2025-04-08T08:23:33-05:00 2024-09-30 651083521 Holyfield & Thomas LLC 125 Butler Street West Palm Beach FL 33407 990 2023-10-01 592321112 Discover Palm Beach Inc DISC 5612333000 2195 Southern Boulevard 400 West Palm Beach FL 33406 Milton Segarra President & CEO 5612333000 2025-03-30 1 0 Scott Y Haynes CPA P01366363 5616896000 2023 2025-03-06 01:10:19Z Discover The Palm Beaches Milton Segarra 2195 Southern Boulevard 400 West Palm Beach FL 33406 27266136 0 X thepalmbeaches.com X 1983 FL To grow the tourism economy in Palm Beach County. 16 16 62 0 0 0 26747541 26074915 804087 967367 104303 223854 0 0 27655931 27266136 0 0 0 0 6630551 6985766 0 0 0 20391178 19751750 27021729 26737516 634202 528620 9874347 11019681 7494797 8111511 2379550 2908170 X To promote tourism in Palm Beach County, through the provision of accommodations, meals, hotels, and entrance fees for visiting travel agents. 0 0 24662300 967367 In order to promote tourism in Palm Beach County, the Organization maintains an extensive website that highlights the following activities and information guides:1. Vacation guide for hotels and resorts from luxury to bed and breakfast.2. Activities available by interest, for example: a. Cultural, heritage, golf, water sports, dining, etc. b. Family fun activities.3. Links to various tourist and visitor attractions and destinations.4. Calendar of events.5. Maps and directory assistance.Other website links are for accessing visitor information for each city, town and village by name in Palm Beach County, and access to statewide visitor information. 24662300 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 59 0 62 1 0 0 0 0 0 0 0 0 X 16 16 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 FL X X Evan Lomrantz CFO 5612333000 2195 Southern Blvd 4th Floor West Palm Beach FL 33406 Rita Craig Immediate past chair 2.00 X X 0 0 0 Jason Emmett Chairman 4.00 X X 0 0 0 Peter Yesawich Vice Chairman 4.00 X X 0 0 0 Mo Elbanna Secretary/Treasurer 4.00 X X 0 0 0 Ethel Isaacs-Williams Director 4.00 X 0 0 0 Peter Ricci Director 2.00 X 0 0 0 Mary Lou Bedford Director 2.00 X 0 0 0 Emily Snyder Director 2.00 X 0 0 0 Rick Rose Director 2.00 X 0 0 0 Brandon Cabrera Director 2.00 X 0 0 0 David S Keamy Director 2.00 X 0 0 0 Erica Kasel Director 2.00 X 0 0 0 Kenneth R Kennerly Director 2.00 X 0 0 0 Jack Lighton Director 2.00 X 0 0 0 Troy McLellan Director 2.00 X 0 0 0 Jorge Pesquera CEO 40.00 X 360256 0 78161 Kelly Cavers CSO 40.00 X 235582 0 58910 Evan Lomrantz CFO 40.00 X 199443 0 48055 Milton Segarra CMO 40.00 X 192500 0 54381 Robin Prakash VP 40.00 X 159587 0 50392 1147368 0 289899 5 0 1 0 Meta Platforms Inc 15161 Collections Center Drive Chicago IL 60696 Marketing 1849718 Visit Florida 2540 W Executive Center Circle Tallahassee FL 32301 Marketing 1530325 Zimmerman Agency PO Box 934849 Atlanta GA 31193 Marketing 1219560 Basis GlobalCentro Inc Dept CH 10762 Palantine IL 66055 Marketing 1050523 Google 1600 Amphitheatre Parkway Mountain View CA 94043 Marketing 674787 5 26074915 26074915 Membership Fees 900099 716379 716379 Special Promotion Activity 900099 250988 250988 967367 223854 223854 27266136 967367 0 223854 1333441 1027811 305630 4011983 3069212 942771 444988 354483 90505 819755 653029 166726 375599 299207 76392 93812 30777 63035 69677 22859 46818 135438 30439 104999 190660 42851 147809 19422 19422 91444 30001 61443 38603 12665 25938 Marketing-Advertising 12851638 12851638 Sales-activities 2859589 2859589 Marketing-Services 2425662 2425662 Sales-events hosting an 950419 950419 25386 1658 23728 26737516 24662300 2075216 0 500 500 4190221 5971823 5140637 4142597 110008 140812 186603 537441 246378 226508 9874347 11019681 1530839 1668399 217580 216604 5746378 6226508 7494797 8111511 X 2379550 2908170 2379550 2908170 9874347 11019681 528620 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 Contract advances 6000000 Deferred compensation payable 226508 6226508 X 31258868 3992732 3992732 27266136 0 27266136 30730248 3992732 3992732 26737516 0 26737516 Part X, Line 2: The Organization is exempt from federal and state income taxes under Section 501(c)(6) of the Internal Revenue Code of 1986 and Chapter 220.13 of Florida Statutes. However, income from certain activities not directly related to the Organization's tax-exempt purpose is subject to taxation as unrelated business income. Management does not believe that the Organization engaged in any unrelated business activities during the years ended September 30, 2024, and accordingly there is no provision for income taxes reflected in the accompanying financial statements. The Organization follows FASB ASC 740-10, Accounting for Uncertainty in Income Taxes. This pronouncement seeks to reduce the diversity in practice associated with certain aspects of measurement and recognition in accounting for income taxes. It prescribes a recognition threshold and measurement attribute for financial statement recognition and measurement of a tax position that an entity takes or expects to take in a tax return. An entity may only recognize or continue to recognize tax positions that meet a "more likely than not" threshold. The Organization assesses its income tax positions based on management's evaluation of the facts, circumstances and information available at the reporting date. The Organization uses the prescribed "more likely than not" threshold when making its assessment. For the years ended September 30, 2024, the organization did not accrue any interest expense or penalties related to tax positions, and there are no open federal or state tax years currently under audit. X X X 0 0 0 Jorge Pesquera CEO 275256 0 85000 0 0 0 43087 0 35074 0 438417 0 0 0 Kelly Cavers CSO 200082 0 35500 0 0 0 28176 0 30734 0 294492 0 0 0 Evan Lomrantz CFO 199443 0 0 0 0 0 23853 0 24202 0 247498 0 0 0 Milton Segarra CMO 192500 0 0 0 0 0 23023 0 31358 0 246881 0 0 0 Robin Prakash VP 134587 0 25000 0 0 0 19087 0 31305 0 209979 0 0 0 Form 990, Part VI, Section B, line 11b The Organization makes a copy of Form 990 available to the board of directors before it is filed. Form 990, Part VI, Section B, line 12c Annually, members of the board of directors and key management personnel are required to file a conflict of interest statement. Form 990, Part VI, Section B, line 15 The compensation of the president is reviewed and approved by the board of directors annually. The president reviews and approves compensation of key employees. Form 990, Part VI, Section C, line 18 The Organization makes its Form 990 available to the public upon request. Form 990, Part VI, Section C, line 19 The Organization makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. Part XII, Line 2c The audit report is reviewed annually at the audit report review meeting as presented by the independent auditor. The process has not changed from the prior year.