2022-11-11T10:00:42-06:00 2021-12-31 271728945 PKF O'CONNOR DAVIES LLP 245 PARK AVENUE 12TH FLOOR NEW YORK NY 10167 990 2021-01-01 131582190 PUBLIC RELATIONS SOCIETY OF AMERICA INC PUB 2124601400 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 PHILIP T BONAVENTURA CFO 2124601400 2022-11-15 1 PHILIP BONAVENTURA XXX-XX-XXXX EVA MRUK P00543254 2122862600 2022-11-08 3 AAL1 IAL1 2021 2022-09-23 18:48:47Z PHILIP T BONAVENTURA 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 11116844 0 1255 X WWW.PRSA.ORG X 1948 NY AN INDIVIDUAL MEMBER SOCIETY COMPRISED OF PUBLIC RELATIONS PRACTITIONERS AND STUDENTS ORGANIZED TO IMPROVE THE PROFESSION AND PRACTICE OF PUBLIC RELATIONS. 18 18 45 400 476067 0 0 0 7877636 8095071 239603 620609 322806 562782 8440045 9278462 195842 69341 0 0 5565175 6048164 0 0 0 4142708 3886935 9903725 10004440 -1463680 -725978 7230908 7935177 3407623 4605903 3823285 3329274 X THE PUBLIC RELATIONS SOCIETY OF AMERICA (PRSA) IS THE NATION'S LARGEST COMMUNITY OF PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS. PRSA PROVIDES TRAINING, SETS STANDARDS OF EXCELLENCE AND UPHOLDS PRINCIPLES OF ETHICS FOR THE GLOBAL PUBLIC RELATIONS PROFESSION. AS A LEADING VOICE IN THE PUBLIC RELATIONS INDUSTRY, THE SOCIETY ALSO ADVOCATES FOR GREATER UNDERSTANDING AND ADOPTION OF PUBLIC RELATIONS SERVICES. 0 0 COMMUNICATIONS AND CORPORATE SALES -PRSA'S SALES TEAM INCLUDES THE CORPORATE DEVELOPMENT PROGRAM WHICH ENABLES THE FINANCIAL SUPPORT OF THE EDUCATION, RESEARCH AND THOUGHT LEADERSHIP EVENTS AND PROGRAMS, AND CAREER RESOURCES THROUGH THE SALES OF STRATEGIC PARTNERSHIPS, EVENT SPONSORSHIPS AND EXHIBITS. PRSA PARTNERS, SPONSORS AND EXHIBITORS ARE PROVIDED APPROPRIATE BRAND RECOGNITION AND ACKNOWLEDGEMENT OF THEIR COLLABORATION ON PROGRAM AND CONTENT DEVELOPMENT, FUNDING AND UNDERWRITING. THE SALES TEAM ALSO SELLS AND ENABLES GROUP MEMBERSHIPS FOR ORGANIZATIONS WITH 5 OR MORE POTENTIAL MEMBERS, PROVIDING DISCOUNTS ON MEMBERSHIP AND GROUP SAVINGS ON ACCESS TO EDUCATIONAL EVENTS AND PROGRAMS.PRSA'S MARKETING DEPARTMENT BUILDS AWARENESS OF AND PROMOTES PARTICIPATION IN THE PRSA MEMBERSHIP, ITS COMMUNITIES AND ITS PROGRAMS. THROUGH AN OMNICHANNEL MARKETING PROGRAM, INCLUDING ADVERTISING, SOCIAL MEDIA OUTREACH AND DIRECT MARKETING, THE MARKETING TEAM SEEKS TO ELEVATE THE PRSA BRAND AND STRENGTHEN AND GROW ITS COMMUNITY PARTICIPATION AND ENGAGEMENT, ANNOUNCES AND PROMOTES THE NUMEROUS EDUCATIONAL CLASSES, PROGRAMS AND EVENTS OFFERED BY PRSA AND SHOWCASES THE RESEARCH AND THOUGHT LEADERSHIP DEVELOPED BY ITS INTERNAL TEAM, MEMBERS AND PARTNERS.THE PRSA COMMUNICATIONS DEPARTMENT SPEARHEADS THE OVERALL BRAND MESSAGE DEVELOPMENT AND POSITIONING FOR THE NATION'S LEADING PROFESSIONAL ASSOCIATION SERVING THE PUBLIC RELATIONS COMMUNITY. THE DEPARTMENT DESIGNS AND OPTIMIZES BEST-IN-CLASS COMMUNICATIONS INFRASTRUCTURE TO CREATE HIGH-IMPACT, INTEGRATED CAMPAIGNS THAT INCREASE BRAND AWARENESS, MEMBER ENGAGEMENT AND ADVANCE REPUTATION AMONG INTERNAL AND EXTERNAL AUDIENCES. MORE THAN 28,000 PEOPLE BENEFITED FROM COMMUNICATIONS AND CORPORATE SALES. PROFESSIONAL DEVELOPMENT, INCLUDING INTERNATIONAL CONFERENCE - PRSA PROVIDES AN EXCEPTIONAL MEMBER EXPERIENCE THAT EDUCATES, INSPIRES, GUIDES AND GALVANIZES A DIVERSE COMMUNITY OF ETHICAL, STRATEGIC COMMUNICATIONS PROFESSIONALS. THE MISSION OF PRSA'S PROFESSIONAL DEVELOPMENT DEPARTMENT IS TO MAKE COMMUNICATIONS PROFESSIONALS BETTER, SMARTER AND MORE CONNECTED THROUGH ALL THE STAGES OF THEIR CAREER. IN 2021, THE PROFESSIONAL DEVELOPMENT DEPARTMENT HOSTED 5 VIRTUAL WORKSHOPS, 3 LIVE ONLINE CERTIFICATE PROGRAMS, 30+ LIVE WEBINARS, AND 3 VIRTUAL APR BOOT CAMPS. PRSA'S INTERNATIONAL CONFERENCE ENJOYS THE REPUTATION AS THE PREEMINENT CONFERENCE FOR THE PROFESSION AS WELL AS THE ANNUAL MEETING OF ALL PRSA COMMUNITIES. IT IS AN INTENSIVE LEARNING OPPORTUNITY WITH INDUSTRY EXPERTS AND THOUGHT LEADERS AND PEER-TO PEER NETWORKING. IT OFFERS PRACTICAL INSIGHT FOR PUBLIC RELATIONS PROFESSIONAL OF ALL CAREER LEVELS, SECTORS, WORK ENVIRONMENTS AND INDUSTRIES. DEMONSTRATING VALUE WITH ACTIONABLE BEST PRACTICES IS THE FOCUS OF THIS ANNUAL EVENT. DUE TO THE COVID-19 PANDEMIC, THE 2021 EVENT WAS HELD VIRTUALLY. MORE THAN 6,000 PEOPLE BENEFITED FROM BOTH PROFESSIONAL DEVELOPMENT AND INTERNATIONAL CONFERENCE PROGRAM. MEMBERSHIP SERVICES -PRSA IS A COMMUNITY OF MORE THAN 19,000 PUBLIC RELATIONS AND COMMUNICATIONS PROFESSIONALS ACROSS THE UNITED STATES, FROM RECENT COLLEGE GRADUATES TO THE LEADERS OF THE WORLD'S LARGEST MULTINATIONAL FIRMS. OUR MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS FIELD. IN ADDITION, THERE ARE MORE THAN 9,000 STUDENTS WHO ARE MEMBERS OF THE PUBLIC RELATIONS STUDENT SOCIETY OF AMERICA (PRSSA) AT COLLEGES AND UNIVERSITIES HERE AND ABROAD. MORE THAN 28,000 PEOPLE BENEFITED FROM THIS PROGRAM. SECTIONS/SECTIONS SUPPORT-PRSA OFFERS MEMBERS A VARIETY OF WAYS TO NETWORK WITH INDUSTRY PROFESSIONALS, BOTH ONLINE AND IN-PERSON. A PRSA SECTION MEMBERSHIP IS FOR THOSE PROFESSIONALS LOOKING TO CONNECT WITH OTHER PUBLIC RELATIONS AND COMMUNICATION PEERS IN THEIR INDUSTRY VERTICAL. PRSA HAS PROFESSIONAL INTEREST SECTIONS (ASSOCIATION/NONPROFIT, CORPORATE COMMUNICATIONS, COUNSELORS ACADEMY, COUNSELORS TO HIGHER EDUCATION, EDUCATORS ACADEMY, EMPLOYEE COMMUNICATIONS, ENTERTAINMENT AND SPORTS, FINANCIAL COMMUNICATIONS, HEALTH ACADEMY, INDEPENDENT PRACTITIONERS ALLIANCE, NEW PROFESSIONALS, PUBLIC AFFAIRS AND GOVERNMENT, TECHNOLOGY AND TRAVEL AND TOURISM). MEMBERS OF THESE SECTIONS ARE ABLE TO CONNECT WITH INDUSTRY PEERS WHO HAVE SIMILAR NEEDS AND SHARE THE SAME CHALLENGES. THESE GROUPS SHARE IMPORTANT AND RELEVANT INFORMATION ABOUT THEIR AREA OF INTEREST THROUGH A VARIETY OF CHANNELS THROUGHOUT THE YEAR. MORE THAN 5,000 PEOPLE BENEFITTED FROM THIS PROGRAM. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 46 0 45 1 1 1 0 0 0 0 0 0 0 X 18 18 0 0 0 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 1 0 X PHILIP T BONAVENTURA CFO 2124601400 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 MICHELLE A OLSON CHAIR 10.00 X X 0 0 0 FELICIA BLOW CHAIR-ELECT 10.00 X X 0 0 0 MICHELLE EGAN TREASURER 10.00 X X 0 0 0 JOSEPH ABREU SECRETARY 10.00 X X 0 0 0 T GARLAND STANSELL IMMEDIATE PAST CHAIR 10.00 X X 0 0 0 RICK BATYKO DIRECTOR 2.00 X 0 0 0 JACQUELINE CLARK DIRECTOR 2.00 X 0 0 0 JENNIFER N DAY DIRECTOR 2.00 X 0 0 0 RAY DAY DIRECTOR 2.00 X 0 0 0 JORGE FRANCISCO D'GARAY DIRECTOR 2.00 X 0 0 0 ANGELA WALTERS EVEILLARD DIRECTOR 2.00 X 0 0 0 HEIDE HARRELL DIRECTOR 2.00 X 0 0 0 DENISE HILL DIRECTOR 2.00 X 0 0 0 JANE N LAW DIRECTOR 2.00 X 0 0 0 JAMES M SHACKELFORD DIRECTOR 2.00 X 0 0 0 DR KAYE SWEETSER DIRECTOR 2.00 X 0 0 0 SCOTT TROTTER DIRECTOR 2.00 X 0 0 0 JEFF M WILSON DIRECTOR 2.00 X 0 0 0 LINDA THOMAS BROOKS CEO 40.00 X 391464 0 24343 PHILIP T BONAVENTURA CFO 40.00 X 399546 0 48648 MAUREEN WALSH CHIEF MARKETING OFFICER 40.00 X 182253 0 33439 JAY STARR SENIOR VP, MEMBER SERVICES 40.00 X 189495 0 44873 JENEEN GARCIA SENIOR VP, PROGRAMS 40.00 X 173497 0 31213 KAREN MATEO CHIEF COMMUNICATIONS OFFICER 40.00 X 162043 0 32311 JOHN D ROBINSON VP, CORPORATE DEVELOPMENT 40.00 X 163128 0 55214 1661426 0 270041 17 0 1 0 VENABLE LLP 750 E PRATT STREET STE 900 BALTIMORE MD 21202 LEGAL SERVICES 151574 ASSOCIATION ANALYTICS INC 1560 WILSON BLVD SUITE 850 ARLINGTON VA 22209 TECHNOLOGY SERVICES 102000 2 MEMBERSHIP DUES & FEES 900099 4391773 4391773 PROFESSIONAL DEVELOPMENT 900099 1259885 1259885 SECTIONS SUPPORT 900099 841456 841456 AWARDS PROGRAMS 900099 483316 483316 STUDENT SOCIETY 900099 451899 451899 666742 666742 8095071 116695 116695 348 348 86334 0 86334 86334 86334 2342296 1838382 503914 503914 503914 ADVERTISING 541800 476067 476067 OTHER INCOME 900099 33 33 476100 9278462 7428329 476067 1374066 67341 2000 864001 3948155 434961 451068 349979 131697 52715 48279 751191 419527 531922 287100 944850 22695 61180 67726 68023 EVENT CANCELLATION FEES 324000 EQUIPMENT RENTAL 155341 REPAIRS & MAINTENANCE 11816 UBI TAXES 8873 10004440 57157 422386 3040 154191 463326 501984 391826 254149 530354 280386 316224 249968 5861532 6193146 137803 159353 7230908 7935177 739142 641207 100000 75000 2287898 2503593 280583 1386103 3407623 4605903 X 3823285 3329274 3823285 3329274 7230908 7935177 -725978 231967 0 X X 0 1 X 1 0 0 1 0 371450 171058 200392 157181 108401 48780 1723 927 796 249968 DEFERRED RENT 310773 PAYCHECK PROTECTION PROGRAM LOAN 1075330 1386103 X 9462150 231967 231967 9230183 48279 48279 9278462 9956161 0 9956161 48279 48279 10004440 PART X, LINE 2: THE SOCIETY FOLLOWS THE ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE A TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS DETERMINED THE SOCIETY HAS NO UNCERTAIN TAX POSITIONS AT DECEMBER 31, 2021. TAX YEARS SINCE 2018 REMAIN OPEN TO EXAMINATION. THERE ARE CURRENTLY NO EXAMINATIONS IN PROGRESS. 1 PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION INC 120 WALL STREET 21ST FLOOR NEW YORK NY 10005 133556137 501(C)(3) 59341 0 TO SUPPORT THE FOUNDATION'S MISSION OF EDUCATION, CONTINUING EDUCATION AND RESEARCH, INCLUDING DIVERSITY AND INCLUSION INITIATIVES. 1 0 PART I, LINE 2: THE ORGANIZATION MONITORS GRANTS TO ORGANIZATIONS BY REQUIRING FINANCIAL UPDATES FROM GRANTEES ON AN ONGOING BASIS TO ENSURE THAT FUNDING IS UTILIZED FOR INTENDED PURPOSES. FOR FUNDING TO PUBLIC RELATIONS SOCIETY OF AMERICA FOUNDATION ("PRSA FOUNDATION"), THE ORGANIZATION ALSO MONITORS GRANTS THROUGH THEIR CLOSE AFFILIATION WITH THIS ENTITY. THE ORGANIZATION MAINTAINS FOUR SEATS ON THE PRSA FOUNDATION BOARD AND IS PROVIDED A FULLY TRANSPARENT VIEW OF PRSA FOUNDATION'S ACTIVITIES. X X X X 0 0 0 PHILIP T BONAVENTURA CFO 398370 0 0 0 1176 0 37693 0 10955 0 448194 0 0 0 LINDA THOMAS BROOKS CEO 390883 0 0 0 581 0 5188 0 19155 0 415807 0 0 0 JAY STARR SENIOR VP, MEMBER SERVICES 188394 0 0 0 1101 0 26211 0 18662 0 234368 0 0 0 JOHN D ROBINSON VP, CORPORATE DEVELOPMENT 162514 0 0 0 614 0 23400 0 31814 0 218342 0 0 0 MAUREEN WALSH CHIEF MARKETING OFFICER 181247 0 0 0 1006 0 12509 0 20930 0 215692 0 0 0 JENEEN GARCIA SENIOR VP, PROGRAMS 172596 0 0 0 901 0 21158 0 10055 0 204710 0 0 0 KAREN MATEO CHIEF COMMUNICATIONS OFFICER 161694 0 0 0 349 0 21718 0 10593 0 194354 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 THERE ARE FOUR CLASSES OF MEMBERSHIP: GENERAL MEMBERS, ASSOCIATE MEMBERS, RETIRED MEMBERS, AND EMERITUS MEMBERS. ADDITIONAL CATEGORIES OR SUBCATEGORIES OF MEMBERSHIP MAY BE CREATED BY THE BOARD FROM TIME TO TIME BY RESOLUTION. THE ORGANIZATION'S MEMBERS REPRESENT NEARLY EVERY PRACTICE AREA AND PROFESSIONAL AND ACADEMIC SETTING WITHIN THE PUBLIC RELATIONS OR COMMUNICATIONS FIELD. FORM 990, PART VI, SECTION A, LINE 7A DELEGATES OF THE MEMBERSHIP HAVE THE RIGHT TO ELECT DIRECTORS AND OFFICERS OF THE BOARD. FORM 990, PART VI, SECTION A, LINE 7B THE RIGHT TO AMEND THE ORGANIZATION'S BYLAWS AND APPROVE CHAPTER DISSOLUTIONS IS RESERVED TO THE DELEGATES OF THE MEMBERSHIP. FORM 990, PART VI, SECTION B, LINE 11B THE ORGANIZATION HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM. THE FORM 990 IS REVIEWED IN DETAIL BY THE FINANCE COMMITTEE PRIOR TO FILING. A COPY OF THE FORM 990 IS ALSO PROVIDED TO EACH MEMBER OF THE BOARD ELECTRONICALLY, AND A FULL DISCUSSION ENSUES AS APPROPRIATE. ANY COMMENTS ARE THEN SUMMARIZED AND PROVIDED TO THE OUTSIDE ACCOUNTANTS. EACH ISSUE IS DOCUMENTED AND ADDRESSED UNTIL THE RETURN IS FINALIZED AND APPROVED FOR FILING. FORM 990, PART VI, SECTION B, LINE 12C PRSA BOARD MEMBERS, OFFICERS AND KEY PERSONS ARE REQUIRED TO DISCLOSE ACTUAL AND POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS. EACH DISCLOSURE IS REVIEWED BY THE CEO OR THEIR APPOINTED DELEGATE. ANY POTENTIAL CONFLICTS OF INTEREST ARE BROUGHT TO THE ATTENTION OF THE CHAIR AND EXECUTIVE COMMITTEE. THE BOARD OF DIRECTORS WILL DETERMINE WHETHER OR NOT A CONFLICT OF INTEREST EXISTS, AND WHETHER OR NOT SUCH CONFLICT MATERIALLY AND ADVERSELY AFFECTS THE INTERESTS OF THE ORGANIZATION. A COVERED OFFICIAL WHOSE POTENTIAL CONFLICT IS UNDER REVIEW DOES NOT DEBATE, VOTE OR OTHERWISE PARTICIPATE IN SUCH DETERMINATIONS ONCE THE POTENTIAL CONFLICT IS DISCLOSED. IF THE BOARD OF DIRECTORS DETERMINE AN ACTUAL OR POTENTIAL CONFLICT OF INTEREST DOES EXIST, THE BOARD WILL DETERMINE AN APPROPRIATE REMEDY. DISCUSSIONS CONCERNING CONFLICTS OF INTEREST ARE DOCUMENTED IN THE MINUTES OF THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION AND BENEFITS FOR THE CHIEF EXECUTIVE OFFICER AND CHIEF FINANCIAL OFFICER IS DETERMINED BY THE EXECUTIVE COMMITTEE OF THE BOARD, WITH THE CONCURRENCE OF THE BOARD. THE EXECUTIVE COMMITTEE CONSIDERS SALARY SURVEYS OF SIMILAR ORGANIZATIONS FOR THE TOP STAFF OFFICIAL AND MAY, IN ITS DISCRETION, ENGAGE AN INDEPENDENT CONSULTANT TO CONDUCT A SALARY REVIEW. IN ADDITION, THE EXECUTIVE COMMITTEE CONDUCTS, WITH INPUT FROM THE BOARD OF DIRECTORS, AN EVALUATION OF THE CEO AND CFO BASED ON HIS OR HER SUCCESS ACHIEVING THE ENDS SET OUT IN THE STRATEGIC PLAN WHILE ACTING WITHIN THE LIMITATIONS OF PRSA POLICIES AND ACCOMPLISHING THE MUTUALLY AGREED-UPON OBJECTIVES. THE TERMS OF COMPENSATION ARE INCLUDED IN AN EMPLOYMENT CONTRACT, WHICH IS MUTUALLY EXECUTED BY THE CHAIR, AND THE CEO AND CFO. THE PROCESS FOR DETERMINING THE COMPENSATION OF THE CEO AND CFO, AS OUTLINED ABOVE, WAS LAST CONDUCTED IN 2021. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS FORM 990 AVAILABLE FOR PUBLIC INSPECTION AS REQUIRED UNDER SECTION 6104 OF THE INTERNAL REVENUE CODE. THE RETURN IS AVAILABLE ON GUIDESTAR.ORG AND OTHER SIMILAR TYPES OF WEBSITES. IN ADDITION, THE FINANCIAL STATEMENTS, CONFLICT OF INTEREST POLICY, ARTICLES OF INCORPORATION, FORM 990, AND BY-LAWS ARE ALSO AVAILABLE UPON WRITTEN REQUEST OR BY CALLING THE ORGANIZATION DIRECTLY. THE FINANCIAL STATEMENTS ARE ALSO POSTED ON THE PRSA'S WEBSITE.