2020-08-07T13:41:50-05:00 2019-09-30 742900215 MAXWELL LOCKE & RITTER LLP 401 CONGRESS AVENUE SUITE 1100 AUSTIN TX 787019682 990 2018-10-01 752648097 AUSTIN CONVENTION AND VISITORS BUREAU AUST 5124745171 111 CONGRESS AVENUE NO 700 AUSTIN TX 78701 GINA PALMERTREE DIRECTOR OF FINANCE 5124745171 2020-08-05 1 SEAN HOLCOMB P01249221 5123703200 2020-08-05 168.215.174.114 2020-08-05 16:00:45 CD P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 D2E54320406E88E44B1087A31322C69934823994 2018 2020-09-23 17:36:50Z VISIT AUSTIN THOMAS NOONAN 111 CONGRESS AVENUE NO 700 AUSTIN TX 78701 15277499 0 X WWW.VISITAUSTIN.ORG X 1998 TX MARKETING AUSTIN NATIONALLY AND INTERNATIONALLY AS A PREMIER BUSINESS AND LEISURE DESTINATION. 32 32 84 2 284386 184312 0 0 15987329 14063450 6011 34429 826085 324223 16819425 14422102 700000 0 0 0 5758060 6031034 0 0 0 10251719 8917901 16709779 14948935 109646 -526833 10507296 9769525 2227481 2003334 8279815 7766191 X PROMOTING CONVENTIONS, TRAVEL AND TOURISM IN AND TO THE CITY OF AUSTIN, AND PROVIDING RELATED SERVICES TO CONVENTION ATTENDEES, TRAVELERS, AND TOURISTS. 0 0 FOR 2019, CONVENTION SALES GENERATED 769,804 HOTEL ROOM NIGHTS (112% OF GOAL). CONVENTION CENTER BOOKINGS REPRESENTED 278,981 OF THOSE ROOM NIGHTS (121% OF GOAL). 3,983 LEADS WERE GENERATED REPRESENTING OVER 4.6 MILLION ROOM NIGHTS. SIGNIFICANT BOOKINGS INCLUDE: - AUSTIN MARATHON 19-FEB 16,825 - AUSTIN JUNIOR VOLLEYBALL 20-FEB 2,000 - INDEED 21-MAY 2,845 - AMERICAN ASSOCIATION OF NURSE ANESTHETISTS 21-AUG 3,450 - INSIGHT GLOBAL 22-JAN 2,600 - TEXAS COMMISSION ON ENVIRONMENTAL QUALITY 22-MAY 4,600 - INDEED 22-MAY 3,260 - THE COLLEGE BOARD 22-JUL 3,000 - CISCO SYSTEMS, INC. 22-NOV 3,000 - TEXAS ASSOCIATION OF SCHOOL ADMINISTRATORS 24-JAN 7,000 - BENEVOLENT & PROTECTIVE ORDER OF ELKS 24-JUN 8,000 - SOUTHERN ASSOCIATION OF COLLEGES AND SCHOOLS 24-DEC 4,200THE AUSTIN SPORTS COMMISSION GENERATED 109,244 HOTEL ROOM NIGHTS AND GENERATED 149 LEADS AND COMPLETED 12 SITE VISITSSIGNIFICANT BOOKINGS INCLUDE: - AUSTIN MARATHON IN FEBRUARY 2019 BRINGING IN 16,825 RUNNERS. - THE SPRING LEAGUE IN APRIL 2019 BRINGING IN 200 NFL/CFL CALIBER ATHLETES FOR A TWO-WEEK SCOUTING COMBINE. - LGBTQ+ RELATED NATIONAL EVENTS NATIONAL GAY BASKETBALL ASSOCIATION NATIONALS, GAY KICKBALL USA WORLD SERIES, AND THE SOFTBALL AUSTIN OPEN. - US YOUTH SOCCER REGION III PRESIDENT'S CUP IN JUNE 2019 BRINGING IN 4,000+ SOCCER PLAYERS FROM ACROSS THE REGION.LARGE EVENTS HOSTED IN AUSTIN - DELL MATCH PLAY IN MARCH 2019 WITH OVER 12,000 ATTENDEES. - NCAA DI M&W'S OUTDOOR TRACK & FIELD NATIONAL CHAMPIONSHIPS BRINGING IN OVER 2,000 ATHLETES, COACHES, AND ADMINISTRATORS. IN ADDITION, THE EVENT TOTALED OVER 37,000 PEOPLE IN ATTENDANCE OVER THE COURSE OF FOUR DAYS OF COMPETITION.CONVENTION SERVICES PROVIDED MEETING SERVICES TO 2,679 MEETINGS AND PROVIDED 5,265 HOURS OF REGISTRATION STAFFING FOR MEETINGS AND CONVENTIONS. ADDITIONALLY, CONVENTION SERVICES CONDUCTED 113 SITE VISITS AND PLANNING MEETINGS. CONVENTION HOUSING ASSIGNED FOR 10,523 RESERVATIONS. THE TEAM ALSO MET WITH 153 LOCAL BUSINESSES TO EDUCATE THEM ON WORKING WITH THE CONVENTION AND MEETINGS MARKET IN AUSTIN. THE AUSTIN FILM COMMISSION FACILITATED OVER 36,745 PRODUCTION LEADS AND GENERATED 202 LOCATION PACKAGES FOR POTENTIAL PROJECTS. PRODUCTION STARTS WERE AT 61 FOR THE YEAR, LEADING TO 845 PRODUCTION DAYS.AUSTIN'S ESTABLISHED DIGITAL EFFORTS CONTINUED TO GROW: WE HAD 3,207,971 UNIQUE VISITS TO OUR WEBSITE, VISITAUSTIN.ORG. OUR AUSTIN INSIDER BLOG HAD 2,193,343 PAGEVIEWS.LOOKING AT SOCIAL MEDIA MARKETING, FANS ON ALL OUR SOCIAL MEDIA ACCOUNTS COMBINED (FACEBOOK, INSTAGRAM AND TWITTER), INCREASED YOY BY 4%, TOTAL IMPRESSIONS WERE 69.8 MILLION AND WE HAD 893,890 ENGAGEMENTS.INCREASING TRAVELER PREFERENCE AND USE OF DIGITAL MEDIA ALSO EXTENDS TO OUR PUBLICATIONS AS EVIDENCED BY THE NUMBER OF VISITOR GUIDE REQUESTS: 59,591.SUBSCRIBERSHIP FOR OUR LEISURE EMAIL MARKETING PROGRAM CONTINUES TO GROW: WE HAD 273,824 SUBSCRIBERS AS OF SEPTEMBER 2019.PUBLICITY GENERATED BY THE COMMUNICATIONS DEPARTMENT TOTALED A CIRCULATION MEDIA VALUE OF MORE THAN $27 MILLION. IT INCLUDED COVERAGE IN SUCH NATIONAL AND INTERNATIONAL MEDIA OUTLETS AS FORBES, THE TELEGRAPH. FOOD NETWORK, THE TATLER, AND THE NEW YORK TIMES.BUILDING ON THE SUCCESS OF EXPERIENTIAL MARKETING WITH THE AUSTIN AIRSTREAM TRAILER, THE TRAILER HIT THE ROAD AGAIN ON A WEST COAST TOUR MAKING STOPS IN ATLANTA, GA (ATLANTA FOOD AND WINE FESTIVAL), SAN FRANCISCO, CA (AUSTIN SOUND BITES, CUSTOM FOODIE POP UP), AND NEWPORT, RI (NEWPORT FOLK FESTIVAL). RESULTS: - TOTAL OVERALL IMPRESSIONS: 6.7M - ONSITE EVENT IMPRESSIONS: 39K - TOTAL DIGITAL ENGAGEMENTS: 2.8M - EARNED MEDIA IMPRESSIONS: 3.9M - FLYWAY SWEEPSTAKES ENTRIES: 5,736 - VISITAUSTIN.ORG LANDING PAGE VIEWS: 8,742 - HOSTED 5 PERFORMANCES BY AUSTIN-BASED MUSICIANS MUSIC MARKETING OFFICE PROVIDED BOOKING REFERRALS FOR AUSTIN MUSICIANS FOR 314 EVENTS AND HAD A TOTAL OF 1026 MUSIC INQUIRIES. THE MUSIC OFFICES' KEY ACCOMPLISHMENTS INCLUDE: ATTENDED/HOSTED MEDIA AT AUSTIN CITY LIMITS FESTIVAL, HOT LUCK FOOD & MUSIC FESTIVAL, SOUTH BY SOUTHWEST MUSIC FESTIVAL AND CONFERENCES, LEVITATION MUSIC FESTIVAL. THE VISIT AUSTIN EXPERIENTIAL EVENTS WHICH SAW OVER 6.7MM IMPRESSIONS (DIGITAL / IN PERSON/ EARNED MEDIA), AND FEATURED 5 HIGH-PROFILE PERFORMANCES FROM AUSTIN ARTISTS. IN ADDITION, THE MUSIC OFFICE HOSTED AUSTIN MUSIC SHOWCASES AND PERFORMANCES NATIONALLY IN: NYC, WASHINGTON, D.C., CHICAGO, IL, COLUMBUS, OH, ANAHEIM, CA, SAN FRANCISCO, CA, ATLANTA, GA, PHILADELPHIA, PA, ORLANDO, FL AND MORE AS WELL AS INTERNATIONAL EVENTS IN LONDON (UK), MEXICO CITY (MX), BERLIN (GERMANY) IN CONJUNCTION WITH THE BUREAU'S SALES AND MARKETING EFFORTS. THEY ALSO PARTNERED WITH ACL LIVE IN THEIR LIVE MUSIC SERIES, "THE WINE DOWN, AND THE MUSIC INDUSTRY MANAGER WAS A MEMBER OF THE EQ AUSTIN ADVISORY BOARD. THE TOURISM DEPARTMENT PARTICIPATED IN TRAVEL TRADESHOWS, SALES MISSIONS, HOSTED EDUCATIONAL FAMILIARIZATION TRIPS AND SITE VISITS TARGETING LEADING DOMESTIC AND INTERNATIONAL TRAVEL TRADE CLIENTS FROM THE USA, CANADA, MEXICO, EUROPE, AUSTRALIA, AND ASIA. THE VISIT AUSTIN TOURISM DEPARTMENT FOCUSED ON ACHIEVING DIRECT GROWTH WITH TOUR PROVIDERS AND PARTNERSHIPS WITH MAJOR INDUSTRY ENTITIES INCLUDING BRAND USA, UNITED STATES TRAVEL ASSOCIATION, AND THE TEXAS TOURISM OFFICE. IN FY 2018-2019, THE TOURISM DEPARTMENT ISSUED PARTNER LEADS AND WAS SUCCESSFUL IN INCREASING PRODUCT IN ALL MARKETS. THE TOURISM STAFF ALSO WORKED WITH THE AUSTIN AIRPORT TO SECURE SERVICE WITH KLM ON A ROUTE FROM AMSTERDAM AND A NORWEGIAN AIRLINES ROUTE FROM PARIS, FRANCE. VISIT AUSTIN'S ADVERTISING EFFORTS CONTINUED TO GENERATE AWARENESS OF AND INTEREST IN AUSTIN AS A TRAVEL DESTINATION THROUGH TARGETED MEDIA CHANNELS AND CREATIVE MESSAGING THAT EMPHASIZED THE LIVE MUSIC CAPITAL OF THE WORLD BRAND. THE CAMPAIGN GENERATED MORE THAN 116MM ONLINE IMPRESSIONS WITH AN AVERAGE CLICK-THROUGH RATE OF .48% COMPARED TO AN INDUSTRY BENCHMARK OF 0.05% ACCORDING TO DOUBLECLICK (GOOGLE DISPLAY ADVERTISING).WITH INCREASED FOCUS ON CONVERSION-DRIVING ADVERTISING TACTICS, THE CAMPAIGN GENERATED +139% LIFT IN FLIGHT BOOKINGS TO AUSTIN AND A 56% INCREASE IN HOTEL REVENUE. 0 0 0 0 0 0 0 0 0 1 0 0 0 1 0 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 71 0 1 84 1 1 1 0 0 0 0 0 0 0 X 32 32 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X GINA PALMERTREE 5124745171 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 TOM STACY BOARD CHAIR 1.00 X X 0 0 0 GENE MCMENAMIN IMMEDIATE PAST CHAIR 1.00 X X 0 0 0 GREG CHANON DIRECTOR 1.00 X 0 0 0 ALBERT BLACK DIRECTOR 1.00 X 0 0 0 RANDY CLARKE DIRECTOR 1.00 X 0 0 0 MARK TESTER DIRECTOR 1.00 X 0 0 0 GLENN WEST DIRECTOR 1.00 X 0 0 0 SCOTT BLALOCK DIRECTOR 1.00 X 0 0 0 BILLY CARTER DIRECTOR 1.00 X 0 0 0 JENNIFER CURRIER DIRECTOR 1.00 X 0 0 0 JOHN DAIGRE DIRECTOR 1.00 X 0 0 0 MICHAEL GIRARD DIRECTOR 1.00 X 0 0 0 ROB GILLETTE DIRECTOR 1.00 X 0 0 0 JILL GRIFFIN DIRECTOR 1.00 X 0 0 0 ROB HAGELBERG DIRECTOR 1.00 X 0 0 0 KERRY HALL DIRECTOR 1.00 X 0 0 0 TAM HAWKINS DIRECTOR 1.00 X 0 0 0 JESSE HERMAN DIRECTOR 1.00 X 0 0 0 NATALIE KENNEDY DIRECTOR 1.00 X 0 0 0 CINDY LO DIRECTOR 1.00 X 0 0 0 GARY MANLEY DIRECTOR 1.00 X 0 0 0 JOANNA MCCREARY DIRECTOR 1.00 X 0 0 0 SKEETER MILLER DIRECTOR 1.00 X 0 0 0 JACK MURRAY DIRECTOR 1.00 X 0 0 0 DEWITT PEART DIRECTOR 1.00 X 0 0 0 FORREST PREECE DIRECTOR 1.00 X 0 0 0 MIKE ROLLINS DIRECTOR 1.00 X 0 0 0 RODNEY SIEBELS DIRECTOR 1.00 X 0 0 0 FRANK SPILLMAN DIRECTOR 1.00 X 0 0 0 STEVEN STOUT DIRECTOR 1.00 X 0 0 0 TOM VOSS DIRECTOR 1.00 X 0 0 0 MARK WASHINGTON DIRECTOR 1.00 X 0 0 0 TOM NOONAN PRESIDENT & CEO 40.00 1.00 X 421876 0 50824 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 40.00 X 243730 0 40402 JULIE CHASE VICE PRESIDENT-CMO 40.00 X 174107 0 33777 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 40.00 X 156651 0 20275 LINDA ATKINS VICE PRESIDENT-SERVICES 40.00 X 126635 0 19976 AMY BROWN DIRECTOR OF SALES 40.00 X 143869 0 19450 JAMES DOHERTY DIRECTOR-NATIONAL ACCOUNTS 40.00 X 107471 0 20121 SARAH MCCABE DIRECTOR-MIDWEST REGIONAL SALES 40.00 X 135029 0 14304 KRISTEN PARKER DIRECTOR-EASTERN REGIONAL SALES 40.00 X 130295 0 33129 1639663 0 252258 9 0 1 0 LATINWORKS 410 BAYLOR STREET AUSTIN TX 78703 ADVERTISING 2768220 CITY OF AUSTIN POLICE DEPT PO BOX 689001 AUSTIN TX 78768 EVENT SECURITY 1200000 GREENBERG TRAURIG LLP 300 WEST 6TH STREET AUSTIN TX 78701 LEGAL SERVICES 285432 AUSTIN DUCK ADVENTURES 602 E 4TH STREET AUSTIN TX 78701 TOUR COMPANY 216043 LOOKTHINKMAKE 4704 E CESAR CHAVEZ STREET AUSTIN TX 78702 ADVERTISING 200000 12 GOV'T CONTRACTS-AUSTIN 900099 13127871 13127871 SPONSORSHIPS 900099 903378 651193 252185 HOUSING & REGISTRATION SERVICES 900099 25683 25683 BROCHURE RACK PLACEMENT 900099 6518 6518 14063450 34429 34429 1168521 855397 313124 313124 OTHER REVENUE 900099 11099 11099 11099 14422102 14103287 284386 34429 1288253 3661815 190794 556593 333579 341527 36630 294987 3776025 638675 48362 975391 690131 1072339 39 315569 208872 56659 RESEARCH 247012 DUES AND SUBSCRIPTIONS 136152 MISCELLANEOUS 79531 14948935 1491 1491 5981962 5987785 2015989 1866469 200407 176564 985689 631921 1903583 1230229 879026 673354 383947 373156 58785 58785 10507296 9769525 535348 696727 994845 629155 87818 76251 609470 601201 2227481 2003334 X 8275440 7761816 4375 4375 8279815 7766191 10507296 9769525 -526833 13209 0 X X 0 1 X 1 0 1255288 811255 444033 612647 395936 216711 35648 23038 12610 673354 DEFERRED COMPENSATION OBLIGATION 373156 DEFERRED LEASE OBLIGATION 228045 601201 15001416 13209 566105 579314 14422102 0 14422102 15463052 566105 -51988 514117 14948935 0 14948935 PART XII, LINE 2D - OTHER ADJUSTMENTS: AUSTIN COMMISSION ON SPORTS -51,988. 1 FOUNDATION FOR THE PRESERVATION OF THE HISTORIC MILLETT OPERA HOUSE 110 9TH STREET AUSTIN TX 78701 741093739 501(C)(3) 87500 HISTORICAL PRESERVATION AUSTIN THEATRE ALLIANCE PARAMOUNT THEATRE CO 713 CONGRESS AVE AUSTIN TX 78701 742975922 501(C)(3) 58000 HISTORICAL PRESERVATION AUSTIN WOMAN'S CLUB 708 SAN ANTONIO STREET AUSTIN TX 78701 740493310 501(C)(3) 51000 HISTORICAL PRESERVATION DOWNTOWN AUSTIN ALLIANCE FOUNDATION 515 CONGRESS AVE STE 2150 AUSTIN TX 78701 742862219 501(C)(3) 45000 HISTORICAL PRESERVATION FRIENDS OF DEEP EDDY INC 1409 WEST 6TH STREET AUSTIN TX 78703 030453788 501(C)(3) 40057 HISTORICAL PRESERVATION THE CONTEMPORARY AUSTIN - LAGUNA GLORIA 3809 WEST 25TH STREET AUSTIN TX 78731 741233816 501(C)(3) 10545 HISTORICAL PRESERVATION PEASE PARK CONSERVANCY 816 CONGRESS AVE STE 1680 AUSTIN TX 78701 462388316 501(C)(3) 10000 HISTORICAL PRESERVATION 7 PART I, LINE 2: ACVB PAYS WHEN THE GRANTEE SUBMITS EXPENSES FOR REIMBURSEMENT AND A PHYSICAL INSPECTION IS DONE ON THE PROPERTY TO ENSURE THAT THE REPAIR WORK MET WITH THE GRANT SPECIFICATIONS. X X X X 0 0 0 TOM NOONAN PRESIDENT & CEO 326086 0 95790 0 0 0 24500 0 26324 0 472700 0 0 0 STEPHEN GENOVESI SENIOR VICE PRESIDENT-SALES 196549 0 47181 0 0 0 17579 0 22823 0 284132 0 0 0 JULIE CHASE VICE PRESIDENT-CMO 140392 0 33715 0 0 0 24500 0 9277 0 207884 0 0 0 MARY KAY HACKLEY VICE PRESIDENT-STRATEGIC ALLIANCES 126041 0 30610 0 0 0 11060 0 9215 0 176926 0 0 0 AMY BROWN DIRECTOR OF SALES 116183 0 27686 0 0 0 10071 0 9379 0 163319 0 0 0 KRISTEN PARKER DIRECTOR-EASTERN REGIONAL SALES 102534 0 27761 0 0 0 18500 0 14629 0 163424 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY SENIOR STAFF, THE EXECUTIVE COMMITTEE AND THE BOARD OF DIRECTORS PRIOR TO FILING. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION REVIEWS THE REQUIRED ANNUAL DISCLOSURES AS PROVIDED BY OFFICERS, DIRECTORS AND KEY EMPLOYEES TO ENSURE COMPLIANCE WITH THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 A SURVEY OF SALARY INFORMATION IS PROVIDED BY THE DESTINATION MARKETING ASSOCIATION INTERNATIONAL AND IS USED IN DETERMINING COMPENSATION IN CONJUNCTION WITH REVIEWS BASED ON OBJECTIVE CRITERIA. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART XII, LINE 2C: THE ORGANIZATION'S OVERSIGHT PROCESS AND ITS PROCESS FOR SELECTION OF AN INDEPENDENT ACCOUNTANT DID NOT CHANGE DURING THE TAX YEAR. AUSTIN COMMISSION ON SPORTS 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 205632288 RECRUIT, RETAIN AND GROW PROFESSIONAL, COLLEGIATE AND AMATEUR SPORTING EVENT TX 501(C)(6) 0 VISIT AUSTIN FOUNDATION 111 CONGRESS AVENUE SUITE 700 AUSTIN TX 78701 824997347 DEVELOP AND PROMOTE EDUCATION, JOB TRAINING AND CAREER OPPORTUNITIES TX 501(C)(3) LINE 12A, I 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0