2021-08-23T14:58:21-05:00 2020-12-31 BDO USA LLP 1100 PEACHTREE STREET SUITE 700 ATLANTA GA 303094516 990 2020-01-01 620786018 Cotton Incorporated % TIM JOHNSON COTT 9196782220 6399 Weston Parkway Cary NC 27513 Timothy Johnson VP Corporate Finance 7038930600 2021-08-16 true Timothy Johnson XXX-XX-XXXX SANDRA L FEINSMITH P01064157 4046886841 2021-08-16 2 2020 2022-09-23 18:48:47Z Timothy Johnson 6399 Weston Parkway Cary NC 27513 78735912 false X WWW.COTTONINC.COM X 1967 TN SEE SCHEDULE O 118 118 137 118 0 0 79988476 78735912 0 0 0 0 0 0 79988476 78735912 300263 356881 0 0 20619242 22026549 0 0 0 59663316 55980995 80582821 78364425 -594345 371487 16874402 25341254 17224838 25320203 -350436 21051 X COTTON INCORPORATED, FUNDED BY U.S. GROWERS OF UPLAND COTTON AND IMPORTERS OF COTTON AND COTTON TEXTILE PRODUCTS, IS THE RESEARCH AND MARKETING COMPANY REPRESENTING UPLAND COTTON. THE PROGRAM IS DESIGNED AND OPERATED TO IMPROVE THE DEMAND FOR AND PROFITABILITY OF COTTON. false false CONSUMER MARKETING: THE ROLE OF CONSUMER MARKETING IS TO KEEP COTTON TOP OF MIND AMONG CONSUMERS AND TO HELP EASE THE CONSUMER JOURNEY TO FINDING AND PURCHASING COTTON PRODUCTS. THIS IS DONE BY EMPHASIZING THE KEY ATTRIBUTES OF COTTON THROUGH A VARIETY OF ACTIVITIES SUCH AS: TELEVISION COMMERCIALS; DIGITAL PARTNERSHIPS; SOCIAL MEDIA; WEBSITE ENGAGEMENT; ON WWW.THEFABRICOFOURLIVES.COM, PURSUING SEAL OF COTTON COLLABORATIONS WITH RETAILERS AND BRANDS; RETAIL EVENTS; POP-UP STORES, AND THE BLUE JEANS GO GREEN(TM) PROMOTIONS. IN 2020, THE ADVERTISING DEPARTMENT AT COTTON INCORPORATED CONTINUED WITH THE THIRD YEAR OF THE "LIFE IS UNCOMFORTABLE" CAMPAIGN, IN ADDITION TO CREATING SPECIFIC CREATIVE WORK, "COMFORT IN COTTON" IN RESPONSE TO COVID-19. THESE 360 CAMPAIGNS REACHED CONSUMERS THROUGH TV, VIDEO STREAMING, AND DIGITAL MEDIA, INCLUDING SOCIAL MEDIA AND SEARCH ENGINE MARKETING; DRIVING QUALIFIED TRAFFIC TO OUR CONSUMER WEBSITE, THEFABRICOFOURLIVES.COM. IN FEBRUARY 2020, THE ADVERTISING DEPARTMENT LAUNCHED THE "ROSIE REBORN" CAMPAIGN, A DIGITAL-FOCUSED CAMPAIGN CELEBRATING DENIM IN COLLABORATION WITH THE GREAT, BRAND DESIGNERS WHO CREATED A DENIM JUMPSUIT IN THE SAME LOOK AND FEEL OF THE ORIGINAL ROSIE THE RIVETER JUMPSUITS. CAMPAIGN SUPPORT INCLUDED 30-SECOND DIGITAL CREATIVE RUNNING ACROSS STREAMING PLATFORMS SUCH AS HULU, VIDEO AMP, AND TREMOR, AND SOCIAL MEDIA CHANNELS. A CONCERTED PUBLIC RELATIONS EFFORT YIELDED PICKUP ACROSS WOMEN'S WEAR DAILY, RIVET, BUSTLE, LA TIMES, AND FORBES AMONG OTHERS AS WELL AS A DEDICATED SEGMENT ON THE TODAY SHOW. IN MARCH 2020, "YOUR COTTON YOUR WAY", THE ANTHEMIC WORK FOR 2020, WAS WELL INTO PRODUCTION FOR AN APRIL 2020 LAUNCH WHEN THE PANDEMIC HALTED PRODUCTION. THE DEPARTMENT QUICKLY PIVOTED TO SPEAK TO THE CURRENT CLIMATE AND PRODUCED A USER-GENERATED TV SPOT, "COMFORT IN COTTON" AROUND THE MESSAGING OF "STAY HOME. STAY SAFE. STAY COMFORTABLE." TV MEDIA LAUNCHED IN APRIL ACROSS NETWORKS SUCH AS FOX, ABC, CW, ROKU, BRAVO, E!, HGTV, AND FOOD CHANNEL. ADDITIONALLY, NETWORK SPOTS WERE SECURED DURING KEY PRIME MOMENTS LIKE THE MASKED SINGER, THE BACHELOR, AND AMERICAN IDOL. THIS YEAR, THE CREATIVE COMFORT IN COTTON WAS THE FIRST COTTON INCORPORATED SPOT IN THREE YEARS TO RUN AS A 30-SECOND TV SPOT ON PRIME TV. "COMFORT IN COTTON" WAS ALSO SUPPORTED ACROSS PAID AND ORGANIC SOCIAL AND ADDITIONALLY THROUGH YOUTUBE PRE-ROLL VIDEO. TO FURTHER SUPPORT THE "STAY COMFORTABLE" MESSAGING DURING THIS TIME, ODE TO SWEATPANTS (#SWEATPANTSLIFE) WAS A LIGHT-HEARTED LOOK AT STAY-AT-HOME LIFE DURING MAY 2020. THIS WORK RAN AS A SOCIAL-FIRST CAMPAIGN ACROSS FACEBOOK, INSTAGRAM, AND TWITTER. MAY - NOVEMBER 2020 CONTINUED WITH THE THIRD YEAR OF OUR "LIFE IS UNCOMFORTABLE" CAMPAIGN, TARGETING WOMEN AND MEN 18 - 49. THIS 360 CAMPAIGN REACHED CONSUMERS THROUGH TV, AND DIGITAL MEDIA, INCLUDING SOCIAL MEDIA AND SEARCH ENGINE MARKETING. IN ADDITION TO THESE CAMPAIGNS, THE DEPARTMENT ALSO RAN A HEALTH AND WELLNESS-THEMED VIDEO CAMPAIGN CONSISTING OF THREE VIDEOS: SKIN IRRITATION, UNDERWEAR, AND SHEETS, AS WELL AS THE CONTINUED SUSTAINABILITY CAMPAIGN. THE DEPARTMENT CONTINUED TO WORK WITH EXISTING SUSTAINABILITY (KNOW YOUR CLOTHES) AND HEALTH & WELLNESS ASSETS WHILE DEVELOPING A ROBUST 2020 DIGITAL CUSTOMIZED CONTENT PLAN WITH A VARIETY OF DIGITAL PLATFORMS. THE YEAR CONCLUDED WITH CREATIVE DEVELOPMENT OF THE NEW CAMPAIGN, "YOUR COTTON YOUR WAY", WHICH DEBUTED IN THE SECOND QUARTER OF 2021. THE DEPARTMENT CONTINUED ITS SUCCESSFUL YOUTH MARKETING EFFORT WITH YOUNG MINDS INSPIRED (YMI), TARGETING GRADE-SCHOOL AND MIDDLE-SCHOOL AGED YOUTH WITH COTTON STEM-FOCUSED ACTIVATIONS. ADDITIONALLY, THE DIGITAL PLAN WAS EXTENDED INTO YOUNGER-FOCUSED SITES LIKE BUZZFEED AND SPOTIFY. REGARDING TRADE ADVERTISING, THE DEPARTMENT RAN A TOTAL OF 94 TRADE PRINT ADS ACROSS Q1-Q4 AND FOCUSED ON A VARIETY OF TOPICS INCLUDING: SEAL OF COTTON TRADEMARK ADOPTION, DENIM, COMMODITY ANALYSIS, SUSTAINABILITY, AND TEXTILE INNOVATION, IN ADDITION TO SPECIFIC ADS GEARED TOWARD NONWOVENS AND THE COTTON LEADS PROGRAM. THE CORPORATE COMMUNICATIONS DEPARTMENT ESTIMATES THERE HAVE BEEN 3,929 NEWS ITEMS ABOUT THE COMPANY AND ITS ACTIVITIES, REPRESENTING A POTENTIAL AUDIENCE OF TWO BILLION, AND AN ADVERTISING VALUE OF MORE THAN $5.6 MILLION IN 2020. NOTABLE AMONG THE CORPORATE COMMUNICATIONS DEPARTMENT ACCOMPLISHMENTS WERE ACTIVITIES IN SUPPORT OF THE SUSTAINABILITY OF U.S. COTTON, THE CORPORATE STRATEGY & INSIGHTS (CSI) DEPARTMENT AND ITS CONSUMER AND RETAIL TRENDS DATA, AND CONSUMER-FACING CORPORATE INITIATIVES SUCH AS THE BLUE JEANS GO GREEN(TM) DENIM RECYCLING PROGRAM, AS WELL AS THE ROSIE REBORN ADVERTISING CAMPAIGN. EXPANDED SYNOPSES OF THESE ACTIVITIES ARE IN THE RESPECTIVE SECTION. BRAND PARTNERSHIPS (BP) BEGAN THE YEAR WITH THE TEAM PLANNING EXCITING NEW RETAIL PROGRAMS AND CONTINUING COLLECTION AND DISTRIBUTION ACTIVITIES FOR THE BLUE JEANS GO GREEN(TM) DENIM RECYCLING PROGRAM; HOWEVER, BY EARLY MARCH, THE COVID-19 PANDEMIC CAUSED BP TO REACT, REVISE, AND ADJUST TO THE RAPIDLY CHANGING ENVIRONMENT. WHILE THE RETAIL INDUSTRY WAS GREATLY AFFECTED BY THE GLOBAL PANDEMIC, THE BRAND PARTNERSHIPS TEAM QUICKLY AND STRATEGICALLY ADJUSTED THEIR PROGRAMMING, EVENTS, AND RETAIL EXPERIENCES TO ADAPT TO THE RESTRUCTURED RETAIL LANDSCAPE. DESPITE THE CONDITIONS THAT AFFECTED OUR INDUSTRY LARGELY SINCE MARCH, WE WERE ABLE TO CONTINUE WITH MOST OF OUR PLANNED PROMOTIONAL ACTIVITY AND MESSAGING FOR THE FASHION AND RETAIL PROGRAMS AS WELL AS THE BLUE JEANS GO GREEN(TM) DENIM RECYCLING PROGRAM. AS OUR INDUSTRY AND CONSUMERS' LIVES IN GENERAL WERE AFFECTED WITH NEARLY THE ENTIRE COUNTRY SHELTERING IN PLACE, WE CONSIDERED OUR MESSAGING AND ACTIVITIES CAREFULLY. THE PROGRAM CONTINUED TO BE WELL RECEIVED AND GENERATED STRONG PARTICIPATION THROUGHOUT 2020. THROUGHOUT THE YEAR WE WERE ABLE TO RECEIVE DENIM FOR RECYCLING. WITH INCREASED TIME SPENT ONLINE, VISITORS TO BLUEJEANSGOGREEN.ORG INCREASED AND THE RECYCLE DENIM PAGE CONTINUED TO REMAIN THE MOST TRAFFICKED PAGE ACROSS THE SITE, WHICH IS GREAT, SINCE IT'S THE MOST ACTIONABLE AND RELEVANT TO THE PROGRAM, AND COTTON'S MISSION. WHILE ONSITE COLLEGE PROMOTION AND COLLECTION WASN'T ABLE TO COME TO FRUITION IN 2020, AND AS MUCH INSULATION COULD NOT BE DISTRIBUTED AS WAS HOPED, STAFF CONTINUED TO WORK WITH RETAILERS TO OFFER CUSTOMERS IN-STORE RECYCLING WHEN AVAILABLE AS WELL AS INCREASED MAIL-IN OPTIONS. ADDITIONALLY, PLANNED CONTENT AND CAMPAIGNS TO EDUCATE AND ENCOURAGE PARTICIPATION AROUND EARTH DAY AND AMERICA RECYCLES DAY AND ALL THE DAYS IN BETWEEN CONTINUED. ALTHOUGH THERE WERE MANY UNPRECEDENTED CHALLENGES IN 2020, THROUGH COLLECTIVE EFFORTS TO MAKE A STRONG IMPRESSION AND IMPACT FOR COTTON SUSTAINABILITY WITH THE BLUE JEANS GO GREEN(TM) PROGRAM: OVER 460,000 PIECES OF DENIM WERE COLLECTED IN 2020 RESULTING IN DIVERTING OVER 230 TONS OF DENIM TEXTILE WASTE FROM LANDFILLS. FASHION AND RETAIL PROGRAMS MOVED FULL STEAM AHEAD ONCE THE TEAM REWORKED PLANS TO ACCOMMODATE THE STATE OF THE GENERAL ENVIRONMENT. MESSAGING WAS THOUGHTFUL, SENSITIVE, AND FEEL-GOOD. ALL PROMOTIONS WENT VIRTUAL EXCEPT FOR SELECT MARKET SHOP-IN-SHOPS AT A NATIONAL DEPARTMENT STORE. CURATED COTTON COLLECTIONS REFLECTED HOW CONSUMERS WERE SHOPPING DURING THE YEAR AND FOCUSED ON LOUNGEWEAR, DENIM, AND COMFORTABLE APPAREL. IN ADDITION TO PROMOTING MEN'S AND WOMEN'S APPAREL, CHILDREN'S WEAR, HOME GOODS, AND HOLIDAY GIFTING ITEMS WERE INTRODUCED. THE UPDATED TIMING FOR PROGRAMS INADVERTENTLY ALLOWED FOR A HOLIDAY CAMPAIGN, WHICH CAME AS A WELCOMED ADJUSTMENT SINCE THE FABRIC OF OUR LIVES(TM) ALIGNS PERFECTLY WITH THE MOST WONDERFUL TIME OF THE YEAR. CSI LED EFFORTS TO IDENTIFY OPPORTUNITIES AND THREATS FOR COTTON USING MARKET INTELLIGENCE GATHERED THROUGH ONGOING STUDIES OF U.S. CONSUMER ATTITUDES FROM THE LIFESTYLE MONITOR(TM) SURVEY, ASSESSMENTS OF COTTON'S SHARE AT RETAIL THROUGH THE RETAIL MONITOR(TM) RESEARCH, AND COMPREHENSIVE GLOBAL MARKET AND ECONOMIC RESEARCH AND ANALYSIS. CSI PROVIDED OVER 230 INFORMATION REQUESTS; PARTICIPATED IN 65 MEETINGS AND PRESENTATIONS; AUTHORED 240 PUBLICATIONS, VIDEOS, TV/RADIO SEGMENTS, AND PODCASTS; AND WORKED ON 26 PROJECTS. WORK COMPLETED BY CSI IN 2020 INCLUDES, BUT IS NOT LIMITED TO: THE COLLECTION AND EXAMINATION OF DATA ON MORE THAN 10MM PRODUCTS OFFERED AT RETAIL IN THE U.S. AND CHINA; THE EVALUATION OF OVER 20K U.S. AND 35K GLOBAL CONSUMERS; THE UPDATE OF A COMPREHENSIVE DATABASE OF MONTHLY APPAREL AND HOME FURNISHING IMPORTS TO ASSESS SOURCING PATTERNS AND TARIFF IMPACTS; THE MANAGEMENT AND ANALYSIS OF GLOBAL QUANTITATIVE RESEARCH IN CHINA; THE MANAGEMENT OF COTTON INCORPORATED'S BRAND TRACKING METRICS; AND THE DELIVERY OF CONSUMER AND ECONOMIC OUTLOOK PRESENTATIONS. GLOBAL SUPPLY CHAIN MARKETING (GSCM): THE GLOBAL SUPPLY CHAIN MARKETING DIVISION IS RESPONSIBLE FOR ALL ASPECTS OF COMMUNICATION AND MARKETING TO THE COMPANIES AND ORGANIZATIONS IN THE SUPPLY CHAIN-THOSE RESPONSIBLE FOR MANUFACTURING, SOURCING, AND MARKETING FIBER PRODUCTS SUCH AS APPAREL, HOME TEXTILES, AND NONWOVENS PRODUCTS. AN IMPORTANT TACTIC FOR MAINTAINING A GLOBAL PRESENCE FOR COTTON IS THROUGH DIRECT ACCOUNT INTERACTION WITH MILLS, MANUFACTURERS, BRANDS, AND RETAILERS FOR THE APPAREL, NONWOVENS, AND HOME PRODUCT MARKETS. GSCM STAFF FOCUS THEIR EFFORTS ON INFLUENCING MAJOR BRANDS AND RETAILERS THROUGH COORDINATION OF VARIOUS COMPANY RESOURCES, WITH THE GOAL OF INFLUENCING THE USE OF COTTON VERSUS OTHER FIBERS. DURING 2020, GSCM STAFF CONDUCTED MORE THAN 575 MEETINGS WITH COMPANIES IN BOTH THE MANUFACTURING SUPPLY CHAIN AND WITH BRANDS AND RETAILERS. FORTY-FIVE TECHNICAL EDUCATION WORKSHOPS WERE HELD IN 2020 WITH OVER 1,530 ATTENDEES FROM OVER 150 MAJOR BRANDS AND RETAILERS. ALL WORKSHOPS IN THE LAST SIX MONTHS OF THE YEAR WERE HELD VIRTUALLY DUE TO BUSINESS CLOSURES AND TRAVEL RESTRICTIONS RELATED TO COVID-19. TWO NEW ACTIVE WORKSHOPS WERE HELD AS WELL AS FOUR NEW TOPIC WORKSHOPS: DIGITAL PRINTING, SEAMLESS KNITTING, INTIMATE APPAREL, AND INTRODUCTION TO COTTON. THE PURPOSE OF THESE WORKSHOPS WAS TO PROVIDE DETAILED TECHNICAL INFORMATION AND TRAINING ON RELEVANT TOPICS IMPORTANT FOR COTTON. THE COTTONWORKS WEBSITE(TM) IS A MARKETING TOOL AND EDUCATIONAL RESOURCE (WWW.COTTONWORKS.COM). IT IS THE LEADING INNOVATIVE EDUCATION AND INFORMATION RESOURCE FOR CURRENT AND EMERGING TEXTILE INDUSTRY PROFESSIONALS WHO ARE ACTIVELY SEEKING CONNECTIONS TO COTTON. NEW CONTENT, BOTH EDUCATIONAL AND MARKETING, CONTINUES TO BE ADDED ON A REGULAR BASIS. IN 2020, COTTON FABRICS FROM COTTON INCORPORATED'S FABRICAST(TM) LIBRARY WERE DIGITIZED AND ADDED TO THE FABRICAST(TM) PAGE. ADDITIONALLY, A SMALL NUMBER OF EXISTING FABRICS WERE DIVIDED INTO FOUR CATEGORIES AS ADDITIONAL SEARCH CRITERION: TRENDING FABRICS, DENIM BASICS & BEYOND, NATURAL & SUSTAINABLE, AND COMFORTABLE & COZY. RECENTLY RELEASED FABRICAST(TM) COLLECTIONS AND DIGITAL FABRIC CAPSULE COLLECTIONS WERE PROMOTED IN A SIMILAR MANNER. STAFF ALSO IMPLEMENTED A NEW SECTION TO THE WEBSITE, TARIFF ENGINEERING, AS WELL AS NEW CONTENT TO SUPPORT RECENT WEBINARS INCLUDING COTTON SUSTAINABILITY BASICS AND ADDITIONAL CONTENT IN BIODEGRADABILITY OF COTTON. COTTONWORKS(TM) WEBINARS OFFER A UNIQUE WAY TO REACH THE INDUSTRY AND AMPLIFY THE COMPANY'S MESSAGE. IN 2020, 16 WEBINARS WERE HELD. THESE WEBINARS CONCLUDED THE SUSTAINABILITY SERIES AND INCORPORATED TOPICS SUCH AS ECONOMICS, NONWOVENS, KNIT DEVELOPMENT, AND CONSUMER OPINIONS. TWO WEBINARS WERE HOSTED SPECIFICALLY FOR THE ASIA MARKET. EACH WEBINAR REACHES BETWEEN 200 AND 400 INDIVIDUALS. IN ITS SEVENTH YEAR, THE COTTON LEADS PROGRAM CONTINUES TO EDUCATE AND INFORM RETAILERS, BRANDS, AND MANUFACTURERS WORLDWIDE ABOUT RESPONSIBLE U.S. COTTON PRODUCTION. COTTON INCORPORATED PARTICIPATES IN THIS PROGRAM WITH THE NATIONAL COTTON COUNCIL OF AMERICA, THE COTTON FOUNDATION, COTTON AUSTRALIA, AND COTTON COUNCIL INTERNATIONAL. THE PROGRAM REACHED 662 PARTNERS BY THE END OF THE YEAR. TWO "PARTNER POST" NEWSLETTERS WENT OUT TO PARTNERS IN FIVE LANGUAGES IN THE SECOND HALF OF THE YEAR. A NEW TRADE CAMPAIGN WAS ALSO CREATED IN THE LATTER PART OF 2020 FOR THE 2021 YEAR. ELEVEN NEW SEAL OF COTTON TRADEMARK LICENSEES WERE ADDED IN THE U.S. IN 2020. EIGHT NEW SEAL OF COTTON TRADEMARK LICENSEES WERE ADDED IN MEXICO DURING 2020 WITH 200,000 CUMULATIVE GARMENTS LABELED. THE LARGEST COLOMBIAN HYGIENE BRAND EXTENDED ITS USE OF THE COTTON ENHANCED(TM) TRADEMARK TO PANTY LINERS AND PADS, WHILE ADOPTING THE NATURAL(TM) TRADEMARK ON TAMPONS, REACHING SEVERAL COUNTRIES IN LATIN AMERICA. A WELL-KNOWN U.S. FABRIC SUPPLIER HAS MARKETED THE TOUGH COTTON(TM) TECHNOLOGY AT THEIR RETAIL STORES. A U.S. WORKWEAR BRAND HAS FEATURED BOTH TOUGH COTTON(TM) AND STORM COTTON(TM) TRADEMARK LOGOS ON MARKETING MATERIALS AT RETAIL AND ONLINE. A U.S. WORKWEAR BRAND HAS ADOPTED THE TRANSDRY(TM) TECHNOLOGY ON THEIR MEN'S TEE SHIRT PROGRAM. A LUXURY ITALIAN TEXTILE MANUFACTURER HAS ADOPTED THE PUREPRESS(TM) TECHNOLOGY FOR THEIR MEN'S DRESS SHIRT COLLECTION. A MAJOR U.S. RETAILER HAS EXPANDED TOUGH COTTON(TM) TECHNOLOGY PROGRAM ON GIRL'S WOVEN SHORTS AND PANTS. A WELL-KNOWN U.S. RETAILER HAS IMPLEMENTED TOUGH COTTON(TM) TECHNOLOGY IN THEIR SCHOOL UNIFORM PROGRAM. AGRICULTURAL RESEARCH: THE AGRICULTURAL RESEARCH PROGRAM IS COMPRISED OF THE AGRICULTURAL AND ENVIRONMENTAL RESEARCH DIVISION (AERD) AND THE SUSTAINABILITY DIVISION. AGRICULTURAL RESEARCH IS DIRECTED BY EXPERIENCED RESEARCH LEADERS AND CONDUCTED BY STUDENT WORKERS ALONGSIDE EXPERIENCED UNIVERSITY AND USDA-ARS SCIENTISTS. THIS MODEL HAS ADAPTED TO COVID-19 BY UTILIZING MORE VIDEO CONFERENCING INSTEAD OF SITE VISITS AND BY ASKING COOPERATING SCIENTISTS TO PRIORITIZE ACTIVITIES THAT ACCOMPLISH THE OVERALL MISSION OF IMPROVING COTTON PRODUCTION PROFITABILITY WHILE MEETING THE SAFETY GUIDELINES IMPOSED BY THEIR INSTITUTIONS AND LOCAL GOVERNMENTS. COOPERATORS FUNDED BY AGRICULTURAL RESEARCH WERE ABLE TO PLANT THEIR FIELD TRIALS AS THIS IS CONDUCTED INDIVIDUALLY AND FURTHER HAVE SPENT MORE TIME ON DATA ANALYSIS, GRANT WRITING, SUMMARIZATION, AND COORDINATION ACROSS TEAMS. THIS LAST ACTIVITY, COORDINATION ACROSS TEAMS ON VIDEO CALLS, WILL PAY SIGNIFICANT DIVIDENDS IN THE FUTURE, CONSIDERING THAT TRADITIONALLY RESEARCHERS COMPETE FOR GRANTS TO BE LEADERS IN DELIVERING HIGH IMPACT SCIENCE. WITH TRAVEL RESTRICTIONS, THE PANDEMIC HAS ALLOWED MORE TIME AND ENCOURAGED SCIENTISTS TO BETTER COMMUNICATE AND COORDINATE WITH EACH OTHER. DESPITE THE CHALLENGES FACING COTTON INCORPORATED STAFF AND THEIR COOPERATORS, THE CHALLENGES FACING COTTON PRODUCERS HAVE BEEN EVEN MORE INTENSE. LOW COMMODITY PRICES, ADVERSE WEATHER (DROUGHT, EXTREME HEAT, FLOODING), AND RESISTANT WEEDS MAKE COTTON FARMING CHALLENGING. THE REALIZATION THAT A YEAR'S INVESTMENT OF CAPITAL AND LONG HOURS WILL ONLY RESULT IN A FINANCIAL LOSS WOULD BE IMPOSSIBLE FOR MOST PEOPLE TO ACCEPT; BUT FOR COTTON, CORN, AND SOYBEAN PRODUCERS, THIS IS THE SITUATION THEY FACE. LONG-TERM GROWER INVESTMENT IN RESEARCH IS ONE STRATEGY EMPLOYED TO MAINTAIN A RESILIENT BUSINESS MODEL FOR THESE CHALLENGING TIMES. IN 2020 THE BENEFITS OF THIS INVESTMENT WERE SEEN, INCLUDING: CONTINUED INCREASES IN COTTON'S YIELD AND WATER PRODUCTIVITY; GAINS IN SOIL HEALTH FROM COVER CROPS AND REDUCED TILLAGE; NEW TOOLS TO COMBAT HERBICIDE RESISTANT WEEDS; NOVEL STRATEGIES TO PRESERVE INSECT RESISTANT COTTON VARIETIES; AND NEW APPLICATIONS OF DATA TO IMPROVE THE HARVEST AND GINNING PROCESS. THE SUSTAINABILITY DIVISION'S MAIN OBJECTIVE IS TO CONTINUE TO CREATE AN IMPROVED SUSTAINABILITY REPUTATION FOR THE COTTON INDUSTRY. THIS IS ACCOMPLISHED BY FOCUSING EFFORTS IN FIVE MAJOR FOCUS AREAS: 1) SUSTAINABILITY GOALS AND U.S. COTTON TRUST PROTOCOL; 2) MICROPLASTICS AND COTTON BIODEGRADATION; 3) SUSTAINABILITY ASSESSMENTS; 4) SUSTAINABILITY NON-GOVERNMENTAL ORGANIZATION (NGO) ENGAGEMENT AND LEADERSHIP; AND 5) COTTON SUSTAINABILITY COMMUNICATIONS. DELIVERING ON OBJECTIVES WITHIN THESE FIVE MAJOR PROJECT CATEGORIES HELPS TO LAY THE FOUNDATION TO CREATE A STRONG, TRUSTWORTHY, AND COMPETITIVE SUSTAINABILITY BRAND FOR COTTON ACROSS THE ENTIRE SUPPLY CHAIN. IN 2020, THE SUSTAINABILITY DIVISION SUPPORTED OUR INDUSTRY-WIDE SUSTAINABILITY GOALS, THE U.S. COTTON TRUST PROTOCOL, AND THE COTTON LEADS PROGRAM WITH BOTH GROWER ENGAGEMENT, PARTICIPATION IN FIELD TO MARKET(R), METRICS RESEARCH, AND TECHNOLOGIES TO REDUCE THE ENVIRONMENTAL FOOTPRINT OF COTTON PRODUCTION. SUSTAINABILITY CONTINUED TO FOCUS ON ENROLLMENT IN THE U.S. COTTON TRUST PROTOCOL AND EXPAND USE OF FIELD TO MARKET'S (R) FIELDPRINT CALCULATOR BY COOPERATORS THIS YEAR. FIELD TO MARKET(R) IS THE FLAGSHIP SUSTAINABILITY ORGANIZATION, AND THE DIVISION STAFF CONTINUE TO SERVE ON THE METRICS DEVELOPMENT COMMITTEE. SIGNIFICANT EFFORT WAS INVESTED IN GROWER ENROLLMENT IN THE U.S. COTTON TRUST PROTOCOL (USCTP), WITH THREE ASSOCIATED PROJECTS WITH ENROLLMENT FOCUS. A KEY COMPONENT OF ENROLLING IN THE USCTP IS TO COMPLETE A SUSTAINABILITY BEST MANAGEMENT PRACTICE QUESTIONNAIRE AND A FIELD TO MARKET(R) FIELDPRINT CALCULATOR. PARTICIPATING PRODUCERS WILL HELP THE INDUSTRY MEET THE TEN-YEAR SUSTAINABILITY GOALS AND CONTRIBUTE TO CONTINUOUS IMPROVEMENT ON THEIR COTTON OPERATIONS. SUSTAINABILITY CONTINUED TO PARTICIPATE IN ORGANIZATIONS THAT SUPPORT FIELD TO MARKET(R), SUCH AS THE AMERICAN SOCIETY OF AGRICULTURAL AND BIOLOGICAL ENGINEERS AND THE CROP SCIENCE SOCIETY OF AMERICA. RESEARCH ON MICROPLASTICS AND MICROFIBERS CONTINUED ACROSS BOTH THE SUSTAINABILITY AND PRODUCT DEVELOPMENT AND IMPLEMENTATION DIVISIONS. SEVERAL AQUATIC LIFE MICROFIBER FEEDING STUDIES WERE INITIATED AND THIS RESEARCH, WHILE EXPLORATORY, WAS DESIGNED TO DETERMINE HOW MICROFIBERS IMPACT AQUATIC HEALTH OUTCOMES. ENGAGEMENT WITH NON-GOVERNMENTAL ORGANIZATIONS (NGOS) AND OTHER MICROFIBER RESEARCH COOPERATORS CONTINUED, WITH AN EMPHASIS ON IMPLEMENTING OUR CURRENT RESEARCH RESULTS AND DEVELOPING FURTHER RESEARCH TO SHOWCASE THE SUBSTANTIAL IMPACTS OF SYNTHETIC MICROFIBERS. THIS WORK WILL ULTIMATELY LEAD TO FUTURE INCORPORATION OF MICROFIBER EMISSIONS AND IMPACTS INTO LIFE CYCLE ASSESSMENTS AND INDUSTRY TOOLS, SUCH AS THE SUSTAINABLE APPAREL COALITION'S HIGG INDEX. SUSTAINABILITY EFFORTS CONTINUED TO EXPAND ACROSS THE ENTIRE COTTON SUPPLY CHAIN. WORKING WITH THE AGRICULTURE AND ENVIRONMENTAL RESEARCH AND PRODUCT DEVELOPMENT AND IMPLEMENTATION DIVISIONS, SUSTAINABILITY IMPLEMENTED STRATEGIES AND DIRECTIVES TO INCREASE SUSTAINABLE COTTON PRODUCTION. ADDITIONALLY, COLLABORATION CONTINUED WITH THE CONSUMER MARKETING AND GLOBAL SUPPLY CHAIN MARKETING DIVISIONS TO COMMUNICATE EFFECTIVE SUSTAINABILITY MESSAGES. OVERALL, THE AIM TO INCREASE THE VISIBILITY OF COTTON INCORPORATED AS A LEADER IN SUSTAINABILITY AND BUILD RELATIONSHIPS WITH NGOS AND INFLUENTIAL BRANDS, RETAILERS, AND RESEARCHERS IN 2020 WAS SUCCESSFUL. false true false false false false false false false true false false false true true true false false true true false false false false false false false true true false false false false false false false false false false false true false false true 153 0 true 137 true false true MX CH HK JA false false false false false false X 118 118 false false false false false false false true true false false false true true true true true true true false FL MI NY NC TN X TIM JOHNSON 9196782220 6399 WESTON PARKWAY CARY NC 27513 J BERRYE WORSHAM PRESIDENT & CEO 40.0 0.0 X 676575 0 165268 MARK MESSURA SR VP, GLOBAL SUPP CHAIN MKTG 40.0 0.0 X 316074 0 128541 KATER HAKE VP AGRICULT/ENVIR. 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3345150 78735912 78735912 81709575 3345150 3345150 78364425 78364425 SCHEDULE D, PART X, LINE 2: THE COMPANY IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(C)(6) OF THE INTERNAL REVENUE CODE, EXCEPT FOR ANY UNRELATED BUSINESS INCOME. THE COMPANY IS REQUIRED TO FILE A RETURN OF ORGANIZATION EXEMPT FROM INCOME TAX ("FORM 990") WITH THE INTERNAL REVENUE SERVICE ("IRS") ANNUALLY. THE COMPANY IS ALSO EXEMPT FROM STATE INCOME TAXES WITH THE EXCEPTION FOR ANY UNRELATED BUSINESS INCOME. THERE WAS NO UNRELATED BUSINESS INCOME EARNED DURING THE YEARS ENDED DECEMBER 31, 2020 AND 2019. THE COMPANY ACCOUNTS FOR UNCERTAINTY IN INCOME TAXES USING A RECOGNITION THRESHOLD OF MORE-LIKELY-THAN-NOT TO BE SUSTAINED UPON EXAMINATION BY THE APPROPRIATE TAXING AUTHORITY. MEASUREMENT OF UNCERTAINTY OCCURS IF THE RECOGNITION THRESHOLD HAS BEEN MET. THE COMPANY'S TAX RETURNS ARE OPEN FOR EXAMINATION FOR YEARS 2017 THROUGH 2019. East Asia and the Pacific 3 19 Program Services INFORMATION SUPPORT 4284451 North America 1 4 Program Services INFORMATION SUPPORT 1029614 Europe (Including Iceland and Greenland) 0 2 Program Services INFORMATION SUPPORT 785770 South America 0 0 Program Services INFORMATION SUPPORT 4140 Central America and the Caribbean 0 1 Program Services AGRICULTURAL RESEARCH 214571 Middle East and North Africa 0 0 Program Services INFORMATION SUPPORT 4461 4 26 4 26 6323007 6323007 false false false false false false true SUPPORT FOR STUDENTS IN BREEDING/GENETICS STUDIES 9 356881 SCHEDULE I, PART I, LINE 2: EXPLANATION: GRANTS ARE OVERSEEN BY OUR AGRICULTURAL AND ENVIRONMENTAL RESEARCH EMPLOYEES. THESE EMPLOYEES MONITOR THE PROGRESS OF THOSE RECEIVING GRANTS, INCLUDING REQUIRED COMMUNICATIONS OF THEIR PROGRESS AND SITE VISITS. X X true true X X false true false J BERRYE WORSHAM PRESIDENT & CEO 547087 0 80000 0 49488 0 120901 0 44367 0 841843 0 0 0 DAVID BYRD SENIOR VICE PRESIDENT & CFO 253118 0 24012 0 27529 0 70071 0 25843 0 400573 0 0 0 JOHN MORGANS VP ADMIN. & ASSISTANT TO PRES. 222642 0 21970 0 18115 0 59949 0 24368 0 347044 0 0 0 KATER HAKE VP AGRICULT/ENVIR. RESEARCH 253768 0 24073 0 27677 0 76962 0 29518 0 411998 0 0 0 MARK MESSURA SR VP, GLOBAL SUPP CHAIN MKTG 268525 0 28883 0 18666 0 84423 0 44118 0 444615 0 0 0 KIMBERLY S KITCHINGS SR. VP, CONSUMER MARKETING 220091 0 21854 0 13871 0 59781 0 34708 0 350305 0 0 0 MIKE SHEN VP & MANAGING DIRECTOR - PDI 199265 0 18634 0 9388 0 42405 0 13645 0 283337 0 0 0 MARY ANKENY VP PRODUCT DEV. & IMPLEMENT 172823 0 18495 0 10267 0 48068 0 33778 0 283431 0 0 0 VIKKI MARTIN VP, FIBER COMPETITION 179193 0 16922 0 7539 0 43971 0 24821 0 272446 0 0 0 JESSE DAYSTAR VP, CHIEF SUSTAINABILITY OFFCR 189905 0 18652 0 13366 0 32995 0 13027 0 267945 0 0 0 HIDEYUKI KIKUMORI DIRECTOR, TECHNICAL MARKETING 135434 0 8404 0 83529 0 8877 0 10188 0 246432 0 0 0 JOHN CHIAVACCI VP INFORMATION TECH. & CTO 175134 0 16917 0 10158 0 53392 0 34621 0 290222 0 0 0 SCHEDULE J, PART I, LINE 1A: THE COMPANY PROVIDES FOR BUSINESS CLASS TICKETS FOR ALL EMPLOYEES ON SELECT INTERNATIONAL TRIPS, WHICH INCLUDE FIRST-CLASS TICKETS WHEN DOMESTIC TRAVEL IS INVOLVED ON THOSE ITINERARIES. TAX GROSS-UP PAYMENTS ARE MADE FOR SELECT EXECUTIVES TO REIMBURSE MEDICAL EXPENSES. SCHEDULE J, PART I, LINE 4: J. BERRYE WORSHAM PARTICIPATES IN A SERP AND HAD CONTRIBUTIONS OF $50,000 IN 2020. FORM 990, PART I, LINE 1: DESCRIPTION OF ORGANIZATION MISSION: COTTON INCORPORATED, FUNDED BY U.S. GROWERS OF UPLAND COTTON AND IMPORTERS OF COTTON AND COTTON TEXTILE PRODUCTS, IS THE RESEARCH AND MARKETING COMPANY REPRESENTING UPLAND COTTON. THE PROGRAM IS DESIGNED AND OPERATED TO IMPROVE THE DEMAND FOR AND PROFITABILITY OF COTTON. FORM 990, PART III, LINE 4D: OTHER PROGRAM SERVICES: OTHER PROGRAM SERVICES INCLUDE RESEARCH AND DEVELOPMENT AND CORPORATE SERVICES. FORM 990, PART VI, SECTION B, LINE 11B: EXPLANATION: THE FORM 990 IS REVIEWED IN DETAIL WITH THE COMPANY'S AUDIT COMMITTEE AT THE AUGUST BOARD OF DIRECTORS MEETING FOR APPROVAL PRIOR TO FILING. SUBSEQUENT TO REVIEW, THE CHAIRMAN OF THE AUDIT COMMITTEE WILL INFORM THE COMPLETE BOARD OF DIRECTORS OF THE PROCEEDINGS AND OUTCOME. FORM 990, PART VI, SECTION B, LINE 12C: EXPLANATION: ALL DIRECTORS ARE REQUESTED TO ATTEST THAT THEY ARE FREE OF ANY CONFLICTS OF INTEREST. FORM 990, PART VI, SECTION B, LINE 15: EXPLANATION: AN INDEPENDENT COMPENSATION COMMITTEE DETERMINES COMPENSATION FOR ALL EMPLOYEES OF THE COMPANY. THE COMPENSATION COMMITTEE ENGAGES AN OUTSIDE CONSULTANT TO PROVIDE RECOMMENDATIONS BASED ON COMPARABLE PAY INFORMATION AS WELL. FORM 990, PART VI, SECTION C, LINE 19: EXPLANATION: THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST BY AN APPROPRIATE PARTY. FORM 990, PART XII, LINE 2C: EXPLANATION: THERE HAVE BEEN NO CHANGES DURING THE YEAR IN THE PROCESS FOR OVERSIGHT OF THE AUDIT OF THE FINANCIAL STATEMENTS. TROLINDER TRUST FUND 6399 WESTON PARKWAY CARY NC 27513 306017258 COTTON BIOTEC NC 501(c)(3) LINE 11C NA false false false false false false false false false false false false true true false false false false false false