2024-09-05T12:10:41-07:00 2023-12-31 811489821 HEALY AND ASSOCIATES 1200 CONCORD AVE STE 250 CONCORD CA 94520 990 2023-01-01 462005479 ReThink Media RETH 5108455789 2443 Fillmore St 380-7140 San Francisco CA 94115 Mark Reading-Smith Executive Dir. 2024-09-05 true true Suzanne R Healy P00533689 9256030800 2023 2024-08-08 14:25:15Z Mark Reading-Smith 2443 Fillmore St 380-7140 San Francisco CA 94115 2225243 false X www.rethinkmedia.org X 2014 CA ReThink Media is a unique, nonprofit organization. We center effective media and communications as vital to progressive movement building and social change (Cont. on Sch O) 9 9 32 0 2165436 2062203 50485 65000 87034 19240 11006 2235161 2225243 15680 0 0 2063171 2403529 19000 51220 192190 738196 533025 2836047 2987774 -600886 -762531 3523877 2817178 348914 360774 3174963 2456404 X We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy. false false 741246 9000 Inclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative has partnered for a year with leading local, regional, and national groups to ensure all Americans have an equal voice by promoting judicial and campaign finance reform, increasing transparency, and protecting voting rights. In 2023, ReThink Media spearheaded a virtual training series, reaching hundreds of attendees and exploring strategies for community organizations to better utilize audio journalism as a tool in public engagement. We also organized a series of virtual convenings bringing together community leaders (including participants from 30 organizations and 18 different states) and members of the press for conversation on key state voting rights issues. 579425 25000 Peace & Security CollaborativeAchievement for this program:Weve helped strengthen the voice of the nation's foremost leaders and experts for years, exploring solutions to vital national security challenges. In 2023, ReThink Media played a critical role in ensuring the voices of nuclear security experts and impacted communities -- including the Radiation Exposure Compensation Act Working Group -- were heard in press coverage surrounding the hit film Oppenheimer. We also successfully amplified community voices urging Americas leaders to formally end the Korean War and lower tensions on the Korean peninsula around the 70th anniversary of the Korean War Armistice. 555142 11000 Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team works across the country with Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American community leaders and allies to oppose hate crimes and prejudice. In 2023, ReThink Media relaunched our on-the-ground community spokesperson training efforts, working with community leaders in North Carolina, college students from around the south gathered in Washington, DC, and community gatherings in Chicago and Los Angeles. We also partnered with leading research organizations for a special discussion with leaders in the philanthropic community on Data-Driven Strategic Messaging for BIPOC Communities through Stories in the Public Square. 458208 20000 2334021 true true false true false false false false false false false false false false true false true false false false false false false true false false false false false true false false false false false false false false false false false false false false false false false true 10 0 true 32 true false false false false false false false 0 false false false false false false false X 9 9 true false false false false false false true true false false true true true true true true true true false CA X Rethink Media 5108455789 2443 Fillmore St 380-7140 San Francisco CA 94115 Lynn Fahselt Executive Dir. 40.00 0.00 X 203866 0 44138 Peter Ferenbach Director of Strategy 40.00 0.00 192721 0 8159 Burton Edwards Dir. of Programs 40.00 0.00 134185 0 17821 Fadwa Rashid Dir. of Finance 40.00 0.00 X 120797 0 22066 Eva Galanes-Rosenbaum Chief of Staff 40.00 0.00 125729 0 14048 Laura Nixon Dir. of Research 40.00 0.00 106122 0 13265 Mark Reading-Smith Executive Dir. 40.00 0.00 X 51574 0 4252 Nancy Chi Cantalupo Director 1.00 0.00 X 0 0 0 Tyler Lewis Director 1.00 0.00 X 0 0 0 Reva Patwardhan Board Chair 1.00 0.00 X X 0 0 0 Chris Dunn Treasurer 1.00 0.00 X X 0 0 0 Kathy Armstrong Secretary 1.00 0.00 X X 0 0 0 Todd Kolze Director 1.00 0.00 X 0 0 0 Sapreet Kaur Saluja Director 1.00 0.00 X 0 0 0 Bradley Akubuiro Director 1.00 0.00 X 0 0 0 Mark Crain Director 1.00 0.00 X 0 0 0 934994 123749 6 false true false 0 88051 1974152 2062203 Consulting Services 813990 65000 65000 65000 87034 87034 0 0 0 0 0 0 0 Other Income 900099 11006 11006 11006 2225243 76006 87034 0 0 0 0 568959 470361 67628 30970 0 1382548 1142960 164333 75255 0 299977 247234 35850 16893 152045 125797 18010 8238 0 5017 5017 76035 76035 0 51220 51220 0 60749 8732 49329 2688 0 34963 23980 9995 988 65633 50165 11439 4029 0 10288 6156 3644 488 46843 38277 7887 679 0 8663 2541 6087 35 0 0 0 15737 8721 6309 707 Media outreach and monitoring 209097 209097 0 2987774 2334021 461563 192190 2114568 339875 0 193526 670664 118 321 0 0 0 0 84739 83603 0 1129676 1722715 0 0 0 1250 0 3523877 2817178 113685 15009 29100 42029 206129 303736 348914 360774 X 2404616 1489154 770347 967250 3174963 2456404 3523877 2817178 -762531 54678 -10706 X false true X true false X 2710426 2035638 3699013 2165436 2062203 12672716 0 0 2710426 2035638 3699013 2165436 2062203 12672716 1609238 11063478 8112 5454 8314 87034 108914 0 109881 40940 19240 11006 181067 12962697 737458 0.85350 0.84350 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false 7350 7350 2980424 2987774 299389 74847 false 291802 299389 591191 886787 7304 7350 14654 72951 74847 147798 221697 Accrued vacation payable 61835 Payroll Liabilities 92083 Sabbatical Liability 149818 303736 2274215 54678 5000 -10706 48972 2225243 2225243 2992774 5000 5000 2987774 2987774 X X X false Elevate 1201 Connecticut NW 503 Washington DC 20036 Fundraising Support false 51220 51220 X X false false false false false false false false false Burton Edwards Dir. of Programs 134185 17821 152006 Lynn Fahselt Executive Dir. 203866 44138 248004 Peter Ferenbach Director of Strategy 192721 8159 200880 Form 990, Part III, Line 4d OTHER PROGRAM SERVICES 4: AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2023, the Analysis team completed a major media analysis examining three years of coverage of nuclear weapons issues in domestic outlets, as well as smaller analyses of topics such as the New START treaty, the anniversary of the start of the Iraq War, and the release of the film "Oppenheimer". We fielded a public opinion poll on public campaign financing in Seattle, WA, and assisted a partner organization with analyzing their own survey data. The team also completed several vital internal-facing analyses of programmatic initiatives and supported a major database migration. Form 990, Part VI, Section A, Line 2 Peter Ferenbach and Lynn Fahselt are married. Form 990, Part VI, Section B, Line 11b Initial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors. Form 990, Part VI, Section B, Line 12c Yes. At a staff level, the Chief of Staff monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee. Form 990, Part VI, Section B, Line 15a The Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation. Form 990, Part VI, Section C, Line 19 ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.