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        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
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        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
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      <IncmFromInvestBondProceedsGrp>
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        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>0</ExclusionAmt>
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      <RoyaltiesRevenueGrp>
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        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
        <ExclusionAmt>0</ExclusionAmt>
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        <PersonalAmt>0</PersonalAmt>
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      <GainOrLossGrp>
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      <MiscellaneousRevenueGrp>
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        <UnrelatedBusinessRevenueAmt>0</UnrelatedBusinessRevenueAmt>
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      <FeesForServicesLegalGrp>
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      <FeesForServicesAccountingGrp>
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      <FeesForServicesLobbyingGrp>
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      </FeesForServicesLobbyingGrp>
      <FeesForServicesProfFundraising>
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        <FundraisingAmt>0</FundraisingAmt>
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      <FootnoteTextInd>X</FootnoteTextInd>
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      <RevenueNotReportedFinclStmtAmt>0</RevenueNotReportedFinclStmtAmt>
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      <ExpensesNotRptFinclStmtAmt>0</ExpensesNotRptFinclStmtAmt>
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        <ExplanationTxt>The Organization is a not-for-profit organization that is exempt from federal income tax on income under Section 501(c)(3) of the Internal Revenue Code and from state franchise tax under California Revenue and Taxation Code Section 23701 (d). However, income from activities not directly related to its tax-exempt purpose is subject to taxation as unrelated business income. There was no tax on unrelated business income for year ended December 31, 2019. The Organization adopted Accounting for Uncertainty in Income Tax guidance FASB ASC 740 - Accounting for Uncertainty in Income Taxes. Accordingly, the Organization recognizes the effect of income tax positions only when those positions are more likely than not of being sustained. The Organization believes the adoption of this guidance had no material impact on the Organization's financial statements.</ExplanationTxt>
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        <PersonNm>Peter Ferenbach</PersonNm>
        <TitleTxt>Director of Campaigns</TitleTxt>
        <BaseCompensationFilingOrgAmt>132068</BaseCompensationFilingOrgAmt>
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        <PersonNm>Lynn Fahselt</PersonNm>
        <TitleTxt>Executive Director</TitleTxt>
        <BaseCompensationFilingOrgAmt>136658</BaseCompensationFilingOrgAmt>
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        <FormAndLineReferenceDesc>Form 990, Part VI, Section A, Line 2</FormAndLineReferenceDesc>
        <ExplanationTxt>Peter Ferenbach and Lynn Fahselt are married.</ExplanationTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section B, Line 11b</FormAndLineReferenceDesc>
        <ExplanationTxt>a. Initial 990 drafts is created by Accountant. b. Once the 990 is complete the 990 is reviewed for final accurateness by the Director of Finance. c. 990 is then sent to the Finance Board Chair for review. d. Once this review is complete it is then forwarded to the ED for signature. e. Once the ED has signed, Director of Finance makes copies and scans and mails to relevant entities.</ExplanationTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Form 990, Part VI, Section C, Line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.</ExplanationTxt>
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