2021-11-10T11:38:53-06:00 2020-12-31 BDO USA LLP 1100 Peachtree Street Suite 700 ATLANTA GA 303094516 990 2020-01-01 580145520 METRO ATLANTA CHAMBER OF COMMERCE INC % DENISE MARTIN METR 4045861926 191 Peachtree ST NE ste 3400 ATLANTA GA 30303 DOUGLAS T RAY CFO 4045868436 2021-11-09 true DOUGLAS T RAY 999009999 Sandra L Feinsmith P01064157 4046886841 2021-11-05 2 2020 2022-09-23 18:48:47Z ANNA KIRKPATRICK 191 Peachtree ST NE atlanta GA 30303 14664009 false X www.metroatlantachamber.com X 1911 GA UPGRADE & ADVANCE THE ATLANTA METRO AREA IN POPULATION, COMMERCE & FINANCE; EFFECT CIVIC & SOCIAL IMPROVEMENTS; BETTER QUALITY OF LIFE IN THE COMMUNITY;&PROMOTE INTEGRITY IN BUSINESS 191 189 71 0 0 0 5751367 5198925 9563090 8787396 223715 234861 451013 442827 15989185 14664009 0 0 0 0 9042838 8209500 0 0 0 5094592 4305077 14137430 12514577 1851755 2149432 15116958 17465628 4597150 4218761 10519808 13246867 X THE CORPORATION IS A VOLUNTARY ASSOCIATION OF INDIVIDUALS AND ORGANIZATIONS THE PURPOSES OF WHICH ARE TO UPGRADE AND ADVANCE THE ATLANTA METROPOLITAN AREA IN POPULATION, COMMERCE AND FINANCE; TO EFFECT CIVIC AND SOCIAL IMPROVEMENTS; TO BETTER THE QUALITY OF LIFE IN THE COMMUNITY; AND TO PROMOTE INTEGRITY AND GOOD FAITH AND JUST AND EQUITABLE PRINCIPLES IN BUSINESS. false false OVERVIEW IN 2019, THE METRO ATLANTA CHAMBER MAPPED OUT A STRATEGIC APPROACH FOR OUR WORK IN 2020 AND BEYOND. THE KEY FOCUS AREAS WERE BUILT ON THE FOLLOWING REALITIES AND PRIORITIES: . METRO ATLANTA HAS A HISTORY OF STRONG MOMENTUM AND BRAGGING RIGHTS. AT THE SAME TIME, THE WAR FOR TALENT IS NEVER-ENDING. . CHOOSEATL SUCCESSFULLY REACHED MILLIONS OF MILLENNIALS THROUGH DIGITAL AND LIVE ACTIVATIONS THAT HELPED FUEL OUR TALENT PIPELINE AND MOVED ATLANTA UP IN THE RANKINGS FOR CITIES MILLENNIALS LOVE. . NOW, GEN Z, A GENERATION ON THE PATH TO BE AT LEAST EQUAL TO MILLENNIALS IN THEIR PERCEPTIONS ON EQUALITY, CIVIL RIGHTS AND THE ROLE OF GOVERNMENT, IS ENTERING OUR WORKFORCE. THEY REQUIRE A UNIQUE APPROACH, AND CHOOSEATL WILL NEED TO TAILOR ITS EFFORTS TO EFFECTIVELY ENGAGE WITH GEN Z ACROSS DIGITAL AND LIVE PLATFORMS. . WITH THIS IN MIND, MAC HAS IDENTIFIED TWO CRITICAL FOCUS AREAS FOR THE BACK-HALF OF 2019 THROUGH 2026 - DEFINING NEW EFFORTS TO GROW AND NURTURE TALENT AND DOUBLING DOWN ON EFFORTS TO ATTRACT AND RETAIN TALENT. . COMBINED, THESE EFFORTS WILL BRING US CLOSER TO REALIZING THE FULL POTENTIAL OF OUR TALENT WHILE ALSO CEMENTING MAC'S RELEVANCE FOR THE NEXT GENERATION OF LEADERS. HOWEVER, LIKE EVERY ORGANIZATION ACROSS THE REGION, MAC WAS FACED WITH THE MULTI-LAYERED CRISIS THAT HAS DEFINED 2020. IN THE FACE OF SO MANY UNCERTAINTIES, WE HAVE WEATHERED THE CHALLENGES AND IDENTIFIED OPPORTUNITIES BY REIMAGINING HOW WE WORK AND REEVALUATING HOW WE DRIVE IMPACT IN THE REGION. AND WE HAVE DONE THAT WHILE CONTINUING TO EMBRACE A CLEARER VISION OF OUR ROLE IN ADVANCING THE REGION: MAC IS A REGIONAL CHAMBER WHOSE EFFECTIVENESS LIES IN ITS ABILITY TO CONNECT, CONVENE AND COLLABORATE AS CREDIBLE REPRESENTATIVES OF OUR BUSINESS COMMUNITY. WITH AN EYE TO THE PRIORITIES IDENTIFIED IN 2019, MAC CONTINUES TO FOCUS ON OUR FOUNDATIONAL PILLARS: GROW, ADVOCATE AND PROMOTE. HOWEVER, AS A RESULT OF THE COVID-19 PANDEMIC AND THE RENEWED GLOBAL ATTENTION ON SOCIAL JUSTICE, MAC HAS EXPANDED OUR FOCUS TO ALSO INCLUDE: . RESTORING GEORGIA'S ECONOMY; . EXPLORING THE ROLE OF BUSINESS IN THE PUBLIC HEALTH CRISIS; AND . ADDRESSING SYSTEMIC RACISM. DETAILED RESULTS GROW: COLLABORATING WITH REGIONAL PARTNERS TO DRIVE ECONOMIC IMPACT, JOB CREATION AND CONTINUED ECOSYSTEM EXPANSION. . WITH FUNDING FROM CARESOURCE FOUNDATION, SUPPORTED 24 BLACK-OWNED BUSINESSES IN METRO ATLANTA WITH $180,000 OF GRANT MONEY THROUGH THE RESTORE ATL FUND. . LAUNCHED A BUSINESS OUTREACH PROGRAM THAT REACHED OVER 700 REGIONAL BUSINESSES. . HOSTED THE ANNUAL SITE SELECTORS GUILD CONFERENCE IN ATLANTA. . THROUGH THE CENTER FOR GLOBAL HEALTH INNOVATION STOOD UP ITS PLANNED GLOBAL HEALTH CRISIS COORDINATION TO CONVENE A BRAIN TRUST OF CORPORATIONS AND NGOS. . WORKED WITH HI-REZ STUDIOS, ATLANTA ESPORTS ALLIANCE AND MAJOR BRANDS, INCLUDING COMCAST, TWITCH, AXIS REPLAY, NFL, MTV, WARNER BROTHERS AND OTHERS, TO HELP MILLIONS OF GAMERS REGISTER TO VOTE. . CHAIRED WORLD STAGE DAY AT FINTECH SOUTH VIRTUAL TRADE SHOW. . CREATED THE SMARTERTOGETHER ALLIANCE FOUNDATION AND WEBINAR SERIES WITH GEORGIA TECH. . COLLABORATED WITH SUPPLY CHAIN NOW ON THE WORLD'S FIRST EVER "NATIONAL SUPPLY CHAIN DAYCONTINUED TO DEVELOP OUR #SUPPLYCHAINCITY PODCAST SERIES. . PARTNERED WITH GEORGIA POWER AND THE STATE OF GEORGIA-EUROPE OFFICE ON THE WEB SUMMIT, THE LARGEST TECH CONFERENCE IN THE WORLD, IN LISBON, PORTUGAL. . REBRANDED AND REPOSITIONED THE ATLANTA METRO EXPORT CHALLENGE UNDER THE MAC BRAND AND STARTED THE FOURTH COHORT. . CREATED AND LAUNCHED THE ATLANTA INNOVATION ALLIANCE TO CONNECT AND PROMOTE THE REGIONAL INNOVATION NARRATIVE VIA OUR ECOSYSTEM ENABLERS AND ADVOCATES. . LAUNCHED AND ORGANIZED THE CORPORATE INNOVATION ALLIANCE TO CONNECT OUR CORPORATE INNOVATION CENTERS AND LEADERS TO EACH OTHER AND TO THE INNOVATION COMMUNITY. . ORCHESTRATED A CAMPAIGN FEATURING ATLANTA AS A THRIVING INNOVATION HUB IN COORDINATION WITH THE ATLANTA INNOVATION ALLIANCE MEMBERS. . DEVELOPED AND IMPLEMENTED THE INVESCO INSIGHTS ON INNOVATION SERIES TO SUPPORT OUR INNOVATION NARRATIVE IN PARTNERSHIP WITH INVESCO. . CREATED AND DEPLOYED THE I&E NEWSLETTER TO KEY INFLUENCE GROUPS, INCLUDING PROJECT PLATO, INNOVATION AND ENTREPRENEURSHIP ADVISORY BOARD, AIA, CIC AND OTHERS, TO KEEP OUR INFLUENCERS CONNECTED AND INFORMED. . FEATURED ENTREPRENEURS AND INFLUENCERS ON EXTERNAL PROMOTIONAL AND SPEAKING PLATFORMS (I.E. DIG SOUTH, VENTURE ATLANTA, ETC.). . PROVIDED TRIAGE SUPPORT AND CONVENINGS TO BACKED BY ATL COMPANIES DURING THE INITIAL ONSET OF COVID. . PIVOTED BACKED BY ATL TO A BROADER AND MORE INCLUSIVE MAC PROGRAM THAT WILL RELAUNCH IN THE FIRST HALF OF 2021. . VETTED KEY METRICS FOR INCLUSIVE INNOVATION THAT NOW FUELS ASPECTS OF THE RACIAL EQUITY PLAN AND PHASE 2 OF THE JOINT PROJECT ON INCLUSIVE INNOVATION WITH ACCENTURE. . LED THE METRO ATLANTA ECONOMIC RESEARCH COUNCIL. . HOSTED A VIRTUAL CONVENING OF AREA RESEARCHERS IN JUNE, SEPTEMBER AND DECEMBER WITH RECORD ATTENDANCE IN JUNE -- THE HIGHEST PARTICIPATION RATE OF THE LAST EIGHT YEARS. . MODERATED AN ECONOMIC DEVELOPMENT PANEL "THE STATE OF COMMERCIAL REAL ESTATE IN METRO ATLANTA". . IDENTIFIED AND ANALYZED NEW METRICS RELATED TO THE BLACK POPULATION IN METRO ATLANTA, SUCH AS BLACK-OWNED BUSINESS INDICATORS, DEMOGRAPHIC MAKEUP OF MANAGEMENT OCCUPATIONS AND BLACK EDUCATION DATA. . ALIGNED WITH NEW MAC INITIATIVES TO COMMIT TO BUILD RACIAL EQUITY, DIVERSITY AND INCLUSION INTO RESEARCH FRAMEWORK AND CAPABILITIES. ADVOCATE: WORKING TO MAINTAIN A BUSINESS-FRIENDLY CLIMATE FOR ALL PEOPLE. . PASSED KEY LEGISLATION AT GEORGIA GENERAL ASSEMBLY, INCLUDING HATE CRIMES, RECORD RESTRICTION/SECOND CHANCES, COMPUTER SCIENCE FUNDING, BROADBAND EXPANSION, PRIVATE BUILDING INSPECTIONS FOR HEALTHCARE AND HI-RISES, HOME DELIVERY OF ALCOHOL, MARKETPLACE FAIRNESS. . SUCCEEDED IN ESTABLISHING FIRST EVER, DEDICATED FUNDING FOR TRANSIT IN GEORGIA. . LAUNCHED RESTORE ECONOMIC RECOVERY INITIATIVE, WHICH AGGREGATED 120 POLICY RECOMMENDATIONS, PASSING SEVERAL INTO GEORGIA LAW, INCLUDING COVID-19 LIABILITY PROTECTIONS. . SUPPORTED GEORGIA ELECTIONS BY CREATING WWW.GAPOLLWORKER.COM RECRUITING PROGRAM, SECURING 2,233 POLL WORKERS IN 61 COUNTIES FROM 487 EMPLOYERS. . CREATED, SECURED FUNDING FOR AND IMPLEMENTED THE "GET GEORGIA WELL" PUBLIC HEALTH CAMPAIGN, WITH OVER 20 MILLION IMPRESSIONS VIA OUT-OF-HOME ADVERTISING, DIGITAL, PRINT AND BROADCAST. . PUBLISHED YOUR TALENT, YOUR FUTURE 3.0 REPORT. . PUBLISHED OPPORTUNITY LOST ROUND 3 REPORT. . CREATED AND EXECUTED OPPORTUNITY ATL VIRTUAL CAREER FAIR. . EXECUTED 8TH ANNUAL E3 SUSTAINABILITY AWARDS VIRTUALLY, HONORING RECIPIENTS INCLUDING GEORGIA POWER, GENUINE PARTS, GEORGIA TECH AND ATLANTA HAWKS/STATE FARM ARENA. . PUBLISHED METRO ATLANTA SUSTAINABILITY DASHBOARD 2.0 . RANKED AS #4 LOBBYING ORGANIZATION IN GEORGIA BY JAMES MAGAZINE. PROMOTE: TELLING ATLANTA'S REMARKABLE STORY TO THE WORLD . WON BID FOR ATLANTA TO HOST 2025 NCAA MEN'S BASKETBALL TOURNAMENT (EAST REGIONAL: SWEET 16 / ELITE 8 ROUND). . INITIATED DISCUSSIONS WITH NCAA ON SECURING A 'RE-DO' HOSTING OF THE MEN'S FINAL FOUR DURING THE NEXT AVAILABLE CYCLE (2027-2031). . LED THE CONTINUED EFFORT TO CONFIRM ATLANTA'S POSITION AS A HOST CITY FOR THE 2026 FIFA WORLD CUP (FINALIZED Q3/Q4 2021). . CONTINUED THE PLANNING PROCESS WITH ATLANTA BRAVES AND OTHER PARTNERS FOR THE 2021 MAJOR LEAGUE BASEBALL ALL-STAR GAME. . CONTINUED WORKING WITH THE PUBLIC POLICY TEAM TO SECURE A STATE-BASED SPORTS FUNDING MECHANISM FOR FUTURE EVENTS. . GUIDED STRATEGY AND ON-MESSAGE EXECUTION ALIGNED WITH KEY MAC EFFORTS AND WORKED TO PROMOTE/PROTECT THE ATLANTA BRAND. KEY TOPICS INCLUDED: THE RELAUNCH OF CHOOSEATL; RESPONSE TO COVID-19 PANDEMIC; MAC CEO TRANSITION; RESPONSE TO NATIONAL RACIAL UPRISING; 2020 ELECTIONS AND ECONOMIC RECOVERY/JOBS. . PROVIDED STRATEGIC PLANNING, GUIDANCE AND SUPPORT TO ELEVATE THE PRESIDENT AND CEO'S THOUGHT LEADERSHIP ACROSS PLATFORMS. . SUCCESSFULLY RELAUNCHED CHOOSEATL, INCLUDING TRADITIONAL MEDIA AND INFLUENCER ENGAGEMENT AND EMPOWERING MAC STAFF TO USE CHOOSEATL AS A RESOURCE IN THEIR WORK. . PIVOTED CHOOSEATL PROGRAMMING AND CONTENT AMIDST GLOBAL PANDEMIC, INCLUDING: A NEW COVID-19 JOB RESOURCES PAGE TO HELP TALENT FIND AVAILABLE JOBS -- 15,000 JOB LISTINGS VIEWED (2X LIFT OVER PREVIOUS SITE). . WORKED WITH MAC'S HUMAN RESOURCES TEAM TO DRIVE EMPLOYEE ENGAGEMENT AND INFORMATION-SHARING TO REINFORCE THE MAC VALUES AND HELP COLLEAGUES ACROSS THE ORGANIZATION WORK SMARTER, INCLUDING STAFF MEETINGS, THE DAILY DOWNLOAD INTERNAL NEWSLETTER, PULSE SURVEYS AND STRATEGIC GUIDANCE FOR THE DEVELOPMENT OF OFFICE OPT-IN AND RE-ENTRY PLANS. . LAUNCHED INTERNAL STRATEGIES AROUND DIVERSITY, EQUITY AND INCLUSION WITH STRONG ENGAGEMENT FROM MAC STAFF IN TRAININGS AND COURAGEOUS CONVERSATIONS; APPOINTED CO-LEADS FOR AN INTERNAL WORKING GROUP. . BUILT A COMPREHENSIVE RESOURCE LIST AND COURAGEOUS MEDIA CLUB CONTENT FOR EMPLOYEES INTERESTED IN ONGOING LEARNING OUTSIDE OF WORK. . GARNERED AT L false true false true false false false false false true false false true true true false true false false false false false false false false false false false true false false false false false false false false false false false true true false false true 52 0 71 true false false false false true true false false false X 191 189 false false false false false false false true true false false false true true true false true true true false GA X DENISE MARTIN 4045861926 191 PEACHTREE ST NE atlanta GA 30303 Hala Moddelmog FORMER PRESIDENT & CEO 40.0 10.0 X X 779257 0 36234 Anna Kirkpatrick PRESIDENT & CEO 40.0 10.0 X X 429300 0 47002 Janice Rys Chief Development Officer 40.0 0.0 X 425600 0 47002 David Hartnett Chief Economic Devlpmt Officer 40.0 0.0 X 424793 0 47002 Deisha Barnett Chief Brand & Comm.'s Officer 40.0 0.0 X 376800 0 47002 Douglas T Ray Chief Financial Officer 40.0 0.0 X 381127 0 36234 Alex Gonzalez CHIEF INNOVATION OFFICER 40.0 0.0 X 342100 0 47002 Dan Corso 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IN ACCORDANCE WITH ASC TOPIC 740, THE COMPANIES' POLICY FOR RECORDING INTEREST AND PENALTIES ASSOCIATED WITH TAX POSITIONS, IF ASSESSED, IS TO RECORD SUCH ITEMS IN THE CONSOLIDATED STATEMENTS OF ACTIVITIES AND CHANGES IN NET ASSETS. THE COMPANIES HAVE NOT IDENTIFIED ANY UNCERTAIN TAX POSITIONS FOR THE YEARS ENDED DECEMBER 31, 2020 AND 2019, FOR WHICH A LIABILITY RESERVE IS REQUIRED. THE COMPANIES BELIEVE THAT THEY ARE NO LONGER SUBJECT TO INCOME TAX EXAMINATIONS BY THE U.S. FEDERAL, STATE OR LOCAL TAX AUTHORITIES FOR YEARS ENDED DECEMBER 31, 2016 AND PRIOR. PART XI LINE 4B: OTHER ADJUSTMENTS INCLUDE: CHANGE IN DONOR RESTRICTED CONTRIBUTIONS TOTALING $2,846,245 NET ASSETS RELEASED FROM SATISFACTION OF PURPOSE RESTRICTIONS $(11,212) TOTAL $2,835,033 X X X false false false Hala Moddelmog FORMER PRESIDENT & CEO 482257 0 285000 0 12000 0 11200 0 25034 0 815491 0 0 0 Anna Kirkpatrick PRESIDENT & CEO 316043 0 101257 0 12000 0 11200 0 35802 0 476302 0 0 0 Douglas T Ray Chief Financial Officer 281377 0 90150 0 9600 0 11200 0 25034 0 417361 0 0 0 David Hartnett Chief Economic Devlpmt Officer 307661 0 107532 0 9600 0 11200 0 35802 0 471795 0 0 0 Deisha Barnett Chief Brand & Comm.'s Officer 278100 0 89100 0 9600 0 11200 0 35802 0 423802 0 0 0 Janice Rys Chief Development Officer 260000 0 156000 0 9600 0 11200 0 35802 0 472602 0 0 0 Dan Corso President ATL Sports Council 252756 0 100000 0 9600 0 11200 0 2593 0 376149 0 0 0 Alex Gonzalez CHIEF INNOVATION OFFICER 257500 0 75000 0 9600 0 11200 0 35802 0 389102 0 0 0 POLICIES-REVIEW OF FORM 990 FORM 990, PART VI, SECTION B POLICIES, QUESTION 11: THE FORM 990 WAS PREPARED BY A PUBLIC ACCOUNTING FIRM WITH INPUT FROM THE CHAMBER'S ACCOUNTING STAFF. A DRAFT COPY WAS REVIEWED BY KEY ACCOUNTING STAFF AND THE CFO. EACH PERSON INDIVIDUALLY REVIEWED THE FORM AND CHANGES WERE SUBMITTED TO THE TAX PREPARER. THE FINAL RETURN WAS REVIEWED AND APPROVED BY THE CFO. THE FINAL FILED FORM 990 IS MADE AVAILABLE TO THE PUBLIC UPON REQUEST AND IS ALSO AVAILABLE ON ANOTHER WEBSITE CALLED GUIDESTAR. POLICIES-CONFLICT OF INTEREST FORM 990, PART VI, SECTION B POLICIES, QUESTIONS 12A, B AND C: THE CONFLICT-OF-INTEREST POLICY, ITS PURPOSE, DEFINITIONS OF AND PROCEDURES FOR DISCLOSURE ARE ADDRESSED AND REVIEWED AT THE CHAMBER'S INITIAL BOARD MEETING OF THE YEAR. ALL BOARD MEMBERS ARE INFORMED OF THE DUTIES AND PROCEDURES FOR DISCLOSURE OF ANY POTENTIAL CONFLICTS OF INTERESTS. POLICIES-COMPENSATION OF THE CEO FORM 990, PART VI SECTION B POLICIES, QUESTION 15A: PER THE BYLAWS, THE CEO'S COMPENSATION IS REVIEWED AND DETERMINED BY THE COMPENSATION COMMITTEE AND ITS RECOMMENDATION IS FORWARDED TO THE EXECUTIVE COMMITTEE FOR FINAL APPROVAL. POLICIES-COMPENSATION OF OTHER OFFICERS OR KEY EMPLOYEES FORM 990, PART VI, SECTION B POLICIES, QUESTION 15B: THE CHAMBER HAS A COMPENSATION COMMITTEE THAT REVIEWS AND APPROVES EMPLOYEE COMPENSATION. THE COMPENSATION COMMITTEE USES COMPENSATION SURVEYS AND OTHER INDEPENDENT DATA TO SET COMPETITIVE COMPENSATION LEVELS. THE COMPENSATION COMMITTEE MEETS ANNUALLY TO COMPLETE THIS REVIEW AND REPORTS TO THE EXECUTIVE BOARD. DISCLOSURE FORM 990, PART VI SECTION C, QUESTION 19: IF THE ORGANIZATION'S GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE SUBJECT TO APPLICABLE FEDERAL OR STATE PUBLIC DISCLOSURE REQUIREMENTS, THOSE DOCUMENTS WILL BE MADE AVAILABLE AS APPLICABLE LAW MAY REQUIRE. OTHERWISE, THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS WILL BE PROVIDED TO THE PUBLIC AT THE DISCRETION OF THE ORGANIZATION'S MANAGEMENT. 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