2025-05-14T11:18:39-05:00 2024-12-31 261472386 SCHAFER TSCHOPP WHITCOMB ET AL 541 S ORLANDO AVENUE SUITE 312 MAITLAND FL 32751 990 2024-01-01 593043408 FAMILY FIRST INC FAMI 8132228300 5509 W GRAY STREET 100 TAMPA FL 33609 MARK MERRILL PRESIDENT 8132228300 2025-05-14 1 0 THOMAS TSCHOPP P00836892 4078752760 2024 2025-03-06 01:10:19Z MARK MERRILL 5509 W GRAY STREET 100 TAMPA FL 33609 21254512 0 X WWW.FAMILYFIRST.NET X 1991 FL TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL. 13 11 59 1450 21367 0 19699578 20271004 42699 313069 178230 339828 235585 301915 20156092 21225816 0 0 0 0 4596620 5611981 0 0 1386243 10660457 12607989 15257077 18219970 4899015 3005846 13119498 15689274 2239618 1758660 10879880 13930614 X THE MISSION OF FAMILY FIRST IS TO PROVIDE PARENTING, MARRIAGE AND RELATIONAL TRUTH THAT HELPS PEOPLE LOVE THEIR FAMILY WELL AND GIVES THEM GREATER HOPE FOR THE FUTURE. 0 0 14912429 229244 FATHERHOOD PROGRAM:ALL PRO DAD IS OUR INNOVATIVE FATHERHOOD PROGRAM HELPING MEN TO BE BETTER DADS. OUR SPOKESMEN, EVENTS, ALL PRO DAD CHAPTERS BASED PROGRAM, DAILY EMAILS AND ALLPRODAD.COM WEBSITE INSPIRE AND EQUIP FATHERS TO BE ACTIVELY INVOLVED IN THEIR CHILDREN'S LIVES. ALLPRODAD.COM HAD 8,471,156 PAGEVIEWS AND 4,093,560 USERS DURING 2024. 1426351 MOTHERHOOD PROGRAM:IMOM IS OUR MOTHERHOOD PROGRAM DESIGNED TO HELP MOTHERS GROW WISE, HEALTHY, PURPOSE-MINDED, AND RELATIONALLY-FOCUSED CHILDREN. OUR IMOM RESOURCES, DAILY EMAILS AND IMOM.COM WEBSITE GIVE MOTHERS THE TOOLS THEY NEED TO CONNECT WITH THEIR CHILDREN. IMOM.COM HAD 6,600,828 PAGEVIEWS AND 3,165,476 USERS DURING 2024. 1733 FAMILY MINUTE:THE FAMILY MINUTE WITH MARK MERRILL IS OUR POPULAR DAILY RADIO FEATURE AIRING ON 335 RADIO STATIONS AND REACHING ABOUT 8,232,491 PEOPLE EACH WEEK WITH PRACTICAL EVERYDAY ADVICE ON MARRIAGE, PARENTING AND FAMILY RELATIONSHIPS. FAMILY MINUTE ALSO BROADCASTS ON AMERICAN FORCES NETWORK. EVERYDAY, THE FAMILY MINUTE IS SENT FREE TO E-MAIL RECIPIENTS IN A QUICK-TO-READ FORMAT. FAMILYMINUTE.COM HAD 360,508 PAGEVIEWS AND 200,925 USERS DURING 2024. 60932 83825 PUBLIC EDUCATION:FAMILY FIRST PROMOTES FAMILY-STRENGTHENING PRINCIPLES THROUGH MEDIA, EVENTS, WEBSITES AND FAMILY RESOURCES. THE FAMILY FIRST LICENSE PLATE PROGRAM AND THE VOLUNTARY CHECK OFF PROGRAM ENCOURAGE PEOPLE TO MAKE FAMILY A TOP PRIORITY.ESTORE:FAMILY FIRST SELLS PRODUCTS THROUGH AN ONLINE STORE THAT PROMOTES THE ORGANIZATION'S MISSION. THE STORE IS RUN AND MANAGED BY FAMILY FIRST STAFF. 60932 83825 16401445 1 1 0 1 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 1 36 0 1 59 1 1 1 0 0 0 0 1 1 0 0 0 0 0 0 X 13 11 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 0 FL X X MARK MERRILL 8132228300 5509 W GRAY STREET STE 100 TAMPA FL 33609 MARK JOHNSON CHAIRMAN STARTING SEPT 2024 1.00 X X 0 0 0 S CARY GAYLORD CHAIRMAN UNTIL SEPT, DIRECTOR 1.00 X X 0 0 0 ANN GAYLORD DIRECTOR 1.00 X 0 0 0 PORTER SMITH DIRECTOR UNTIL APRIL 2024 1.00 X 0 0 0 SUSAN SMITH DIRECTOR UNTIL APRIL 2024 1.00 X 0 0 0 MICHAEL CARMICHAEL DIRECTOR 1.00 X 0 0 0 BRIDGETTE CAHILL DIRECTOR 1.00 X 0 0 0 CHAD CAHILL DIRECTOR 1.00 X 0 0 0 CHRISTINA JOHNSON DIRECTOR 1.00 X 0 0 0 BECKI CARMICHAEL DIRECTOR 1.00 X 0 0 0 BRYANT SKINNER JR DIRECTOR 1.00 X 0 0 0 JOAN SKINNER DIRECTOR UNTIL NOVEMBER 2024 1.00 X 0 0 0 KENDALL SPENCER DIRECTOR 1.00 X 0 0 0 SYLVIA SPENCER DIRECTOR 1.00 X 0 0 0 MARK MERRILL PRESIDENT 55.00 X X 590670 0 53538 SUSAN MERRILL CHIEF MARKETING & PROGRAM OFFICER 55.00 X X 220942 0 28283 DREW WEATHERFORD DIRECTOR UNTIL APRIL 2024 1.00 X 0 0 0 MORGAN WEATHERFORD DIRECTOR UNTIL APRIL 2024 1.00 X 0 0 0 DANIEL FARRA CHIEF OPERATING OFFICER 40.00 X 212351 0 28933 LESLEY BATEMAN DIRECTOR OF PARTNER SERVICES 40.00 X 144862 0 4327 ANGELA BISHOP DIRECTOR OF OPERATIONS 40.00 X 141210 0 4210 BRIAN BURRIDGE SENIOR WEB DEVELOPER 40.00 X 117909 0 21906 JASON HOOD ALL PRO DAD CHAPTERS DIRECTOR 40.00 X 122513 0 33828 TED LOWE CONTENT CREATOR AND COMMUNICATOR 40.00 X 149876 0 24579 1700333 0 199604 10 0 1 0 DANIEL BRIAN ADVERTISING 222 S MAIN STREET ROCHESTER MI 48307 ADVERTISING 3116126 GOOGLE 1600 AMPHITHEATRE PARKWAY MOUNTAIN VIEW CA 94043 ADVERTISING 2117997 FURTHER WORLDWIDE LLC 271 17TH STREET NW SUITE 1700 ATLANTA GA 30363 DATA STRATEGY 1310299 META 1601 WILLOW ROAD MENLO PARK CA 94025 ADVERTISING 1090394 ADP TOTAL SOURCE 4900 W LEMON STREET TAMPA FL 33509 PAYROLL SERVICES 840500 18 51839 11617128 8602037 20271004 REGISTRATION FEES 900099 229244 229244 SPEAKING SERVICES 900099 83825 83825 313069 339828 339828 205848 205848 4566 52234 4961 -395 -395 57248 23735 33513 21367 12146 OTHER REVENUE 900099 62949 62949 62949 21225816 313069 21367 620376 X 1134717 909703 76706 148308 3595889 2882945 243122 469822 145055 116294 9807 18954 389226 312052 26315 50859 347094 278274 23466 45354 4053 3268 244 541 14500 11825 831 1844 244042 196771 14691 32580 2958914 2737424 9018 212472 7997871 7981727 16144 103070 64584 1562 36924 358742 237107 9168 112467 122997 104633 5708 12656 193123 61989 2305 128829 161883 95721 1306 64856 49911 39016 2748 8147 23551 18989 1418 3144 RESOURCE MATERIALS 146264 146004 260 EVENT FACILITIES 122381 111923 10458 TELEPHONE AND INTERNET 39173 32458 2087 4628 EQUIPMENT LEASE 36607 32778 1027 2802 30907 25960 753 4194 18219970 16401445 432282 1386243 3889843 3963398 6252465 10057943 2391439 1116911 61987 59557 33640 54338 415405 248954 124907 166451 365217 270676 13119498 15689274 1019943 1337190 854458 150794 365217 270676 2239618 1758660 X 10879880 13930614 10879880 13930614 13119498 15689274 3005846 44888 0 X 0 1 X 1 1 1 X 4476609 5026373 10300661 19699578 20271004 59774225 4476609 5026373 10300661 19699578 20271004 59774225 2113939 57660286 176454 195693 240587 379321 545676 1537731 21367 21367 15403 12929 5385 4363 62949 101029 61434352 428214 0.93860 0.94870 X SCHEDULE A, PART II, LINE 10, EXPLANATION OF OTHER INCOME: OTHER INCOME - 2020 AMOUNT: $ 15,403. 2021 AMOUNT: $ 12,929. 2022 AMOUNT: $ 5,385. 2023 AMOUNT: $ 4,363. 2024 AMOUNT: $ 62,949. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 0 0 0 1 244042 0 0 244042 0 PART II-B, LINE 1: LOBBYING EXPENDITURES INCLUDE CONTACT WITH LEGISLATORS TO OBTAIN FUNDING FROM LEGISLATION FOR THE ORGANIZATION. 125379 86554 38825 290026 162400 127626 166451 LEASE LIABILITIES 270676 270676 X 26362717 44888 5068128 23885 5136901 21225816 0 21225816 23311983 5068128 23885 5092013 18219970 0 18219970 PART X, LINE 2: THE ORGANIZATION FOLLOWS THE PROVISIONS OF FASB ASC (ACCOUNTING CODIFICATION) NO. 740, ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES. THE ORGANIZATION HAS NOT RECOGNIZED ANY RESPECTIVE LIABILITY FOR UNRECOGNIZED TAX BENEFITS AS IT HAS NO KNOWN TAX POSITIONS THAT WOULD SUBJECT THE ORGANIZATION TO ANY MATERIAL INCOME TAX EXPOSURE. A RECONCILIATION OF THE BEGINNING AND ENDING AMOUNT OF UNRECOGNIZED TAX BENEFITS IS NOT INCLUDED, NOR IS THERE ANY INTEREST ACCRUED RELATED TO UNRECOGNIZED TAX BENEFITS IN INTEREST EXPENSE AND PENALTIES IN OPERATING EXPENSES AS THERE ARE NO UNRECOGNIZED TAX BENEFITS. THE ORGANIZATION IS EXEMPT FROM FEDERAL INCOME TAX UNDER PROVISION OF SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE. IN ADDITION, THE ORGANIZATION HAS BEEN DETERMINED BY THE INTERNAL REVENUE SERVICE NOT TO BE A PRIVATE FOUNDATION WITHIN THE MEANING OF SECTION 509(A) OF THE CODE. CONSEQUENTLY, NO PROVISION FOR INCOME TAXES HAS BEEN INCLUDED IN THE ACCOMPANYING FINANCIAL STATEMENTS. UNDER FINANCIAL ACCOUNTING STANDARDS BOARD'S (THE "FASB") ACCOUNTING STANDARDS CODIFICATION 740, AN ENTITY'S INCOME TAX RETURNS ARE SUBJECT TO EXAMINATION BY THE APPLICABLE TAXING AUTHORITIES. THE TIME PERIOD DURING WHICH A RETURN MAY BE SELECTED BY A TAXING AUTHORITY FOR EXAMINATION GENERALLY ENDS AT THE LATER OF THREE YEARS AFTER THE INITIAL DUE DATE OF THE RETURN OR THREE YEARS AFTER THE RETURN IS FILED. AT DECEMBER 31, 2024, THE ORGANIZATION'S TAX YEARS THAT REMAIN SUBJECT TO EXAMINATION ARE 2021-2023. PART XI, LINE 2D - OTHER ADJUSTMENTS: PRODUCT SALES COGS 23,885. PART XII, LINE 2D - OTHER ADJUSTMENTS: PRODUCT SALES COGS 23,885. JACKSONVILLE DINNE 27950 24802 3148 3148 395 NASHVILLE DINNER 28850 27432 1418 1418 56800 52234 4566 3148 1418 395 4961 -395 X X X X 0 0 0 0 0 0 0 1 0 MARK MERRILL PRESIDENT 189055 0 400000 0 1615 0 33350 0 20188 0 644208 0 0 0 SUSAN MERRILL CHIEF MARKETING & PROGRAM OFFICER 140191 0 80000 0 751 0 28283 0 0 0 249225 0 0 0 DANIEL FARRA CHIEF OPERATING OFFICER 162254 0 50000 0 97 0 213 0 28720 0 241284 0 0 0 TED LOWE CONTENT CREATOR AND COMMUNICATOR 113105 0 36530 0 241 0 4696 0 19883 0 174455 0 0 0 JASON HOOD ALL PRO DAD CHAPTERS DIRECTOR 98702 0 23750 0 61 0 3921 0 29907 0 156341 0 0 0 PART I, LINE 7 THE PRESIDENT RECEIVES A BONUS WHICH IS SUBJECTIVELY BASED ON ACHIEVING CERTAIN DEPARTMENTAL GOALS. MEGAN TIGNOR DAUGHTER OF SUSAN AND MARK MERRILL, FAMILY FIRST BOARD MEMBER AND PRESIDENT 109202 PAID AS AN EMPLOYEE 0 MARK MERRILL EMPLOYEE MARRIED TO SUSAN MERRILL, FAMILY FIRST BOARD MEMBER 590670 PRESIDENT IS PAID AS AN EMPLOYEE 0 SUSAN MERRILL EMPLOYEE MARRIED TO MARK MERRILL, FIRST FAMILY PRESIDENT 220941 DIRECTOR PAID AS AN EMPLOYEE 0 FORM 990, PART VI, SECTION A, LINE 2 CHAD CAHILL AND BRIDGETTE CAHILL ARE DIRECTORS ON THE BOARD OF DIRECTORS AND ARE MARRIED. PORTER SMITH AND SUSAN SMITH ARE DIRECTORS ON THE BOARD OF DIRECTORS AND ARE MARRIED. MICHAEL CARMICHAEL AND BECKI CARMICHAEL ARE DIRECTORS ON THE BOARD OF DIRECTORS AND ARE MARRIED. S. CARY GAYLORD AND ANN K. GAYLORD ARE DIRECTORS ON THE BOARD OF DIRECTORS AND ARE MARRIED. MARK JOHNSON AND CHRISTINA JOHNSON ARE DIRECTORS ON THE BOARD OF DIRECTORS AND ARE MARRIED. BRYANT SKINNER AND JOAN SKINNER ARE DIRECTORS ON THE BOARD OF DIRECTORS AND ARE MARRIED. KENDALL SPENCER AND SYLVIA SPENCER ARE DIRECTORS ON THE BOARD OF DIRECTORS AND ARE MARRIED. MARK MERRILL AND SUSAN MERRILL ARE DIRECTORS ON THE BOARD OF DIRECTORS AND ARE MARRIED. DREW WEATHERFORD AND MORGAN WEATHERFORD ARE DIRECTORS ON THE BOARD AND ARE MARRIED. FORM 990, PART VI, SECTION B, LINE 11B A DRAFT COPY OF THE 990 TAX RETURN IS PROVIDED TO THE PRESIDENT, ACCOUNTING MANAGER AND ALL BOARD MEMBERS BY THE CPA FIRM THAT PREPARES THE RETURN. IF ANY CHANGES ARE NECESSARY, THE CPA MAKES THE NECESSARY CHANGES AND THEN A NEW DRAFT IS PROVIDED TO ENSURE ALL CHANGES WERE ACCURATELY MADE. THE PRESIDENT THEN APPROVES FORM 990 AND THE RETURN IS ELECTRONICALLY FILED WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C ANY DIRECTOR, PRINCIPAL OFFICER, KEY EMPLOYEES, OR MEMBER OF A COMMITTE WITH GOVERNING BOARD DELEGATED POWERS (INTERESTED PERSONS) WITH A FINANCIAL INTEREST MUST DISCLOSE THE EXISTENCE OF THE FINANCIAL INTEREST AND BE GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE BOARD OR EXECUTIVE COMMITTEE. AFTER DISCLOSURE, THE INTERESTED PERSON MUST RECUSE HIMSELF OR HERSELF FROM DISCUSSING OR VOTING ON THE MATTER. AFTER EXERCISING DUE DILIGENCE, THE REMAINING BOARD OR EXECUTIVE COMMITTEE SHALL DETERMINE BY A MAJORITY VOTE OF THE DISINTERESTED DIRECTORS WHETHER THE TRANSACTION OR ARRANGEMENT IS IN FAMILY FIRST'S BEST INTEREST, AND SHALL MADE ITS DECISION AS TO WHETHER TO ENTERE INTO THE TRANSACTION OR ARRANGEMENT. IF THE BOARD OR EXECUTIVE COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A MEMBER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT SHALL INFORM THE MEMBER OF THE BASIS FOR SUCH BELIEF AND AFFORD THE MEMBER AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE MEMBER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE BOARD OR EXECUTIVE COMMITTEE DETERMINES THE MEMBER HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT SHALL TAKE APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. FORM 990, PART VI, SECTION B, LINE 15A THE BOARD ANNUALLY REVIEWS AND APPROVES THE COMPENSATION OF THE PRESIDENT. DURING THE DELIBERATIONS, THE BOARD WILL UTILIZE COMPARABILITY DATA AND CONTEMPORANEOUSLY SUBSTANTIATE THE DECISION. INFORMATION FROM VARIOUS INDEPENDENT SOURCES WILL BE USED ALONG WITH PERFORMING A COMPENSATION ANALYSIS TO MAKE SURE THAT THE PRESIDENT'S SALARY IS COMPETITIVE AND COMPARABLE WITH OTHER NON-PROFITS IN OUR PARTICULAR INDUSTRY, WHILE ALSO ALLOWING FOR YEARS OF EXPERIENCE. THE PROCESS WAS LAST UNDERTAKEN IN 2024. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC BY PROVIDING THEM ON THE ORGANIZTION'S WEBSITE, OR UPON REQUEST. FORM 990, PART IX, LINE 11G OTHER PROFESSIONAL FEES: PROGRAM SERVICE EXPENSES 2,615,144. MANAGEMENT AND GENERAL EXPENSES 863. FUNDRAISING EXPENSES 196,711. TOTAL EXPENSES 2,812,718. FFLP FEES: PROGRAM SERVICE EXPENSES 25,577. MANAGEMENT AND GENERAL EXPENSES 0. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 25,577. EMPLOYEE LEASING FEES: PROGRAM SERVICE EXPENSES 96,703. MANAGEMENT AND GENERAL EXPENSES 8,155. FUNDRAISING EXPENSES 15,761. TOTAL EXPENSES 120,619.