2025-05-07T15:19:08-04:00 2024-06-30 BDO USA 221 N WALL STREET SUITE 400 SPOKANE WA 99201 990 2023-07-01 953165255 Los Angeles Tourism & Convention Board % CAROLYN STEFFEN LOSA 2132362388 633 WEST 5TH ST STE 1800 Los Angeles CA 90071 Carolyn Steffen CFO 2132362384 2025-05-05 true true Matthew Frerker P01677675 7149573200 2025-05-05 2023 2025-03-06 01:10:19Z ADAM BURKE 633 WEST 5TH STREET SUITE 1800 LOS ANGELES CA 90071 69225069 false X www.discoverlosangeles.com X 1977 CA SEE SCHEDULE O 46 45 85 47 0 0 23444597 30990117 31223098 38041780 22620 165087 17351 28085 54707666 69225069 0 0 0 0 16210214 19931744 0 0 0 34538138 48057155 50748352 67988899 3959314 1236170 34755733 36029896 18409954 17696796 16345779 18333100 X Advance the prosperity of L.A.'s visitor economy and the livelihoods that depend on it. As the official Destination Marketing Organization for the City of Los Angeles, conduct worldwide sales and marketing efforts focused on the meetings & conventions industry, individual leisure travelers and travel trade and consumer media. Represent 969 Member businesses from the area's hospitality and tourism community to promote Los Angeles as one of the world's preferred travel destinations. false false THROUGH SALES & MARKETING ACTIVITIES TO MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA, THE BOARD HELPED LOS ANGELES COUNTY GENERATE 49.14MM VISITORS IN 2023. WITH THE GOAL OF INCREASING HOTEL STAYS IN THE CITY OF LOS ANGELES, THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING MEETING PLANNERS, EVENT ATTENDEES, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LOS ANGELES AREA HOTELS BOOK 30.17MM ROOM NIGHTS IN 2023. WITH THE GOAL OF DRIVING INCREASED INTERNATIONAL TRAFFIC TO LOS ANGELES INTERNATIONAL AIRPORT (LAX), THE BOARD CONDUCTED SALES & MARKETING ACTIVITIES TARGETING NON-U.S. MEETING PLANNERS, LEISURE TRAVELERS AND CONSUMER & TRAVEL TRADE MEDIA. AS A RESULT, THE BOARD HELPED LAX WELCOME OVER 75.05MM TRAVELERS IN 2023. false true false false false false false false false true false false true true true true false false true true false false false false false false false false true false false false false false false false false false false false true false false true 80 0 true 85 true false true UK CH AS false false false false false false X 46 45 false false false false false false false true true false false false true true true true true true false false CA X CAROLYN STEFFEN 2132362386 633 WEST 5TH STREET SUITE 1800 LOS ANGELES CA 90071 X ADAM BURKE PRESIDENT & CEO 40.0 10.0 X X 792562 0 61194 DONALD SKEOCH CHIEF MARKETING OFFICER 25.0 25.0 X 514499 0 34293 DARREN GREEN CHIEF SALES OFFICER 25.0 25.0 X 436525 0 33548 CAROLYN STEFFEN CHIEF OPERATING & FIN. OFFICER 25.0 25.0 X 414716 0 28686 PATRICIA MACJENNETT CHIEF STAKEHOLDERS OFFICER 25.0 25.0 X 385120 0 31154 KATHRYN SMITS SVP, GLOBAL TOURISM DEVELOPEME 25.0 25.0 X 320127 0 61182 ERINN WHITESIDE SVP, HUMAN RESOURCES 25.0 25.0 X 328893 0 28755 KATHLEEN BACKLEY MCADAMS SVP, CITYWIDES 50.0 0.0 X 305120 0 28249 BRYAN CHURCHILL SVP, HOTEL SALES 25.0 25.0 X 303914 0 23114 JENNY CHAVEZ SVP, STAKEHOLDER RELATIONS 25.0 25.0 X 305086 0 5205 ALAN ROTHENBERG BOARD CHAIRMAN 1.0 0.25 X X 0 0 0 CARL SCHUSTER SECRETARY-TREASURER 0.5 0.5 X X 0 0 0 JAVIER CANO DIRECTOR 0.25 1.0 X 0 0 0 GRANT COONLEY DIRECTOR (THRU 05/2024) 0.15 0.0 X 0 0 0 PETER KWONG DIRECTOR 0.15 0.25 X 0 0 0 JEFFREY RUDOLPH DIRECTOR 0.25 0.25 X 0 0 0 BILL DOAK DIRECTOR 0.15 0.0 X 0 0 0 CHARLES BASSETT DIRECTOR 0.25 0.0 X 0 0 0 JAMES HOLLERAN DIRECTOR 0.15 0.0 X 0 0 0 LORI-BETTISON VARGA DIRECTOR 0.25 0.0 X 0 0 0 MARK BECCARIA DIRECTOR 0.15 0.25 X 0 0 0 MARK DAVIS DIRECTOR 0.15 0.0 X 0 0 0 ROBERT ALTER DIRECTOR 0.25 0.0 X 0 0 0 SCOTT MILLS DIRECTOR 0.15 0.25 X 0 0 0 SUSAN FENIGER DIRECTOR 0.15 0.0 X 0 0 0 TODD GOLDSTEIN DIRECTOR 0.25 0.0 X 0 0 0 TOM GILMORE DIRECTOR 0.25 0.0 X 0 0 0 CLAY ANDREWS DIRECTOR 0.25 0.0 X 0 0 0 CEDD MOSES DIRECTOR 0.15 0.0 X 0 0 0 DANNY KAHN DIRECTOR 0.15 0.0 X 0 0 0 LARRY FREEDMAN DIRECTOR 0.15 0.0 X 0 0 0 MARIANNE LOWENTHAL DIRECTOR 0.15 0.0 X 0 0 0 MARK EBERWEIN DIRECTOR 0.15 0.25 X 0 0 0 MICHAEL WASHINGTON DIRECTOR 0.15 0.0 X 0 0 0 VAUGHN DAVIS DIRECTOR 0.15 0.0 X 0 0 0 ALTHEA ABDALLAH DIRECTOR 0.15 0.0 X 0 0 0 CHRIS HENRY DIRECTOR 0.15 0.0 X 0 0 0 CONNIE WANG DIRECTOR 0.15 0.0 X 0 0 0 DON JACINTO DIRECTOR (THRU 04/2024) 0.15 0.25 X 0 0 0 MISTYKA FLORES DIRECTOR 0.15 0.0 X 0 0 0 RACHEL MOORE DIRECTOR 0.15 0.0 X 0 0 0 SANDRA JACKSON-DUMONT DIRECTOR 0.15 0.0 X 0 0 0 BILL KRAMER DIRECTOR 0.15 0.0 X 0 0 0 BONNIE KIRIN-PEREZ DIRECTOR 0.15 0.25 X 0 0 0 ADAM SYDENHAM DIRECTOR (THRU 09/2023) 0.15 0.0 X 0 0 0 ALEXANDRA VALDES DIRECTOR 0.32 0.0 X 0 0 0 ANDREW TE WHAITI DIRECTOR 0.15 0.0 X 0 0 0 JASON FOSTER DIRECTOR 0.15 0.0 X 0 0 0 LETICIA RHI BUCKLEY DIRECTOR 0.15 0.0 X 0 0 0 LILLY ROCHA DIRECTOR 0.15 0.0 X 0 0 0 MARIA SALINAS DIRECTOR 0.15 0.0 X 0 0 0 RICHARD PINK DIRECTOR 0.15 0.0 X 0 0 0 SCOTT SANTORO DIRECTOR 0.15 0.0 X 0 0 0 SHELDON DUNCAN DIRECTOR 0.15 0.0 X 0 0 0 STEPHEN CHEUNG DIRECTOR 0.15 0.0 X 0 0 0 CHRISTY CASTILLO BUTCHER DIRECTOR (AS OF 08/2023) 0.15 0.0 X 0 0 0 JON PURPURA DIRECTOR (AS OF 08/2023) 0.15 0.0 X 0 0 0 KARA BARTELT DIRECTOR (AS OF 08/2023) 0.15 0.0 X 0 0 0 JEFF HART DIRECTOR (THRU 06/2023) 0.15 0.0 X 0 0 0 4106562 0 335380 49 false true false BRAND USA 1725 EYE STREET NW SUITE 800 WASHINGTON DC 20006 ADVERTISING 5118000 MEDIAOCEAN LLC 120 S RIVERSIDE PLAZA SUITE 1900 CHICAGO IL 60606 ADVERTISING 814438 DIGITAL EDGE 14286 BEACH BLVD PMB 19-342 JACKSONVILLE FL 32250 DIGITAL MARKETING 679577 RUSSELL HARRIS EVENT GROUP 11135 WEDDINGTON STREET SUITE 112 NORTH HOLLYWOOD CA 91601 EVENT MANAGEMENT 500000 ALLIED GLOBAL MARKETING 55 CAMBRIDGE PARKWAY SUITE 200 CAMBRIDGE MA 02142 ADVERTISING 440074 43 30990117 30990117 LOS ANGELES TOURISM MARKETING DISTRICT 900099 30834150 30834150 LATMD RESTRICTED PROGRAMMING 900099 3063354 3063354 PARTNERSHIP/SPONSORSHIP 541890 1909819 1909819 MEMBERSHIP DUES 541890 1238661 1238661 LOS ANGELES WORLD AIRPORTS (LAWA) 541890 995796 995796 38041780 165087 165087 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 MISCELLANEOUS REVENUE 541890 28085 28085 28085 69225069 38041780 193172 0 0 0 0 3034949 0 13430488 396654 2198845 870808 0 225660 351472 0 0 0 603320 41845389 488118 814193 0 1091934 581548 0 79459 8026 0 201787 265516 TRAINING & DEVELOPMENT 532600 MAINTENANCE & REPAIRS 499773 DUES AND SUBSCRIPTIONS 317687 VENDOR SERVICES 81199 69474 67988899 9147688 15654879 7148399 5331346 0 0 13196814 10164964 0 0 0 0 0 0 0 0 536924 851021 2544502 2141571 610365 402931 0 0 0 0 0 0 0 0 4115543 3624755 34755733 36029896 4753679 6745590 0 0 6157840 1437602 0 0 0 0 0 0 0 0 0 0 7498435 9513604 18409954 17696796 X -244423 381125 16590202 17951975 16345779 18333100 34755733 36029896 X 1236170 751151 X false true X true true true RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 535612 317688 217924 1020111 859586 160525 988779 964297 24482 402931 OPERATING LEASE RIGHT-OF-USE 3100966 DEPOSITS 523789 3624755 0 SHORT TERM LATMD CONTRACT 3210266 LONG TERM OPERATING LEASE LIABILITY 2975004 LONG TERM LATMD CONTRACT 1234874 ACCRUED PENSION LIABILITY 774097 SHORT TERM OPERATING LEASE LIABILITY 770730 LONG TERM DEFERRED COMP LIABILITY 432007 SHORT TERM CAPITAL LEASE OBLIGATION 93965 LONG TERM CAPITAL LEASE OBGLIGATION 22661 9513604 X 69349310 124241 124241 69225069 69225069 68113140 124241 124241 67988899 67988899 SCHEDULE D PART X - INCOME TAXES THE ORGANIZATION (OR "BOARD") IS A TAX-EXEMPT ORGANIZATION UNDER SECTION 501C(6) OF THE INTERNAL REVENUE CODE. THE BOARD BELIEVES THAT ALL OF ITS ACTIVITIES ARE EXEMPT FROM FEDERAL AND STATE TAXATION. THEREFORE, NO PROVISION FOR INCOME TAXES HAS BEEN PRESENTED NOR WAS ANY TAX PAID. ON AUGUST 31, 1979, THE BOARD RECEIVED A FAVORABLE RULING FROM THE INTERNAL REVENUE SERVICE AS TO ITS PROVISIONAL EXEMPT STATUS. THE BOARD APPLIES GAAP RULES REGARDING THE ACCOUNTING FOR UNCERTAIN INCOME TAX POSITIONS. THE GUIDANCE PRESCRIBES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE RECOGNITION AND MEASUREMENT OF TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN IN INCOME TAX RETURNS AND ALSO PROVIDES GUIDANCE ON ACCOUNTING FOR INTEREST AND PENALTIES ASSOCIATED WITH TAX POSITIONS. THE BOARD WILL REPORT INTEREST AND PENALTIES, IF ANY, IN OPERATING EXPENSES. UNDER FASB ASC 740, INCOME TAXES, THE BOARD IS REQUIRED TO RECOGNIZE A LIABILITY FOR EACH UNCERTAIN TAX POSITION AT THE AMOUNT ESTIMATED TO BE REQUIRED TO SETTLE THE ISSUE. AS OF JUNE 30, 2024 AND 2023, THERE WERE NO LIABILITIES RECORDED FOR UNCERTAIN TAX POSITIONS. East Asia and the Pacific 5 9 Program Services SALES & MARKETING 2172503 Europe (Including Iceland and Greenland) 1 4 Program Services SALES & MARKETING 1146764 South Asia 1 2 Program Services SALES & MARKETING 235189 7 15 7 15 3554456 3554456 false false false false false false ACCOUNTING METHOD - SCHEDULE F PART I LINE 3 COLUMN (F) ACCOUNTING METHOD: ACCRUAL X X X X false false false ADAM BURKE PRESIDENT & CEO 495407 0 285000 0 12155 0 19800 0 41394 0 853756 0 0 0 DONALD SKEOCH CHIEF MARKETING OFFICER 367241 0 144289 0 2969 0 19720 0 14573 0 548792 0 0 0 DARREN GREEN CHIEF SALES OFFICER 303956 0 120000 0 12569 0 17785 0 15763 0 470073 0 0 0 CAROLYN STEFFEN CHIEF OPERATING & FIN. OFFICER 283507 0 110000 0 21209 0 19770 0 8916 0 443402 0 0 0 PATRICIA MACJENNETT CHIEF STAKEHOLDERS OFFICER 278159 0 92650 0 14311 0 0 0 31154 0 416274 0 0 0 KATHRYN SMITS SVP, GLOBAL TOURISM DEVELOPEME 244048 0 75000 0 1079 0 19788 0 41394 0 381309 0 0 0 ERINN WHITESIDE SVP, HUMAN RESOURCES 252298 0 75000 0 1595 0 15208 0 13547 0 357648 0 0 0 KATHLEEN BACKLEY MCADAMS SVP, CITYWIDES 234944 0 69000 0 1176 0 14198 0 14051 0 333369 0 0 0 BRYAN CHURCHILL SVP, HOTEL SALES 235215 0 67620 0 1079 0 14198 0 8916 0 327028 0 0 0 JENNY CHAVEZ SVP, STAKEHOLDER RELATIONS 257048 0 47521 0 517 0 0 0 5205 0 310291 0 0 0 FORM 990 PART I Q. 1 - MISSION AND MOST SIGNIFICANT ACTIVITIES AS THE OFFICIAL DESTINATION MARKETING ORGANIZATION FOR THE CITY OF LOS ANGELES, CONDUCT WORLDWIDE SALES AND MARKETING EFFORTS FOCUSED ON THE MEETINGS & CONVENTIONS INDUSTRY, INDIVIDUAL LEISURE TRAVELERS AND TRAVEL TRADE AND CONSUMER MEDIA. FORM 990 PART VI SECTION B Q.12C - POLICIES THE ORGANIZATION'S CONFLICT OF INTEREST POLICY REQUIRES ANNUAL DISCLOSURE OF ACTUAL OR POTENTIAL CONFLICTS OF INTEREST, INCLUDING ALL TRANSACTIONS, FINANCIAL INTERESTS, CONTRACTS, OR POSITIONS, CONDUCTED OR HELD BY THE OFFICER, DIRECTOR, OR KEY EMPLOYEE OR IMMEDIATE MEMBER OF HIS/HER FAMILY, WITH ANY BUSINESSES, CORPORATIONS, PARTNERSHIPS, PROPRIETORSHIPS THAT CARRY OUT ANY BUSINESS ACTIVITIES WITH THE ORGANIZATION OR ANY OF ITS SUBSIDIARIES, INVESTEES, AFFILIATES OR OTHER PERSONS OR INSTITUTIONS IN ANY RELATED TO THE ORGANIZATION. FORM 990 PART VI SECTION B Q.15A - POLICIES THE EO'S BOARD OF DIRECTORS HAS A FORMAL COMPENSATION COMMITTEE THAT ANNUALLY REVIEWS AND APPROVES THE PRESIDENT/CEO'S COMPENSATION. FORM 990 PART VI SECTION C Q.19 - DISCLOSURE FORM 990, THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE UPON REQUEST. FORM 990 PART XI LINE 9 - OTHER CHANGES IN NET ASSETS OR FUND DECREASE IN UNRESTRICTED NET ASSETS FOR PENSION LIABILITY IN ACCORDANCE WITH SFAS 158: 751,151 LA TOURISM MARKETING DISTRICT CORP 633 WEST 5TH STREET STE 1800 LOS ANGELES CA 90071 453080034 MARKETING CA 501(c)(6) N/A NA false false false false false false false false false false false false false false false false false false false