2021-10-18T12:27:58-05:00 2020-12-31 BDO USA LLP 450 S Orange Ave Suite 550 Orlando FL 32801 990 2020-01-01 592395248 OrlandoOrange County Convention & Visitors Bureau Inc % KEITH SWIDER ORLA 4073635800 6277 Sea Harbor Dr Suite 400 Orlando FL 32821 RANDY SINGH CFO 4073635800 2021-08-31 true RANDY SINGH 999009999 Tara Miller P01322693 4078416930 2021-08-31 3 2020 2022-09-23 18:48:47Z visit orlando RANDY SINGH 6277 Sea Harbor Drive STE 400 Orlando FL 32821 36892197 false X www.visitorlando.com X 1983 FL To brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. 32 32 470 0 380543 0 71403756 32554934 7311468 1885954 135631 7510 1668900 295823 80519755 34744221 0 0 0 0 20350671 14023416 0 0 0 60584855 21887440 80935526 35910856 -415771 -1166635 39640053 26425133 21322589 10254622 18317464 16170511 THE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION TO GENERATE POSITIVE ECONOMIC IMPACT. false false REGISTRATION SERVICES - PROVISION OF PERSONNEL, EQUIPMENT AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THE ORLANDO/ORANGE COUNTY AREA. TOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS AND LOCATION FOR CONVENTIONS AND TRADE SHOWS. MEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP. false true false true false false false false false true false false false true true true false false true false false false false false false false false false true false false false false false true false false false false false false false false true 45 0 true 470 true true true false false false false false false false false false false false false X 32 32 false false false false true true false true true false false true true true true true true true true false X KEITH SWIDER 4073635800 6277 SEA HARBOR DRIVE SUITE 400 Orlando FL 32821 X GEORGE AGUEL PRESIDENT & CEO 60.0 0.0 X X 594489 0 24331 MIKE WATERMAN SR VP OF CONVENTION SALES 40.0 0.0 X 278517 0 24645 DANIELLE HOLLANDER CHIEF MARKETING OFFICER 40.0 0.0 X 280463 0 16768 KRISTEN DARBY SR VP OF MEMBER RELATIONS 40.0 0.0 X 222845 0 19207 JEFFERY BRASWELL CHIEF INFORMATION OFFICER 40.0 0.0 X 200682 0 20343 ANTONETTA CARACCIOLO VP OF MARKETING 40.0 0.0 X 192103 0 23215 SHERYL TAYLOR VP OF MEMBER DEVELOPMENT 40.0 0.0 X 191012 0 17948 REBECCA BIDES VP OF COMMUNICATIONS 40.0 0.0 X 179192 0 22842 KAREN SOTO VP OF HUMAN RESOURCES 40.0 0.0 X 173982 0 20266 LARRY HENRICHS CHIEF OPERATING OFFICER & CFO 60.0 0.0 X 139706 0 5864 RANDY SINGH CFO 60.0 0.0 X 51928 0 323 donald engfer past chair 4.0 0.0 X X 0 0 0 adrian jones chair 6.0 0.0 X X 0 0 0 William A Davis Treasurer 4.0 0.0 X X 0 0 0 CHRIS MUELLER Elected Director 4.0 0.0 X 0 0 0 BRIAN COMES chair-elect 4.0 0.0 X X 0 0 0 CHARLIE FREEMAN director at-large 4.0 0.0 X 0 0 0 DR ROGER J GOUDY elected director 4.0 0.0 X 0 0 0 STEVEN JAMIESON Director-At-Large 4.0 0.0 X 0 0 0 YOLANDA LONDONO elected director 4.0 0.0 X 0 0 0 JAY LEONARD ELECTED director 4.0 0.0 X 0 0 0 HAROLD MILLS secretary 4.0 0.0 X X 0 0 0 DIANA FONT ex-officio DIRECTOR 4.0 0.0 X 0 0 0 DAN GIORDANO DIRECTOR-AT-LARGE 4.0 0.0 X 0 0 0 PHIL BROWN EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 RICH MALADECKI EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 TIM GIULIANI EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 BROOKE R BONNETT EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 John Arie Jr elected director 4.0 0.0 X 0 0 0 PAUL MEARS III elected director 4.0 0.0 X 0 0 0 SCOTT HUDGINS Elected Director 4.0 0.0 X 0 0 0 THIBAUT VAN MARCKE elected director 4.0 0.0 X 0 0 0 ROSEANN HARRINGTON ex-officio Director 4.0 0.0 X 0 0 0 ATISH SHAH ELECTED DIRECTOR 4.0 0.0 X 0 0 0 DONNA DYSON ELECTED DIRECTOR 4.0 0.0 X 0 0 0 THOMAS STEINHAUER ELECTED DIRECTOR 4.0 0.0 X 0 0 0 TERRY PRATHER DIRECTOR AT-LARGE 4.0 0.0 X 0 0 0 MARK TESTER EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 EVAN WYANT ELECTED DIRECTOR 4.0 0.0 X 0 0 0 DR FALECIA WILLIAMS ELECTED DIRECTOR 4.0 0.0 X 0 0 0 FRED SAWYERS ELECTED DIRECTOR 4.0 0.0 X 0 0 0 ROBERT BRAY ELECTED DIRECTOR 4.0 0.0 X 0 0 0 BOB MILES EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 2504919 0 195752 38 false true false ICON International Inc One East Weaver St GREENWICH CT 06831 Media/Agency/Market 7374791 Google Inc PO Box 39000 SAN FRANCISCO CA 941393181 Advertising 1426595 ALL RESPONSE MEDIA LTD 65 GOSWELL ROAD SUTTON YARD LONDON UK EC1V 7EN Media/Agency/Market 1562514 FACEBOOK INC 1601 WILLOW ROAD MENLO PARK CA 94025 ADVERTISING 1448988 SAPIENT CORPORATION 40 WATER STREET BOSTON MA 02109 MEDIA/AGENCY/MARKET 2946077 29 3196356 29358578 32554934 REGISTRATION SERVICES 900004 322940 322940 TOURISM MARKETING 900004 929715 929715 PUBLICATIONS 541800 633299 468102 165197 1885954 25485 25485 0 0 0 0 0 296851 278876 17975 -17975 -17975 0 0 0 0 0 0 2084446 1869100 215346 215346 OTHER 900099 80477 80477 80477 34744221 1801234 380543 7510 0 0 0 0 2504919 0 8816944 508330 1449876 743347 0 225782 0 0 0 0 2120979 14022141 0 0 0 1366678 1713442 0 0 0 0 703320 114874 BUSINESS DEVELOPMENT 384545 RESEARCH 382321 CGS / MERCHANT FEES 362730 MISCELLANEOUS 490628 35910856 13010847 15164077 5159130 3458186 0 0 13058905 5440295 0 0 0 0 1000000 0 130896 83874 2104189 1057628 7651501 6430428 2251624 1221073 2899462 0 25000 0 0 0 0 0 0 0 39640053 26425133 11134141 2894645 0 0 1472628 1548160 0 0 0 0 0 0 0 0 0 0 8715820 5811817 21322589 10254622 X 18317464 16170511 0 0 18317464 16170511 39640053 26425133 X -1166635 -316363 -663955 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false true 3196356 23445 23445 23445 Part III-B The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associatons, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 2% of dues each year, the organization reports as follows in order to minimize the administrative burden placed on the organization. Visit Orlando's notices state the following: "Visit Orlando does not engage in lobbying activities but pays dues to organizations that do engage in lobbying efforts. As a result, it is estimated that 1% of your dues are not deductible." 2676721 1960581 716140 3429842 2970013 459829 1544938 1499834 45104 1221073 0 DEFERRED RENT LIABILITY 1268768 DEFERRED SPORTS INCENTIVE FUND 3458186 DEFERRED CONVENTION INCENTIVE 1084863 5811817 X 36296958 -316363 -316363 36613321 -1869100 -1869100 34744221 37779956 1869100 1869100 35910856 35910856 Other amounts included in financials not in the return Expense Cost of Goods sold included in Statement of Revenue for 990: -1,869,100. Other amounts included in return not in financials Revenue Cost of Goods sold included in Statement of Revenue for 990: -1,869,100 Part X, Line 2: Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the date of filing. X X X X X X false false false GEORGE AGUEL PRESIDENT & CEO 439273 155216 11200 13131 618820 DANIELLE HOLLANDER CHIEF MARKETING OFFICER 235701 44762 5792 10976 297231 KRISTEN DARBY SR VP OF MEMBER RELATIONS 185345 37500 4702 14505 242052 ANTONETTA CARACCIOLO VP OF MARKETING 178103 14000 3703 19512 215318 SHERYL TAYLOR VP OF MEMBER DEVELOPMENT 177512 13500 3634 14314 208960 REBECCA BIDES VP OF COMMUNICATIONS 166654 12538 3476 19366 202034 JEFFERY BRASWELL CHIEF INFORMATION OFFICER 183729 16953 1738 18605 221025 MIKE WATERMAN SR VP OF CONVENTION SALES 249517 29000 5065 19580 303162 KAREN SOTO VP OF HUMAN RESOURCES 158970 15012 3372 16894 194248 Walt Disney World Attractions director 1022853 Attraction ticket purchases false Universal Studios Orlando director 1617118 Attraction ticket purchases false Sea World of Florida director 219853 Attraction ticket purchases false Merlin Entertainments Group director 50146 Attraction ticket purchases false SCH L, PART IV, BUSINESS TRANSACTIONS WITH INTERESTED PERSONS: (a) NAME OF PERSON: WALT DISNEY WORLD ATTRACTIONS (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: UNIVERSAL STUDIOS ORLANDO (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: SEA WORLD OF FLORIDA (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: MERLIN ENTERTAINMENTS GROUP (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. Form 990, Part I, Line 1, Description of Organization Mission The mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. Form 990, Part VI, Section A, line 6 The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section A, line 7a Visit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section B, line 11 Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then made available to the board. Form 990, Part VI, Section B, line 12c Visit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources. Form 990, Part VI, Section B, line 15 Compensation for the CEO was set by the Executive Committee. Ongoing compensation analysis is performed by the Board's Executive Compensation Committee utilizing surveys from several third party external resources. The compensation of the other key executives is determined by the CEO and the Vice President of Human Resources who utilize several industry salary surveys and information from independent third party compensation professionals. Compensation information is also reviewed annually by the board's audit & oversight committee. Form 990, Part VI, Section C, line 18 Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. form 990, part vi, section c, line 19: Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements and post them to our website for access to the public. FORM 990, PART XI, LINE 9: impairment of long-lived assets -663,955