2021-11-12T08:14:16-06:00 2020-12-31 521392008 GELMAN ROSENBERG & FREEDMAN 4550 MONTGOMERY AVE SUITE 800N BETHESDA MD 208142930 990 2020-01-01 520786357 POOL AND HOT TUB ALLIANCE POOL 7038380083 2111 EISENHOWER AVENUE NO 500 ALEXANDRIA VA 22314 SABEENA HICKMAN PRESIDENT AND CEO 7038380083 2021-11-12 1 SABEENA HICKMAN 999009999 RICHARD J LOCASTRO CPA P00288314 3019519090 3 AAL1 IAL1 2020 2022-09-23 18:48:47Z SABEENA HICKMAN 2111 EISENHOWER AVENUE NO 500 ALEXANDRIA VA 22314 7669567 0 X WWW.PHTA.ORG X 2005 VA SEE PART III, LINE 1. 12 12 28 250 9051 452 285167 234308 2606496 2237650 648798 1108576 434101 364550 3974562 3945084 12556 91368 0 0 1995855 2028825 0 0 0 1987541 1907034 3995952 4027227 -21390 -82143 9761575 11137147 1354593 2289777 8406982 8847370 X THE ALLIANCE IS ORGANIZED AS A BUSINESS LEAGUE TO PROMOTE SAFE, HEALTHFUL AND ENJOYABLE USAGE OF POOLS, HOT TUBS AND RECREATIONAL WATER FACILITIES AND TO PROMOTE THE POOL AND SPA INDUSTRY GENERALLY. 0 0 ADVOCACY AND STANDARDS: THE ALLIANCE FACILITATES THE PUBLICATION AND PROMULGATION OF BEST PRACTICES INDUSTRY STANDARDS FOR THE CONSTRUCTION, OPERATION, MAINTENANCE, AND USE OF SWIMMING POOLS, HOT TUBS, SPAS, WATER FEATURES AND RELATED PRODUCTS, BOTH IN RESIDENTIAL AND PUBLIC SETTINGS. EDUCATION AND TRAINING: THE ALLIANCE PROVIDES INDUSTRY-SPECIFIC EDUCATION TO INDUSTRY PROFESSIONALS. PROMOTION AND COMMUNICATION: THE ALLIANCE SERVES AS THE VOICE OF THE INDUSTRY, PROVIDING INFORMATION ABOUT THE SAFE AND HEALTHFUL USE OF INDUSTRY PRODUCTS TO CONSUMERS, DELIVERING AQUATIC SAFETY INFORMATION TO THE PUBLIC, AND PROMOTING ITS INDUSTRY MEMBERS TO THE PUBLIC. RESEARCH AND STATISTICS: THE ALLIANCE IDENTIFIES AND COLLECTS INDUSTRY DATA AND STATISTICS FOR BENCHMARKING AND ANALYSIS OF CONSUMER TRENDS. 0 1 0 1 0 0 0 0 1 1 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 1 49 0 1 28 1 1 1 0 0 0 1 1 0 0 0 X 12 12 0 0 0 0 1 1 1 1 1 0 1 1 1 1 1 1 1 1 1 0 0 X BILL ARONSON 7038380083 2111 EISENHOWER AVENUE SUITE 500 ALEXANDRIA VA 22314 FRANCEEN GONZALES CHAIRMAN 4.00 4.00 X X 0 0 0 ANDY LEVINSON CHAIRMAN-ELECT 4.00 4.00 X X 0 0 0 KARL FRYKMAN TREASURER 4.00 4.00 X X 0 0 0 DONNA WILLIAMS SECRETARY 4.00 4.00 X X 0 0 0 CHRIS CURCIO IMMEDIATE PAST CHAIRMAN 4.00 4.00 X 0 0 0 BOB BLANDA DIRECTOR 1.00 1.00 X 0 0 0 ROB BUTCHER DIRECTOR 1.00 1.00 X 0 0 0 CHARLIE CLAFFEY DIRECTOR 1.00 1.00 X 0 0 0 SCOTT FROST DIRECTOR 1.00 1.00 X 0 0 0 JOE LAURINO DIRECTOR 1.00 1.00 X 0 0 0 JAMES MOCK DIRECTOR 1.00 1.00 X 0 0 0 ANITA SAYED DIRECTOR 1.00 1.00 X 0 0 0 SABEENA HICKMAN PRESIDENT & CEO 25.00 25.00 X 208930 93934 10571 SUSAN HILASKI SENIOR DIRECTOR, STANDARDS 40.00 0.00 X 139083 0 12861 JENNIFER HATFIELD VP, GOVERNMENT AFFAIRS & CODES 25.00 15.00 X 114125 62570 12733 JANAY RICKWALDER VP, MARKETING & COMMUNICATIONS 25.00 15.00 X 111632 62606 13552 LINDA BEZA DIRECTOR, FINANCE & ADMINISTRATION 25.00 15.00 X 100203 62561 13689 673973 281671 63406 5 0 1 0 POTOMAC DIGITEK INC 820 W DIAMOND AVE GAITHERSBURG MD 20878 WEBSITE DESIGN & MAINT. 262600 PROTECH ASSOCIATES INC 5457 TWIN KNOLS ROAD SUITE 4 COLUMBIA MD 21045 CRM SUPPORT & MAINT. 195379 WINNING STRATEGIES 160 WEST STATE ST SUITE 4 TRENTON NJ 08608 COALITIONS 149301 LESTER SCHWAB KATZ & DWYER 100 WALL ST 26TH FLOOR NEW YORK NY 10005 LEGAL SERVICES 105000 4 234308 234308 MEMBERSHIP 900099 1978485 1978485 EDUCATION FEES 900099 147323 147323 CERTIFICATIONS 900099 71580 71580 REGISTRATION FEES 900099 37211 37211 ADVERTISING 900099 3051 3051 2237650 570601 570601 253359 253359 4027350 3489375 537975 537975 537975 333745 235108 98637 98637 MISCELLANEOUS 900099 6554 6554 CNA INSURANCE 900099 6000 6000 12554 3945084 2333236 9051 1368489 X 91368 156718 1595295 50748 98479 127585 109530 21235 16000 32198 603295 24560 264439 5960 243251 80966 48700 9942 30853 91059 83176 SUBS. AND PUBS. 105318 SOFTWARE AND EQUIPMENT 94613 PAYROLL PROCESSING 30128 BAD DEBT 11811 4027227 200 200 177478 279055 296690 230702 141545 108917 168443 201801 894859 459857 170530 435002 8302415 9479743 410250 401727 94024 0 9761575 11137147 115550 165688 1134257 1047534 100000 199125 4786 877430 1354593 2289777 X 8406982 8847370 8406982 8847370 9761575 11137147 -82143 522531 0 X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 1 1978485 105444 72586 178030 79139 98891 620494 266000 354494 561661 620494 -253275 308386 620494 1029517 -1574 466282 561661 1659235 -31471 598247 1029517 860883 825624 -10808 16464 1659235 1.00000 0.00000 0.00000 0 0 123427 123427 0 396214 276551 119663 375218 59879 315339 435002 DEFERRED RENT 37985 DUE TO PHTF 839445 877430 X 4670525 522531 235108 757639 3912886 32198 32198 3945084 4230137 235108 235108 3995029 32198 32198 4027227 PART V, LINE 4: BOARD DESIGNATED NET ASSETS - INCLUDES FUNDS RESTRICTED BY THE BOARD TO SUPPORT PHTA CHAPTER GROWTH THROUGH ADMINISTRATIVE HELP. AS FUNDS ARE DISBURSED, BOARD DESIGNATED NET ASSETS ARE RECLASSIFIED TO UNDESIGNATED NET ASSETS AND REPORTED IN THE STATEMENT OF ACTIVITIES AND CHANGE IN NET ASSETS AS TRANSFERS OF BOARD DESIGNATIONS. PART X, LINE 2: FOR THE YEAR ENDED DECEMBER 31, 2020, THE ORGANIZATIONS HAVE DOCUMENTED THEIR CONSIDERATION OF FASB ASC 740-10, INCOME TAXES, THAT PROVIDES GUIDANCE FOR REPORTING UNCERTAINTY IN INCOME TAXES AND HAVE DETERMINED THAT NO MATERIAL UNCERTAIN TAX POSITIONS QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE COMBINED FINANCIAL STATEMENTS. PART XI, LINE 2D - OTHER ADJUSTMENTS: COST OF GOODS SOLD SHOWN AS EXPENSE ON THE FINANCIAL 235,108. STATEMENTS AND NETTED AGAINST REVENUE ON FORM 990 PART VIII, LINE 10B. PART XII, LINE 2D - OTHER ADJUSTMENTS: COST OF GOODS SOLD SHOWN AS EXPENSE ON THE FINANCIAL 235,108. STATEMENTS AND NETTED AGAINST REVENUE ON FORM 990 PART VIII, LINE 10B. 1 CALIFORNIA POOL AND SPA ASSOCIATION 915 L ST SUITE 110 SACRAMENTO CA 95814 680113162 501(C)(6) 67198 LOBBYING GRANT 0 1 PART I, LINE 2: THE POOL AND HOT TUB ALLIANCE HAS A GRANT AGREEMENT WITH CPSA FOR LOBBYING EXPENSES. X X X 0 0 0 SABEENA HICKMAN PRESIDENT & CEO 208930 93934 0 0 0 0 6361 2813 1397 0 216688 96747 0 0 JENNIFER HATFIELD VP, GOVERNMENT AFFAIRS & CODES 114125 62570 0 0 0 0 3006 1875 7852 0 124983 64445 0 0 JANAY RICKWALDER VP, MARKETING & COMMUNICATIONS 111632 62606 0 0 0 0 2938 1875 8739 0 123309 64481 0 0 LINDA BEZA DIRECTOR, FINANCE & ADMINISTRATION 100203 62561 0 0 0 0 3075 1875 8739 0 112017 64436 0 0 SUSAN HILASKI SENIOR DIRECTOR, STANDARDS 139083 0 0 0 0 0 4200 0 8661 0 151944 0 0 0 FORM 990, PART VI, SECTION A, LINE 6 REGULAR MEMBERSHIP IN THE ALLIANCE IS AVAILABLE TO ANY PERSON, FIRM OR ENTITY ACTIVE IN THE INDUSTRY, SUBJECT TO SUCH CRITERIA AND PROCEDURES AS THE BOARD OF DIRECTORS MAY PRESCRIBE. REGULAR MEMBERS HAVE VOTING PRIVILEGES. ADDITIONAL CATEGORIES OF NON-VOTING MEMBERSHIP MAY BE ESTABLISHED BY THE BOARD OF DIRECTORS FROM TIME TO TIME. FORM 990, PART VI, SECTION A, LINE 7A THE DIRECTORS OF THE ALLIANCE ARE ELECTED BY THE VOTING MEMBERSHIP EITHER AT THE ANNUAL MEETING OR BY ANY OTHER LAWFUL MEANS, INCLUDING BY MAIL OR ELECTRONIC BALLOT AS DETERMINED BY THE BOARD OF DIRECTORS. IF THERE IS A SINGLE CANDIDATE NOMINATED BY THE NOMINATING COMMITTEE FOR EACH OPEN POSITION ON THE BOARD, AND NO PETITION CONTAINING ADDITIONAL NOMINATIONS ARE FORTHCOMING, IT IS THE RESPONSIBILITY OF THE SECRETARY/TREASURER TO CAST A SINGLE UNANIMOUS BALLOT AT THE ANNUAL MEETING OF MEMBERS SIGNIFYING ELECTION TO THE POSITION. THE NOMINEES RECEIVING THE GREATEST NUMBER OF VOTES ARE ELECTED TO FILL THE DIRECTOR POSITION(S). FORM 990, PART VI, SECTION A, LINE 7B EACH REGULAR MEMBER IN GOOD STANDING IS ENTITLED TO ONE VOTE ON EACH MATTER SUBMITTED TO THE MEMBERSHIP REGARDLESS OF THE CLASS OR CLASSES OF MEMBERSHIP TO WHICH THE MEMBER MAY BE ASSIGNED. FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 WAS PREPARED BY OUTSIDE ACCOUNTANTS AND REVIEWED BY THE ORGANIZATION'S SENIOR MANAGEMENT. THE DRAFT FORM 990 WAS E-MAILED TO THE BOARD OF DIRECTORS FOR REVIEW. COMMENTS AND CHANGES TO THE FORM 990, IF ANY, WERE SOLICITED AND INCORPORATED INTO THE RETURN AS NECESSARY. IF REVISED, A FINAL COPY OF THE FORM 990 WAS SENT TO ALL BOARD MEMBERS PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE CONFLICT OF INTEREST POLICY IS PROVIDED TO ALL BOARD MEMBERS AT THE FALL BOARD MEETING. BOARD MEMBERS ARE REQUIRED TO COMPLETE A CONFLICT OF INTEREST DISCLOSURE FORM AT THAT MEETING. THE FORMS ARE THEN REVIEWED BY THE AUDIT COMMITTEE, WHICH THEN REPORTS TO THE BOARD. THE POLICY ALSO REQUIRES BOARD MEMBERS TO DISCLOSE NEW CONFLICTS OF INTEREST AS THEY OCCUR. IN CONNECTION WITH ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST, AN INTERESTED PERSON DISCLOSES THE EXISTENCE OF THE FINANCIAL INTEREST AND IS GIVEN THE OPPORTUNITY TO DISCLOSE ALL MATERIAL FACTS TO THE DIRECTORS AND MEMBERS OF COMMITTEES WITH GOVERNING BOARD DELEGATED POWERS CONSIDERING THE PROPOSED TRANSACTION OR ARRANGEMENT. AFTER DISCLOSURE OF THE FINANCIAL INTEREST AND ALL MATERIAL FACTS, AND AFTER DISCUSSION WITH THE INTERESTED PERSON, HE/SHE THEN LEAVES THE GOVERNING BOARD OR COMMITTEE MEETING WHILE THE DETERMINATION OF A CONFLICT OF INTEREST IS DISCUSSED AND VOTED UPON. THE REMAINING BOARD OR COMMITTEE MEMBERS DECIDE IF A CONFLICT OF INTEREST EXISTS. PROCEDURES FOR ADDRESSING A CONFLICT INCLUDE: A. AN INTERESTED PERSON MAKES A PRESENTATION AT THE GOVERNING BOARD OR COMMITTEE MEETING. AFTER THE PRESENTATION, HE/SHE LEAVES THE MEETING DURING THE DISCUSSION OF, AND THE VOTE ON, THE TRANSACTION OR ARRANGEMENT INVOLVING THE POSSIBLE CONFLICT OF INTEREST. B. THE CHAIRPERSON OF THE GOVERNING BOARD OR COMMITTEE, IF APPROPRIATE, APPOINTS A DISINTERESTED PERSON OR COMMITTEE TO INVESTIGATE ALTERNATIVES TO THE PROPOSED TRANSACTION OR ARRANGEMENT. C. AFTER EXERCISING DUE DILIGENCE, THE GOVERNING BOARD OR COMMITTEE DETERMINES WHETHER THE ALLIANCE CAN OBTAIN WITH REASONABLE EFFORTS A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT FROM A PERSON OR ENTITY THAT WOULD NOT GIVE RISE TO A CONFLICT OF INTEREST. D. IF A MORE ADVANTAGEOUS TRANSACTION OR ARRANGEMENT IS NOT REASONABLY POSSIBLE UNDER THE CIRCUMSTANCES; TO NOT PRODUCE A CONFLICT OF INTEREST, THE GOVERNING BOARD OR COMMITTEE DETERMINES BY MAJORITY VOTE OF THE DISINTERESTED DIRECTORS WHETHER THE TRANSACTION OR ARRANGEMENT IS IN THE ALLIANCE'S BEST INTEREST, FOR ITS OWN BENEFIT, AND WHETHER IT IS FAIR AND REASONABLE. IN CONFORMITY WITH THE ABOVE DETERMINATION, THE GOVERNING BOARD OR COMMITTEE MAKES ITS DECISION AS TO WHETHER TO ENTER INTO THE TRANSACTION OR ARRANGEMENT. IF THE GOVERNING BOARD OR COMMITTEE HAS REASONABLE CAUSE TO BELIEVE A MEMBER HAS FAILED TO DISCLOSE ACTUAL OR POSSIBLE CONFLICTS OF INTEREST, IT INFORMS THE MEMBER OF THE BASIS FOR SUCH BELIEF AND AFFORDS THE MEMBER AN OPPORTUNITY TO EXPLAIN THE ALLEGED FAILURE TO DISCLOSE. IF, AFTER HEARING THE MEMBER'S RESPONSE AND AFTER MAKING FURTHER INVESTIGATION AS WARRANTED BY THE CIRCUMSTANCES, THE GOVERNING BOARD OR COMMITTEE DETERMINES THE MEMBER HAS FAILED TO DISCLOSE AN ACTUAL OR POSSIBLE CONFLICT OF INTEREST, IT TAKES APPROPRIATE DISCIPLINARY AND CORRECTIVE ACTION. THE PRESIDENT & CEO HAS CONFLICT OF INTEREST PROVISIONS IN HIS/HER EMPLOYMENT CONTRACT TO WHICH HE/SHE IS TO ADHERE AND TO REPORT ANY PROBLEM AREAS TO THE BOARD OF DIRECTORS FOR REVIEW. THE SENIOR STAFF IS REQUIRED TO COMPLETE THE CONFLICT OF INTEREST FORM EACH YEAR. HOWEVER, ANY POTENTIAL CONFLICTS FOR THESE OTHER EMPLOYEES ARE DISCUSSED WITH THE PRESIDENT & CEO. FORM 990, PART VI, SECTION B, LINE 15A THE COMPENSATION OF THE PRESIDENT & CEO WAS ESTABLISHED AT THE TIME OF HIRING FOLLOWING A PROFESSIONAL SEARCH BY REFERENCE TO OBJECTIVE COMPARABILITY DATA FOR ASSOCIATION CEOS. ANNUALLY, THE PRESIDENT & CEO'S COMPENSATION IS FORMALLY REVIEWED AND ESTABLISHED WITH CONTINUED REFERENCE TO OBJECTIVE COMPARABILITY DATA AND A CONTEMPORANEOUS REVIEW BY THE EXECUTIVE COMMITTEE OF THE PRESIDENT & CEO'S PERFORMANCE TIED TO STRATEGIC GOALS ESTABLISHED BY THE BOARD OF DIRECTORS. THE DECISION IS DULY DOCUMENTED IN THE BOARD OF DIRECTOR'S MINUTES. THE PRESIDENT AND CEO USES AMERICAN SOCIETY OF ASSOCIATION EXECUTIVES AS A COMPENSATION BENCHMARK FOR OTHER EMPLOYEES. FORM 990, PART VI, SECTION C, LINE 19 THE ALLIANCE DOES NOT MAKE ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, OR FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC. FORM 990, PART IX, LINE 11G WEBSITE AND DESIGN MAINTENANCE 262,600. CRM SUPPORT AND MAINTENANCE 195,379. COALITION AND OTHER PROF. FEES 145,316. POOL & HOT TUB FOUNDATION 4775 GRANBY CIRCLE COLORADO SPRINGS CO 80919 526081248 ENCOURAGE HEALTHY LIVING BY INCREASING AQUATIC ACTIVITIES THROUGH EDUCATION. DC 501(C)(3) LINE 10 POOL AND HOT TUB ALLIANCE 1 POOL & HOT TUB PROFESSIONALS ASSOCIATION 2111 EISENHOWER AVE ALEXANDRIA VA 22314 834360513 TO PROMOTE THE COMMON INTEREST OF THE POOL AND SPA INDUSTRY. VA 501(C)(6) N/A POOL AND HOT TUB ALLIANCE 1 CALIFORNIA POOL & SPA FOUNDATION 915 L ST SUITE 110 SACRAMENTO CA 95814 680113162 TRADE ASSOCIATION CA 501(C)(6) N/A POOL AND HOT TUB ALLIANCE 1 0 1 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 POOL & HOT TUB FOUNDATION E 839445 CASH CALIFORNIA POOL AND SPA ASSOCIATION B 67198 CASH