 580534 2216079 2250547 -438761 195537 2240502 2502819 194275 247166 2046227 2255653 X We Support organizations, coalitions, and movements achieve lasting change through effective communications. We provide earned, owned, and digital media strategies to reach audiences with the right messages, plus day-to-day communications support. false false 558326 22500 Peace & Security CollaborativeAchievement for this program:For years, we have supported the voices of experts exploring solutions to critical foreign policy challenges. In 2025, ReThink ensured the voices of nuclear security experts, peace and security professionals, and impacted individuals were featured in press coverage. We additionally increased our ability to penetrate digital ecosystems, helping partners expand their online audiences. We continued to focus on US military spending, arms sales, and the costs of US wars, emphasizing the need to support underrepresented individuals in the field to shape the national conversation on these issues through earned and owned media. 544181 5000 Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies to oppose hate crimes, discriminatory legislation, and anti-Muslim prejudice. In 2025, ReThink conducted five capacity-building trainings on communications strategies, hosted three reporter briefings, and served as strategic partners to elevate community voices during pivotal moments. We increased BAMEMSSA voice share through broadcast interviews, opinion pieces, and spokesperson coaching in local and national outlets, while providing data-driven communications guidance and facilitating collaborative opportunities. 293241 69110 AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2025, the Analysis team completed several survey projects on various topics, including restraint in US foreign policy and the expiration of the New START nuclear treaty. We conducted a major media analysis of news related to the US military as part of a larger project on the effects of and beliefs around militarism in the US. As part of this same project, we also conducted a novel qualitative study designed to probe deep-seated attitudes about the military among the general public. 225718 Inclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative partnered with leading organizations to advance inclusive, representative democracy where every American has equal voice and meaningful stake in decisions affecting their lives. In 2025, ReThink provided strategic communications support to organizations navigating a new administration and institutional changes, helped mobilize youth engagement with elected leaders, and offered tactical youth-focused advice. We closed the program in May 2025. 225718 1621466 true true false true false false false false false false false false false false true false true false false false false false false false false false false false false true false false false false false true false false false false false false false false false false false true 10 0 true 17 true false false false false false false false 0 false false false false false false false X 10 10 false false false false false false false true true false false true true true true true true true true false CA X Rethink Media 5108455789 2443 Fillmore St 380-7140 San Francisco CA 94115 Mark Reading-Smith Executive Dir. 40.00 0.00 X 168187 0 23129 Eva Galanes-Rosenbaum COO 40.00 0.00 X 139269 0 16976 Fadwa Rashid CFO 40.00 0.00 X 122158 0 25655 Randa Wahbe Program Dir. 40.00 0.00 107210 0 15219 MacKenzie Hamilton Program Dir. 40.00 0.00 106684 0 13753 Nancy Chi Cantalupo Director 1.00 0.00 X 0 0 0 Reva Patwardhan Director 1.00 0.00 X 0 0 0 Tyler Lewis Board Chair 1.00 0.00 X X 0 0 0 Chris Dunn Treasurer 1.00 0.00 X X 0 0 0 Kathy Armstrong Secretary 1.00 0.00 X X 0 0 0 Jennifer Carnig Director 1.00 0.00 X 0 0 0 Sapreet Kaur Saluja Director 1.00 0.00 X 0 0 0 Joann Lee Wagner Director 1.00 0.00 X 0 0 0 Amanda Simon Director 1.00 0.00 X 0 0 0 Jonas Kieffer Director 1.00 0.00 X 0 0 0 643508 94732 5 false true false 0 160959 2133274 2294233 Consulting Services 813990 96610 96610 96610 53359 53359 0 0 0 0 0 0 0 Other Income 900099 1882 1882 1882 2446084 98492 53359 0 0 0 0 495374 355138 95271 44965 0 837257 600236 161022 75999 0 230945 165389 44797 20759 106437 76340 20444 9653 0 2168 2168 74520 74520 0 0 0 167851 158803 6564 2484 22800 16191 4699 1910 31490 20139 9607 1744 58853 41841 12841 4171 0 544 388 120 36 71945 54725 14610 2610 0 11858 10254 1156 448 0 0 0 24770 8287 15647 836 Media outreach and monitoring 113735 113735 0 2250547 1621466 463466 165615 1249041 874327 0 202700 718274 32200 0 0 0 0 86245 74313 0 702516 803540 0 0 0 165 2240502 2502819 6003 973 32375 93050 155897 153143 194275 247166 X 1400236 1183578 645991 1072075 2046227 2255653 2240502 2502819 195537 13889 X false true X true false X 3699013 2165436 2062203 1515114 2294233 11735999 0 0 3699013 2165436 2062203 1515114 2294233 11735999 836576 10899423 8314 87034 58609 53359 207316 0 40940 19240 11006 13939 1882 87007 12030322 489607 0.90600 0.94360 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false 18096 18096 2232451 2250547 262527 65632 false 291802 299389 260804 262527 1114522 1671783 7304 7350 18096 32750 72951 74847 65201 65632 278631 417947 1201 18096 19297 Accrued vacation payable 63855 Payroll Liabilities 58923 Sabbatical Liability 30365 153143 2469665 13889 9692 23581 2446084 2446084 2260239 9692 9692 2250547 2250547 X X false false false false false false false false false Eva Galanes-Rosenbaum COO 139269 16976 156245 Mark Reading-Smith Executive Dir. 168187 23129 191316 Chris Dunn Treasurer 63720 Accounting Services false Schedule L, Part V Supplemental Information The Organization engages the services of an outside accounting services firm at a rate of approximately $5,300 per month. A member of the Board of Directors (Chris Dunn) is a partial owner and COO of the firm. The Board member recused himself from all decisions related to the hiring of the firm. For the year ended December 31, 2025, the Organization expensed $63,720 for those accounting services. Form 990, Part VI, Section B, Line 11b Initial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors. Form 990, Part VI, Section B, Line 12c Yes. At a staff level, the Chief Operating Officer monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee. Form 990, Part VI, Section B, Line 15a The Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation. Form 990, Part VI, Section C, Line 19 ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.