2022-02-03T13:07:56-06:00 2020-06-30 273263553 GALLEROS ROBINSON CPAS LLP 115 Davis Station Road Cream Ridge NJ 08514 990 2019-07-01 208875698 EFFIE WORLDWIDE INC EFFI 2129139772 348 W 57TH STREET STE 131 NEW YORK NY 10019 TRACI ALFORD PRESIDENT 2129139772 2022-02-03 DEREK FLANAGAN P01303468 6469210400 2022-02-03 2019 2022-09-23 18:48:47Z X TRACI ALFORD 348 W 57TH STREET STE 131 NEW YORK NY 10019 3784086 0 X WWW.EFFIE.ORG X 2008 NY EFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS. 22 22 23 22 0 0 300000 315000 4897766 3375238 20304 180634 4437 -86786 5222507 3784086 0 0 0 0 2206169 2452975 0 0 0 2827516 2464949 5033685 4917924 188822 -1133838 4563605 3461262 512972 590245 4050633 2871017 X EFFIE WORLDWIDE CHAMPIONS AND IMPROVES THE PRACTICE AND THE PRACTITIONERS OF MARKETING EFFECTIVENESS. 0 0 4397435 3375238 UNITED STATES EFFIE AWARDSTHE UNITED STATES EFFIE AWARDS IDENTIFIES EXAMPLES OF MARKETING COMMUNICATION EFFECTIVENESS VIA COMPETITIONS REQUIRING THE SUBMISSION OF DETAILED MARKETING COMMUNICATIONS CASE STUDIES BY COMPANIES.JUDGING IS DONE BY SENIOR EXECUTIVES WITHIN STRICT GUIDELINES. THE CASES ARE THEN USED TO EDUCATE THE INDUSTRY ON WHAT WORKS AND WHY.EDUCATIONEFFIE RUNS A NUMBER OF DIFFERENT EDUCATION PROGRAMS UNDER THE EFFIE ACADEMY. THE ROLE OF THE ACADEMY IS TO PROVIDE EDUCATION TO MARKETING PROFESSIONALS THROUGHOUT DIFFERENT POINTS IN THEIR CAREER. COLLEGIATE IS FOR UNDERGRADUATES, BOOTCAMP FOR YOUNG PROFESSIONALS 4-7 YEARS INTOTHEIR CAREER, AND CUSTOMIZED LEARNING SESSIONS ARE FOR ORGANIZATIONS WHO WOULD LIKE TO UPGRADE AND IMPROVE THEIR MARKETING EFFECTIVENESS CAPABILITIES.INTERNATIONAL LICENSINGEFFIE WORLDWIDE, BASED IN NEW YORK CITY, IS THE GLOBAL BRAND OWNER OF THE EFFIE AWARDS COMPETITION AND CURRENTLY LICENSES IT IN MORE THAN 46 MARKETS GLOBALLY. ALL LICENSED EFFIE PROGRAMS WORLDWIDE OPERATE ACCORDING TO THE GLOBAL EFFIE AWARDS BRAND STANDARDS TO HONOR THE YEAR'S MOST EFFECTIVE MARKETING COMMUNICATIONS CASES IDEAS THAT WORK. 4397435 1 1 0 0 0 0 0 0 0 0 1 1 0 0 0 1 0 1 0 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 1 8 0 1 23 1 0 1 CH 0 0 0 0 0 0 0 0 0 0 X 22 22 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 NY X X X LUCA LORENZI 2129139772 348 W 57TH STREET NEW YORK NY 10019 VINEET MEHRA CHAIRMAN 1.00 X X 0 0 0 JACK BAMBERGER TREASURER 1.00 X X 0 0 0 ELLEN PACE SECRETARY 1.00 X X 0 0 0 PAUL MAROBELLA DIRECTOR 1.00 X 0 0 0 KARINA WILSHER DIRECTOR 1.00 X 0 0 0 ANN MUKHERJEE DIRECTOR 1.00 X 0 0 0 BEA PEREZ DIRECTOR 1.00 X 0 0 0 GILL ZHOU DIRECTOR 1.00 X 0 0 0 DEIRDRE FINDLAY DIRECTOR 1.00 X 0 0 0 WENDY CLARK DIRECTOR 1.00 X 0 0 0 CARLA SERRANO DIRECTOR 1.00 X 0 0 0 JAE GOODMAN DIRECTOR 1.00 X 0 0 0 CAROLYN EVERSON DIRECTOR 1.00 X 0 0 0 LINDA YACCARINO DIRECTOR 1.00 X 0 0 0 DOUG RAY DIRECTOR 1.00 X 0 0 0 DAVE HOHMAN DIRECTOR 1.00 X 0 0 0 BHARAT ANAND DIRECTOR 1.00 X 0 0 0 DARYL LEE DIRECTOR 1.00 X 0 0 0 CLAUDINE CHEEVER DIRECTOR 1.00 X 0 0 0 TORRENCE BOONE DIRECTOR 1.00 X 0 0 0 LUIS DI COMO DIRECTOR 1.00 X 0 0 0 SCOTT TIEMAN DIRECTOR 1.00 X 0 0 0 TRACI ALFORD PRESIDENT 40.00 X 371771 0 10369 VERONICA PARKER-HAHN SVP/GROWTH AND INNOVATION 40.00 X 190101 0 21692 JILL WHALEN SVP/INTERNATIONAL 40.00 X 158082 0 8184 ERICA STOPPENBACH SVP/PRODUCTS 40.00 X 124173 0 14416 LYONISHA STEPHEN DIRECTOR/GROWTH AND INNOVATION 40.00 X 103031 0 22654 STEPHANIE PULNER VP/CONTENT AND COMMUNICATION 40.00 X 101779 0 14156 1048937 0 91471 6 0 1 0 CIPRIANI 110 East 42nd Street New York NY 10017 Awards Gala Venue Hire and Catering 237723 Legend Productions Inc 1 Bridge Street Suite 55 Irvington NY 10533 Awards Production 211006 Accenture LLP 161 N Clark St Chicago IL 606013206 Education Development 201620 3 315000 315000 ENTRY FEE 900099 1969288 1969288 LICENSING FEE 900099 594280 594280 SPONSORSHIPS 900099 495062 495062 PROGRAM EVENT FEE 900099 195145 195145 REIMBURSEMENT INCOME 900099 22711 22711 98752 98752 3375238 180634 180634 OTHER INCOME 900099 17752 17752 LOSS ON DISPOSAL OF P& 900099 -104538 -104538 -86786 3784086 3375238 0 93848 342864 257148 85716 1724837 1512247 212590 31597 30745 852 187278 173337 13941 166399 154012 12387 23358 2348 21010 43567 43567 220575 191807 28768 26103 24715 1388 314515 271871 42644 182681 182681 465052 451519 13533 206622 129543 77079 17491 15119 2372 CONSULTING 734607 734607 EQUIPMENT RENTALS 113719 111128 2591 TROPHIES & AWARDS 42922 42922 CREDIT CARD & BANK FEES 42873 41584 1289 30864 26535 4329 4917924 4397435 520489 0 1125292 812265 902091 402456 195000 30000 575170 317492 155281 121046 839406 610054 532392 229352 823379 1293651 255000 255000 0 4563605 3461262 354416 227085 363160 158556 0 512972 590245 X 4050633 2871017 4050633 2871017 4563605 3461262 -1133838 -45778 0 X X 0 1 X 1 0 X 285000 300000 333723 315000 1233723 4227526 4705178 4318919 4897764 4892658 23042045 4227526 4990178 4618919 5231487 5207658 24275768 0 0 0 24275768 48993 26612 22880 21554 28841 148880 48993 26612 22880 21554 28841 148880 4229 9153 3247 3187 18502 38318 4280748 5025943 4645046 5256228 5255001 24462966 0.99230 0.99080 0.00610 0.00830 X SCHEDULE A, PART III, LINE 12, EXPLANATION FOR OTHER INCOME: OTHER INCOME 2015 AMOUNT: $4,229 2016 AMOUNT: $9,153 2017 AMOUNT: $3,247 2018 AMOUNT: $3,187 2019 AMOUNT: $3,159 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 839406 610054 229352 229352 SUBSIDIARY 255000 C 255000 X Part X, Line 2: EFFIE APPLIES THE PROVISIONS PERTAINING TO UNCERTAIN TAX POSITIONS (FASB ASC TOPIC 740) AND HAS DETERMINED THAT THERE ARE NO MATERIAL UNCERTAIN TAX POSITIONS THAT REQUIRE RECOGNITION OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS. EFFIE BELIEVES IT IS NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS FOR YEARS PRIOR TO 2017. EAST ASIA 1 12 PROGRAM SERVICES EFFIE CHINA AWARDS 1201465 1 12 0 0 1 12 1201465 0 1201465 0 0 1 0 0 0 Part III Accounting Method: X X X 0 0 0 0 0 0 0 0 0 TRACI ALFORD PRESIDENT 371771 0 0 0 0 0 8545 0 1824 0 382140 0 0 0 VERONICA PARKER-HAHN SVP/GROWTH AND INNOVATION 190101 0 0 0 0 0 0 0 21692 0 211793 0 0 0 JILL WHALEN SVP/INTERNATIONAL 158082 0 0 0 0 0 1827 0 6357 0 166266 0 0 0 Form 990, Part VI, Section B, line 11b THE TREASURER AND BOARD MEMBERS ON THE FINANCE COMMITTEE REVIEWS THE FORM 990 BEFORE THE THE RETURN. Form 990, Part VI, Section B, line 12c DIRECTORS REVIEW AND SIGN A CONFLICT OF INTEREST POLICY DISCLOSURE FORM UPON THE BEGINNING OF THEIR TERM AS A DIRECTOR, AND ANY SUBSEQUENT RE-ELECTION. IF ANY CONFLICTS ARE DISCLOSED, THE BOARD WILL REVIEW THEM TO DETERMINE APPROPRIATE ACTION Form 990, Part VI, Section B, line 15 WE USE THREE COMPENSATION STUDIES: "NATIONAL COMPENSATION STUDY, ASSOCIATION CHIEF STAFF EXECUTIVES" BY THE AMERICAN RESEARCH COMPANY; "SALARY GUIDE, NATIONAL ASSOCIATIONS AND NONPROFITS" BY CEO UPDATE; AND THE "ASSOCIATION EXECUTIVES. THEY ARE RELEVANT FOR MOST OF EFFIE'S SENIOR AND MIDDLE MANAGEMENT. WHEN THERE IS NO DATA FOR COMPARABLE POSITIONS, WE CONSIDER THE IMPORTANCE AND COMPLEXITY OF HIS OR HER ROLE VIS A VIS OF OTHERS FOR WHOM WE HAVE NO OBSERVABLE DATA. Form 990, Part VI, Section C, line 18 990 IS AVAILABLE AT GUIDESTAR.ORG. Form 990, Part VI, Section C, line 19 DOCUMENTS ARE AVAILABLE TO INTERESTED PARTIES UPON REQUEST AT THE ORGANIZATION'S OFFICES. PART XII, LINE 2C THIS PROCESS HAS NOT CHANGED FROM PRIOR YEAR. Effie Culture Dissemination (Shanghai) Co Ltd B4 No14 Jiuxianqiao Rd CW Indust Chaoyang Beijing CH MARKETING EFFECTIVENESS CH EFFIE WORLDWIDE INC C 318899 236295 1.00000 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 Effie Culture Dissemination (Shanghai) Co Ltd F 152153 CASH RECEIVED