2023-11-12T21:21:50-06:00 2022-12-31 410746749 CLIFTONLARSONALLEN LLP 901 NORTH GLEBE ROAD SUITE 200 ARLINGTON VA 22203 990 2022-01-01 273267081 COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY COMM 3477700322 1253 SPRINGFIELD AVENUE SUITE 120 NEW PROVIDENCE NJ 07974 LOU MASTRIA EXECUTIVE DIRECTOR 3477700322 2023-11-08 1 LOU MASTRIA 999009999 0 ROBERT WILLIAMS P01345960 5712279500 2023-11-02 2 AAL1 IAL1 2022 2023-04-26 12:10:37Z DIGITAL ADVERTISING ALLIANCE LOU MASTRIA 1253 SPRINGFIELD AVENUE SUITE 120 NEW PROVIDENCE NJ 07974 3530492 0 X ABOUTADS.INFO X 2009 DC PROVIDE CONSUMERS TRANSPARENCY OVER POLITICAL ADVERTISING AND DIGITAL ADVERTISING & CONTROL OVER COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 5 5 5 5 0 0 0 0 3727203 3529246 2227 1246 0 0 3729430 3530492 0 0 0 0 723506 946047 0 0 0 2235740 2731298 2959246 3677345 770184 -146853 2955807 2917982 108334 217362 2847473 2700620 DIGITAL ADVERTISING ALLIANCE PROMOTES DIGITAL/POLITICAL ADVERTISING STANDARDS DESIGNED TO PROVIDE CONSUMERS WITH ENHANCED TRANSPARENCY AND CONTROL OVER THE COLLECTION AND USE OF WEB VIEW AND OTHER SIMILAR DATA. 0 0 PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH INCREASED TRANSPARENCY:OUR PRINCIPLES REQUIRE COMPANIES TO PROVIDE CLEAR AND EASILY ACCESSIBLE DISCLOSURES TO CONSUMERS ABOUT DATA COLLECTION AND USE PRACTICES ASSOCIATED WITH DIGITAL ADVERTISING. THE SAME PRINCIPLES ALSO APPLY TO DIGITAL POLITICAL ADVERTISING. DAA ALLOWS LICENSED ENTITIES TO USE THE ADVERTISING OPTION ICON WITHIN OR NEAR ONLINE ADVERTISEMENTS OR ON WEB PAGES OR APPLICATIONS WHERE INTEREST BASED ADVERTISING IS OCCURING. THE POLITICAL ADS ICON IS USED NEAR OR IN ADS TO PROVIDE TRANSPARENCY. PROMOTE COMPLIANCE WITH ESTABLISHED DIGITAL ADVERTISING STANDARDS THROUGH ENHANCED CONSUMER CONTROL:THE PRINCIPLES REQUIRE ENTITIES TO PROVIDE CONSUMERS WITH CONTROL OVER THE COLLECTION AND USE OF WEB VIEWING AND OTHER SIMILAR DATA. TO ENCOURAGE THIS TYPE OF CONSUMER CHOICE, THE CORPORATION CREATED THE ABOUT ADS CONSUMER OPT-OUT PAGE AND APP CHOICES WHERE CONSUMERS CAN EASILY OPT-OUT OF SOME OR ALL OF THE INTEREST-BASED ADS THEY RECEIVE FROM PARTICIPATING ENTITIES, IF THEY SO CHOOSE. CONDUCT EDUCATION OUTREACH TO CONSUMERS AND BUSINESSES:THE DAA DEVELOPS BROAD COMMUNICATIONS THAT EDUCATE CONSUMERS AND BUSINESSES ABOUT POLITICAL ADS INITIATIVES, ONLINE BEHAVIORAL ADVERTISING, AND THE PRINCIPLES. 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 14 0 5 1 0 0 0 0 0 0 0 0 0 0 X 5 5 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 0 1 0 0 X MICHAEL SIGNORELLI VENABLE LLP 2023444000 600 MASSACHUSETTS AVENUE NW WASHINGTON DC 20001 DAVID COHEN LEFT BEFORE YE DIRECTOR 5.00 X 0 0 0 LEIGH FREUND DIRECTOR 5.00 X 0 0 0 LARTEASE TIFFITH DIRECTOR 5.00 X 0 0 0 CHRIS OSWALD DIRECTOR 5.00 X 0 0 0 ALISON PEPPER DIRECTOR 5.00 X 0 0 0 CLARK RECTOR DIRECTOR 5.00 X 0 0 0 LUIGI MASTRIA EXECUTIVE DIRECTOR 50.00 X 397122 0 43097 CHESTER DALZELL SENIOR DIRECTOR, COMMUNICA 40.00 X 164199 0 14532 561321 0 57629 2 0 1 0 VENABLE LLP 750 E PRATT ST SUITE 900 BALTIMORE MD 21202 LEGAL SERVICES 783796 COUNCIL FOR BETTER BUSINESS BUREAU INC 3033 WILSON BLVD SUITE 600 ARLINGTON VA 22201 SELF REGULATION PROGRAM 300000 ASSOCIATION OF NATIONAL ADVERTISERS 155 EAST 44TH STREET NEW YORK NY 10017 SELF REGULATION PROGRAM 215000 NETWORK ADVERTISING INITIATIVE 509 7TH ST NW WASHINGTON DC 20004 TECHNOLOGY CONSULTANT 108900 4 AD ICON LICENSING FEES 900099 1458210 1458210 CONSUMER OPT-OUT PAGE 900099 1314827 1314827 APPROVED PROVIDER 900099 400000 400000 DAAC LICENSE FEES 900099 174679 174679 PRINCIPLES COMMITTEE 900099 77250 77250 104280 104280 3529246 1246 1246 3530492 3529246 0 1246 X 440219 431414 38449 35965 861429 61470 638712 136957 25417 402928 64792 53408 167619 8708 EDUCATION/COMMUNICATION 193290 DAAC GLOBALIZATION 97070 BANK CHARGES 19498 3677345 1442596 1412283 1245568 1246814 150000 250000 117643 8885 2955807 2917982 108334 217362 108334 217362 X 2847473 2700620 2847473 2700620 2955807 2917982 -146853 0 X 0 0 0 X X 0 0 0 LUIGI MASTRIA EXECUTIVE DIRECTOR 312122 0 85000 0 0 0 0 0 43097 0 440219 0 0 0 CHESTER DALZELL SENIOR DIRECTOR, COMMUNICA 164199 0 0 0 0 0 0 0 14532 0 178731 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THERE ARE TWO TYPES OF PARTICIPANTS IN THE DAA: (1) ADVERTISING AND MARKETING TRADE ASSOCIATIONS AND (2) OTHER ENTITIES (COMPANIES, ASSOCIATIONS, ETC.) THAT ARE INVOLVED IN OR SUPPORT DIGITAL ADVERTISING. THE FIRST GROUP, THE ASSOCIATIONS, ARE THE MEMBERS OF THE DAA. EACH OF THESE TRADE ASSOCIATIONS ELECTS A BOARD MEMBER AND PROVIDES SERVICES AND SUPPORT TO THE DAA. THE SECOND GROUP, THE OTHER ENTITIES, ARE DIGITAL ADVERTISING COMPANIES THAT SUPPORT THE PROGRAM FINANCIALLY THROUGH PARTICIPATION IN THE DAA CERTIFICATION ACTIVITIES AND THE PAYMENT FOR THE USE OF DAA'S INTELLECTUAL PROPERTY, PARTICIPATION IN DISCUSSIONS REGARDING THE EXPANSION OF THE DAA'S SELF-REGULATORY CERTIFICATION PROGRAM, OR FOR THE ABILITY TO CERTIFY THAT OTHER COMPANIES ARE COMPLYING WITH THE DIGITAL ADVERTISING INDUSTRY'S CODE OF CONDUCT. FORM 990, PART VI, SECTION A, LINE 7A THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS OF THE DAA EACH ELECT AN INDIVIDUAL TO THE BOARD OF THE DAA. FORM 990, PART VI, SECTION A, LINE 7B THE ADVERTISING AND MARKETING ASSOCIATIONS THAT ARE MEMBERS HAVE THE RIGHT TO APPROVE AMENDMENTS TO THE ORGANIZATION'S ARTICLES OF INCORPORATION AS WELL AS APPROVE OF ANY DECISIONS TO DISSOLVE, MERGE, OR CONSOLIDATE. FORM 990, PART VI, SECTION A, LINE 8B IN 2021, DAA DID NOT HAVE ANY COMMITTEES AUTHORIZED TO ACT ON BEHALF OF THE BOARD. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS PREPARED WITH THE ASSISTANCE OF AN OUTSIDE ACCOUNTING FIRM AND IT IS REVIEWED BY THE ORGANIZATION'S EXECUTIVE DIRECTOR, GENERAL COUNSEL, AND MADE AVAILABLE TO ITS BOARD OF DIRECTORS FOR REVIEW PRIOR TO SUBMISSION TO THE IRS. FORM 990, PART VI, SECTION B, LINE 12C OFFICERS, DIRECTORS, MEMBERS OF COMMITTEES, AND EMPLOYEES (COLLECTIVELY, "COVERED OFFICIALS") OF COMMITTEE FOR DIGITAL ADVERTISING AND MARKETING ACCOUNTABILITY D/B/A DIGITAL ADVERTISING ALLIANCE ("DAA OR "CORPORATION") EACH HAVE AN AFFIRMATIVE OBLIGATION TO ACT AT ALL TIMES IN THE BEST INTERESTS OF THE CORPORATION. A CONFLICT OF INTEREST MAY ARISE IN ANY CIRCUMSTANCE THAT MAY COMPROMISE THE ABILITY OF A COVERED OFFICIAL TO MAKE UNBIASED AND IMPARTIAL DECISIONS ON BEHALF OF THE CORPORATION. THIS POLICY SERVES TO DEFINE THE TERM "CONFLICT OF INTEREST," TO ASSIST COVERED OFFICIALS IN IDENTIFYING AND DISCLOSING SUCH CONFLICTS, AND TO MINIMIZE THE IMPACT OF SUCH CONFLICTS ON THE CORPORATION WHENEVER POSSIBLE. THE POLICY COVERS THE FOLLOWING AREAS: -DUTY OF LOYALTY -WHAT IS A CONFLICT -DISCLOSURE -PROCESS AND REMEDY -DELEGATION -ANNUAL DISCLOSURE PROCESS DAA FOLLOWS UP ON A YEARLY BASIS WITH EACH MEMBER OF THE BOARD AND STAFF TO ENSURE THE ANNUAL DISCLOSURE FORM IS COMPLETED. DAA AND ITS COVERED OFFICIALS MONITOR AND/OR ENFORCE THE POLICY THROUGH DISTRIBUTION OF THE POLICY AND REVIEW OF THE ANNUAL QUESTIONNAIRES, DISCUSSION BY THE BOARD OF ANY POTENTIAL CONFLICTS BEFORE MAKING IMPORTANT BOARD DECISIONS, OR FOLLOWING UP WITH INDIVIDUALS WHO HAVE NOT SUBMITTED THEIR DISCLOSURE FORMS. FORM 990, PART VI, SECTION B, LINE 15A EVERY THIRD YEAR, THE BOARD REVIEWS WRITTEN EMPLOYMENT CONTRACTS AND THE FORM 990 OF OTHER ORGANIZATIONS TO DETERMINE EMPLOYEE COMPENSATION FOR THE EXCUTIVE DIRECTOR. LAST TIME THE CONTRACTS WERE REVIEWED WAS IN JUNE 2021. ALL BOARD MEMBERS ARE INDEPENDENT. COMPENSATION DECISIONS ARE DOCUMENTED IN CORPORATE RECORDS. DAA WOULD USE A SIMILAR PROCESS FOR OTHER OFFICERS AND KEY EMPLOYEES TO THE EXTENT THEY EXISTED, BUT FOR THE TIME BEING THE ONLY SUCH PERSON IS THE ED. FORM 990, PART VI, SECTION C, LINE 19 DAA COMPLIES WITH THE PUBLIC INSPECTION REQUIREMENTS OF INTERNAL REVENUE CODE SECTION 6104 BY MAKING ITS FORM 1024, APPLICATION FOR RECOGNITION OF EXEMPTION UNDER SECTION 501(A), DETERMINATION LETTER FROM THE IRS, AND THE FORMS 990 FOR ITS THREE MOST RECENTLY COMPLETED TAX PERIODS AVAILABLE TO THE PUBLIC UPON REQUEST. HOWEVER, AS SECTION 6104 DOES NOT REQUIRE AN ORGANIZATION EXEMPT UNDER SECTION 501(C)(6) TO DISCLOSE ITS GOVERNING DOCUMENTS OR FINANCIAL STATEMENTS, DAA HAS DECIDED NOT TO MAKE SUCH INFORMATION AVAILABLE FOR PUBLIC INSPECTION. FORM 990, PART IX, LINE 11G ACCOUNTABILITY 600,217. CONSULTANT 38,495.