2024-04-30T14:05:48-05:00 2023-06-30 593186310 THOMAS HOWELL FERGUSON PA 2615 CENTENNIAL BLVD SUITE 200 TALLAHASSEE FL 32308 990 2022-07-01 593359293 FLORIDA TOURISM INDUSTRY MARKETING CORP INC FLOR 8504885607 101 N MONROE ST SUITE 900 TALLAHASSEE FL 323015015 SHANNA PACE CFO 8504885607 2024-04-09 1 SHANNA PACE 999009999 0 STACEY T KOLKA P01371120 8506688100 0 AAL1 IAL1 2022 2023-04-26 12:10:37Z VISIT FLORIDA SHANNA PACE 101 N MONROE ST SUITE 900 TALLAHASSEE FL 323015015 86648555 0 X WWW.VISITFLORIDA.ORG, WWW.VISITFLORIDA.COM X 1995 FL TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA. 30 30 78 30 218407 0 75435092 67009143 14263649 19377945 33852 110082 132052 151385 89864645 86648555 3952 0 0 0 7193534 7742728 0 0 0 85044169 78314732 92241655 86057460 -2377010 591095 39295195 37630218 24698236 22442164 14596959 15188054 X TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA. 0 0 ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: THE TOURISM INDUSTRY WAS RESPONSIBLE FOR WELCOMING 137.6 MILLION VISITORS IN FY 2022-23, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS CONTRIBUTED $121.5 BLLION TO FLORIDA'S ECONOMY IN 2022, GENERATING $16.3 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 2 MILLION FLORIDA JOBS. VISITORS CONTRIBUTE AN AVERAGE OF $333 MILLION PER DAY TO FLORIDA'S ECONOMY. EVERY 67 VISITORS TO THE STATE SUPPORT ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE, AND JOB CREATION. FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $3.27 IN TAX REVENUE IS RETURNED. IN FISCAL YEAR 2022-23, 55.3 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS. COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE. TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS TO BOOK FUTURE BUSINESS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS TO BOOK FUTURE BUSINESS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE. 0 1 0 1 0 0 0 0 0 1 0 0 1 0 1 1 0 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 104 0 1 78 1 1 1 0 0 0 0 0 0 0 X 30 30 0 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 X X SHANNA PACE 8504885607 101 N MONROE ST SUITE 900 TALLAHASSEE FL 32301 ANDRES BARRY DIRECTOR 1.00 X 0 0 0 JENNIFER BERTHIAUME DIRECTOR 1.00 X 0 0 0 LEN BROWN DIRECTOR 1.00 X 0 0 0 JOSE CIL DIRECTOR 1.00 X 0 0 0 GREG COOK CHAIR 1.00 X X 0 0 0 BOBBY CORNWELL DIRECTOR 1.00 X 0 0 0 KELLY CRAIGHEAD DIRECTOR 1.00 X 0 0 0 ERNESTO DAZ DIRECTOR 1.00 X 0 0 0 CAROL DOVER DIRECTOR 1.00 X 0 0 0 DANNY GAEKWAD IMMEDIATE PAST CHAIR 1.00 X 0 0 0 MALINDA HORTON DIRECTOR 1.00 X 0 0 0 JOHN LAI 2ND VICE CHAIR 1.00 X X 0 0 0 KARA LUNDGREN DIRECTOR 1.00 X 0 0 0 LINO MALDONADO DIRECTOR 1.00 X 0 0 0 ERIC MARSHALL SECRETARY 1.00 X X 0 0 0 JESSE MARTINEZ DIRECTOR 1.00 X 0 0 0 CASANDRA MATEJ DIRECTOR 1.00 X 0 0 0 KERRY MORRISSEY DIRECTOR 1.00 X 0 0 0 PATRICK MURPHY DIRECTOR 1.00 X 0 0 0 JENNIFER ROMINIECKI VICE CHAIR 1.00 X X 0 0 0 SCOTT ROSE DIRECTOR 1.00 X 0 0 0 DAN ROWE DIRECTOR 1.00 X 0 0 0 ANGEL SARRIA DIRECTOR 1.00 X 0 0 0 DAVE SCHMIDT DIRECTOR 1.00 X 0 0 0 SCOTT SHALLEY TREASURER 1.00 X X 0 0 0 ROBERT SKROB DIRECTOR 1.00 X 0 0 0 JOHN SOLOMON DIRECTOR 1.00 X 0 0 0 SHELDON SUGA DIRECTOR 1.00 X 0 0 0 ROBERT WELLS DIRECTOR 1.00 X 0 0 0 CHIP WILE DIRECTOR 1.00 X 0 0 0 DANA YOUNG PRESIDENT & CEO 40.00 X 183658 0 40832 CRAIG THOMAS COO/GENERAL COUNSEL 40.00 X 140174 0 38404 SHANNA PACE CFO 40.00 X 144790 0 9634 STACI MELLMAN CHIEF MARKETING OFFICER 40.00 X 159832 0 10356 KEVIN MCGEEVER SENIOR EDITOR 40.00 X 134837 0 37548 DAVID L DODD DIRECTOR OF WELCOME CENTER OPERATIONS 40.00 X 135200 0 38106 MEREDITH DASILVA VP OF EX OPERATIONS & ADMIN 40.00 X 136779 0 38054 KATE CHUNKA VP INDUSTRY ENGAGEMENT 40.00 X 125149 0 19711 BRETT S LAIKEN SR VP OF MARKETING 40.00 X 125248 0 28726 1285667 0 261371 17 0 1 0 MILES MEDIA GROUP LLC 6751 PROFESSIONAL PKWY WEST SUITE 2 SARASOTA FL 34240 MARKETING 2895758 BRAND NETWORKS LLC 40 BROAD STREET FLOOR 6 BOSTON MA 02109 SOCIAL MEDIA MARKETING 732633 DEVELOPMENT COUNCELLORS INT'L LTD 215 PARK AVE S 10TH FLR NEW YORK NY 10003 PR AND TRADE SERVICES 370000 NETWORK TECHNOLOGY SOLUTIONS LLC 119 E JACKSON STREET THOMASVILLE GA 31792 IT EQUIPMENT AND SERVICES 221751 BATON HOLDINGS LLC 501 EAST CAMINO REAL BOCA RATON FL 33432 GOVERNOR'S CONFERENCE VENUE 206140 10 67009143 67009143 ADVERTISING REVENUE 900099 9301520 9301520 COOP. ADVERTISING 900099 5719434 5719434 MEMBERSHIP DUES & ASSESSMENTS 900099 1908867 1908867 TRADE SHOWS & EVENTS 900099 1901795 1901795 WELCOME CENTER 900099 321044 321044 225285 6878 218407 19377945 110082 110082 CITRUS JUICE REVENUE 900099 150766 150766 MISCELLANEOUS 900099 619 619 151385 86648555 19310923 218407 110082 551221 5048614 311095 1417631 414167 21276 41625 2952790 63530561 469789 2371712 526096 1988473 3303660 86707 553305 258091 TOURISM RESEARCH 1675350 FULFILLMENT 181418 DUES & SUBSCRIPTIONS 167266 CITRUS JUICE 150766 35847 86057460 200 200 14346375 11844032 23447892 20328441 822569 952501 2925129 2429229 295183 495900 0 657762 382976 3351382 39295195 37630218 23257451 17203436 1054926 1126642 385859 4112086 24698236 22442164 X 12432104 13023199 2164855 2164855 14596959 15188054 39295195 37630218 591095 0 X 0 1 X 1 1 1 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 388660 221922 166738 1263347 1019686 243661 1273122 1187621 85501 495900 LEASES 3351382 3351382 LEASE LIABILITY 3460307 SUBSCRIPTION LIABILITY 651779 4112086 X 86648555 0 86648555 0 86648555 86057460 0 86057460 0 86057460 PART X, LINE 2: WITH FEW EXCEPTIONS, THE CORPORATION IS NO LONGER SUBJECT TO EXAMINATIONS BY MAJOR TAX JURISDICTIONS FOR YEARS ENDED JUNE 30, 2019 AND PRIOR. EUROPE (INCLUDING ICELAND & GREENLAND) 0 2 PROGRAM SERVICES REPRESENT VISIT FLORIDA 2155624 SOUTH AMERICA 0 7 PROGRAM SERVICES REPRESENT VISIT FLORIDA 1369530 NORTH AMERICA 0 1 PROGRAM SERVICES REPRESENT VISIT FLORIDA 610446 EUROPE (INCLUDING ICELAND & GREENLAND) 0 0 ADVERTISING ADVERTISE VISIT FLORIDA 969804 NORTH AMERICA 0 0 ADVERTISING ADVERTISE VISIT FLORIDA 588748 0 10 0 0 0 10 5694152 0 5694152 0 0 0 0 0 0 PART III ACCOUNTING METHOD: X 1 1 X X 0 0 0 DANA YOUNG PRESIDENT & CEO 183658 0 0 0 0 0 10838 0 29994 0 224490 0 0 0 CRAIG THOMAS COO/GENERAL COUNSEL 140174 0 0 0 0 0 8410 0 29994 0 178578 0 0 0 MEREDITH DASILVA VP OF EX OPERATIONS & ADMIN 136779 0 0 0 0 0 8207 0 29847 0 174833 0 0 0 DAVID L DODD DIRECTOR OF WELCOME CENTER OPERATION 135200 0 0 0 0 0 8112 0 29994 0 173306 0 0 0 KEVIN MCGEEVER SENIOR EDITOR 134837 0 0 0 0 0 7774 0 29774 0 172385 0 0 0 STACI MELLMAN CHIEF MARKETING OFFICER 159832 0 0 0 0 0 9590 0 766 0 170188 0 0 0 SHANNA PACE CFO 144790 0 0 0 0 0 8687 0 947 0 154424 0 0 0 BRETT S LAIKEN SR VP OF MARKETING 125248 0 0 0 0 0 7515 0 21211 0 153974 0 0 0 PART I, LINE 1A FIRST CLASS TRAVEL: THE ORGANIZATION'S TRAVEL POLICY DOES NOT PERMIT EMPLOYEES TO TRAVEL FIRST CLASS VIA AIR; HOWEVER, EXCEPTIONS HAVE BEEN MADE DUE TO EXTENUATING CIRCUMSTANCES. DAN ROWE BOARD MEMBER 317280 PANAMA CITY BEACH CONVENTION AND VISITORS BUREAU SPENT $317,280 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. VISIT FLORIDA BOARD MEMBER DAN ROWE IS PCBCVB'S PRESIDENT/CEO. 0 CASANDRA MATEJ BOARD MEMBER 533092 ORLANDO/ORANGE COUNTY CONVENTION & VISITIORS BUREAU, INC. DBA VISIT ORLANDO SPENT $533,092 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. BOARD MEMBER CASANDRA MATEJ IS VISIT ORLANDO'S PRESIDENT/CEO. 0 SCH L, PART IV, BUSINESS TRANSACTIONS INVOLVING INTERESTED PERSONS: FORM 990, PART I, LINE 8 IN ADDITION TO OUR FISCAL YEAR 2021-2022 STATE APPROPRIATION OF $50 MILLION, VISIT FLORIDA RECEIVED ADDITIONAL FUNDING THROUGH THE FEDERAL CORONAVIRUS AID, RELIEF, AND ECONOMIC SECURITY ACT (CARES) AND THE AMERICAN RESCUE PLAN ACT (ARPA). THE FLORIDA LEGISLATURE ALSO APPROPRIATED $25 MILLION FROM THE GENERAL REVENUE FUND TO CONDUCT ACTIVITIES THAT SUPPORT AND FUND FLORIDA'S TOURISM INDUSTRY AND ITS RECOVERY FROM COVID-19 THROUGH PROMOTION AND MARKETING ACTIVITIES, SERVICES, FUNCTIONS AND PROGRAMS. THIS SPECIFIC APPROPRIATION ORIGINATED FROM THE ARPA FUNDS. THE STATE RELEASED $20,435,092 OF THIS APPROPRIATION DURING FISCAL YEAR ENDING JUNE 30, 2022, AND THE ENTIRE AMOUNT WAS EXPENDED. THE REMAINING $4,564,908 WAS RELEASED AND EXPENDED DURING FISCAL YEAR ENDING JUNE 30, 2023. VISIT FLORIDA APPLIED FOR AND WAS AWARDED A $5 MILLION CARES FEDERAL GRANT FROM THE ECONOMIC DEVELOPMENT ADMINISTRATION (EDA). THIS GRANT WAS USED TO FUND DESTINATION MARKETING ORGANIZATIONS (DMO) COOPERATIVE OPPORTUNITIES IN DIRECT RESPONSE TO COVID-19. THE $5 MILLION GRANT REQUIRED A DOLLAR FOR DOLLAR MATCH WITH VISIT FLORIDA FUNDS AND DMO FUNDS. VISIT FLORIDA WAS ALSO AWARDED A $14,851,410 ARPA ACT RECOVERY ASSISTANCE FEDERAL NON-MATCHING GRANT FROM THE EDA IN JANUARY 2022 TO HELP SUPPORT THE RECOVERY OF FLORIDA'S TOURISM ECONOMY FROM THE COVID-19 PANDEMIC. NO EXPENSES WERE INCURRED DURING FISCAL YEAR 2021-2022. $12,446,313 WAS SPENT IN 2022-2023 AND THE REMAINING $2,405,097 WILL BE SPENT BY THE END OF 2023-2024. THE FUNDS WILL CONTINUE FLORIDA'S PANDEMIC REBOUND EFFORTS BY KEEPING FLORIDA WITHIN TRAVELER'S TOP CONSIDERATION SET AND PROTECTING FLORIDA'S COMPETITIVE POSITION. FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS IS COMPOSED OF 31 TOURISM-RELATED SEATS APPOINTED BY ENTERPRISE FLORIDA, INC. IN CONJUNCTION WITH THE STATE OF FLORIDA DEPARTMENT OF ECONOMIC OPPORTUNITY. FORM 990, PART VI, SECTION A, LINE 7B VISIT FLORIDA WAS CREATED BY FLORIDA STATUTE 288.1226, AS A DIRECT-SUPPORT ORGANIZATION OF ENTERPRISE FLORIDA, INC. (EFI) AND IMPLEMENTS THE POLICIES, GOALS, AND LONG RANGE MARKETING PLAN. FORM 990, PART VI, SECTION B, LINE 11B AFTER REVIEW BY VISIT FLORIDA'S ACCOUNTING MANAGEMENT, AS PREPARED BY AN INDEPENDENT CPA, A COPY OF THE 990 AND ACCOMPANYING SCHEDULES ARE GIVEN TO THE AUDIT COMMITTEE FOR REVIEW. AFTER THE AUDIT COMMITTEE'S REVIEW, THE FORM 990 AND ACCOMPANYING SCHEDULES ARE FILED BY THE INDEPENDENT CPA WITH THE INTERNAL REVENUE SERVICE CENTER AND THE COMMITTEE REPORTS THEIR REVIEW TO VISIT FLORIDA'S BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 12C VISIT FLORIDA, AS A PART OF ITS CORPORATE CODE OF ETHICS AND STANDARDS OF CONDUCT POLICY, HAS A CONFLICT OF INTEREST STATEMENT. EACH YEAR, THE BOARD MEMBERS REAFFIRM VIA ELECTRONIC SIGNATURE THEIR OBLIGATIONS UNDER THE ADOPTED POLICY. IN ADDITION, THE BOARD MEMBERS ANNUALLY DISCLOSE ANY TRANSACTIONS ON BEHALF OF THEMSELVES, THEIR PRINCIPAL, THEIR PRINCIPAL'S CORPORATE PARENT(S), OR THEIR PRINCIPAL'S SUBSIDIARIES RELATED TO VISIT FLORIDA'S PRIVATE MATCH REQUIREMENT. ADDITIONALLY, VISIT FLORIDA'S POLICIES AND PROCEDURES RELATED TO SELECTING A GOODS OR SERVICE PROVIDER OUTLINES THAT ALL TRANSACTIONS SHOULD BE CONDUCTED AT ARM'S LENGTH AND MANAGEMENT SHOULD REFRAIN FROM CONTRACTING OR ACQUIRING GOODS OR SERVICES FROM FAMILY MEMBERS THAT WILL REPORT OR SEE DIRECTION DIRECTLY FROM THEM OR A DEPARTMENT MANAGER THAT REPORTS TO THEM. FORM 990, PART VI, SECTION B, LINE 15 THE BOARD OF DIRECTORS APPROVED THE PRESIDENT AND CEO'S SALARY, NOTING THEY WOULD SERVE WITHOUT A CONTRACT. EACH YEAR, THE NOMINATING COMMITTEE WILL PERFORM A REVIEW OF THE PRESIDENT AND CEO'S PERFORMANCE AND REPORT TO THE BOARD OF DIRECTORS ANY RECOMMENDATIONS. COMPENSATION FOR ALL OTHER EMPLOYEES, INCLUDING OTHER OFFICERS AND KEY EMPLOYEES, IS SET BY THE PRESIDENT AND CEO UTILIZING COMPARABILITY DATA AND SALARY RANGE GUIDANCE PROVIDED BY AN INDEPENDENT THIRD PARTY WHICH IS UPDATED EVERY THREE YEARS. ALL MEMBERS OF THE BOARD OF DIRECTORS SERVE WITHOUT COMPENSATION. FORM 990, PART VI, SECTION C, LINE 19 VISIT FLORIDA MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FINANCIAL STATEMENTS AND OTHER FINANCIAL AND AUDITING REPORTS AVAILABLE TO THE PUBLIC DURING THE TAX YEAR UPON REQUEST. ADDITIONALLY, MANY OF THE DOCUMENTS ARE MADE PUBLIC THROUGH PUBLICLY NOTICED AND CONDUCTED MEETINGS OF THE BOARD OF DIRECTORS AT WHICH THESE ITEMS ARE DISCUSSED. MANY OF THESE DOCUMENTS ARE ALSO POSTED ON THE ORGANIZATION'S WEBSITE, VISITFLORIDA.ORG, WHICH CONTAINS INSTRUCTIONS ON HOW TO REQUEST AND RECEIVE ANY OTHER ITEM OF INTEREST MADE PUBLIC BY OPERATION OF FLORIDA'S OPEN RECORDS LAWS.