2023-11-15T09:47:04-06:00 2022-12-31 454051133 FREED MAXICK CPAS PC 424 MAIN STREET SUITE 800 BUFFALO NY 142023508 990 2022-01-01 130417765 ADVERTISING RESEARCH FOUNDATION INC ADVE 2127515656 432 PARK AVENUE SOUTH NEW YORK NY 10016 ELYSSA RUBIN CFO 2127515656 2023-11-15 1 ELYSSA RUBIN 999009999 0 MARY MADONIA P00405803 7168472651 2023-11-13 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z SCOTT MCDONALD 432 PARK AVENUE SOUTH NEW YORK NY 10016 11845538 0 X WWW.THEARF.ORG X 1936 NY THE PRINCIPAL MISSION IS TO HELP MEMBER COMPANIES MAKE BETTEREVIDENCE-BASED BUSINESS DECISIONS BY ADVOCATING AND APPLYING THE VALUES AND METHODS OF SCIENCE - OBJECTIVITY, CLARITY, RIGOR, TRANSPARENCY, AND REPLICABILITY - TO IMPROVE THE PRACTICE OF MARKETING AND ADVERTISING COMMUNICATION. 16 15 55 15 0 0 0 778352 8135621 9197122 167129 47985 321218 92808 8623968 10116267 0 0 0 0 5296197 5707235 0 0 0 2867725 4000533 8163922 9707768 460046 408499 7084927 8985759 4154962 5640923 2929965 3344836 X SEE SCHEDULE OTHE PRINCIPAL MISSION IS TO HELP MEMBER COMPANIES MAKE BETTEREVIDENCE-BASED BUSINESS DECISIONS BY ADVOCATING AND APPLYING THE VALUES AND METHODS OF SCIENCE - OBJECTIVITY, CLARITY, RIGOR, TRANSPARENCY, AND REPLICABILITY - TO IMPROVE THE PRACTICE OF MARKETING AND ADVERTISING COMMUNICATION. 0 0 563784 253641 PUBLISHED THE JOURNAL OF ADVERTISING RESEARCH: THIS JOURNAL REPORTED ADVERTISING INDUSTRY RESEARCH FINDINGS FOR THE USE OF ADVERTISING PRACTITIONERS AND USERS OF ADVERTISING RESEARCH. 2307804 1068394 CONDUCTED CONFERENCES, WORKSHOPS AND SYMPOSIUMS. PRINCIPAL MISSION IS TO DEVELOP AND MAINTAIN A CONTINUING PROGRAM OF ACTIVITIES AND PUBLICATIONS FOR THE ADVERTISING RESEARCH INDUSTRY. 3434545 1057417 CURATED RESEARCH: THE ADVERTISING RESEARCH FOUNDATION CURATES INDUSTRY RESEARCH AND PERFORMS INDEPENDENT RESEARCH WHICH IS DISTRIBUTED THROUGH PUBLICATIONS, WORKSHOPS, AND CONFERENCES TO ITS MEMBERS AND THE ADVERTISING RESEARCH COMMUNITY AT LARGE. 1961820 92808 1961820 92808 8267953 0 1 0 1 0 0 0 0 0 1 1 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 1 47 0 1 55 1 0 0 0 0 0 0 0 0 X 16 15 0 0 0 0 1 1 0 1 1 0 0 1 1 1 1 1 0 1 0 0 NY X X THE ORGANIZATION 2127515656 432 PARK AVENUE SOUTH NEW YORK NY 10016 X BARB MURRER BOARD MEMBER (TO 6/22/22) 1.00 X 0 0 0 MARY ANN PACKO BOARD MEMBER 1.00 X 0 0 0 BRITTA CLEVELAND BOARD MEMBER (TO 5/17/22) 1.00 X 0 0 0 ELIZABETH TARPINIAN BOARD MEMBER (TO 6/22/22) 1.00 X 0 0 0 JOHN WALTHOUR BOARD MEMBER (TO 6/22/22) 1.00 X 0 0 0 KIRTI SINGH BOARD MEMBER 1.00 X 0 0 0 MARK TRUSS BOARD MEMBER/VICE CHAIR 1.00 X X 0 0 0 ANDY FISHER BOARD MEMBER 1.00 X 0 0 0 NISHAT MEHTA BOARD MEMBER/CHAIR 1.00 X X 0 0 0 PETER BRADBURY BOARD MEMBER (TO 6/22/22) 1.00 X 0 0 0 RADHA SUBRMANYAM BOARD MEMBER 1.00 X 0 0 0 SCOTT MCDONALD BOARD MEMBER/PRES & CEO 40.00 4.00 X X 502481 0 10755 TIM PERZYK BOARD MEMBER/TREASURER 1.00 X X 0 0 0 CHRIS FOSDICK BOARD MEMBER 1.00 X 0 0 0 ABHILASHA MEHTA BOARD MEMBER/SECRETARY 1.00 X X 0 0 0 BRIAN COOPER BOARD MEMBER 1.00 X 0 0 0 CARL MELA BOARD MEMBER 1.00 X 0 0 0 TINA DANIELS BOARD MEMBER 1.00 X 0 0 0 BILL LIVEK BOARD MEMBER 1.00 X 0 0 0 MAINAK MAZUMDAR BOARD MEMBER 1.00 X 0 0 0 ANDY SMITH BOARD MEMBER 1.00 X 0 0 0 ELYSSA RUBIN CFO 37.50 2.00 X 213476 0 20362 MICHAEL HEITNER CHIEF GROWTH OFFICER 40.00 X 279716 0 18004 PAUL DONATO CHIEF RESEARCH OFFICER 40.00 X 299920 0 19859 RACHAEL FEIGENBAUM SVP, EVENTS PROGRAM PRODUC 40.00 X 205305 0 17627 JAY MATTLIN VP, RESEARCH 40.00 X 171366 0 6543 GWEN LA FANTASIE VP, MEMBERSHIP 40.00 X 167932 0 15628 MITCHELL GLENN DIRECTOR, IT & INTEGRATION OPERATIONS 1.00 X 137853 0 14907 DEEPAK GARG SENIOR DATA SCIENTIST 1.00 X 135546 0 19175 2113595 0 142860 15 0 1 0 432 PARK SOUTH REALTY CO LLC 116 E 27TH STREET 3RD FLOOR NEW YORK NY 10016 RENT 545079 MARCUM LLP 1899 L STREET NW SUITE 850 WASHINGTON DC 20036 HR AND ACCOUNTING SUPPORT SERVICES 223551 GOLDEN SQUARE LLC 139 HOLMES AVENUE DARIEN CT 06820 MARKETING CONSULTANT 124933 PRECISIONIT GROUP 15 COURT SQUARE SUITE 1050 BOSTON MA 02109 IT SERVICES 124933 4 778352 778352 MEMBERSHIP FEES 541800 6817670 6817670 CONFERENCE, WORKSHOPS AND SYMPOSI 541800 1068394 1068394 RESEARCH AND DEVELOPMENT 541800 1057417 1057417 PUBLICATIONS 541800 253641 253641 9197122 99219 99219 1678037 1729271 -51234 -51234 -51234 OTHER REVENUE 541800 92808 92808 92808 10116267 9289930 0 47985 1295593 3605842 138931 492357 174512 63537 49427 21202 552854 68327 431674 5225 227686 44681 CONSULTING EXPENSES 1933835 RECRUITING AND TEMPORAR 287572 WEBSITE ADMINISTRATION 224053 SUPPLIES 51163 39297 9707768 1236359 1302993 774725 1005216 734368 745645 388266 497270 1697261 1135727 651509 561534 2703769 2515588 595931 2357513 7084927 8985759 1055698 1021667 2898000 2649383 150000 150000 51264 1819873 4154962 5640923 X 2929965 3344836 2929965 3344836 7084927 8985759 X 408499 -236127 242499 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 715323 476886 238437 981938 658841 323097 561534 CORPORATE FIXED INCOME BONDS 2515588 F 2515588 DUE FROM ARF INNOVATION STUDIO, INC. 40228 DUE FROM ARF CHARITABLE FOUNDATION, INC. 664746 RIGHT OF USE ASSET 1652539 2357513 CAPITAL LEASE OBLIGATION 1819873 1819873 X PART X, LINE 2: THE ORGANIZATION HAS BEEN RECOGNIZED BY THE INTERNAL REVENUE SERVICE ("IRS")AS A NOT-FOR-PROFIT CORPORATION AS DESCRIBED IN SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE (IRC) AND IS EXEMPT FROM FEDERAL INCOME TAXES ON RELATED INCOME PURSUANT TO SECTION 501(A) OF THE IRC. THE ORGANIZATION FOLLOWS GUIDANCE ISSUED BY THE FASB REGARDING ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THIS GUIDANCE CLARIFIES THE ACCOUNTING FOR INCOME TAXES BY PRESCRIBING THE MINIMUM RECOGNITION THRESHOLD AN INCOME TAX POSITION IS REQUIRED TO MEET BEFORE BEING RECOGNIZED IN THE FINANCIAL STATEMENTS AND APPLIES TO ALL INCOME TAX POSITIONS. EACH INCOME TAX POSITION IS ASSESSED USING A TWO-STEP PROCESS. A DETERMINATION IS FIRST MADE AS TO WHETHER IT IS MORE-LIKELY-THAN-NOT THAT THE INCOME TAX POSITION WILL BE SUSTAINED, BASED UPON TECHNICAL MERITS, UPON EXAMINATION BY THE TAXING AUTHORITIES. IF THE INCOME TAX POSITION IS EXPECTED TO MEET THE MORE-LIKELY-THAN-NOT CRITERIA, THE BENEFIT RECORDED IN THE FINANCIAL STATEMENTS EQUALS THE LARGEST AMOUNT THAT IS GREATER THAN 50% LIKELY TO BE REALIZED UPON ITS ULTIMATE SETTLEMENT. THE INCOME TAX POSITIONS TAKEN BY THE ORGANIZATION FOR ANY YEARS OPEN UNDER THE VARIOUS STATUTES OF LIMITATIONS ARE (1) THAT THE ORGANIZATION CONTINUES TO BE EXEMPT FROM INCOME TAXES AND (2) THAT THE ORGANIZATION DOES NOT HAVE UNRELATED BUSINESS INCOME THAT WOULD BE SUBJECT TO INCOME TAXES. MANAGEMENT BELIEVES THESE TAX POSITIONS MEET THE MORE-LIKELY-THAN-NOT THRESHOLD AND, ACCORDINGLY, THE TAX BENEFITS OF THESE INCOME TAX POSITIONS (NO INCOME TAX EXPENSE OR LIABILITY) HAVE BEEN RECOGNIZED FOR THE YEARS ENDED ON OR BEFORE DECEMBER 31, 2022 AND 2021. THE ORGANIZATION BELIEVES THAT THERE ARE NO TAX POSITIONS TAKEN OR EXPECTED TO BE TAKEN THAT WOULD SIGNIFICANTLY INCREASE OR DECREASE UNRECOGNIZED TAX BENEFITS WITHIN 12 MONTHS OF THE REPORTING DATE. NONE OF THE ORGANIZATION'S FEDERAL OR STATE INFORMATION RETURNS ARE CURRENTLY UNDER EXAMINATION BY THE INTERNAL REVENUE SERVICE OR STATE AUTHORITIES. X 1 1 X X X X 0 0 0 SCOTT MCDONALD BOARD MEMBER/PRES & CEO 400000 0 100000 0 2481 0 9150 0 1605 0 513236 0 0 0 PAUL DONATO CHIEF RESEARCH OFFICER 247253 0 50000 0 2667 0 9000 0 10859 0 319779 0 0 0 MICHAEL HEITNER CHIEF GROWTH OFFICER 228330 0 50000 0 1386 0 8400 0 9604 0 297720 0 0 0 ELYSSA RUBIN CFO 187993 0 25000 0 483 0 6750 0 13612 0 233838 0 0 0 RACHAEL FEIGENBAUM SVP, EVENTS PROGRAM PRODUC 179822 0 25000 0 483 0 6450 0 11177 0 222932 0 0 0 GWEN LA FANTASIE VP, MEMBERSHIP 132493 0 35250 0 189 0 5063 0 10565 0 183560 0 0 0 JAY MATTLIN VP, RESEARCH 164980 0 5000 0 1386 0 5100 0 1443 0 177909 0 0 0 DEEPAK GARG SENIOR DATA SCIENTIST 132357 0 3000 0 189 0 4574 0 14601 0 154721 0 0 0 MITCHELL GLENN DIRECTOR, IT & INTEGRATION OPERATION 128858 0 7500 0 1495 0 4315 0 10592 0 152760 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THE ORGANIZATION HAS THREE CATEGORIES OF MEMBERSHIP; FOUNDER MEMBERS, REGULAR MEMBERS AND ASSOCIATE MEMBERS, AS OUTLINED BY THE ORGANIZATION BYLAWS. SUCH INFORMATION IS AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION A, LINE 7A EACH MEMBER IS PERMITTED TO DESIGNATE ONE REPRESENTATIVE TO PARTICIPATE AND ACT ON THEIR BEHALF IN CONNECTION WITH FOUNDATION MATTERS AND ACTIVITIES AS OUTLINED IN THE ORGANIZATION BYLAWS. SUCH INFORMATION IS AVAILABLE UPON REQUEST. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PREPARED BY AN OUTSIDE, INDEPENDENT ACCOUNTING FIRM AND REVIEWED BY THE CFO. A COPY OF THE RETURN IS PROVIDED TO THE FINANCE COMMITTEE TO REVIEW AND MAKE RECOMMENDATIONS. ALL BOARD MEMBERS RECEIVE A FINAL COPY OF THE RETURN PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C EVERY TRANSACTION ENTERED INTO BY THE ORGANIZATION IS REVIEWED FOR POTENTIAL CONFLICTS OF INTEREST. MANAGEMENT AND MEMBERS OF THE BOARD ARE NOT AWARE OF ANY CONFLICTS OF INTEREST. THE ORGANIZATION HAS UPDATED ITS CONFLICT OF INTEREST POLICY AND REQUIRES ANNUAL CERTIFICATION FROM ITS BOARD MEMBERS AND EMPLOYEES. FORM 990, PART VI, SECTION B, LINE 15A THE CEO'S SALARY IS DETERMINED BY AN EXECUTIVE COMMITTEE OF THE BOARD AND IS BASED ON A REVIEW OF COMPARABILITY DATA FROM SIMILAR ORGANIZATIONS. FORM 990, PART VI, SECTION C, LINE 18 THE FORM 990 AND THE IRS STATUS LETTER ARE AVAILABLE TO THE PUBLIC UPON REQUEST AND ON GUIDESTAR.ORG. FORM 990, PART VI, SECTION C, LINE 19 ALL OF THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST. 990, PART VI, LINE 14 THE ORGANIZATION IS CURRENTLY EVALUATING THE IMPLEMENTATION OF A WRITTEN DOCUMENT RETENTION AND DESTRUCTION POLICY. 990, PART VII NO BOARD MEMBERS RECEIVE COMPENSATION FOR THEIR SERVICE. SCOTT MCDONALD RECEIVED THE COMPENSATION REPORTED FOR HIS SERVICES AS THE ORGANIZATION'S PRESIDENT AND CEO. FORM 990, PART XI, LINE 9: TRANSFER OF CAPITAL FROM ARF CHARITABLE FOUNDATION, INC. 242,499. FORM 990, PART XII, LINE 2C THE ORGANIZATION'S PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT AND MONITORING OF THE AUDIT PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. ARF CHARITABLE FOUNDATION INC 432 PARK AVENUE SOUTH NEW YORK NY 10016 832786566 FUNDRAISING FOR RELATED ORGANIZATIONS NY 501(C)(3) LINE 7 ADVERTISING RESEARCH FOUNDATION INC 1 0 0 1 1 0 0 0 0 0 0 0 1 0 1 1 0 1 0 1 ARF CHARITABLE FOUNDATION INC C 778352 BOOKS & RECORDS ARF CHARITABLE FOUNDATION INC D 664746 BOOKS & RECORDS ARF CHARITABLE FOUNDATION INC S 242499 BOOKS & RECORDS