2024-11-07T12:44:50-06:00 2023-12-31 420714325 RSM US LLP 7351 OFFICE PARK PLACE MELBOURNE FL 329408229 990 2023-01-01 272244700 HERITAGE ACTION FOR AMERICA HERI 2025485280 214 MASSACHUSETTS AVE NE STE 400 WASHINGTON DC 200024958 KEVIN ROBERTS PRESIDENT 2025485280 2024-11-05 1 1 KELLI PECK P01423033 3217516200 2024-11-05 2023 2024-10-15 13:58:12Z KEVIN ROBERTS 214 MASSACHUSETTS AVE NE STE 400 WASHINGTON DC 200024958 14226399 0 X WWW.HERITAGEACTION.COM X 2010 DC HERITAGE ACTION FOR AMERICA, INC. ("HAFA") PROMOTES CONSERVATIVE PUBLIC POLICIES BASED ON THE PRINCIPLES OF FREE ENTERPRISE, LIMITED GOVERNMENT, INDIVIDUAL FREEDOM, TRADITIONAL AMERICAN VALUES, AND A STRONG NATIONAL DEFENSE. 5 4 40 4 0 0 20072708 9185970 767496 3500000 39490 -8175 27295 21464 20906989 12699259 4267967 576095 0 0 3985101 4663206 59367 377740 2839260 12673031 8726897 20985466 14343938 -78477 -1644679 6408530 4223993 1439981 843367 4968549 3380626 HERITAGE ACTION FOR AMERICA PROMOTES CONSERVATIVE PUBLIC POLICIES BASED ON THE PRINCIPLES OF FREE ENTERPRISE, LIMITED GOVERNMENT, INDIVIDUAL FREEDOM, TRADITIONAL AMERICAN VALUES, AND A STRONG NATIONAL DEFENSE. 0 0 10835713 576095 3500000 GRASSROOTS ADVOCACY & CAPITOL HILL OUTREACH, AND EDUCATIONAL ACTIVITIES. 10835713 0 1 1 0 0 0 0 0 0 1 1 0 0 1 1 0 1 0 0 0 0 0 1 0 0 0 1 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 1 31 0 1 40 1 0 0 0 0 1 1 0 0 0 X 5 4 0 0 0 0 0 1 0 1 0 0 0 1 1 1 1 1 1 1 1 0 AL AR FL GA HI IL KS KY MA MD MN MS NC ND NH NJ NM NY OR PA RI SC TN UT VA WI WV X RYAN WALKER 2025485280 214 MASSACHUSETTS AVE NE STE 400 WASHINGTON DC 200024958 JESSICA ANDERSON EXECUTIVE DIRECTOR 40.00 0.00 X X 382430 0 35913 SEAN FIELER BOARD MEMBER 1.00 0.00 X 0 0 0 JERRY GROSSMAN BOARD MEMBER 1.00 0.00 X 0 0 0 REBEKAH MERCER BOARD MEMBER 1.00 1.00 X 0 0 0 NERSI NAZARI PHD BOARD MEMBER 2.00 2.00 X 0 0 0 KEVIN ROBERTS PRESIDENT 8.00 32.00 X 167745 670981 87469 GARRETT BESS VICE PRESIDENT 40.00 0.00 X 142627 0 10857 RYAN WALKER EXECUTIVE VICE PRESIDENT 40.00 0.00 X 237795 0 57806 IAN ARTINGER VP OF DIGITAL ADVOCACY & TREASURER 40.00 0.00 X 206308 0 42263 JANAE STRACKE VP, OUTREACH & ADVOCACY 22.00 18.00 X 115312 94346 35708 CATHERINE GUNSALUS STATE ADVOCACY DIRECTOR 40.00 0.00 X 151065 0 11052 SARAH FELDPAUSCH DIRECTOR OF HOUSE RELATIONS 40.00 0.00 X 128290 0 8998 JASMINE VAKERICS MAJOR GIFT OFFICER 40.00 0.00 X 124301 0 5003 STEPHANIE KREUZ DIRECTOR OF SENTINEL ENGAGEMENT 40.00 0.00 X 107120 0 6302 1762993 765327 301371 10 0 1 0 JONES DAY 51 LOUISIANA AVENUE NW WASHINGTON DC 20002 LEGAL 753193 KAEL DIRECT 45 N HILL DR STE 100 WARRENTON VA 20186 MEDIA STRATEGY 560565 ONMESSAGE INC 815 SLATERS LANE ALEXANDRIA VA 22314 MARKETING AND ADVERTISING 473279 IMGE LLC 108 SOUTH WASHINGTON ST 3RD FLOOR ALEXANDRIA VA 22314 MARKETING AND ADVERTISING 330539 CRC ADVISORS 2850 EISENHOWER AVENUE 1ST FLOOR ALEXANDRIA VA 22314 MARKETING AND ADVERTISING 240000 14 500000 8685970 284869 9185970 POLICY & COMM SVCS 813319 3500000 3500000 3500000 37858 37858 1481107 1527140 -46033 -46033 -46033 OTHER INCOME 900099 21464 21464 21464 12699259 3500000 0 13289 X 576095 576095 1412833 1120894 140282 151657 2566200 2143422 180784 241994 93144 55885 32602 4657 343818 220572 28398 94848 247211 247211 1236890 946120 50429 240341 104104 75561 11875 16668 377740 377740 1539 1539 3403653 2016100 136927 1250626 470037 465803 2115 2119 1939059 1598384 11957 328718 742395 679410 22037 40948 141714 107867 6775 27072 334216 305900 8939 19377 207262 153650 15474 38138 5480 4192 223 1065 43360 26016 15176 2168 DUES & SUBSCRIPTIONS 89470 87241 1950 279 OTHER EXPENSES 4442 2114 1483 845 HONORARIA & WRITER'S FE 2000 2000 BOOKS & PRODUCTS 1276 1276 14343938 10835713 668965 2839260 X 2851335 2598271 0 253064 4005355 3047233 261994 234969 41178 61811 165060 148229 22311 16831 1949775 799191 127917 63958 6408530 4223993 815173 448187 624808 395180 1439981 843367 X 4968549 3380626 4968549 3380626 6408530 4223993 -1644679 56756 0 X X 0 1 X 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 675805 99710 576095 675805 1 SENTINEL ACTION FUND 601 PENNSYLVANIA AVENUE NW SOUTH WASHINGTON DC 20004 873739115 500000 0 PART I-A, LINE 1: ADVERTISING AND GRANT ACTIVITY 165060 148229 16831 16831 470000 C PIMCO FUND INVESTMENT 329191 F 799191 DUE TO THE HERITAGE FOUNDATION 388003 OTHER LIABILITIES 7177 395180 X 12754476 56756 56756 12697720 1539 1539 12699259 14347807 5408 5408 14342399 1539 1539 14343938 PART X, LINE 2: THE FOLLOWING IS THE ASC 740 FOOTNOTE CONTAINED IN THE CONSOLIDATED AUDITED FINANCIAL STATEMENTS FOR THE YEAR ENDED DECEMBER 31, 2023: HAFA IS A NONPROFIT ORGANIZATION EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A), AS AN ENTITY DESCRIBED IN SECTION 501(C)(4) OF THE INTERNAL REVENUE CODE OF 1986, AS AMENDED. CONTRIBUTIONS TO HAFA ARE NOT DEDUCTIBLE FOR FEDERAL INCOME, ESTATE AND GIFT TAX PURPOSES. INCOME, WHICH IS NOT RELATED TO EXEMPT PURPOSES, IS SUBJECT TO TAX. HAFA HAD NO SIGNIFICANT NET UNRELATED BUSINESS INCOME FOR THE YEAR ENDED DECEMBER 31, 2023 OR 2022. HAFA REPORTED POLITICAL ACTIVITY AND RECORDED AN INCOME TAX LIABILITY OF $14,684 AND $11,254 FOR 2023 AND 2022, RESPECTIVELY. AMERICAN DREAM BROADCASTING, INC. (ADBI) IS A FOR-PROFIT ENTITY, SUBJECT TO FEDERAL INCOME TAXES IN ACCORDANCE WITH THE INTERNAL REVENUE SERVICE. ADBI'S INCOME TAXES ARE ACCOUNTED FOR UNDER THE ASSET AND LIABILITY METHOD. DEFERRED TAX ASSETS AND LIABILITIES ARE RECOGNIZED FOR THE FUTURE TAX CONSEQUENCES ATTRIBUTABLE TO DIFFERENCES BETWEEN THE CONSOLIDATED FINANCIAL STATEMENT CARRYING AMOUNTS OF EXISTING ASSETS AND LIABILITIES AND THEIR RESPECTIVE TAX BASES AND FOR OPERATING LOSS AND TAX CREDIT CARRY FORWARDS. DEFERRED TAX ASSETS AND LIABILITIES ARE MEASURED USING ENACTED TAX RATES EXPECTED TO APPLY TO TAXABLE INCOME IN THE YEAR IN WHICH THOSE TEMPORARY DIFFERENCES ARE EXPECTED TO BE RECOVERED OR SETTLED. VALUATION ALLOWANCES ARE RECORDED AGAINST DEFERRED TAX ASSETS WHEN IT IS MORE LIKELY THAN NOT THAT SOME PORTION OR ALL OF A DEFERRED TAX ASSET WILL NOT BE REALIZED. THE ULTIMATE REALIZATION OF DEFERRED TAX ASSETS IS DEPENDENT UPON THE GENERATION OF FUTURE TAXABLE INCOME DURING THE PERIOD IN WHICH THOSE TEMPORARY DIFFERENCES BECOME DEDUCTIBLE OR PRIOR TO THE EXPIRATION OF OPERATING LOSS CARRYFORWARDS. THE SCHEDULED REVERSAL OF EXISTING TAXABLE TEMPORARY DIFFERENCES, PROJECTED FUTURE TAXABLE INCOME EXCLUSIVE OF REVERSING TAXABLE TEMPORARY DIFFERENCES, AND TAX PLANNING STRATEGIES ARE EVALUATED IN DETERMINING WHETHER IT IS MORE LIKELY THAN NOT THAT DEFERRED TAX ASSETS WILL BE REALIZED. MANAGEMENT EVALUATED ADBI'S TAX POSITIONS AND CONCLUDED THAT THE ORGANIZATION HAD TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE CONSOLIDATED FINANCIAL STATEMENTS. PART XII, LINE 2D - OTHER ADJUSTMENTS: CONSOLIDATED ENTITY EXPENSES INCLUDED IN THE FINANCIAL STATEMENTS: 5,408. X X X X X 1 IMGE LLC 108 S WASHINGTON ST 3RD FLOOR ALEXANDRIA VA 22314 CONSULTANTS ON DIRECT MAIL PROGRAM 0 1646524 325039 1321485 THREE CREATIVE INC 10211 WINCOPIN CIRCLE SUITE 100 COLUMBIA MD 21044 CONSULTANTS ON DIRECT MAIL PROGRAM 0 449314 22331 426983 HSP DIRECT 20130 LAKEVIEW CENTER PLAZA 300 ASHBURN VA 20147 CONSULTANTS ON DIRECT MAIL PROGRAM 0 174835 18000 156835 WARFIELD & WALSH INC 601 S WASHINGTON STREET ALEXANDRIA VA 223143004 CONSULTANTS ON DIRECT MAIL PROGRAM 0 130955 12370 118585 2401628 377740 2023888 AL AK AR CO CT FL GA HI IL KS KY MA MD MN MO MS NH NJ NM NY NC ND OH OK OR PA RI SC TN VA WA WV WI SCH G, PART I, LINE 2B, COLUMN V PROFESSIONAL FUNDRAISING PAYMENTS ARE DISTINGUISHED FROM EXPENSE PAYMENTS OR REIMBURSEMENTS PER THE INVOICES PROVIDED BY THE FUNDRAISER. 1 SENTINEL ACTION FUND 601 PENNSYLVANIA AVE NW SOUTH BUILDING SUITE 900 WASHINGTON DC 20004 873739115 527 500000 76095 FMV SUPPLIES AND EMAIL LIST POLITICAL ACTIVITIES 0 1 PART I, LINE 2: HAFA RECEIVES REGULAR REPORTS FROM THE GRANTEE ORGANIZATION REGARDING THE USAGE OF GRANT FUNDS. X 1 1 X X 0 0 0 0 0 0 0 1 0 KEVIN ROBERTS PRESIDENT 102933 411733 60060 240240 4752 19008 15378 61513 7661 30642 190784 763136 0 0 JESSICA ANDERSON EXECUTIVE DIRECTOR 201997 0 180000 0 433 0 29701 0 32169 0 444300 0 0 0 RYAN WALKER EXECUTIVE VICE PRESIDENT 222036 0 15300 0 459 0 50061 0 34270 0 322126 0 0 0 IAN ARTINGER VP OF DIGITAL ADVOCACY & TREASURER 175717 0 30300 0 291 0 35228 0 34321 0 275857 0 0 0 JANAE STRACKE VP, OUTREACH & ADVOCACY 113333 92727 1815 1485 164 134 19048 15585 8299 6790 142659 116721 0 0 GARRETT BESS VICE PRESIDENT 77447 0 65000 0 180 0 9455 0 27777 0 179859 0 0 0 CATHERINE GUNSALUS STATE ADVOCACY DIRECTOR 138082 0 12800 0 183 0 9572 0 15014 0 175651 0 0 0 PART I, LINE 1A FIRST-CLASS OR CHARTER TRAVEL: HAFA ALLOWS FIRST-CLASS OR CHARTER TRAVEL FOR CERTAIN APPROVED STAFF IN CERTAIN CIRCUMSTANCES, SUCH AS INTERNATIONAL TRAVEL, AND ONLY WHEN CONDUCTING OFFICIAL BUSINESS FOR HAFA. IN ACCORDANCE WITH HAFA'S TRAVEL POLICIES, ANY AMOUNT PAID BY HAFA FOR ANY TRAVEL BY ANY EMPLOYEE THAT IS NOT BUSINESS RELATED IS REQUIRED TO BE REIMBURSED BY THE INDIVIDUAL TO HAFA OR IT IS INCLUDED IN THE INDIVIDUAL'S REPORTABLE COMPENSATION ON FORM W-2, BOX 5, AND INCLUDED IN PART VII OF THE FORM 990 AND SCHEDULE J, PART II. PART I, LINE 7 A PORTION OF MANAGEMENT COMPENSATION IS IN THE FORM OF AN ANNUAL BONUS. MANAGEMENT BONUSES ARE CONTINGENT ON ACHIEVING THE ORGANIZATION'S GOALS AND OBJECTIVES AS WELL AS ON THEIR OWN PERFORMANCE AND ACHIEVEMENT OF ESTABLISHED GOALS. BONUSES ARE NOT BASED ON A FIXED FORMULA. GOALS ARE REVIEWED MID-YEAR AND ANNUALLY, AND QUARTERLY REPORTS OF ORGANIZATION ACTIVITIES ARE PROVIDED TO THE BOARD OF DIRECTORS. X 5 284869 FAIR MARKET VALUE 0 0 1 0 PART I, COLUMN (B): THE AMOUNTS REPORTED IN COLUMN (B) REPRESENT THE NUMBER OF INDIVIDUAL CONTRIBUTIONS. FORM 990, PART VI, SECTION A, LINE 7A HAFA HAS ONE CLASS OF MEMBERS, AND ITS SOLE MEMBER IS THE HERITAGE FOUNDATION (THE "FOUNDATION"). AS SUCH, THE FOUNDATION ELECTS HAFA'S BOARD OF DIRECTORS. HAFA'S BOARD OF DIRECTORS MANAGES AND CONTROLS THE PROPERTY, AFFAIRS, AND BUSINESS OF HAFA. FORM 990, PART VI, SECTION A, LINE 8B HAFA'S BOARD OF DIRECTORS DOES NOT HAVE COMMITTEES. FORM 990, PART VI, SECTION B, LINE 11B THE PRESIDENT AND EXECUTIVE VICE PRESIDENT OF HAFA WORK WITH THE FOUNDATION'S ACCOUNTING DEPARTMENT ACCORDING TO AN ESTABLISHED SERVICE AGREEMENT TO COMPILE NECESSARY INFORMATION FOR COMPLETING THE FORM 990. PAID TAX PREPARERS THEN ASSIST IN COMPLETING THE RETURN, WHICH IS REVIEWED BY THE DIRECTOR OF FINANCE & CONTROLLER AND THE VICE PRESIDENT OF FINANCE & ACCOUNTING OF THE FOUNDATION. THE COMPLETED DRAFT IS THEN REVIEWED BY THE PRESIDENT AND EXECUTIVE VICE PRESIDENT OF HAFA AND GENERAL COUNSEL FOR FINAL REVISIONS. A COMPLETE FINAL DRAFT OF THE FORM 990 IS GIVEN TO THE BOARD OF DIRECTORS FOR FINAL COMMENTS BEFORE FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C ALL NEW EMPLOYEES ARE REQUIRED TO FOLLOW ALL POLICIES CONTAINED WITHIN HAFA'S EMPLOYEE HANDBOOK, INCLUDING HAFA'S CONFLICT OF INTEREST POLICY. SEPARATELY, HAFA HAS IN PLACE A FORMAL CONFLICT OF INTEREST POLICY THAT REQUIRES ALL MEMBERS OF THE BOARD OF DIRECTORS (THE "BOARD") TO DISCLOSE, ANNUALLY, ANY AND ALL FINANCIAL INTERESTS OR HOLDINGS THAT MAY BE A CONFLICT OF INTEREST TO HIS/HER DUTIES AS A DIRECTOR OF THE BOARD. ADDITIONAL DISCLOSURES ARE REQUIRED PROMPTLY WHEN A PREVIOUSLY UNKNOWN CONFLICT ARISES OR IS DISCOVERED. IN THE CASE OF A POTENTIAL CONFLICT, THE POLICY SETS FORTH A FORMAL PROCESS FOR THE BOARD TO EXAMINE THE POTENTIAL CONFLICT AND THEN APPROVE, DISAPPROVE, OR TAKE FURTHER APPROPRIATE ACTION. FURTHER, THE POLICY PROVIDES THE BOARD THE AUTHORITY TO IMPLEMENT AND ENFORCE ITS OVERSIGHT OF THESE ISSUES. FORM 990, PART VI, SECTION B, LINE 15 IN DEVELOPING HAFA'S COMPENSATION RECOMMENDATIONS, THE BOARD CONSIDERS MARKET DATA AND OTHER SALARY AND BENEFIT SURVEY INFORMATION, REGARDING THE COMPENSATION OF SIMILARLY SITUATED EXECUTIVES. MANAGEMENT BONUSES ARE CONTINGENT ON ACHIEVING THE ORGANIZATION'S STRATEGIC OBJECTIVES AS WELL AS ON THEIR OWN PERFORMANCE AND ACHIEVEMENT OF ESTABLISHED GOALS. GOALS ARE REVIEWED MID-YEAR AND ANNUALLY, AND QUARTERLY REPORTS OF ORGANIZATION ACTIVITIES ARE PROVIDED TO THE BOARD OF DIRECTORS IN CONSIDERING AND APPROVING EXECUTIVE COMPENSATION FOR 2023. THE BOARD ALSO APPROVED BENEFITS PROVIDED UNDER AN EMPLOYER-FUNDED QUALIFIED RETIREMENT PLAN, GROUP HEALTH, LIFE AND LONG-TERM DISABILITY, AND LONG-TERM CARE INSURANCE PLANS, AND OTHER BENEFITS. FORM 990, PART VI, SECTION C, LINE 19 HAFA MAKES ITS FORM 990 AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST IN COMPLIANCE FOR THE PERIOD OF DISCLOSURE AS SET FORTH IN SECTION 6104(D). FORM 990, PART IX, LINE 11G COSTS FOR RELATED ORGANIZATION SHARED SERVICES: PROGRAM SERVICE EXPENSES 225,386. MANAGEMENT AND GENERAL EXPENSES 12,013. FUNDRAISING EXPENSES 848,881. TOTAL EXPENSES 1,086,280. CONSULTING FIRMS & INDEPENDENT CONTRACTORS: PROGRAM SERVICE EXPENSES 1,790,714. MANAGEMENT AND GENERAL EXPENSES 124,914. FUNDRAISING EXPENSES 401,745. TOTAL EXPENSES 2,317,373. FORM 990, PART XII, LINE 2C: THE AUDIT OVERSIGHT PROCESS HAS REMAINED UNCHANGED FROM THE PREVIOUS YEAR. THE HERITAGE FOUNDATION 214 MASSACHUSETTS AVENUE NE WASHINGTON DC 20002 237327730 CHARITABLE ORGANIZATION DC 501(C)(3) LINE 7 0 SENTINEL ACTION FUND 601 PENNSYLVANIA AVENUE NW SOUTH BU WASHINGTON DC 20004 873739115 POLITICAL ACTIVITIES DC 527 0 AMERICAN DREAM BROADCASTING INC 214 MASSACHUSETTS AVENUE NE STE 400 WASHINGTON DC 20002 454869531 BROADCASTING SERVICES DC HERITAGE ACTION FOR AMERICA C 4649 1.00000 1 0 0 1 0 0 0 0 0 0 0 1 1 1 0 0 1 1 0 0 SCH R, PART II SENTINEL ACTION FUND ("SAF") IS A SEPARATE, NONPROFIT CORPORATION ORGANIZED EXCLUSIVELY FOR POLITICAL PURPOSES. A MAJORITY OF SENTINEL ACTION FUND'S BOARD MEMBERS MAY ALSO HAVE SERVED ON HERITAGE ACTION FOR AMERICA'S BOARD OF DIRECTORS DURING THE COURSE OF THE YEAR. SENTINEL ACTION FUND SOLELY MANAGES AND CONTROLS THE PROPERTY, AFFAIRS, BUSINESS, AND OPERATIONS OF SAF.