2025-05-14T16:44:14-07:00 2024-06-30 680175530 CARBAHAL & COMPANY 1107 KENNEDY PL STE 5 DAVIS CA 95616 990 2023-07-01 680449489 YOLO COUNTY VISITORS BUREAU YOLO 5302971900 PO BOX 681 WINTERS CA 95694 GUYSELL GETER President 2025-05-14 true true Sue Westwood CPA P01022724 5307588111 2023 2025-03-06 01:10:19Z PO BOX 681 WINTERS CA 95694 955716 false X WWW.YOLOCVB.ORG X 2001 CA THE YOLO COUNTY VISITORS BUREAU WORKS TO ENCOURAGE VISITATION TO THE COMMUNITIES OF DAVIS, WINTERS, WOODLAND, WEST SACRAMENTO AND THE OUTLYING AREAS OF YOLO COUNTY INCLUDING THE CLARKSBURG WINE COUNTRY AND VERDANT CAPAY VALLEY. THE YOLO COUNTY VISITORS BUREAU ALSO WORKS CLOSELY WITH UC DAVIS AS WELL AS NUMEROUS OTHER CIVIC AND PROMOTIONAL AGENCIES. 11 11 3 11 0 1600 7047 815410 936902 238 11767 0 817248 955716 76080 56250 0 168123 167474 0 0 435020 776289 679223 1000013 138025 -44297 993018 954705 16898 993018 937807 THE YOLO COUNTY VISITORS BUREAU WORKS TO ENCOURAGE VISITATION TO THE COMMUNITIES OF DAVIS, WINTERS, WOODLAND, WEST SACRAMENTO AND THE OUTLYING AREAS OF YOLO COUNTY INCLUDING THE CLARKSBURG WINE COUNTRY AND VERDANT CAPAY VALLEY. THE YOLO COUNTY VISITORS BUREAU ALSO WORKS CLOSELY WITH UC DAVIS AS WELL AS NUMEROUS OTHER CIVIC AND PROMOTIONAL AGENCIES. false false Developed new strategic marketing plan and dedicated campaign initiatives to respond to the needs of the hotel constituents;Adopted new marketing taglines like A Breath of Fresh Air, Liquid Tourism Capital of California and Californias Freshest Escape to complement You Only Live Once;Managed the Local Destination Marketing groups and city specific marketing efforts for Davis, Winters, West Sacramento, the unincorporated area of the countyContinued strengthening of existing relationships with the Central Valley Tourism Association, Visit California, the Sacramento International Airport, Visit Sacramento and others in generating and executing a growing number of international media and marketing initiatives.Expanded travel trade relationships in Germany via the investment with the Visit CA trade office and selected direct to consumer selling agencies in an effort to gain higher awareness of the destination in the travelers Northern CA trip decision planning;Gained additional non-lodging sponsors in West Sacramento to help better associate tourism within the jurisdiction;Attended key conference and business development events domestically and internationally to grow global familiarity with Yolo County and its individual jurisdictions;Continued to serve on the Visit CA Rural Region Advisory Committee;Maintained non-lodging business membership program for Woodland;Maintained non-lodging business membership program for West Sacramento;Continued to engage with our marketing agency (Rebel) to evolve Visit Yolos brand strategy;Continued partnership with visitor data analysis agency (Datafy) to identify valuable traveler source information to provide a clearer path to formulate targeted and cost-efficient advertising executions;Deployed dedicated digital advertising campaign in target markets and profiled travelers which Datafy analytics identified. The campaign generated 2.4 million impressions, attracted 15,585 visitors into the destination which resulted in 4,318 room nights in hotels. The estimated ROAS (return on advertising spend) measured $108 spend for every $1 invested, generating $2.7 million dollars in economic impact; Rejuvenated the Hwy 128 Wine to Waves regional county partnership with Mendocino County;Launched seasonal bloom campaign with paid social media advertising; Finished and launched our immersive podcast with Armchair Productions, totaling six episodes reflecting a variety of experiences, events and people throughout Yolo County. Launched paid social media campaigns around the podcast and audio tours; false false false false false false false false false true false false false true false false false false false false false false false false false false true false false false false false false false false false false false false false false false false true 7 0 true 3 true false false false false false false false false X 11 11 false false false false false false false true true false false true true true true true false true false false CA X X CARBAHAL COMPANY AAC 5307588111 1107 KENNEDY PLACE STE 5 DAVIS CA 95616 X MARIA LARA Director 1.00 0.00 X 0 0 0 LACEY KING Director 1.00 0.00 X 0 0 0 AMBER PAPPAGEORGE Director 1.00 0.00 X 0 0 0 RANDII MACNEAR Director 1.00 0.00 X 0 0 0 CORINNE MARTINEZ Treasurer 2.00 0.00 X X 0 0 0 JUAN BARAJAS Director 1.00 0.00 X 0 0 0 AMINA HARRIS Secretary 2.00 0.00 X X 0 0 0 LORIN KALISKY Director 1.00 0.00 X 0 0 0 RITA PRAKASH Vice President 2.00 0.00 X X 0 0 0 RAFAEL GALIANO Director 1.00 0.00 X 0 0 0 GUYSELL GETER President 2.00 0.00 X X 0 0 0 0 false false false 0 7047 7047 GOVT ACGNY FEES & CNTRCTS 721110 936902 936902 936902 10804 10804 0 0 0 963 963 963 963 0 0 0 0 955716 948669 56250 0 0 0 0 0 135019 5346 16385 10724 0 765 14703 0 0 0 82572 0 0 5471 0 2092 36271 0 0 0 0 4469 4352 OTHER MARKETING 487768 MARKETING MATERIALS 44879 WEBSITE EXPENSES 38772 DUES AND SUBSCRIPTIONS 35504 18671 1000013 0 0 0 125553 107014 775081 785364 0 0 0 0 0 0 156 8 8914 8914 0 0 0 0 50228 45759 42000 16560 993018 954705 16898 0 16898 X 21751 21751 971267 916056 993018 937807 993018 954705 X -44297 -10914 X false false false 8914 8914 DUE TO WOODLAND DISTRICT 16898 16898 true CHERRY BLOSSOM FESTIVAL 1400 U STREET SACRAMENTO CA 95818 842804293 5500 0 EVENT SPONSORSHIP DAVIS FARMERS MARKET ALLIANCE 228 B STREET DAVIS CA 95616 474702989 15000 0 EVENT SPONSORSHIP JOHN NATSOULAS GALLERY 521 1ST STREET DAVIS CA 95616 731630141 11000 0 REIMBURSEMENT EVENT SPONSORSHIP 0 3 Grantmaker's Description of How Grants are Used THE YOLO COUNTY VISITORS BUREAU PROVIDES GRANTS TO NONPROFIT ORGANIZATIONS THAT ORGANIZE EVENTS THAT PROMOTE YOLO COUNTY. IN THE CASE OF GRANTS PROVIDED TO FOR-PROFIT ORGANIZATIONS, THE YOLO COUNTY VISITORS BUREAU REQUIRES SUBMISSION OF EXPENSE RECEIPTS BEFORE REIMBURSEMENT.REPRESENTATIVES FROM THE YOLO COUNTY VISITORS BUREAU ATTEND SPONSORED EVENTS AND ENSURE THE EVENTS DID OCCUR AS ADVERTISED. Form 990, Part VI, Section B, Line 11b AN ELECTRONIC COPY OF THE FORM 990 IS PROVIDED TO MANAGEMENT AND SELECT MEMBERS OF THE BOARD. AFTER REVIEW THE FORM 8879EO IS SIGNED AND THE PAID PREPARER ELECTRONICALLY TRANSMITS THE FORM. Form 990, Part VI, Section B, Line 15a THE BOARD OF DIRECTORS APPROVES THE ANNUAL BUDGET WHICH INCLUDES THE EXECUTIVE DIRECTOR SALARY AS A SEPARATE ITEM EACH YEAR. DATA REGARDING COMPENSATION FOR SIMILAR POSITIONS IS MAINTAINED. Form 990, Part VI, Section C, Line 18 AS AN ORGANIZATION SUBJECT TO THE BROWN ACT, ALL INTERNAL DOCUMENTATION INCLUDING ITS BUDGET, OFFICIAL COMMITTEE AND MEETING DOCUMENTS, RECORDINGS, OTHER ARE ALL AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part VI, Section C, Line 19 AS AN ORGANIZATION SUBJECT TO THE BROWN ACT, ALL INTERNAL DOCUMENTATION INCLUDING ITS BUDGET, OFFICIAL COMMITTEE AND MEETING DOCUMENTS, RECORDINGS, OTHER ARE ALL AVAILABLE TO THE PUBLIC UPON REQUEST. Form 990, Part XI, Line 9 TRANSFER OF EQUITY TO CITY OF WOODLAND = -$10914 Statement Note 1 THE EMPLOYEE RETENTION CREDIT OF $57,723 REDUCED SALARIES AND WAGES BY THAT AMOUNT AS REPORTED ON LINE 7 OF FORM 990 PART IX STATEMENT OF FUNCTIONAL EXPENSES.