2025-05-14T08:48:18-07:00 2024-06-30 990 2023-07-01 020700616 NASHVILLE CONVENTION & VISITORS BUREAU NASH 6152594708 500 11th Ave N Ste 650 Nashville TN 37203 Jeff Mefford CFO 6152594708 2025-05-14 1 2023 2025-03-06 01:10:19Z Deana Ivey 500 11th Ave N Ste 650 Nashville TN 37203 50520464 0 X www.visitmusiccity.com X 2003 TN The mission of the Nashville Convention & Visitors Bureau is to maximize the economic contribution of the convention, tourism & hospitality industry to Nashville, TN, which is the city's second largest industry. This industry provides jobs to over 100,000 people and brings over $11 billion into the local economy each year. Its health is critical to the community. 22 21 177 30 64622 0 4951899 3122802 39431720 45942491 137190 223877 -514207 -13537 44006602 49275633 2290500 3023510 0 0 12908241 12103756 0 0 0 28194748 32378458 43393489 47505724 613113 1769909 22518813 27351330 15800608 18863216 6718205 8488114 The mission of the NCVB is to maximize the economic contribution of the hospitality industry to the total community by developing and marketing Nashville as a premier domestic and international destination for visitors. This is the second largest industry in Nashville, employing over 100,000 people and bringing over $11 billion into the local economy each year. 0 0 Utilizing our online resources, and through national and regional media, the NCVB implemented advertising programs designed to promote awareness of the community as a desirable destination for meeting-related and leisure travel. The NCVB also worked through public relations opportunities and travel media outlets to promote the community as a desirable place to visit. To further expand the reach of our advertising efforts, numerous radio and print media promotions were created to attract interest in the city, with the various winners receiving free trips to experience Nashville for themselves. Through direct sales efforts, the NCVB marketed the city to the national meeting planning and group travel industries, to raise awareness of the attractiveness of the Nashville area as a convention and leisure travel destination. Through these efforts, the NCVB secured contracts with groups representing over 2 million future room nights from these meetings. In association with Music City Inc., the NCVB produced musical events for the city that were free and open to the public over the July 4th and New Year's Eve holiday periods. These events provide additional leisure products that attract visitors to the city. The New Year's Eve event was broadcast nationally on the CBS television network. To facilitate visitors making their travel arrangements when coming to Nashville, the NCVB operates a state-of-the-art website, 2 remote physical Visitor Centers, and a fully staffed call center to answer visitor inquiries, make suggestions about what to do while visitors are in the city, and make hotel and attraction reservations for the visitors over the phone, or through our website. 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 1 0 0 0 0 0 0 1 0 1 0 0 0 1 0 0 0 0 0 0 0 1 1 1 0 1 231 0 1 177 1 1 1 0 0 0 1 1 0 1 0 X 22 21 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 0 1 0 X X Nashville Convention and Visitors Bureau 6152594708 500 11th Ave N Ste 650 Nashville TN 37203 Christopher Spyridon Former CEO 0 0 X 2265767 0 34827 Deana Ivey CEO 50 10 X X 589062 0 42600 Jeff Mefford CFO 45 5 X 302713 0 37856 Adrienne Siemers Chief Sales Officer 45 0 X 295260 0 39326 Mary Arnold Chief Public Affairs Officer 45 5 X 243475 0 36988 William Wright Sr. Vice President Sales 45 0 X 237820 0 29457 Corey Hopwood Sr. Vice President 45 0 X 220244 0 33728 Heather Middleton Chief Marketing Officer 45 0 X 206259 0 30749 Wendy Ramirez Sales Director 45 0 X 186572 0 33282 Pride Haggerty Vice President - Regional Sales 45 0 X 192110 0 11701 Marie Sueing Chief Community Engagement Officer 45 0 X 165991 0 27699 Lowell Canaday Regional Sales Director 45 0 X 179528 0 9132 Ken Levitan Board Chair 4 0 X 0 0 0 Kevin Lavender Board Member 1 0 X 0 0 0 Maneet Chauhan Board Member 1 0 X 0 0 0 Robert Fisher Board Member 1 0 X 0 0 0 Marcus Whitney Board Member 1 0 X 0 0 0 Ellen Pryor Board Member 1 0 X 0 0 0 John Esposito Board Member 1 0 X 0 0 0 Eddie George Board Member 1 0 X 0 0 0 Sarah Trahern Board Member 1 0 X 0 0 0 Kevin Green Board Member 1 0 X 0 0 0 Pat Martin Board Member 1 0 X 0 0 0 Burke Nihill Board Member 1 0 X 0 0 0 Sherry Franklin Board Member 1 0 X 0 0 0 Dr Alex Jahangir Board Member 1 0 X 0 0 0 Doug Kreulen Board Member 1 0 X 0 0 0 Howie Nuchow Board Member 1 0 X 0 0 0 Marc Sternagel Board Member 1 0 X 0 0 0 Claire Tucker Board Member 1 0 X 0 0 0 Ben Weprin Board Member 1 0 X 0 0 0 Molly Shehan Board Member 1 0 X 0 0 0 Max Goldberg Board member 1 0 X 0 0 0 5084801 0 367345 37 1 1 0 VML Inc 250 Richards Road Kansas City MO 64116 Visual Media Services 790309 E B White General Contractor 3908 Lebanon Pike Suite 698 Hermitage TN 37076 Office construction 434886 Hills Balfour 58 Southwark Bridge Rd London UK SE1 0AS International tourism promotion 417233 Freeman PO Box 734596 Dallas TX 75373 Trade show booth handling 365098 AdTheorent Inc PO Box 392302 Pittsburgh PA 15251 Media advertising 345000 33 0 0 0 0 3122802 0 0 3122802 Government marketing service programs 541900 41729695 41729695 0 0 Membership dues 541900 1560197 1560197 0 0 Marketing program participation 541900 1348383 1348383 0 0 Visitor service revenue 561500 954393 954393 0 0 Related investment revenue 711190 269274 269274 0 0 80549 0 80549 0 45942491 223877 0 0 223877 0 0 0 0 0 0 0 0 0 0 0 0 0 1228904 1244831 -15927 0 -15927 0 2390 2390 0 0 2390 49275633 45864332 64622 223877 3022500 1010 1646069 8751724 321003 738254 646706 38119 6570 54899 317308 559801 5710103 690678 850885 1100555 921261 20610846 2216 617945 75000 Visitor services fulfillment costs 300638 Industry organization dues 104020 Industry research activities 345255 Taxes and other misc expenses 72359 47505724 0 0 0 7500 4500 1849366 8248414 7615794 6278361 146827 696486 173744 126153 988547 1130649 4106295 1920944 2585741 2185351 903652 890139 35853 305127 8211789 7486150 22518813 27351330 6112189 9535564 1056079 1345875 8632340 7981777 15800608 18863216 X 6718205 8488114 0 0 6718205 8488114 22518813 27351330 1769909 0 0 0 0 0 X 0 1 1 1 1 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 1458267 414637 0 414637 510393 0 -95756 0 0 0 0 0 0 0 0 1949637 824074 1125563 0 2156658 1096870 1059788 0 0 0 0 2185351 Right of Use - Leased Assets 7486150 7486150 0 Lease liabilities 7981777 7981777 X Schedule D, Part X, Line 2 Management performs an evaluation of all income tax positions taken or expected to be taken in the course of preparing the Organization's income tax returns to determine whether income tax positions meet a "more likely than not" standard of being sustained under examination by the applicable taxing authorities. Management has performed its evaluation of all income tax positions taken on all open income tax returns and has determined that there are no positions taken that do not meet the "more likely than not" standard. Accordingly, there are no provisions for income taxes, penalties or taxes receivable or payable relating to uncertain income tax positions in the accompanying consolidated financial statements. Europe (including Iceland and Greenland) 0 9 Program Services Tourism marketing 1112822 East Asia and the Pacific 0 1 Program Services Tourism marketing 115730 North America (including Canada and Mexico, but not the United States) 0 4 Program Services Tourism marketing 85434 0 14 1313986 0 0 0 0 0 0 1 Nashville Now Events Foundation 500 11th Ave N Ste 650 Nashville TN 37203 993693795 501(c)(3) 1000000 0 n/a n/a To assist the recipient in the recruitment of large amateur sporting events to Nashville. Vanderbilt University 850 Baker Bldg Nashville TN 37203 620476822 501(c)(3) 10000 0 n/a n/a Charitable donation Music City Bowl Inc 414 Union St Ste 1010 Nashville TN 37219 621720086 501(c)(3) 1000000 0 n/a n/a To assist with the production of the Music City Bowl college football game which takes place in Nashville each December and brings thousands of visitors to the city. Country Music Association Inc 35 Music Square East Nashville TN 37203 620606066 501(c)(6) 1000000 0 n/a n/a To assist with the production of the CMA Music Festival which brings thousands of visitors to Nashville each year. 3 1 Schedule I, Part I, Line 2 Grants are primarily made to local non-profit organizations that carry out programs which further the exempt purposes of the reporting organization, in that they are engaged in activities designed to generate visitor travel to Nashville. The NCVB is an active partner in promoting these events and activities, and as such, is able to monitor the use of the funds in a very tangible way. Those grants that result from awards approved by the Metro Gov't Major Event Fund committee involve an independent application and review process and are ultimately approved by the Mayor's office for the City of Nashville. X X X 1 1 X X X X 0 1 0 Christopher Spyridon Former CEO 281500 0 937000 0 1047267 0 17788 0 17039 0 2300594 0 956232 0 Deana Ivey CEO 379615 0 200000 0 9447 0 19800 0 22800 0 631662 0 0 0 Jeff Mefford CFO 246212 0 51400 0 5101 0 18484 0 19372 0 340569 0 0 0 Adrienne Siemers Chief Sales Officer 214919 0 76400 0 3941 0 14345 0 24981 0 334586 0 0 0 Mary Arnold Chief Public Affairs Officer 177175 0 61400 0 4900 0 11941 0 25047 0 280463 0 0 0 William Wright Sr. Vice President Sales 177066 0 59400 0 1354 0 11551 0 17906 0 267277 0 0 0 Corey Hopwood Sr. Vice President 183707 0 29900 0 6636 0 13206 0 20522 0 253971 0 0 0 Heather Middleton Chief Marketing Officer 182850 0 21400 0 2009 0 12735 0 18014 0 237008 0 0 0 Pride Haggerty Vice President - Regional Sales 145531 0 46215 0 364 0 9259 0 2442 0 203811 0 0 0 Wendy Ramirez Sales Director 154566 0 31597 0 409 0 6819 0 26463 0 219854 0 0 0 Lowell Canaday Regional Sales Director 140079 0 38794 0 655 0 1199 0 7933 0 188660 0 0 0 Marie Sueing Chief Community Engagement Officer 140336 0 21400 0 4255 0 4994 0 22705 0 193690 0 0 0 Schedule J, Part I, Line 1a Upon approval from the board, on extremely rare occasions, chartered air service will be used when attendance is required at multiple vital events on the same day in different states and commercial air service will not allow for the necessary travel schedule. This is rare, and exceptional. The Board has also authorized the CEO's spouse to travel and attend a limited number of business-related events each year. If there is not a bona fide benefit to the organization, such travel expenses are treated as taxable compensation. The organization also provides a social club membership for the CEO, which is treated as compensation to the extent it is used for personal purposes. Schedule J, Part I, Line 3 The process is discussed in the explanation provided for Part IV, Line 15a. Schedule J, Part I, Line 4 During calendar 2023, a former employee received a distribution from a previous 457f deferred compensation plan at the point in time when the risk of forfeiture had lapsed - $1,017,563. Country Music Association Director 1136281 Event marketing grant and tickets 0 Tennessee Football - Cumberland Stadium Director 163994 Venue rental and event tickets 0 Greater Nashville Hospitality Association Director 100000 Program sponsorship 0 Musicians Hall of Fame and Museum Director 23022 Mdse for resale and ticket redemptions 0 Form 990, Part VI, Section B, Line 11b After completion of the annual CPA audit, the Form 990 is prepared internally by the professional accounting staff of the organization, utilizing current reference resources. The methodology used in the process has been reviewed by our CPA firm and other qualified consultants for completeness and reasonableness. The form is then made available for review by any board members that wish to review it. Form 990, Part VI, Section B, Line 12c The board-adopted Conflict of Interest Policy is reviewed annually with all board members and key staff. Each of these individuals completes a survey annually on which they are to disclose any situations that might give rise to any actual or perceived conflicts as they are defined by the Policy. These surveys are reviewed by leadership and key staff of the organization who are involved in reviewing all financial transactions of the organization. Form 990, Part VI, Section B, Line 15 The board of directors of the organization hires the CEO. This person is reviewed annually by the Compensation Committee of the Board. In addition to performance against established measurements, the review includes an analysis of compensation. In making this analysis, the committee reviews comparable compensation data from multiple sources including national surveys, data reported on comparable DMO Form 990s, among other resources. Based on the performance and comparable industry data, the committee establishes the CEO's compensation for the coming year. The compensation of other key employees is established by the CEO, utilizing industry comparison data as well, within the guidelines esablished by the board-approved operating budget. Form 990, Part VI, Section C, Line 19 In general, other than as required by IRS regulations, the organization does not routinely make its governing documents and internal policies available to the general public. The organization does submit a copy of its annual audited financial statements to the Metropolitan Government of Nashville as required by contract. Music City Inc 500 11th Ave N Ste 650 Nashville TN 37203 342064764 Produces music related events for the general public TN 501(c)(3) Line 7 N/A 1 Nashville Live Productions LLC 601 Taylor Place Ste 106 Nashville TN 37208 872569070 Live concert television production TN Nashville Convention & Visitors Corp C A M P 615 LLC Related 269274 1150202 0 0 1 0.5 0 0 0 0 0 1 0 0 0 0 0 0 0 1 1 0 0 0 0 Nashville Live Productions LLC f 269274 The controlled LLC distributed the proportionate share of its current year operating income to the reporting organization. Music City Inc n 0 The reporting organization controls the related organization through Board member nomination and provides office space and minimal administrative function support required by the related organization, which has no staff of its own. Music City Inc o 0 The reporting organization provides volunteer administrative and event production services for the related organization which has no staff of its own. The organization timely filed a Form 8868 Automatic Extension Application prior to the original due date of the return, which was approved by the IRS.