2021-11-12T12:21:02-08:00 2020-12-31 461573071 BOOKKEEPER360 223 Wall Street Unit 180 Huntington NY 11743 990 2020-01-01 814575786 Coalition for Better Advertising COAL 2023444720 600 massachusets ave Washington DC 20001 ALISON PEPPER Treasurer 2021-11-12 true ALISON PEPPER 999009999 Eric Pinola P01522160 5164789303 2 AAL1 IAL1 FAL1 2020 2022-09-23 18:48:47Z 600 massachusets ave Washington DC 20001 1007814 false X www.betterads.org X 2016 DC TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS. 3 3 0 0 1216750 1007814 0 0 0 1216750 1007814 0 0 0 0 0 1056263 951769 1056263 951769 160487 56045 922220 526085 828043 375863 94177 150222 TO IMPROVE CONSUMERS' EXPERIENCE WITH ONLINE ADVERTISING BY LEVERAGING CONSUMER INSIGHTS AND CROSS-INDUSTRY EXPERTISE TO DEVELOP AND IMPLEMENT NEW GLOBAL STANDARDS FOR ONLINE ADVERTISING THAT ADDRESS CONSUMER EXPECTATIONS. false false 951769 THE COALITION FOR BETTER ADS SEEKS TO CARRY OUT ITS MISSION THROUGH THE FOLLOWING ACTIVITIES: 1.CONDUCT RESEARCH REGARDING USER PREFERENCE IN DIFFERENT ENVIRONMENTS E.G. , DESKTOP, MOBILE AND REGIONS FOR ONLINE ADVERTISING 2.BASED ON THIS METHODOLOGY, CREATE STANDARDS FOR EFFECTIVENESS AND PREFERENCE OF ADVERTISING FORMATS BETTER AD STANDARDS 3.SUPPORT ADDITIONAL RESEARCH USING THE METHODOLOGY IN OTHER GLOBAL REGIONS TO DEVELOP BETTER AD STANDARDS AND 4.EDUCATE DIGITAL ADVERTISING INDUSTRY PARTICIPANTS ON ENHANCING EFFECTIVENESS AND QUALITY OF CONSUMER ONLINE ADVERTISING USING THESE STANDARDS. 951769 false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false false true 0 0 false 0 false false false false false false false false X 3 3 false false false false false true true true false false false false true true true false false false false false Mark Goldman 2123804701 600 Massachusetts Ave NW Washington DC 20001 X DAVID GRIMALDI Chairman 1.00 0.00 X 0 0 0 DANIEL JAFFE Secretary 1.00 0.00 X 0 0 0 Alison Pepper Treasurer 1.00 0.00 X 0 0 0 0 false false false VENABLE LLP 600 MASSACHUSETTS AVE NW WASHINGTON DC 20001 LEGAL COUNSEL 76396 Brand Safe Ventures Inc 20595 Holyoke Dr Ashburn VA 20147 administrative 863560 1 1007814 1007814 0 0 0 0 0 0 0 0 0 0 1007814 X 0 0 0 0 0 0 0 0 0 0 700000 300000 400000 30071 30071 0 0 0 0 164860 164860 0 0 44139 44139 0 0 3083 3083 0 0 0 0 0 0 INSURANCE 4680 4680 CLOUD STORAGE FEES 2544 2544 Member Activities 1194 1194 BANK FEES 730 730 468 468 951769 303083 648686 0 422220 384008 0 0 500000 140000 0 0 0 0 2076 0 0 0 0 0 1 922220 526085 135459 131093 692584 244770 828043 375863 X 94177 150222 94177 150222 922220 526085 56045 X false false false Form 990, Part VI, Line 7a: How Members or Shareholders Elect Governing Body MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO APPOINT A REPRESENTATIVE TO THE BOARD OF DIRECTORS. Form 990, Part VI, Line 7b: Describe Decisions of Governing Body Approval by Members or Shareholders MEMBERSHIP IS AVAILABLE TO PERSONS INTERESTED IN FURTHERING THE PURPOSES OF THE COALITION AND MEETING ANY OTHER QUALIFICATIONS OF MEMBERS SET FORTH IN THE BYLAWS AND AS ESTABLISHED BY THE EXECUTIVE COMMITTEE. EACH MEMBER IS ELIGIBLE TO VOTE ON THE ALL MATTERS THAT REQUIRE ACTION OR APPROVAL BY THE MEMBERS. MATTERS THAT REQUIRE APPROVAL BY THE MEMBERS INCLUDE THE COALITIONS BUDGET, ANY DIGITAL ADVERTISING STANDARDS TO BE ISSUED BY THE COALITION, AND OTHER MATTERS AS DETERMINED BY THE BOARD OR REQUIRED BY APPLICABLE LAW. Form 990, Part VI, Line 11b: Form 990 Review Process THE IRS FORM 990 IS PREPARED BY AN ACCOUNTANT AND REVIEWED BY COUNSEL AND THE TREASURER PRIOR TO FILING. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts THE COALITION REQUIRES DISCLOSURE OF POTENTIAL CONFLICTS AND WHEN DISCLOSED THE COALITION EVALUATES THE APPROPRIATE RESOLUTION BASED ON THE TERMS OF THE POLICY. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available AS A 501C6 ORGANIZATION, THE COALITION DOES NOT MAKE THESE DOCUMENTS AVAILABLE TO THE PUBLIC.