2024-11-15T10:26:42+00:00 2023-12-31 350921680 CROWE LLP 485 Lexington Avenue Floor 11 New York NY 100172619 990 2023-01-01 133058765 VIDEO ADVERTISING BUREAU INC VIDE 2125081200 830 THIRD AVENUE 2ND FL NEW YORK NY 10022 SEAN CUNNINGHAM PRESIDENT/CEO 2024-11-15 true true Shira Fuller P01417945 2125725500 2024-11-15 2023 2024-10-15 13:58:12Z SEAN CUNNINGHAM 830 THIRD AVENUE 2ND FL NEW YORK NY 10022 8272588 false X WWW.THEVAB.COM X 1980 NY The Video Advertising Bureau. Inc ("VAB") was incorporated as a not-for-profit trade association to develop and promote multi-screen television as an advertising medium; create and distribute research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations to both its members (TV networks, TV distributors and Cinema advertising companies) and its customers (marketers, advertisers and their agencies) on all advertising-relevant topics in the US video ecosystem. 25 24 18 26 0 0 0 8723416 8132934 997 56214 83400 83440 8807813 8272588 1000 0 0 5069643 5612917 0 0 2680889 3036805 7751532 8649722 1056281 -377134 11164997 8735697 8815123 6762957 2349874 1972740 To Increase demand for multi-screen TV advertising inventory in all its forms, increase the number of advertisers that use the TV ad platforms and strive for ever-higher valuations for all salable ad inventory across the full gamut of multi-screen TV; to inspire marketers to transform their media strategies and buy ever-more multi-screen TV ad inventory in all its forms. false false VAB'S LARGEST FUNCTION IS TO PROVIDE SERVICES TO OUR MEMBERS AND ASSOCIATE MEMBERS. SERVICES INCLUDE creating and distributing research/insights reports, marketer's guides, videos, infographics, video advertising campaigns and presentations about high interest video advertising topics which are distributed directly to US marketers, advertisers and agencies. These insights-filled research reports create increased demand for US Video advertising inventory in all its forms; that increased demand is a primary benefit that the VAB provides all of its member classes. Our in-person advocacy at industry forums and conferences is the second-largest program at VAB. Our senior-most executives habitually frequent the speaker stages at customer-facing conferences in both major cities and smaller ad marketplaces throughout the US. As featured speakers and/or discussion panel moderators, top VAB execs take the VAB insights directly to the VAB customers. (marketers, advertisers & their agencies) Attaining press coverage for the VAB-created insights/research is our third-largest program at VAB. Both hard-copy and electronic forms of press coverage is sought across a wide range of press outlets including: Advertising, Marketing & Media press, Digital Advertising and Tech Press, General Business press, Research & Insights press, plus Sports press and Entertainment press. 0 false false false true false false false false false true false false true true true true false false false false false false false false false false false false true false false false false false false false false false false false false false false true 13 0 true 18 true false false false false false false true false X 25 24 false false false false true true true true true false false false true true true true true false false false X Rozina Mannan 6466518182 830 THIRD AVE NEW YORK NY 10022 DAVID KLINE Secretary 1.0 X X 0 0 0 JASON MALAMUD TREASURER 1.0 X X 0 0 0 MARK MARSHALL CHAIRPERSON 1.0 X X 0 0 0 SEAN CUNNINGHAM PRESIDENT & CEO 40.0 X X 1325594 0 85826 AMY LEIFER DIRECTOR 1.0 X 0 0 0 BRIAN NORRIS DIRECTOR (AS OF NOV. 2023) 1.0 X 0 0 0 DAN TEMPLIN DIRECTOR 1.0 X 0 0 0 DONNA SPECIALE DIRECTOR 1.0 X 0 0 0 ED GEORGER DIRECTOR 1.0 X 0 0 0 JAMES ROOKE DIRECTOR 1.0 X 0 0 0 JO ANN ROSS DIRECTOR 1.0 X 0 0 0 JOHN HALLEY DIRECTOR 1.0 X 0 0 0 JOHN ZACCARIO DIRECTOR 1.0 X 0 0 0 JON STEINLAUF DIRECTOR 1.0 X 0 0 0 KIM KELLEHER DIRECTOR 1.0 X 0 0 0 LINDA YACCARINO DIRECTOR (THROUGH NOV. 2023) 1.0 X 0 0 0 LISA VALENTINO DIRECTOR 1.0 X 0 0 0 LOUIS CARR DIRECTOR 1.0 X 0 0 0 MARIANNE GAMBELLI DIRECTOR 1.0 X 0 0 0 MICHAEL BARTOLI DIRECTOR (AS OF NOV. 2023) 1.0 X 0 0 0 MICHAEL TEICHER DIRECTOR (THROUGH NOV 2023) 1.0 X 0 0 0 MIKE ZEIGLER DIRECTOR 1.0 X 0 0 0 NICOLLE PANGIS DIRECTOR 1.0 X 0 0 0 PETER OLSEN DIRECTOR 1.0 X 0 0 0 RITA FERRO DIRECTOR 1.0 X 0 0 0 SCOTT FELENSTEIN DIRECTOR 1.0 X 0 0 0 WILLIAM ABBOTT DIRECTOR 1.0 X 0 0 0 CORRIE KATCHER VP, BUSINESS DEVELOPMENT 40.0 X 159385 0 61797 DANIELLE DELAURO EXECUTIVE VICE PRESIDENT 40.0 X 772734 0 85647 JASON WIESE SVP DIRECTOR OF STRATEGIC INSIGHTS 40.0 X 429787 0 44059 MARIANNE VITA SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING 40.0 X 339948 0 74659 NELLIE CHUNG VP, MARKETING & PARTNERSHIPS 40.0 X 206953 0 66085 BENJAMIN VANDEGRIFT VP MEASUREMENT SOLUTIONS 40.0 X 238728 0 35833 KAROLINA GUILLEN INSIGHTS MANAGER 40.0 X 121953 0 27418 LAURA VALENTIN CONTROLLER & OPERATIONS MANAGER 40.0 X 223003 0 43554 LEAH MONTNER-DIXON ASSOCIATE INSIGHTS DIRECTOR 40.0 X 157651 0 29648 REED KIELY ASSOCIATE INSIGHTS DIRECTOR 40.0 X 157552 0 29648 4133288 0 584174 11 false true false JANUS STRATEGY & INSIGHTS LLC 44 POWDER HORN HILL ROAD WILTON CT 06897 CONSULTING SERVICES 180000 YOUR PART TIME CONTROLLER 1500 WALNUT STREET SUITE 1200 PHILADELPHIA PA 19102 ACCOUNTING SERVICES 143825 2 0 Membership Dues 900099 7928434 7928434 SPONSORSHIPS 900099 204500 204500 0 0 0 0 8132934 56214 56214 83400 83400 0 83400 83400 0 0 Other income 900099 40 40 0 0 0 0 40 8272588 8132934 0 139654 3368314 1428590 73205 449873 292935 27767 206670 340603 115465 24061 78200 679099 104149 215471 107371 18667 RESEARCH 927145 PUB RELATIONS/EVENTS 79350 DUES & SUBSCRIPTIONS 65609 BAD DEBTS 30187 16991 8649722 7209981 5239874 234308 234308 296057 480922 0 0 0 0 129253 120463 1502498 1147016 428588 355482 0 0 2866810 2304648 11164997 8735697 192798 106374 4847000 3747694 0 0 150000 0 3625325 2908889 8815123 6762957 X 2349874 1972740 2349874 1972740 11164997 8735697 -377134 0 X false true X true false false true false 947564 628507 319057 460532 442454 18078 94402 76055 18347 355482 Right of Use Asset - Operating Lease 2304648 2304648 Operating Lease Liabilities 2908889 2908889 X 8272588 0 0 8272588 0 0 8272588 8649722 0 0 8649722 0 0 8649722 Schedule D, Part X, Line 2 FIN 48 (ASC 740) footnote VAB has been recognized as an organization exempt from income taxes under Section 501 (c)(6) of the Internal Revenue Code (the "Code") and is, therefore, exempt from federal income taxes under Section 501 (a) of the Code. Revenue earned on activities which are unrelated to the organization's exempt purpose is taxable. VAB had no unrelated business income for the years ended December 31, 2023 and 2022. VAB has no unrecognized tax benefits as of December 31, 2023 and 2022. VAB's federal and state income tax returns prior to calendar year 2020 are closed and management continually evaluates expiring statutes of limitations, audits, proposed settlements, changes in tax law and new authoritative rulings. The Organization continues to account for income taxes in accordance with ASC 740, and has determined that no unrecognized tax benefits or liabilities exist as of December 31, 2023 and 2022. If applicable, VAB will recognize interest and penalties associated with tax matters as general and administrative expenses and include accrued interest and penalties with the related tax liability in the statements of financial position. There were no interest or penalties for the years ended December 31, 2023 and 2022. X X true true X false false false SEAN CUNNINGHAM PRESIDENT & CEO 995709 0 290650 0 39235 0 23100 0 62726 0 1411420 0 0 0 DANIELLE DELAURO EXECUTIVE VICE PRESIDENT 593687 0 179047 0 0 0 23100 0 62547 0 858381 0 0 0 JASON WIESE SVP DIRECTOR OF STRATEGIC INSIGHTS 343587 0 85000 0 1200 0 23100 0 20959 0 473846 0 0 0 MARIANNE VITA SVP, DIRECTOR OF INTEGRATED STRATEGY & MARKETING 293748 0 45000 0 1200 0 22500 0 52159 0 414607 0 0 0 NELLIE CHUNG VP, MARKETING & PARTNERSHIPS 187753 0 18000 0 1200 0 13506 0 52579 0 273038 0 0 0 CORRIE KATCHER VP, BUSINESS DEVELOPMENT 158185 0 0 0 1200 0 9450 0 52347 0 221182 0 0 0 BENJAMIN VANDEGRIFT VP MEASUREMENT SOLUTIONS 210028 0 27500 0 1200 0 14874 0 20959 0 274561 0 0 0 LAURA VALENTIN CONTROLLER & OPERATIONS MANAGER 221803 0 0 0 1200 0 8800 0 34754 0 266557 0 0 0 LEAH MONTNER-DIXON ASSOCIATE INSIGHTS DIRECTOR 129451 0 27000 0 1200 0 9272 0 20376 0 187299 0 0 0 REED KIELY ASSOCIATE INSIGHTS DIRECTOR 130352 0 26000 0 1200 0 9272 0 20376 0 187200 0 0 0 Schedule J, Part I, Line 1a Tax indemnification and gross-up payments The CEO received gross up payments in relation to a taxable health benefit provided to him. The gross-ups were included in his taxable compensation. Schedule J, Part I, Line 1a Health or social club dues or initiation fees All employees are eligible to receive gym reimbursements. These benefits are included as nontaxable compensation Form 990, Part VI, Line 15a Process for determining compensation of the CEO The CEO has a 3 year contract, currently in its second year, that was approved by the Chairperson of the board. The contract was signed by the chairperson of the board, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to the chairperson's signature. Form 990, Part VI, Line 1a Delegate broad authority to a committee The executive committee consists of 8 board members that ultimately provide first & lead STRATEGIC OVERSIGHT to the Video Advertising Bureau (VAB) on behalf of the Board. The committee performs four major roles: They work cyclically with VAB on strategy-setting for the most important parts of the VAB's customer-facing programs, including VAB communication platform, outputs, collective messaging, engagement with customers, special industry-serving initiatives and success metrics. They are the first to weigh in on VAB's proposed annual budget, plans for new revenue streams and any operational evolutions that best serve major members. They are entrusted with identifying the most important discussion topics at the VAB Board meetings. They help assure that all VAB efforts are ultimately behind a single goal - Creating More Demand for the full Array of Our Member's Video Ad Assets. Form 990, Part VI, Line 6 Classes of members or stockholders The organization has six types of members; premier, professional, associate, qualified marketeers, individual, and academic. a) Premier Members- Any enterprise-level, firm, partnership, organization or corporation that creates or distributes ad-supported premium video content, such as: broadcasters, national, region and local cable companies, multichannel video programming distributors (cable systems, telecommunications companies, and satellite companies), widely distributed pure-play digital video companies (OTT/streaming), cinema advertising companies, widely distributed place-based video companies and mass media publishing companies. b) Professional Members- Any media firm, partnership, organization or corporation that is not enterprise-level but does create, distribute or sell in the video ecosystem, such as: emerging streaming/OTT platforms, individual broadcast station or affiliate, advertising sales representative firms, and other advertising-supported content providers or distributors. c) Associate Members- Any supplier, research and measurement companies, vendors, digital/technology companies and private equity firms who support the media and marketing industry. d) Qualified Marketer Members- Any individual currently employed in a brand marketing role, either directly (e.g. brand management, media strategy, PR, merchandising, promotions) or supporting (e.g. finance, procurement, budget management) or an advertising agency who works with clients in developing marketing strategy, executing media buys or conducting research, based upon a valid company / business email address. e) Individual Members- Any individual self-employed consultants within the media and marketing ecosystem. f) Academic Members- Any current university student and/or faculty, based upon a valid .edu email address. Form 990, Part VI, Line 7a Members or stockholders electing members of governing body PREMIER, PROFESSIONAL, AND ASSOCIATE MEMBERS IN GOOD STANDING, UPON PAYMENT OF ALL REQUIRED DUES, HAVE THE RIGHT TO CAST ONE VOTE DURING ANNUAL MEETING TO ELECT THE BOARD OF DIRECTORS. THE BOARD OF DIRECTORS SHALL HAVE AUTHORITY TO ESTABLISH APPROPRIATE RULES TO DETERMINE THE PROCEDURES FOR THE CASTING OF VOTES. THE BOARD OF DIRECTORS THEN ELECT OFFICERS AT ITS FIRST MEETING. Form 990, Part VI, Line 7b Decisions requiring approval by members or stockholders Any Director may be removed at any time, with or without cause, by a vote of the majority of all members entitled to vote in person or by proxy at a duly convened meeting of the members. Form 990, Part VI, Line 11b Review of form 990 by governing body THE COMPLETED FORM 990 WAS REVIEWED BY THE PRESIDENT IN CONJUNCTION WITH CROWE LLP PRIOR TO FILING. Form 990, Part VI, Line 12c Conflict of interest policy A CONFLICT OF INTEREST QUESTIONAIRRE IS ANNUALY SENT TO THE BOARD FOR DISCLOSURE OF ANY CONFLICTS FOR THE FISCAL YEAR. Form 990, Part VI, Line 19 Required documents available to the public The governing documents and financial statements of the organization are available upon request. Form 990, Part VI, Line 15b Process for determining compensation for other officers The EVP has a 3 year contract, currently in its second year, that was approved by the Chairperson of the Board. The contract was signed by the CEO, and all financial terms and bonus criteria were shared with the executive committee for their comments/questions prior to his signature.