2025-08-27T08:38:16-07:00 2024-12-31 811489821 HEALY AND ASSOCIATES 1200 CONCORD AVE STE 250 CONCORD CA 94520 990 2024-01-01 462005479 ReThink Media RETH 5108455789 2443 Fillmore St 380-7140 San Francisco CA 94115 Mark Reading-Smith Executive Dir. 2025-08-27 true true Hasina Sabrina Chowdhury P03013259 9256030800 2024 2025-03-06 01:10:19Z Mark Reading-Smith 2443 Fillmore St 380-7140 San Francisco CA 94115 1777318 false X www.rethinkmedia.org X 2014 CA ReThink Media believes that collaborative communications are key to winning real social and political change that endures. We help organizations, coalitions, and movements use the media to reach the right audiences with the right messages. (Cont. on Sch O) 10 10 23 0 2062203 1515114 65000 189656 87034 58609 11006 13939 2225243 1777318 20000 0 2403529 1776944 51220 0 148466 533025 419135 2987774 2216079 -762531 -438761 2817178 2240502 360774 194275 2456404 2046227 X We strengthen groups collaborative media and communications capacity, increase the voiceshare of advocates, experts, and community spokespeople, and provide in-depth media, messaging, and opinion research to advance effective organizing and advocacy strategy. All driven by a belief that the stronger groups are across an issue sector and the tighter their collaboration, the more likely they are to win real and lasting social change. ReThink works in several distinct, yet interconnected, issue areas: combating bigotry and advancing human and civil rights; ensuring fair elections, impartial courts, and a more representative democracy; and working to end militarism and advance a more just and constructive US foreign and national security policy. false false 485737 21469 Inclusive Democracy Collaborative (Continued on Schedule O) 424018 20000 62300 Peace & Security CollaborativeAchievement for this program:Weve helped strengthen the voice of the nation's foremost leaders and experts for years, exploring solutions to vital national security challenges. In 2024, ReThink Media played a critical role in ensuring the local and national voices of nuclear security experts and impacted communities -- including work around the Radiation Exposure Compensation Act and the Doomsday Clock anniversary -- were heard in press coverage. Simultaneously, peacebuilding work focused on US military spending, arms sales, and examining the true costs of US wars, while bringing new impacted and underrepresented perspectives to the national conversation through earned and owned media. 398919 25735 Rights & Inclusion Collaborative (Continued on Schedule O) 335537 80152 AnalysisAchievement for this program:The Research & Analysis team strategically maps the media and public opinion landscape to ensure that the right voices are heard, at the right moment, and in the right mediums to shift public opinion and achieve policy wins. In 2024, the Analysis team completed several survey projects on various topics, including the war in Gaza and transnational repression. We conducted a major media analysis of news about China's nuclear weapons program and the US posture toward it, presenting the findings to the arms control community and China policy experts. The team completed several vital internal-facing analyses of programmatic initiatives and supported the strategic plan development process through survey design and strategic analysis. Inclusive Democracy CollaborativeAchievement for this program:Our Inclusive Democracy Collaborative has worked alongside leading local, regional, and national partners to advance a more inclusive and representative democracy, one where every American has an equal voice and a meaningful stake in the decisions that shape their lives. In 2024, ReThink Media delivered strategic, hands-on communications support to help partners expose antidemocratic power grabs and elevate local campaign finance reform efforts. We helped secure widespread media coverage for democracy campaigns across the country, resulting in placements in major media outlets. We played a pivotal role in shaping messaging strategies ahead of the presidential election and provided rapid-response support that enabled partners to act swiftly and strategically when crisis moments arose. We also empowered the next generation of democracy leaders through a digital strategy training tailored for Gen Z organizers, and led a dynamic national panel featuring youth activists and public opinion experts on how to effectively engage and mobilize young voters, drawing participants from 11 states across the country. Rights & Inclusion CollaborativeAchievement for this program:Our Rights & Inclusion team mobilizes Black, Arab, Muslim, Middle Eastern, Sikh, and South Asian American (BAMEMSSA) community leaders and allies across the nation to oppose hate crimes, discriminatory legislation, and anti-Muslim prejudice. In 2024, ReThink Media conducted six virtual and in-person capacity building trainings on communications strategies, messaging, and effective interviewing for partners in the civil society and grassroots sector. We also served as strategic communication partners to community organizations, leaders, and activists, to elevate their voices during pivotal moments including the 2024 election cycle. 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Form 990, Part VI, Section B, Line 11b Initial 990 draft is prepared by an independent tax preparer. The draft is then reviewed by the Director of Finance and the Finance Committee. Adjustments are made, as necessary. Prior to filing with the IRS, the draft 990 is then distributed to the Board of Directors. Form 990, Part VI, Section B, Line 12c Yes. At a staff level, the Chief Operating Officer monitors to ensure compliance. At a Board level, this is monitored by the Executive Committee. Form 990, Part VI, Section B, Line 15a The Board of Directors approves a salary scale for the organization. Efforts are made to secure compensation data from industry sources in order to determine competitiveness and appropriateness of salaries. The Executive Director is removed from discussion and decisions regarding their compensation. Form 990, Part VI, Section C, Line 19 ReThink Media makes its governing documents, conflict of interest policy, and financial statements available to the public upon reasonable request.