2021-02-01T13:18:27-06:00 2020-06-30 721396621 CARR RIGGS & INGRAM LLC 2633 CENTENNIAL BLVD STE 200 TALLAHASSEE FL 32308 990 2019-07-01 593359293 FLORIDA TOURISM INDUSTRY MARKETING CORP INC FLOR 8504885607 2540 W EXECUTIVE CENTER CIR NO 2 TALLAHASSEE FL 323015015 SHANNA PACE CFO 8504885607 2021-01-26 1 MICHAEL C CARTER P00292302 8508788777 2019 2022-09-23 18:48:47Z VISIT FLORIDA SHANNA PACE 2540 W EXECUTIVE CENTER CIR NO 200 TALLAHASSEE FL 323015015 48182560 0 X WWW.VISITFLORIDA.ORG, WWW.VISITFLORIDA.COM X 1995 FL TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA. 25 25 152 25 218703 0 75994680 36955524 14745999 11067890 -6525 38058 201672 121088 90935826 48182560 2250087 201856 0 0 12432317 7590813 0 0 0 79952922 38115775 94635326 45908444 -3699500 2274116 47991304 32656881 27326474 9717935 20664830 22938946 X TO PROMOTE VISITATION TO FLORIDA BY STRENGTHENING FLORIDA'S SHARE OF THE GLOBAL TRAVEL MARKET WITH THE GOAL OF MAXIMIZING THE ECONOMIC IMPACT OF TRAVEL AND TOURISM TO FLORIDA. 0 1 ADVERTISING - VISIT FLORIDA CONDUCTS MULTI-CHANNEL MARKETING INITIATIVES TO REACH POTENTIAL VISITORS AND DRIVE VISITATION FROM TRAVELERS ALL ACROSS THE UNITED STATES AND INTERNATIONALLY. THESE INITIATIVES ARE MAINLY INTEGRATED MARKETING CAMPAIGNS THAT CONSIST OF ADVERTISING, PUBLIC RELATIONS, CONTENT DEVELOPMENT AND DISTRIBUTION, SPONSORSHIP, DIGITAL MARKETING AND SOCIAL MEDIA.ADVERTISING IMPACT: THE TOURISM INDUSTRY WAS RESPONSIBLE FOR WELCOMING 131.4 MILLION VISITORS IN 2019, WHICH MAKES THE INDUSTRY ONE OF THE LEADING TAX REVENUE AND JOBS PRODUCERS IN FLORIDA. BASED ON THE LATEST ECONOMIC IMPACT STUDY, FLORIDA VISITORS CONTRIBUTED $91.3 BILLION TO FLORIDA'S ECONOMY IN 2018, GENERATING $12.0 BILLION IN STATE AND LOCAL TAXES AND SUPPORTING 1.5 MILLION FLORIDA JOBS.VISITORS CONTRIBUTE AN AVERAGE OF $250 MILLION PER DAY TO FLORIDA'S ECONOMY. EVERY 83 VISITORS TO THE STATE SUPPORT ONE TOURISM JOB. VISIT FLORIDA HAS SIGNIFICANTLY CONTRIBUTED TO THE CONTINUED INCREASE IN VISITOR SPENDING, TAX REVENUE, AND JOB CREATION.FOR EVERY $1 THE STATE INVESTS IN VISIT FLORIDA, $3.27 IN TAX REVENUE IS RETURNED. IN FISCAL YEAR 2019-2020, 59.5 PERCENT OF VISITORS WERE SIGNIFICANTLY INFLUENCED BY VISIT FLORIDA MARKETING EFFORTS. COOPERATIVE PROMOTIONAL PROGRAMS: VISIT FLORIDA ASSISTS INTERESTED PARTIES IN ORGANIZING FLORIDA PROMOTIONAL PACKAGES. IN RETURN FOR VISIT FLORIDA'S ASSISTANCE, VISIT FLORIDA AND OTHER PARTICIPANTS RECEIVE COMPLIMENTARY ADVERTISING IN VARIOUS PRINT, TELEVISION, DIGITAL AND RADIO MEDIA USED IN PROMOTING THE PACKAGE. TRADE SHOWS: VISIT FLORIDA HOSTS THE ANNUAL GOVERNOR'S CONFERENCE ON TOURISM. THE CONFERENCE OUTLINES THE MARKETING PLAN, PROVIDES EDUCATIONAL SPEAKERS, VENDORS AND NETWORKING OPPORTUNITIES. VISIT FLORIDA HOSTS FLORIDA ENCOUNTER, AN APPOINTMENT-BASED SHOW WHERE MEETING PROFESSIONALS MEET WITH FLORIDA SUPPLIERS TO BOOK FUTURE BUSINESS. VISIT FLORIDA HOSTS FLORIDA HUDDLE, ANOTHER APPOINTMENT-BASED SHOW WHERE TOUR OPERATORS FROM ACROSS THE STATE MEET WITH DOMESTIC AND INTERNATIONAL BUYERS TO BOOK FUTURE BUSINESS. IN ADDITION TO THESE VISIT FLORIDA-OWNED TRADE SHOWS, THE MARKETING AND EVENTS DEPARTMENT WORKS CLOSELY WITH KEY TRAVEL AGENTS, TOUR OPERATORS AND MEETING PROFESSIONALS TO KEEP FLORIDA IN THE DESTINATION FOREFRONT. THEY ALSO ORGANIZE EDUCATIONAL SEMINARS, RESERVATION TRAINING, FAMILIARIZATION TOURS, TRADE SHOWS AND CONSUMER SHOWS AND INVITE THE FLORIDA INDUSTRY TO PARTICIPATE IN THESE EVENTS TO CREATE A LARGER FLORIDA PRESENCE. 0 1 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 1 1 0 0 0 0 0 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 147 0 1 152 1 1 1 0 0 0 0 0 0 0 X 25 25 0 0 0 0 0 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 FL X X SHANNA PACE 8504885607 2540 W EXECUTIVE CENTER CIR NO 200 TALLAHASSEE FL 323015015 BILL WAICHULIS DIRECTOR 1.00 X 0 0 0 BOBBY CORNWELL DIRECTOR 1.00 X 0 0 0 CARLOS GAZITUA DIRECTOR 1.00 X 0 0 0 CAROL DOVER DIRECTOR 1.00 X 0 0 0 DANNY GAEKWAD DIRECTOR 1.00 X 0 0 0 FRANK BELZER DIRECTOR 1.00 X 0 0 0 GENE PRESCOTT DIRECTOR 1.00 X 0 0 0 IAN CARTER DIRECTOR 1.00 X 0 0 0 MALINDA HORTON DIRECTOR 1.00 X 0 0 0 MATTHEW JOHNSON DIRECTOR 1.00 X 0 0 0 MERRY COFFMAN DIRECTOR 1.00 X 0 0 0 NABEEL ANSARI DIRECTOR 1.00 X 0 0 0 NERISSA OKIYE DIRECTOR 1.00 X 0 0 0 PATRICK MURPHY DIRECTOR 1.00 X 0 0 0 ROBERT SKROB DIRECTOR 1.00 X 0 0 0 SCOTT ROSE DIRECTOR 1.00 X 0 0 0 SCOTT SHALLEY DIRECTOR 1.00 X 0 0 0 SIMONE CHAMPAGNIE DIRECTOR 1.00 X 0 0 0 SUSAN JACOBS DIRECTOR 1.00 X 0 0 0 THERRIN PROTZE DIRECTOR 1.00 X 0 0 0 CLAIR BILBY SECRETARY 1.00 X 0 0 0 CRAIG A THOMAS GENERAL COUNSEL & COO 40.00 X 134596 0 32726 DAN ROWE VICE CHAIR 1.00 X 0 0 0 DANA YOUNG PRESIDENT/CEO 40.00 X 175227 0 12186 DAVID REESE TREASURER 1.00 X 0 0 0 GERARDO LLANES CMO (THROUGH 1/31/20) 40.00 X 125664 0 19508 LINO MALDONADO IMMEDIATE PAST CHAIR 1.00 X 0 0 0 SHANNA PACE CFO 40.00 X 138166 0 10204 STACI MELLMAN CMO (EFFECTIVE 03/30/2020) 40.00 X 144123 0 10822 VIRGINIA HALEY CHAIR 1.00 X 0 0 0 DAVID L DODD VICE PRESIDENT OF VISITOR SERVICES 40.00 X 127120 0 32427 KEVIN MCGEEVER SENIOR EDITOR 40.00 X 121632 0 31817 MEAGAN H CHIAMARDAS DIRECTOR OF BRAND 40.00 X 111051 0 31031 MEREDITH DASILVA VP OF EXECUTIVE OPERATIONS AND ADMINISTRATION 40.00 X 126316 0 32346 MARLENE SQUIRES-SWANSON FORMER DIRECTOR OF PAID MEDIA 40.00 X 112598 0 14578 1316493 0 227645 19 1 1 0 NATIONAL CABLE COMMUNICATIONS LLC 151 W 42ND ST 11TH FLOOR NEW YORK NY 10036 ADVERTISING 2120910 MILES MEDIA GROUP LLLP 6751 PROFESSIONAL PKWY WEST SUITE 2 SARASOTA FL 34240 MARKETING 1954974 NBCUNIVERSAL LLC 30 ROCKEFELLER PLAZA NEW YORK NY 101120085 ADVERTISING 1391528 BRAND NETWORKS LLC 40 BROAD STREET FLOOR 6 BOSTON MA 02109 SOCIAL MEDIA PLACEMENT 575198 LAMAR TEXAS LIMITED PARTNERSHIP PO BOX 96030 BATON ROUGE LA 70896 OOH BILLBOARD ADVERTISING 567323 19 36955524 36955524 COOP. ADVERTISING 900099 7241627 7241627 TRADE SHOWS & EVENTS 900099 1350529 1350529 MEMBERSHIP DUES & ASSESSMENTS 900099 1065050 1065050 ADVERTISING REVENUE 900099 765731 765731 WELCOME CENTER 900099 277336 277336 367617 148914 218703 11067890 38058 38058 OTHER OPERATING INCOME 900099 121088 121088 121088 48182560 10970275 218703 38058 201856 841154 5055745 319837 949610 424467 14549 38000 2597860 26352824 878632 2273914 631028 1119506 1351537 1004779 259520 TOURISM RESEARCH 1232705 DUES & SUBSCRIPTIONS 206543 FULFILLMENT 154378 45908444 200 200 26323752 30175286 18113675 199745 903855 567203 7506091 5791644 2649822 1714447 47991304 32656881 26588971 5888772 737503 3829163 27326474 9717935 X 15850153 19059644 4814677 3879302 20664830 22938946 47991304 32656881 2274116 0 X X 0 1 X 1 1 1 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 419393 396806 22587 6748533 5073559 1674974 338165 321279 16886 1714447 X 48182560 0 48182560 0 48182560 45908444 0 45908444 0 45908444 PART X, LINE 2: THE ORGANIZATION UTILIZES THE ACCOUNTING REQUIREMENTS ASSOCIATED WITH FINANCIAL ACCOUNTING STANDARDS BOARD (FASB) ASC 740, INCOME TAXES. USING THAT GUIDANCE, TAX POSITIONS INITIALLY NEED TO BE RECOGNIZED IN THE FINANCIAL STATEMENTS WHEN IT IS MORE-THAN-LIKELY-NOT THE POSITIONS WILL BE SUSTAINED UPON EXAMINATION BY THE TAX AUTHORITIES. IT ALSO PROVIDES GUIDANCE FOR DERECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES, ACCOUNTING IN INTERIM PERIODS, DISCLOSURE AND TRANSITION. AS OF JUNE 30, 2020, THE ORGANIZATION HAS NO UNCERTAIN TAX PROVISIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. EAST ASIA AND THE PACIFIC 0 1 PROGRAM SERVICES REPRESENT VISIT FLORIDA 215338 EUROPE (INCLUDING ICELAND & GREENLAND) 0 4 PROGRAM SERVICES REPRESENT VISIT FLORIDA 1555000 NORTH AMERICA 0 10 PROGRAM SERVICES REPRESENT VISIT FLORIDA 444383 SOUTH AMERICA 0 2 PROGRAM SERVICES REPRESENT VISIT FLORIDA 340488 EAST ASIA AND THE PACIFIC 0 3 ADVERTISING REPRESENT VISIT FLORIDA 107757 EUROPE (INCLUDING ICELAND & GREENLAND) 0 19 ADVERTISING REPRESENT VISIT FLORIDA 704192 SOUTH ASIA 0 2 PROGRAM SERVICES REPRESENT VISIT FLORIDA 5848 MIDDLE EAST AND NORTH AFRICA 0 1 ADVERTISING REPRESENT VISIT FLORIDA 19000 0 42 0 0 0 42 3392006 0 3392006 0 0 0 0 0 0 PART III ACCOUNTING METHOD: 1 GADSDEN ARTS CENTER & MUSEUM 13 NORTH MADISON ST QUINCY FL 32351 593247747 501(C)(3) 7000 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA ROMANZA ST AUGUSTINE INC 83 BRIDGE STREET ST AUGUSTINE FL 32084 270678840 501(C)(3) 6500 SUPPORT PROGRAMS TO PROMOTE TOURISM TO FLORIDA 2 SCHEDULE I: PART I, LINE 2 ALL GRANTS REQUIRE AN APPLICATION FORM, ACCOMPANIED BY A DETAILED PROPOSAL. THE ORGANIZATION HAS DEVELOPED AND IMPLEMENTED COMPREHENSIVE SELECTION CRITERIA AND REQUIREMENTS FOR REIMBURSEMENT. GRANTS ARE NOT PAID UNTIL ALL REQUIREMENTS FOR REIMBURSEMENT ARE MET. X 1 1 X X 1 0 0 CRAIG A THOMAS GENERAL COUNSEL & COO 134596 0 0 0 0 0 8354 0 24372 0 167322 0 0 0 DANA YOUNG PRESIDENT/CEO 175227 0 0 0 0 0 10497 0 1689 0 187413 0 0 0 STACI MELLMAN CMO (EFFECTIVE 03/30/2020) 144123 0 0 0 0 0 8970 0 1852 0 154945 0 0 0 DAVID L DODD VICE PRESIDENT OF VISITOR SERVICES 127120 0 0 0 0 0 8065 0 24362 0 159547 0 0 0 KEVIN MCGEEVER SENIOR EDITOR 121632 0 0 0 0 0 7644 0 24173 0 153449 0 0 0 MEREDITH DASILVA VP OF EXECUTIVE OPERATIONS AND ADMIN 126316 0 0 0 0 0 7995 0 24351 0 158662 0 0 0 MARLENE SQUIRES-SWANSON FORMER DIRECTOR OF PAID MEDIA 112598 0 0 0 0 0 4649 0 9929 0 127176 0 0 0 PART I, LINE 4A MARLENE SQUIRES-SWANSON RECEIVED A SEVERANCE PAYMENT OF $36,836.46. PART I, LINE 1A FIRST CLASS TRAVEL: THE ORGANIZATION'S TRAVEL POLICY DOES NOT PERMIT EMPLOYEES TO TRAVEL FIRST CLASS VIA AIR; HOWEVER, EXCEPTIONS HAVE BEEN MADE DUE TO EXTENUATING CIRCUMSTANCES. VIRGINIA HALEY MEMBER, BOARD OF DIRECTORS 180512 VISIT SARASOTA SPENT $180,522 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. BOARD MEMBER VIRGINIA HALEY IS VISIT SARASOTA'S PRESIDENT. 0 DAN ROWE MEMBER, BOARD OF DIRECTORS 120793 PANAMA CITY BEACH CONVENTION & VISITORS BUREAU (PCBCVB) SPENT $120,793 PARTICIPATING IN VARIOUS PROGRAMS AND/OR EVENTS WITH VISIT FLORIDA. BOARD MEMBER DAN ROWE IS PCBCVB'S PRESIDENT/CEO. 0 FORM 990, PART III, LINE 3 THE APPROPRIATION BY THE FLORIDA LEGISLATURE FOR THE 2019-2020 FISCAL YEAR WAS REDUCED BY $26 MILLION, WHICH IS ROUGHLY ONE-THIRD LESS THAN THE CURRENT FISCAL YEAR. DUE TO THIS REDUCTION, STAFFING WAS REDUCED BY ONE-THIRD AND THE US 231 HIGHWAY WELCOME CENTER WILL NO LONGER BE OPERATED BY VISIT FLORIDA EFFECTIVE JULY 1, 2019. THE CORPORATION IS FUNDING 85 STAFF POSITIONS FOR THE 2019-2020 FISCAL YEAR. DUE TO THE TIMING OF THE COVID-19 PANDEMIC APPROXIMATELY $13 MILLION OF STATE APPROPRIATED FUNDS AND $2.3 MILLION OF PRIVATE MATCH FUNDS FOR FISCAL YEAR 2019-2020 WERE UNSPENT BECAUSE THE PLANNED CAMPAIGN ACTIVITIES FROM MARCH 2020 THROUGH JUNE 2020 HAD TO BE CANCELLED. THESE FUNDS WILL BE SPENT ON THE COVID-19 REBOUND MARKETING CAMPAIGN IN FISCAL YEAR 2020-2021. FORM 990, PART VI, SECTION A, LINE 7A THE BOARD OF DIRECTORS IS COMPOSED OF 31 TOURISM-RELATED MEMBERS APPOINTED BY ENTERPRISE FLORIDA, INC. IN CONJUNCTION WITH THE STATE OF FLORIDA DEPARTMENT OF ECONOMIC OPPORTUNITY. FORM 990, PART VI, SECTION A, LINE 7B VISIT FLORIDA WAS CREATED BY FLORIDA STATUTE 288.1226, AS A DIRECT-SUPPORT ORGANIZATION OF ENTERPRISE FLORIDA, INC. (EFI) AND IMPLEMENTS THE POLICIES, GOALS, AND LONG RANGE MARKETING PLAN. FORM 990, PART VI, SECTION B, LINE 11B AFTER REVIEW BY VISIT FLORIDA'S ACCOUNTING MANAGEMENT, AS PREPARED BY AN INDEPENDENT CPA, A COPY OF THE 990 AND ACCOMPANYING SCHDULES ARE GIVEN TO THE AUDIT COMMITTEE FOR REVIEW. AFTER THE AUDIT COMMITTEE'S REVIEW THE FORM 990 AND ACCOMPANYING SCHEDULES ARE FILED BY THE INDEPENDENT CPA WITH THE INTERNAL REVENUE SERVICE CENTER AND THE COMMITTEE REPORTS THEIR REVIEW TO VISIT FLORIDA'S BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 12C VISIT FLORIDA, AS A PART OF ITS CORPORATE CODE OF ETHICS AND STANDARDS OF CONDUCT POLICY, HAS A CONFLICT OF INTEREST STATEMENT. EACH YEAR, THE BOARD MEMBERS REAFFIRM VIA ELECTRONIC SIGNATURE THEIR OBLIGATIONS UNDER THE ADOPTED POLICY. IN ADDITION, THE BOARD MEMBERS ANNUALLY DISCLOSE ANY TRANSACTIONS ON BEHALF OF THEMSELVES, THEIR PRINCIPAL, THEIR PRINCIPAL'S CORPORATE PARENT(S), OR THEIR PRINCIPAL'S SUBSIDIARIES RELATED TO VISIT FLORIDA'S PRIVATE MATCH REQUIREMENT. ADDITIONALLY, VISIT FLORIDA'S POLICIES AND PROCEDURES RELATED TO SELECTING A GOODS OR SERVICE PROVIDERS OUTLINES THAT ALL TRANSACTIONS SHOULD BE CONDUCTED AT ARM'S LENGTH AND MANAGEMENT SHOULD REFRAIN FROM CONTRACTING OR ACQUIRING GOODS OR SERVICES FROM FAMILY MEMBERS THAT WILL REPORT OR SEE DIRECTION DIRECTLY FROM THEM OR A DEPARTMENT MANAGER THAT REPORTS TO THEM. FORM 990, PART VI, SECTION B, LINE 15 THE BOARD OF DIRECTORS APPROVED THE PRESIDENT AND CEO'S SALARY, NOTING THEY WOULD SERVE WITHOUT A CONTRACT. EACH YEAR, THE NOMINATING COMMITTEE WILL PERFORM A REVIEW OF THE PRESIDENT AND CEO'S PERFORMANCE AND REPORT TO THE BOARD OF DIRECTORS ANY RECOMMENDATIONS. COMPENSATION FOR ALL OTHER EMPLOYEES, INCLUDING OTHER OFFICERS AND KEY EMPLOYEES, IS SET BY THE PRESIDENT AND CEO UTILIZING COMPARABILITY DATA AND SALARY RANGE GUIDANCE PROVIDED BY AN INDEPENDENT THIRD PARTY WHICH IS UPDATED EVERY THREE YEARS. ALL MEMBERS OF THE BOARD OF DIRECTORS SERVE WITHOUT COMPENSATION. FORM 990, PART VI, SECTION C, LINE 19 VISIT FLORIDA MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, FINANCIAL STATEMENTS AND OTHER FINANCIAL AND AUDITING REPORTS AVAILABLE TO THE PUBLIC DURING THE TAX YEAR UPON REQUEST. ADDITIONALLY, MANY OF THE DOCUMENTS ARE MADE PUBLIC THROUGH PUBLICLY NOTICED AND CONDUCTED MEETINGS OF THE BOARD OF DIRECTORS AT WHICH THESE ITEMS ARE DISCUSSED. MANY OF THESE DOCUMENTS ARE ALSO POSTED ON THE ORGANIZATION'S WEBSITE, VISITFLORIDA.ORG, WHICH CONTAINS INSTRUCTIONS ON HOW TO REQUEST AND RECEIVE ANY OTHER ITEM OF INTEREST MADE PUBLIC BY OPERATION OF FLORIDA'S OPEN RECORDS LAWS. FORM 990, PART XII LINE 2C THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR.