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      <FeesForServicesManagementGrp>
        <TotalAmt>82897</TotalAmt>
        <ManagementAndGeneralAmt>82897</ManagementAndGeneralAmt>
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      <FeesForServicesLegalGrp>
        <TotalAmt>4760</TotalAmt>
        <ManagementAndGeneralAmt>4760</ManagementAndGeneralAmt>
      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
        <TotalAmt>10937</TotalAmt>
        <ManagementAndGeneralAmt>10937</ManagementAndGeneralAmt>
      </FeesForServicesAccountingGrp>
      <AdvertisingGrp>
        <TotalAmt>1615738</TotalAmt>
        <ProgramServicesAmt>1615738</ProgramServicesAmt>
      </AdvertisingGrp>
      <OfficeExpensesGrp>
        <TotalAmt>565</TotalAmt>
        <ManagementAndGeneralAmt>565</ManagementAndGeneralAmt>
      </OfficeExpensesGrp>
      <DepreciationDepletionGrp>
        <TotalAmt>2190</TotalAmt>
        <ManagementAndGeneralAmt>2190</ManagementAndGeneralAmt>
      </DepreciationDepletionGrp>
      <InsuranceGrp>
        <TotalAmt>2150</TotalAmt>
        <ManagementAndGeneralAmt>2150</ManagementAndGeneralAmt>
      </InsuranceGrp>
      <TotalFunctionalExpensesGrp>
        <TotalAmt>1719237</TotalAmt>
        <ProgramServicesAmt>1615738</ProgramServicesAmt>
        <ManagementAndGeneralAmt>103499</ManagementAndGeneralAmt>
        <FundraisingAmt>0</FundraisingAmt>
      </TotalFunctionalExpensesGrp>
      <CashNonInterestBearingGrp>
        <BOYAmt>4489814</BOYAmt>
        <EOYAmt>4171679</EOYAmt>
      </CashNonInterestBearingGrp>
      <IntangibleAssetsGrp>
        <BOYAmt>8757</BOYAmt>
        <EOYAmt>6567</EOYAmt>
      </IntangibleAssetsGrp>
      <TotalAssetsGrp>
        <BOYAmt>4498571</BOYAmt>
        <EOYAmt>4178246</EOYAmt>
      </TotalAssetsGrp>
      <AccountsPayableAccrExpnssGrp>
        <BOYAmt>214818</BOYAmt>
        <EOYAmt>76148</EOYAmt>
      </AccountsPayableAccrExpnssGrp>
      <TotalLiabilitiesGrp>
        <BOYAmt>214818</BOYAmt>
        <EOYAmt>76148</EOYAmt>
      </TotalLiabilitiesGrp>
      <OrganizationFollowsFASB117Ind>X</OrganizationFollowsFASB117Ind>
      <DonorRestrictionNetAssetsGrp>
        <BOYAmt>4283753</BOYAmt>
        <EOYAmt>4102098</EOYAmt>
      </DonorRestrictionNetAssetsGrp>
      <TotalNetAssetsFundBalanceGrp>
        <BOYAmt>4283753</BOYAmt>
        <EOYAmt>4102098</EOYAmt>
      </TotalNetAssetsFundBalanceGrp>
      <TotLiabNetAssetsFundBalanceGrp>
        <BOYAmt>4498571</BOYAmt>
        <EOYAmt>4178246</EOYAmt>
      </TotLiabNetAssetsFundBalanceGrp>
      <ReconcilationRevenueExpnssAmt>-181655</ReconcilationRevenueExpnssAmt>
      <MethodOfAccountingAccrualInd>X</MethodOfAccountingAccrualInd>
      <AccountantCompileOrReviewInd>false</AccountantCompileOrReviewInd>
      <FSAuditedInd>false</FSAuditedInd>
    </IRS990>
    <IRS990ScheduleO documentId="RetDoc3">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 - ORGANIZATION'S MISSION</FormAndLineReferenceDesc>
        <ExplanationTxt>TO CAUSE THE COOPERATION OF THE VARIOUS COMMERCIAL AND PUBLIC INTERESTS IN ORDER TO PROMOTE THE GENERAL WELFARE AND PROSPERITY OF THE COUNTY OF HUMBOLDT INCLUDING ALL OF ITS INCORPORATED AND UNINCORPORATED TOWNS OR CITIES BY PRESENTING ITS ADVANTAGES AS A TOURISM DESTINATION FOR INDEPENDENT LEISURE TRAVELERS AS WELL AS A SITE FOR MEETINGS, EVENTS, CONFERENCES AND TRADE SHOWS BY SOLICITING AND SERVICING SUCH BUSINESS AND ENCOURAGING HOSPITALITY FOR HUMBOLDT COUNTY'S VISITORS; AND PURSUANT TO SUCH OBJECTS AND PURPOSES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 1, PART I, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>THE 17 MEMBERS OF THE BOARD OF DIRECTORS ARE THE ONLY REGULAR VOLUNTEERS OF THE HUMBOLDT LODGING ALLIANCE. IT IS ESTIMATED THAT THESE INDIVIDUALS VOLUNTEER APPROXIMATELY 3,200 HOURS IN A YEAR WITH THE HUMBOLDT LODGING ALLIANCE. THESE VOLUNTEERS DO NOT RECEIVE ANY DIRECT BENEFITS FOR THEIR DONATED TIME AND ENERGY. THERE ARE ADDITIONAL VOLUNTEERS WITH CERTAIN COMMUNITY PROJECTS FUNDED BY THE HUMBOLDT LODGING ALLIANCE BUT SUCH COMMUNITY PROJECTS ARE CONDUCTED BY ORGANIZATIONS AND/OR INDIVIDUALS SEPARATE AND DISTINCT FROM THE HUMBOLDT LODGING ALLIANCE. VARIOUS LOCAL HOSPITALITY BUSINESSES, INCLUDING SOME WHICH MEMBERS OF THE BOARD OF DIRECTORS, MAY BE ASSOCIATED WITH AND MAY INDIRECTLY BENEFIT FROM FUNDED COMMUNITY PROJECTS.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 2, PART III, LINE 4D</FormAndLineReferenceDesc>
        <ExplanationTxt>THE HUMBOLDT LODGING ALLIANCE PROMOTES THE DEVELOPMENT OF THE TOURIST AND CONVENTION ACTIVITIES FOR THE COUNTY OF HUMBOLDT INCLUDING ALL OF ITS INCORPORATED AND UNINCORPORATED TOWNS OR CITIES.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 2</FormAndLineReferenceDesc>
        <ExplanationTxt>CHRIS AMBROSINI, BEST WESTERN PLUS GARY STONE, BEST WESTERN PLUS PARTNER PARTNER WORK TOGETHER AT HOTEL SHAILESH PATEL, HAMPTON INN JAYSHREE PATEL, COMFORT INN OWNER OWNER SPOUSE SHAILESH PATEL, HAMPTON INN NIL PATEL, HOLIDAY INN EXPRESS OWNER GEN MANGER NIL IS SHAILESH'S SON PRITESH PATEL, SUPER 8 MEENA PATEL, COMFORT INN ARCATA OWNER OWNER COUSINS</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 6</FormAndLineReferenceDesc>
        <ExplanationTxt>ANY PERSON, FIRM, CORPORATION OR ORGANIZATION DOING BUSINESS IN THE COUNTY OF HUMBOLDT AND SUBJECT TO ASSESSMENT UNDER THE HUMBOLDT TOURISM IMPROVEMENT DISTRICT IS ELIGIBLE FOR MEMBERSHIP IN HUMBOLDT LODGING ALLIANCE. MEMBERSHIP IN HUMBOLDT LODGING ALLIANCE IS AUTOMATIC FOR ALL BUSINESSES SUBJECT TO THE HUMBOLDT TOURISM IMPROVEMENT DISTRICT ASSESSMENT, WITH NO APPLICATION REQUIRED. EACH MEMBER FIRM, CORPORATION OR ORGANIZATION DESIGNATES A PARTNER, OFFICER OR EMPLOYEE TO BE ITS VOTING REPRESENTATIVE AUTHORIZED TO EXERCISE ITS RIGHTS AND RESPONSIBILITIES OF MEMBERSHIP IN HUMBOLDT LODGING ALLIANCE.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 7A</FormAndLineReferenceDesc>
        <ExplanationTxt>MEMBERS OF THE BOARD OF DIRECTORS ARE ELECTED BY THE MEMBERS OF HUMBOLDT LODGING ALLIANCE. REMOVAL OF A DIRECTOR WITHOUT CAUSE ALSO REQUIRES THE APPROVAL OF THE MEMBERSHIP.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 7B</FormAndLineReferenceDesc>
        <ExplanationTxt>THE BOARD OF DIRECTORS HAS POWER AND AUTHORITY WITH RESPECT TO (A) THE FIXING OF COMPENSATION FOR DIRECTORS, (B) THE AMENDMENT OR REPEAL OF ANY RESOLUTION BY THE BOARD OF DIRECTORS, AND (C) THE APPOINTMENT OF COMMITTEES WHO HAVE THE POWER OF THE BOARD OF DIRECTORS OR ANY MEMBERS OF SUCH COMMITTEES. THE APPROVAL OF THE MEMBERS OF HUMBOLDT LODGING ALLIANCE IS REQUIRED FOR (A) THE ELECTION OF THE BOARD OF DIRECTORS, (B) THE REMOVAL OF A DIRECTOR WITHOUT CAUSE, (C) FILLING OF ANY VACANCIES ON THE BOARD OF DIRECTORS, (D) APPROVAL OF ANY CONTRACT OR TRANSACTION BETWEEN HUMBOLDT LODGING ALLIANCE AND ONE OR MORE DIRECTORS, OR BETWEEN HUMBOLDT LODGING ALLIANCE AND ANY ENTITY IN WHICH A DIRECTOR HAS A MATERIAL FINANCIAL INTEREST, (E) ANY AMENDMENT OF THE ARTICLES OF INCORPORATION OR BYLAWS, (F) ELECTING TO WIND UP AND DISSOLVE HUMBOLDT LODGING ALLIANCE, OR (G) APPROVAL OF A PLAN FOR DISTRIBUTION OF ASSETS, OTHER THAN MONEY, NOT IN ACCORDANCE WITH ANY LIQUIDATION RIGHTS OF MEMBERS AS SPECIFIED IN THE ARTICLES OF INCORPORATION AND BYLAWS, IF HUMBOLDT LODGING ALLIANCE IS IN THE PROCESS OF WINDING UP.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 11B</FormAndLineReferenceDesc>
        <ExplanationTxt>FORM 990 IS MADE AVAILABLE AND REVIEWED BY THE BOARD EXECUTIVE COMMITTEE BEFORE IT IS FILED. THE BOARD PRESIDENT SIGNS THE FORM 990.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 12C</FormAndLineReferenceDesc>
        <ExplanationTxt>POTENTIAL CONFLICTS OF INTEREST THAT ANY MEMBER OF THE BOARD OF DIRECTORS MAY HAVE ARE REQUIRED TO BE FULLY DISCLOSED IN GOOD FAITH TO THE BOARD OF DIRECTORS AND DOCUMENTED IN THE BOARD OF DIRECTORS MEETING MINUTES BEFORE CONSIDERATION BY THE BOARD OF DIRECTORS OF ANY RELATED CONTRACT OR TRANSACTION. ANY MEMBER WITH A POTENTIAL CONFLICT OF INTEREST IS NOT ENTITLED TO VOTE ON THE RELATED CONTRACT OR TRANSACTION. ANY SUCH RELATED CONTRACT OR TRANSACTION WITH A MEMBER OF THE BOARD OF DIRECTORS WHO MAY HAVE A CONFLICT OF INTEREST MUST BE AUTHORIZED BY A MAJORITY OF THE MEMBERS OF THE BOARD OF DIRECTORS BY A VOTE SUFFICIENT FOR THAT PURPOSE WITHOUT COUNTING THE VOTE OF ANY POTENTIALLY INTERESTED DIRECTOR.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990, PAGE 6, PART VI, LINE 19</FormAndLineReferenceDesc>
        <ExplanationTxt>GOVERNING DOCUMENTS ARE AVAILABLE ON THE HUMBOLDT LODGING ALLIANCE'S WEBSITE. MINUTES OF BOARD MEETINGS AND ITS COMMITTTEES ARE ALSO MADE AVAILABLE ON THE WEBSITE. COPIES OF FINANCIAL STATEMENTS AND TAX RETURNS ARE MADE AVAILABLE UPON REQUEST.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleO>
  </ReturnData>
</Return>