2022-04-29T09:29:47-05:00 2021-06-30 721396621 CARR RIGGS & INGRAM LLC 2633 CENTENNIAL BLVD STE 200 TALLAHASSEE FL 32308 990 2020-07-01 593359293 FLORIDA TOURISM INDUSTRY MARKETING CORP INC FLOR 8504885607 2540 W EXECUTIVE CENTER CIR NO TALLAHASSEE FL 323015015 SHANNA PACE CFO 8504885607 2022-04-28 1 SHANNA PACE 999009999 MICHAEL C CARTER P00292302 8508788777 2 AAL1 IAL1 2020 2022-09-23 18:48:47Z VISIT FLORIDA SHANNA PACE 2540 W EXECUTIVE CENTER CIR NO 200 TALLAHASSEE FL 323015015 62895567 0 X WWW.VISITFLORIDA.ORG, WWW.VISITFLORIDA.COM X 1995 FL TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA. 31 31 81 31 179150 0 36955524 54640732 11067890 8104182 38058 49673 121088 100980 48182560 62895567 201856 222725 0 0 7590813 7098269 0 0 0 38115775 61539550 45908444 68860544 2274116 -5964977 32656881 33820067 9717935 16846098 22938946 16973969 X TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA. 0 1 ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: THE TOURISM INDUSTRY WAS RESPONSIBLE FOR WELCOMING 122.4 MILLION VISITORS IN 2021, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS CONTRIBUTED $96.5 BILLION TO FLORIDA'S ECONOMY IN 2019, GENERATING $12.7 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 1.6 MILLION FLORIDA JOBS.VISITORS CONTRIBUTE AN AVERAGE OF $264 MILLION PER DAY TO FLORIDA'S ECONOMY. EVERY 81 VISITORS TO THE STATE SUPPORT ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE, AND JOB CREATION.FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $3.27 IN TAX REVENUE IS RETURNED. IN FISCAL YEAR 2020-2021, 63.6 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS. COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE. TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS TO BOOK FUTURE BUSINESS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS TO BOOK FUTURE BUSINESS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE. 0 1 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 1 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 95 0 1 81 1 1 1 0 0 0 0 0 0 0 X 31 31 0 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 FL X X SHANNA PACE 8504885607 2540 W EXECUTIVE CENTER CIR SUITE TALLAHASSEE FL 323015015 ANDRES BARRY DIRECTOR 1.00 X 0 0 0 ANGEL SARRIA DIRECTOR 1.00 X 0 0 0 BILL WAICHULIS DIRECTOR 1.00 X 0 0 0 BOBBY CORNWELL DIRECTOR 1.00 X 0 0 0 CAROL DOVER DIRECTOR 1.00 X 0 0 0 ERNESTO DIAZ DIRECTOR 1.00 X 0 0 0 FRANK BELZER DIRECTOR 1.00 X 0 0 0 GENE PRESCOTT DIRECTOR 1.00 X 0 0 0 GEORGIA TURNER DIRECTOR 1.00 X 0 0 0 GREG COOK DIRECTOR 1.00 X 0 0 0 IAN CARTER DIRECTOR 1.00 X 0 0 0 JENNIFER ROMINIECKI DIRECTOR 1.00 X 0 0 0 JOE MAYER DIRECTOR 1.00 X 0 0 0 JOHN TOLBERT DIRECTOR 1.00 X 0 0 0 KELLY CRAIGHEAD DIRECTOR 1.00 X 0 0 0 KERRY MORRISSEY DIRECTOR 1.00 X 0 0 0 LINO MALDONADO DIRECTOR 1.00 X 0 0 0 LISA HULTQUIST DIRECTOR 1.00 X 0 0 0 MALINDA HORTON DIRECTOR 1.00 X 0 0 0 MATTHEW JOHNSON DIRECTOR 1.00 X 0 0 0 MERRY COFFMAN DIRECTOR 1.00 X 0 0 0 NABEEL ANSARI DIRECTOR 1.00 X 0 0 0 ROBERT SKROB DIRECTOR 1.00 X 0 0 0 SCOTT ROSE DIRECTOR 1.00 X 0 0 0 SCOTT SHALLEY DIRECTOR 1.00 X 0 0 0 SUSAN JACOBS DIRECTOR 1.00 X 0 0 0 DAN ROWE CHAIR 1.00 X 0 0 0 DANNY GAEKWAD VICE CHAIR 1.00 X 0 0 0 DAVID REESE SECRETARY 1.00 X 0 0 0 PATRICK MURPHY TREASURER 1.00 X 0 0 0 VIRGINIA HALEY IMMEDIATE PAST CHAIR 1.00 X 0 0 0 DANA YOUNG PRESIDENT/CEO 40.00 X 174067 0 25515 SHANNA PACE CFO 40.00 X 141002 0 10466 STACI MELLMAN CHIEF MARKETING OFFICER 40.00 X 159300 0 11794 CRAIG A THOMAS GENERAL COUNSEL & COO 40.00 X 135175 0 34849 DAVID L DODD VICE PRESIDENT OF VISITOR 40.00 X 126784 0 34409 KEVIN MCGEEVER SENIOR EDITOR 40.00 X 121947 0 33741 MEREDITH DASILVA VP OF EXECUTIVE OPERATIONS 40.00 X 129972 0 34476 LAUREN PACE DIRECTOR OF GLOBAL MARKETING AND TRADE 40.00 X 119548 0 8397 JOHN TUPPS VICE PRESIDENT OF EXTERNAL AFFAIRS 40.00 X 116487 0 32327 1224282 0 225974 15 0 1 0 MILES MEDIA GROUP LLLP 6751 PROFESSIONAL PKWY WEST SUITE 2 SARASOTA FL 34240 MARKETING 2039946 TALLAHASSEE CORPORATE CENTER LLC LOCKBOX SERVICES PO BOX 75482 BALTIMORE MD 212755482 OFFICE RENT 506379 NATIONAL CABLE COMMUNICATIONS LLC 151 W 42ND ST 11TH FLOOR NEW YORK NY 10036 DIGITAL TV ADVERTISING 339747 DEVELOPMENT COUNCELLORS INTERNATIONAL L 215 PARK AVE SOUTH 10TH FLOOR NEW YORK NY 10003 PR AND TRADE SERVICES 336250 MODOP LLC 444 BRICKELL AVE STE 900 MIAMI FL 33131 WEBSITE SUPPORT 288500 13 54640732 54640732 ADVERTISING REVENUE 900099 3353851 3353851 COOP. ADVERTISING 900099 3133294 3133294 MEMBERSHIP DUES & ASSESSMENTS 900099 1063515 1063515 PUBLICATION REVENUE 900099 195751 16601 179150 WELCOME CENTER 900099 162236 162236 195535 195535 8104182 49673 49673 CITRUS JUICE REVENUE 900099 100312 100312 OTHER OPERATING INCOME 900099 668 668 100980 62895567 8026012 179150 49673 222725 727512 4663115 304183 1019741 383718 54374 36174 2527181 50342128 833919 2329235 659238 864274 450176 1001119 191322 TOURISM RESEARCH 1719820 DUES & SUBSCRIPTIONS 262026 FULFILLMENT 168252 CITRUS JUICE 100312 68860544 200 200 30175286 19672817 199745 12588580 567203 790173 7138129 6369832 1714447 768297 32656881 33820067 5888772 16127181 3829163 718917 9717935 16846098 X 19059644 14809114 3879302 2164855 22938946 16973969 32656881 33820067 -5964977 0 X X 0 1 X 1 1 1 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 414487 405588 8899 6540340 5790785 749555 183302 173459 9843 768297 X 62895567 0 62895567 0 62895567 68860544 0 68860544 0 68860544 PART X, LINE 2: THE ORGANIZATION UTILIZES THE ACCOUNTING REQUIREMENTS ASSOCIATED WITH FINANCIAL ACCOUNTING STANDARDS BOARD (FASB) ASC 740, INCOME TAXES. USING THAT GUIDANCE, TAX POSITIONS INITIALLY NEED TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-THAN-LIKELY-NOT THE POSITIONS WILL BE SUSTAINED UPON EXAMINATION BY THE TAX AUTHORITIES. IT ALSO PROVIDES GUIDANCE FOR DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES, ACCOUNTING IN INTERIM PERIODS, DISCLOSURE AND TRANSITION. AS OF JUNE 30, 2021, THE ORGANIZATION HAS NO UNCERTAIN TAX PROVISIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. EUROPE (INCLUDING ICELAND & GREENLAND) 0 7 PROGRAM SERVICES REPRESENT VISIT FLORIDA 695091 NORTH AMERICA 0 9 PROGRAM SERVICES REPRESENT VISIT FLORIDA 306034 SOUTH AMERICA 0 1 PROGRAM SERVICES REPRESENT VISIT FLORIDA 512906 EUROPE (INCLUDING ICELAND & GREENLAND) 0 3 ADVERTISING REPRESENT VISIT FLORIDA 455026 NORTH AMERICA 0 1 ADVERTISING REPRESENT VISIT FLORIDA 70056 0 21 0 0 0 21 2039113 0 2039113 0 0 0 0 0 0 PART III ACCOUNTING METHOD: 1 MEXICO BEACH COMMUNITY DEVELOPMENT COUNCIL 102 CANAL PARKWAY MEXICO BEACH FL 32456 593522345 246047 HURRICANE RECOVERY 0 1 SCHEDULE I: PART I, LINE 2 ALL GRANTS REQUIRE AN APPLICATION FORM, ACCOMPANIED BY A DETAILED PROPOSAL. THE ORGANIZATION HAS DEVELOPED AND IMPLEMENTED COMPREHENSIVE SELECTION CRITERIA AND REQUIREMENTS FOR REIMBURSEMENT. GRANTS ARE NOT PAID UNTIL ALL REQUIREMENTS FOR REIMBURSEMENT ARE MET. X 1 1 X X 0 0 0 DANA YOUNG PRESIDENT/CEO 174067 0 0 0 0 0 10635 0 14880 0 199582 0 0 0 STACI MELLMAN CHIEF MARKETING OFFICER 159300 0 0 0 0 0 9879 0 1915 0 171094 0 0 0 CRAIG A THOMAS GENERAL COUNSEL & COO 135175 0 0 0 0 0 8400 0 26449 0 170024 0 0 0 MEREDITH DASILVA VP OF EXECUTIVE OPERATIONS 129972 0 0 0 0 0 8190 0 26286 0 164448 0 0 0 DAVID L DODD VICE PRESIDENT OF VISITOR 126784 0 0 0 0 0 8065 0 26344 0 161193 0 0 0 KEVIN MCGEEVER SENIOR EDITOR 121947 0 0 0 0 0 7644 0 26097 0 155688 0 0 0 SHANNA PACE CFO 141002 0 0 0 0 0 8670 0 1796 0 151468 0 0 0 PART I, LINE 1A FIRST CLASS TRAVEL: THE ORGANIZATION'S TRAVEL POLICY DOES NOT PERMIT EMPLOYEES TO TRAVEL FIRST CLASS VIA AIR; HOWEVER, EXCEPTIONS HAVE BEEN MADE DUE TO EXTENUATING CIRCUMSTANCES. VIRGINIA HALEY MEMBER, BOARD OF DIRECTORS 546932 VISIT SARASOTA SPENT $546,932 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. BOARD MEMBER VIRGINIA HALEY IS VISIT SARASOTA'S PRESIDENT. 0 FORM 990, PART III, LINE 3 DUE TO THE TIMING OF THE COVID-19 PANDEMIC APPROXIMATELY $13 MILLION OF STATE APPROPRIATED FUNDS AND $2.3 MILLION OF PRIVATE MATCH FUNDS FOR FISCAL YEAR 2019-2020 WERE UNSPENT BECAUSE THE PLANNED CAMPAIGN ACTIVITIES FROM MARCH 2020 THROUGH JUNE 2020 HAD TO BE CANCELLED. THESE FUNDS WERE SPENT ON THE COVID-19 REBOUND MARKETING CAMPAIGN IN FISCAL YEAR 2020-2021. NET POSITION DECREASED $6 MILLION FOR THE YEAR ENDED JUNE 30, 2021. THIS DECREASE WAS A RESULT OF COVERING $3.7 MILLION OF THE TOURISM PROMOTIONAL TRUST FUND APPROPRIATION SHORTFALL FROM THE NET POSITION AS WELL AS SPENDING THE 2020 FISCAL YEAR REMAINING UNSPENT PRIVATE MATCH FUNDS OF $2.3 MILLION IN FISCAL YEAR 2021 ON THE COVID-19 REBOUND CAMPAIGN. FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS IS COMPOSED OF 31 TOURISM-RELATED MEMBERS APPOINTED BY ENTERPRISE FLORIDA, INC. IN CONJUNCTION WITH THE STATE OF FLORIDA DEPARTMENT OF ECONOMIC OPPORTUNITY. FORM 990, PART VI, SECTION A, LINE 7B VISIT FLORIDA WAS CREATED BY FLORIDA STATUTE 288.1226, AS A DIRECT-SUPPORT ORGANIZATION OF ENTERPRISE FLORIDA, INC. (EFI) AND IMPLEMENTS THE POLICIES, GOALS, AND LONG RANGE MARKETING PLAN. FORM 990, PART VI, SECTION B, LINE 11B AFTER REVIEW BY VISIT FLORIDA'S ACCOUNTING MANAGEMENT, AS PREPARED BY AN INDEPENDENT CPA, A COPY OF THE 990 AND ACCOMPANYING SCHDULES ARE GIVEN TO THE AUDIT COMMITTEE FOR REVIEW. AFTER THE AUDIT COMMITTEE'S REVIEW THE FORM 990 AND ACCOMPANYING SCHEDULES ARE FILED BY THE INDEPENDENT CPA WITH THE INTERNAL REVENUE SERVICE CENTER AND THE COMMITTEE REPORTS THEIR REVIEW TO VISIT FLORIDA'S BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 12C VISIT FLORIDA, AS A PART OF ITS CORPORATE CODE OF ETHICS AND STANDARDS OF CONDUCT POLICY, HAS A CONFLICT OF INTEREST STATEMENT. EACH YEAR, THE BOARD MEMBERS REAFFIRM VIA ELECTRONIC SIGNATURE THEIR OBLIGATIONS UNDER THE ADOPTED POLICY. IN ADDITION, THE BOARD MEMBERS ANNUALLY DISCLOSE ANY TRANSACTIONS ON BEHALF OF THEMSELVES, THEIR PRINCIPAL, THEIR PRINCIPAL'S CORPORATE PARENT(S), OR THEIR PRINCIPAL'S SUBSIDIARIES RELATED TO VISIT FLORIDA'S PRIVATE MATCH REQUIREMENT. ADDITIONALLY, VISIT FLORIDA'S POLICIES AND PROCEDURES RELATED TO SELECTING A GOODS OR SERVICE PROVIDERS OUTLINES THAT ALL TRANSACTIONS SHOULD BE CONDUCTED AT ARM'S LENGTH AND MANAGEMENT SHOULD REFRAIN FROM CONTRACTING OR ACQUIRING GOODS OR SERVICES FROM FAMILY MEMBERS THAT WILL REPORT OR SEE DIRECTION DIRECTLY FROM THEM OR A DEPARTMENT MANAGER THAT REPORTS TO THEM. FORM 990, PART VI, SECTION B, LINE 15 THE BOARD OF DIRECTORS APPROVED THE PRESIDENT AND CEO'S SALARY, NOTING THEY WOULD SERVE WITHOUT A CONTRACT. EACH YEAR, THE NOMINATING COMMITTEE WILL PERFORM A REVIEW OF THE PRESIDENT AND CEO'S PERFORMANCE AND REPORT TO THE BOARD OF DIRECTORS ANY RECOMMENDATIONS. COMPENSATION FOR ALL OTHER EMPLOYEES, INCLUDING OTHER OFFICERS AND KEY EMPLOYEES, IS SET BY THE PRESIDENT AND CEO UTILIZING COMPARABILITY DATA AND SALARY RANGE GUIDANCE PROVIDED BY AN INDEPENDENT THIRD PARTY WHICH IS UPDATED EVERY THREE YEARS. ALL MEMBERS OF THE BOARD OF DIRECTORS SERVE WITHOUT COMPENSATION. FORM 990, PART VI, SECTION C, LINE 19 VISIT FLORIDA MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FINANCIAL STATEMENTS AND OTHER FINANCIAL AND AUDITING REPORTS AVAILABLE TO THE PUBLIC DURING THE TAX YEAR UPON REQUEST. ADDITIONALLY, MANY OF THE DOCUMENTS ARE MADE PUBLIC THROUGH PUBLICLY NOTICED AND CONDUCTED MEETINGS OF THE BOARD OF DIRECTORS AT WHICH THESE ITEMS ARE DISCUSSED. MANY OF THESE DOCUMENTS ARE ALSO POSTED ON THE ORGANIZATION'S WEBSITE, VISITFLORIDA.ORG, WHICH CONTAINS INSTRUCTIONS ON HOW TO REQUEST AND RECEIVE ANY OTHER ITEM OF INTEREST MADE PUBLIC BY OPERATION OF FLORIDA'S OPEN RECORDS LAWS. FORM 990, PART XII LINE 2C THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.