2023-05-08T16:35:34-05:00 2022-09-30 390758449 WIPFLI LLP 101 EAST FRONT STREET 301 MISSOULA MT 59802 990 2021-10-01 820254694 SUN VALLEY TOURISM ALLIANCE INC SUNV 2087263423 PO BOX 4934 KETCHUM ID 83340 MIKE BURCHMORE CHAIR 2087263423 2023-05-01 1 MIKE BURCHMORE XXX-XX-XXXX SAM BRUNSON CPA P01696998 4067281800 2023-05-01 3 AAL1 IAL1 2021 2023-04-26 12:10:37Z VISIT SUN VALLEY SCOTT FORTNER PO BOX 4934 KETCHUM ID 83340 2468292 0 X WWW.VISITSUNVALLEY.COM X 1981 ID DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO. 7 7 15 7 0 0 523534 391850 1528411 2075897 829 545 0 0 2052774 2468292 0 0 0 0 402355 444936 0 0 0 2035875 2172556 2438230 2617492 -385456 -149200 1201200 1130654 130398 196912 1070802 933742 X THE MISSION OF SUN VALLEY TOURISM ALLIANCE, INC. IS TO RAISE AWARENESS OF SUN VALLEY, IDAHO AND INFLUENCE CONSUMERS IN AN EFFORT TO SUSTAINABLY INCREASE VISITATION FROM OUR TARGET MARKETS AND VALUED GUESTS. 0 0 DESTINATION MANAGEMENT DROVE MUCH OF OUR EFFORTS AS WE SET OUT TO MAINTAIN THE EQUILIBRIUM BETWEEN THE SUPPORTING TOURISM SERVICE SECTOR AND THE INFLUX OF NEW RESIDENTS AND TRAVELERS. SUN VALLEY SAW A SIGNIFICANT INCREASE IN NEW HOME PURCHASES FROM PEOPLE MOVING TO SV AS RESIDENTS OR OBTAINING A SECOND HOME HERE. TOURISM ALSO BOUNCED BACK TO NEAR PRE-PANDEMIC LEVELS. UNFORTUNATELY, NEGATIVE SENTIMENT ABOUT TOURISM AND NEW RESIDENTS IN THE COMMUNITY REMAINED. STAY SUNNY CAMPAIGN CONTINUES TO BE OUR TOOL TO HELP VISITORS BETTER UNDERSTAND HOW THINGS ARE DONE HERE IN THE VALLEY. A VARIETY OF NEW ACTIVATIONS WERE ENACTED, WE PARTNERED WITH LOCAL BUSINESSES TO REWARD VISITORS' GOOD BEHAVIOR: 1) THE FRIENDCHIP, A SOUVENIR TOKEN WORTH $15 OFF THE TAB, 2) FOUR THE ONES - 4 PACK OF BEER. ADDITIONALLY WE LAUNCHED THE PATIENCE PORTAL TO ASSIST LOCAL RESTAURANTS NAVIGATE THEIR BUSIEST PERIODS. NEW SWAG INCLUDED T-SHITS, STICKERS, PATCHES, BANDANAS AND TOTES. CREATIVE IDEATION, ASSET CREATION, EXECUTION EXPENDITURES AND SWAG TOTAL $280,314. WINTER CONTINUED TO BE AN OPPORTUNISTIC TIME PERIOD FOR US IN COMPARISON TO SUMMER. FOR THE 21-22 WINTER SEASON, WE CARVED OUT A LARGE PORTION OF OUR FOCUS ON CONTENT PARTNERSHIPS SURROUNDING WELLNESS AND SUN VALLEY'S CONTINUED EPIC PASS RELATIONSHIP. PARTNERS INCLUDED FREE SKIER MAGAZINE, JEZEBEL, LIFEHACKER AND MIND BODY GREEN. ADDITIONAL OUTLETS INCLUDED WARREN MILLER, MATCH STICK PRODUCTIONS, PANDORA, PODCASTS, GOOGLE DISCOVERY, CONNECTED TV AND YOUTUBE PRE-ROLL SPOTS WHERE OUR DISPLAY NETWORKS OF CHOICE FOR AWARENESS PLAY. WINTER ADVERTISING TOTALS CAME IN AT: $628,394. SUMMER ONCE AGAIN LOOKED TO BE OUR BUSIEST TIME OF YEAR WITH A CONTINUED INFLUX OF REMOTE WORKERS, SECOND HOME USERS, AND TRAVELERS. WE SHIFTED FROM A BROAD SCALE ATTRACTION PLAY THAT LEANED SOLELY ON OUTDOOR ACTIVITIES AND SOUGHT TO TELL UNIQUE STORIES THAT EXPANDED THE HORIZONS AND ALIGNED WITH THE EVOLVING GUEST. THE GOAL OF THESE STORIES WAS TO EXTEND THE INSIGHT INTO SUN VALLEY'S OFFERINGS ON A SEASONAL BASE AND INSTEAD POSITIONED THEM AS MORE YEAR-ROUND OPPORTUNITIES. PARTNERSHIPS INCLUDED MASHABLE, WHALEBONE, ACCIDENTALLY WES ANDERSON, REDDIT AND WEEKEND SHERPA. SUMMER AND FALL TOTALS ROUNDED OUT AT $508,480. 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 12 0 1 15 1 0 0 0 0 0 0 0 0 X 7 7 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 0 1 0 0 X TONI HIMMELMAN 2088595156 120 N 2ND AVE STE 107 KETCHUM ID 83340 MIKE BURCHMORE CHAIR 1.00 X X 0 0 0 DIANN CRAVEN SECRETARY 1.00 X X 0 0 0 GRETCHEN GORHAM TREASURER 1.00 X X 0 0 0 CANDICE PATE DIRECTOR 1.00 X 0 0 0 JACOB FREHLING DIRECTOR 1.00 X 0 0 0 KRISTIN POOLE DIRECTOR 1.00 X 0 0 0 PETE SONNTAG DIRECTOR 1.00 X 0 0 0 TIM SILVA DIRECTOR (THRU 4/22) 1.00 X 0 0 0 SCOTT FORTNER EXECUTIVE DIRECTOR 40.00 X 156446 0 12004 156446 0 12004 1 0 1 0 TWO THINGS 401 BROADWAY STE 1912 NEW YORK NY 10013 CREATIVE SERVICES 617627 HUDDLED MASSES LLC 1177 WEST LOOP S STE 1310 HOUSTON TX 77027 ADVERTISING 210000 GOOGLE PO BOX 883654 LOS ANGELES CA 900883654 ADVERTISING 181627 BACKBONE GROUP LLC 65 NORTH 4TH ST STE 1 CARBONDALE CO 81623 ADVERTISING/SOCIAL MEDIA 148639 GO MEDIA INC 1290 6TH AVE 6TH FLOOR NEW YORK NY 10104 ADVERTISING 104126 5 11850 380000 391850 CONTRACT REVENUE 900099 2075075 2075075 LOCAL MARKETING SERVIC 900099 822 822 2075897 545 545 2468292 2075897 0 545 172443 219170 5951 16484 30888 34360 17565 1882388 17794 16040 37972 7452 10680 3977 7405 RESEARCH & DEVELOPMENT 111840 DUES & SUBSCRIPTIONS 9022 HOOTBOARD 8521 CAMPAIGN MONITORING 4973 2567 2617492 10932 125 724901 1085037 438448 25083 2532 102530 84821 21687 17709 2700 2700 1201200 1130654 130398 196912 130398 196912 X 1070802 933742 1070802 933742 1201200 1130654 -149200 12140 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 0 0 58043 40334 17709 44487 44487 0 17709 X X 0 0 0 SCOTT FORTNER EXECUTIVE DIRECTOR 148385 0 7500 0 561 0 4693 0 7311 0 168450 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE BOARD CHAIRPERSON AND EXECUTIVE BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS AND PERSONNEL OF SUN VALLEY TOURISM ALLIANCE, INC. ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS, AND AT ANY SUCH TIME THAT A NEW POTENTIAL CONFLICT OF INTEREST EMERGES, THROUGH A DISCLOSURE STATEMENT. IF A CONFLICT OF INTEREST IS FOUND TO EXIST, IT MUST BE DISCLOSED AND THAT PERSON MUST EXCUSE HIMSELF/HERSELF FROM DISCUSSIONS OR VOTES RELATED TO THOSE AREAS OF POTENTIAL CONFLICT. SUN VALLEY TOURISM ALLIANCE, INC. RESERVES THE RIGHT TO DISMISS A BOARD MEMBER OR STAFF MEMBER WHO PRESENTS A SERIOUS CONFLICT OF INTEREST OR TO SHIFT THAT PERSON INTO A CAPACITY THAT NULLIFIES IT. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING THE PRESIDENT/CMO COMPENSATION IS COMPLETED BY THE BOARD OF DIRECTORS USING COMPARABILITY DATA DURING THE ANNUAL BUDGETING PROCESS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.