2020-11-16T15:02:10-06:00 2020-06-30 910189318 MOSS ADAMS LLP 4747 EXECUTIVE DR SUITE 1300 SAN DIEGO CA 92121 990 2019-07-01 330123550 AMERICAN COUNCIL ON EXERCISE AMER 8582798227 4851 PARAMOUNT DRIVE SAN DIEGO CA 92123 ALEX MIRNEZAM C.F.O. 8582798227 2020-11-16 1 PATRICIA J MAYER P00188643 8586271400 68.252.124.191 2020-11-16 14:51:03 PS P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 3014993178E79CFC6E937B96CD2BA2E742C85339 2019 2021-01-29 14:40:06Z ALEX MIRNEZAM 4851 PARAMOUNT DRIVE SAN DIEGO CA 92123 28852205 0 X WWW.ACEFITNESS.COM X 1986 CA THE NONPROFIT ORGANIZATION AMERICAN COUNCIL ON EXERCISE IS COMMITTED TO GETTING PEOPLE MOVING. 13 12 110 18 3856 -2266 14483 1465586 17578010 15764163 343395 236590 8464276 7469071 26400164 24935410 0 0 0 0 13028584 12480685 0 0 0 15109717 12113879 28138301 24594564 -1738137 340846 24384130 26244435 11794104 13428700 12590026 12815735 X OUR MISSION IS TO GET PEOPLE MOVING. 0 0 13414830 19279390 CERTIFICATION, PUBLICATION AND CONTINUING EDUCATION:THE CERTIFICATION OF WELL-QUALIFIED EXERCISE PROFESSIONALS AND HEALTH COACHES IS THE FOUNDATION OF ACE'S APPROACH TO GET PEOPLE MOVING. ACE DEVELOPS, REVIEWS, AND MAINTAINS ACE CERTIFICATION EXAMS, EDUCATIONAL MATERIALS AND TRAINING MANUALS. IN THE 2019 CALENDAR YEAR, THE NUMBER OF ACE CERTIFIED PROFESSIONALS CONTINUED TO GROW, WITH A 11% INCREASE IN ACE CERTIFIED PERSONAL TRAINERS; 6% INCREASE IN ACE CERTIFIED GROUP FITNESS INSTRUCTORS; 14% INCREASE IN ACE CERTIFIED HEALTH COACHES; AND 4% INCREASE IN ACE CERTIFIED MEDICAL EXERCISE SPECIALISTS. 2684978 3837874 RENEWALS AND MEMBERSHIP FEES:ACE OFFERS EXERCISE PROFESSIONALS AND HEALTH COACHES THE OPPORTUNITY TO RENEW THEIR CERTIFICATION. ACE ALSO PARTNERS WITH OTHER ORGANIZATIONS WHO PROVIDE ACEAPPROVED EDUCATION OPPORTUNITIES FOR CERTIFIED PROFESSIONALS. CERTIFICATION RENEWALS AND ACE-APPROVED PARTNER EDUCATION OPPORTUNITIES HELP CERTIFIED PROFESSIONALS REMAIN INFORMED AND QUALIFIED TO SAFELY AND EFFECTIVELY LEAD PEOPLE TO HEALTHY, LONG-TERM CHANGE. BASED ON THE NUMBER OF ACE CERTIFIED PERSONAL TRAINERS, ACE CERTIFIED GROUP FITNESS INSTRUCTORS, AND ACE CERTIFIED HEALTH COACHES, ACE ESTIMATES THAT MORE THAN 58 MILLION CLIENT SESSIONS OR CLASSES WERE CONDUCTED IN THE 2019 CALENDAR YEAR. 4085735 5308 OUTREACH:ACE CONTINUES TO PROVIDE THE PUBLIC WITH SCIENCE-BASED INFORMATION TO EDUCATE AND ENCOURAGE PEOPLE FROM ALL WALKS OF LIFE TO ACHIEVE SUSTAINABLE HEALTH CHANGE. WORKING ALONGSIDE OTHERS TO EXPAND COMMITMENT TO PHYSICAL ACTIVITY, ACE REMAINS COMMITTED TO EDUCATING FITNESS PROFESSIONALS AND RELATED WELLNESS EXPERTS ON SAFE AND EFFECTIVE PHYSICAL ACTIVITY, AND ENSURING PEOPLE HAVE ACCESS TO WELL QUALIFIED FITNESS PROFESSIONALS AND HEALTH COACHES. IN 2019, WE COMMISSIONED SEVERAL RESEARCH STUDIES FROM UNIVERSITY DEPARTMENTS, AND WORKED TO ENHANCE PARTNERSHIPS THAT FOCUS ON GETTING PEOPLE AND COMMUNITIES MOVING. WE ALSO WORKED TO ADVOCATE FOR PHYSICAL ACTIVITY AND BRING ATTENTION TO OUR ONLINE RESOURCES DEDICATED TO DELIVERING UNBIASED HEALTH AND FITNESS INFORMATION TO HELP PEOPLE GET ACTIVE, ESTABLISH HEALTHY BEHAVIORS, AND LIVE THEIR MOST FIT LIVES.ENGAGEMENT: ACE STAYED COMMITTED TO EDUCATION PROFESSIONALS THROUGH A ROBUST CONTENT STRATEGY ON ACEFITNESS.ORG THAT BROUGHT 7.6 MILLION UNIQUE WEBSITE VISITORS THIS FISCAL YEAR. ACE ALSO CONTINUED TO ENHANCE ENGAGEMENT ON SOCIAL MEDIA BY INCREASING THE NUMBER OF FOLLOWERS AND INTRODUCING NEW, ENGAGING CONTENT LIKE VIDEOS, INFOGRAPHICS, AND LIVE CHATS WITH ACE EXPERTS TO REACH AND EDUCATE AS BROADLY AS POSSIBLE. ACE CURRENTLY HAS OVER 500,000 FOLLOWERS ACROSS 6 DIFFERENT SOCIAL MEDIA SOURCES DEDICATED TO EDUCATING PROFESSIONALS AND THEPUBLIC.RESEARCH: IN 2019, ACE CONTINUED TO INFORM AND PROTECT THE PUBLIC BY SHARING SOUND SCIENCE TO HEALTH AND FITNESS TRENDS THROUGH A SERIES OF THIRD-PARTY, INDEPENDENT RESEARCH STUDIES. STUDIES EVALUATED AND PUBLISHED POPULAR TRENDS AND HEALTH TOPICS SUCH AS EFFECTIVENESS OF COMMUNITY EXERCISE PROGRAMMING WITH THE ACE INTEGRATED FITNESS TRAINING (ACE IFT) MODEL, HOW FAST FITNESS FADES, STEP TRACKERS PLUS GOAL SETTING AND WEIGHT LOSS IN YOUTH, BATTLE ROPES AS A WORKOUT TOOL, AND STANDING DESKS AS AN INTERVENTION TO IMPROVE CARDIOMETABOLIC HEALTHAND REDUCE SEDENTARY BEHAVIOR IN STUDENTS.PARTNERSHIPS: THIS YEAR, ACE CONTINUED TO IDENTIFY AND WORK WITH LIKE-MINDED ORGANIZATIONS FROM ACROSS THE COUNTRY TO EXPAND AWARENESS OF THE BENEFITS OF PHYSICAL ACTIVITY AND CAPACITY OF OUR PROFESSION. BOTH ARE ESSENTIAL GOALS TO MOVE TOWARD THE WORLD WE ENVISION IN WHICH OBESITY AND OTHER PREVENTABLE LIFESTYLE DISEASES ARE ON THE DECLINE. TO INCREASE EFFORTS AND CAPACITY IN THIS AREA, ACE PARTNERED WITH MULTIPLE ORGANIZATIONS ACROSS THE GLOBE. ONE KEYPARTNERSHIP WAS THE COOPER INSTITUTE. IN 2019, ACE FORGED A LONG-TERM COLLABORATIVE PARTNERSHIP WITH THE COOPER INSTITUTE, RENOWNED FOR ITS LANDMARK RESEARCH DOCUMENTING THE HEALTH BENEFITS ASSOCIATED WITH FITNESS STATUS AND PHYSICAL ACTIVITY. ACE AND THE COOPER INSTITUTE AGREED TO CO-SERVE CERTIFIED EXERCISE PROFESSIONALS AND HEALTH COACHES THROUGH TRAINING AND EDUCATION, COADVOCACY, AND SHARED GATHERING OF EVIDENCE ON THE EFFICACY OF MEDICAL-EXERCISEAND LIFESTYLE INTERVENTION.ADVOCACY: ACE HELPED CONVEY THE IMPORTANCE OF STRUCTURED, SUPERVISED PHYSICAL ACTIVITY AND EXPANSION OF THE HEALTHCARE CONTINUUM TO INCLUDE HIGHLY QUALIFIED HEALTH COACHES AND FITNESS PROFESSIONALS BY ENGAGING WITH AND SERVING AS A RESOURCE FOR POLICYMAKERS AT MUNICIPAL, STATE AND FEDERAL LEVELS. IN 2019, ACE HAD AN ADVOCACY PRESENCE BOTH WITHIN THE FITNESS INDUSTRY AS WELL AS WITH THOSE ADJACENT TO THE INDUSTRY, SUCH AS CONSUMERS, LIKE-MINDED ORGANIZATIONS, ETC.,UTILIZING ONLINE PUBLIC EFFORTS. OUR MESSAGE TO LEADERS, THE MEDIA, PROFESSIONALS, AND CONSUMERS FOCUSED ON SUPPORTING VARIOUS POLICIES AS WELL AS A NEW PREVENTION-CENTERED SYSTEM OF CARE THAT WOULD HELP GROW AND EXPAND OPPORTUNITIES AND CAREER PATHS FOR THE HIGHLY-QUALIFIED FITNESS PROFESSIONALS AND HEALTH COACHES THAT ACE REPRESENTS. BY WORKING COLLABORATIVELY WITHTHOUGHT LEADERS FROM WITHIN THE FITNESS INDUSTRY AND FROM OTHER ALLIED HEALTH PROFESSIONS, ACE HAS BEGUN TO BECOME A MUCH MORE RECOGNIZED AND SOUGHT UPON RESOURCE ON PHYSICAL ACTIVITY. 20185543 1 1 0 1 0 0 0 0 0 0 1 0 0 1 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 1 140 0 1 110 1 1 1 0 0 0 0 0 0 0 0 0 0 0 X 13 12 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 CA X ALEX MIRNEZAM 8582798227 4851 PARAMOUNT DRIVE SAN DIEGO CA 92123 DAVID NIXON BOARD MEMBER 3.00 X 0 0 0 DEENA MARGOLIS BOARD MEMBER 2.00 X 0 0 0 FRED HOFFMAN BOARD MEMBER 2.00 X 0 0 0 FRED SHERMAN TREASURER 4.00 X X 0 0 0 GREGORY DEGNAN BOARD MEMBER 3.00 X 0 0 0 JENNY LEE BOARD MEMBER 3.00 X 0 0 0 JIM FORSON BOARD MEMBER 2.00 X 0 0 0 JOHN LALLY BOARD MEMBER 1.00 X 0 0 0 KATINA BANKS THRU 1119 BOARD MEMBER 2.00 X 0 0 0 KELLY GRAY BOARD MEMBER 3.00 X 0 0 0 KIMBERLY WELLS BOARD MEMBER 3.00 X 0 0 0 SANDI GORDON SECRETARY 3.00 X X 0 0 0 SCOTT ALARCON VICE CHAIR 5.00 X X 0 0 0 SCOTT GOUDESEUNE CHIEF EXECUTIVE OFFICER 65.00 X X 573476 0 62217 SHANNON FABLE EX-OFFICIO CHAIR 5.00 X X 0 0 0 ALEX MIRNEZAM CHIEF FINANCIAL OFFICER 60.00 X 422589 0 45377 CEDRIC BRYANT PRESIDENT & CHIEF SCIENCE 60.00 X 447979 0 59178 AMANDA CASS EVP OF FINANCE & HR 50.00 X 319625 0 31449 DAVID FISCHER VP OF ONLINE BUSINESS TECH 50.00 X 231179 0 32065 GRAHAM MELSTRAND EVP, ENGAGEMENT 45.00 X 324334 0 25573 SHANE KINKENNON CHIEF STRATEGY OFFICER 50.00 X 360046 0 26986 TODD GALATI SENIOR DIRECTOR OF SCIENCE 45.00 X 199665 0 32701 CAROLANN DEKKER CHIEF MARKETING OFFICER 50.00 X 223661 0 1088 3102554 0 316634 34 1 1 0 SCANTRON CORPORATION PO BOX 93038 CHICAGO IL 606733038 TEST ADMIN. SERVICES 2813947 IDEA 10455 PACIFIC CENTER COURT SAN DIEGO CA 92121 MAGAZINE PUBLISHER 656717 CRUZ BAY PUBLISHING INC PO BOX 951556 DALLAS TX 753951556 MAILING FEES FOR MAGAZINE 647482 RAKUTEN MARKETING LLC PO BOX 415613 BOSTON MA 022415613 AFFILIATE MARKETING 553763 FEDERAL EXPRESS PO BOX 7221 PASADENA CA 91109 SHIPPING & HANDLING 474815 20 1463346 2240 1465586 CONTINUING EDUCATION 900099 6014551 6014551 CERTIFICATION FEES 900099 5910286 5910286 RENEWAL FEES 900099 3837874 3837874 CONSUMER OUTREACH 900099 1452 1452 15764163 204014 204014 106806 106806 1361494 1328918 32576 32576 32576 9946286 2587877 7358409 7358409 ADVERTISING 541800 3856 3856 3856 24935410 23122572 3856 343396 2184934 989875 1195059 8255547 6770482 1485065 452308 298893 153415 892102 659720 232382 695794 555189 140605 95232 59804 35428 56414 35427 20987 7689 7689 35834 35834 4690395 4650699 39696 1094879 1010143 84736 217514 152260 65254 109595 96661 12934 295844 272444 23400 1007105 553908 453197 264593 183380 81213 TESTING SERVICES 2039097 2039097 MERCHANT FEES 618508 618508 PROFESSIONAL DEVELOPMEN 401411 287914 113497 SPONSORSHIP 68588 68588 1111181 882551 228630 24594564 20185543 4409021 0 423 600 1759683 5537937 80875 48036 1195106 267698 314237 392903 2274156 2432110 16338840 6030799 11126662 10308041 6521276 5901204 1111712 1355906 24384130 26244435 2944867 2629920 3080638 4250669 4683368 4544493 1085231 2003618 11794104 13428700 X 12502183 12732635 87843 83100 12590026 12815735 24384130 26244435 340846 -115137 0 X 0 1 X 1 0 X 4137 138482 192718 14483 1465586 1815406 23910063 28178797 30469573 28360104 25710449 136628986 23914200 28317279 30662291 28374587 27176035 138444392 0 0 0 138444392 296446 235974 250824 247720 310820 1341784 296446 235974 250824 247720 310820 1341784 332030 332030 24210646 28553253 31245145 28622307 27486855 140118206 0.98810 0.98750 0.00960 0.01010 X SCHEDULE A, PART III, LINE 12, EXPLANATION OF OTHER INCOME: INSURANCE PROCEEDS - 2017 AMOUNT: $ 332,030. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 1 0 0 1 1000 1 5000 1 1689 0 0 7689 0 PART II-B, LINE 1: THE AMERICAN COUNCIL ON EXERCISE PARTICIPATED IN ADVOCACY EFFORTS ON HEALTH POLICY IN THE FOLLOWING AREAS IN FISCAL YEAR 2019:-FEDERAL AND STATE POLICY THAT PROMOTES, INCENTIVIZES OR ENCOURAGES ENGAGING IN PHYSICAL ACTIVITY AND ADOPTING HEALTHY LIFESTYLE BEHAVIORS-STATE AND FEDERAL POLICY THAT RECOGNIZES OR REGULATES THE EXERCISE PROFESSIONAL AS HEALTH PROVIDER AND LOCAL POLICY THAT ENCOURAGES THE DEVELOPMENT OF SHAREDUSE/PERMITTING POLICIES THAT ALLOW THE USE OF PUBLIC LANDS FOR STRUCTURED PHYSICAL ACTIVITY. 3273913 3273913 9378453 3696616 5681837 351822 345534 6288 1069327 742087 327240 2265325 1246562 1018763 10308041 DEFERRED COMPENSATION PLAN ASSETS - 457B 1355906 1355906 DEFERRED COMPENSATION PAYABLE 1352164 REFUNDABLE ADVANCE 651454 2003618 X 27408150 -115137 2587877 2472740 24935410 0 24935410 27182441 2587877 2587877 24594564 0 24594564 PART X, LINE 2: ACE IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE ("IRC") AND SECTION 23701(D) OF THE CALIFORNIA REVENUE AND TAXATION CODE, EXCEPT TO THE EXTENT OF UNRELATED BUSINESS TAXABLE INCOME AS DEFINED UNDER IRC SECTIONS 511 THROUGH 515. ACE HAD NO UNRECOGNIZED TAX BENEFITS OR LIABILITIES AS OF JUNE 30, 2020 AND 2019. ACE FILES AN EXEMPT ORGANIZATION RETURN IN THE UNITED STATES FEDERAL JURISDICTION AND WITH THE FRANCHISE TAX BOARD IN THE STATE OF CALIFORNIA. PART XI, LINE 2D - OTHER ADJUSTMENTS: COST OF GOODS SOLD 2,587,877. PART XII, LINE 2D - OTHER ADJUSTMENTS: COST OF GOODS SOLD 2,587,877. X X X X X 1 0 0 0 0 0 0 1 0 SCOTT GOUDESEUNE CHIEF EXECUTIVE OFFICER 517311 0 37165 0 19000 0 20813 0 41404 0 635693 0 0 0 ALEX MIRNEZAM CHIEF FINANCIAL OFFICER 378589 0 25000 0 19000 0 7559 0 37818 0 467966 0 0 0 CEDRIC BRYANT PRESIDENT & CHIEF SCIENCE 381393 0 47586 0 19000 0 16549 0 42629 0 507157 0 0 0 AMANDA CASS EVP OF FINANCE & HR 274079 0 26546 0 19000 0 10953 0 20496 0 351074 0 0 0 DAVID FISCHER VP OF ONLINE BUSINESS TECH 195104 0 17075 0 19000 0 8517 0 23548 0 263244 0 0 0 GRAHAM MELSTRAND EVP, ENGAGEMENT 286067 0 19267 0 19000 0 12065 0 13508 0 349907 0 0 0 SHANE KINKENNON CHIEF STRATEGY OFFICER 315353 0 25693 0 19000 0 13636 0 13350 0 387032 0 0 0 TODD GALATI SENIOR DIRECTOR OF SCIENCE 186265 0 2000 0 11400 0 7624 0 25077 0 232366 0 0 0 CAROLANN DEKKER CHIEF MARKETING OFFICER 51708 0 0 0 171953 0 952 0 136 0 224749 0 0 0 PART I, LINE 4A CAROLANN DEKKER, FORMER CHIEF MARKETING OFFICER, RECEIVED SEVERANCE PAYMENT OF $152,775 IN JANUARY 2019. PART I, LINE 7 NON-FIXED PAYMENTS RECEIVED BY LISTED PERSONS ON SCHEDULE J, PART II REPRESENT DISCRETIONARY BONUSES BASED ON MEETING GOALS AND OBJECTIVES WHICH ARE SET BY THE COMPENSATION COMMITTEE AND APPROVED BY THE BOARD OF DIRECTORS. CHRISTOPHER GOUDESEUNE SON OF CEO 171701 COMPENSATION 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED INTERNALLY BY THE EXECUTIVE TEAM AND EXTERNALLY BY THE AUDIT COMMITTEE. THE FORM 990 IS MADE AVAILABLE TO THE BOARD OF DIRECTORS PRIOR TO SUBMISSION. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS AND ACE STAFF ARE REQUIRED TO ANNUALLY COMPLETE A CONFLICT OF INTEREST DISCLOSURE FORM. THE BOARD REVIEWS ALL BOARD MEMBER DISCLOSURES AS WELL AS THE CEO AND CFO. CEO AND CFO REVIEW ACE EMPLOYEE DISCLOSURES. AT EACH BOARD MEETING, MEMBERS ARE REMINDED OF CONFLICT OF INTEREST POLICIES AND ASKED IF THEY ARE AWARE OF ANY CONFLICTS. IF A CONFLICT ARISES, THAT BOARD MEMBER CANNOT VOTE ON THE TRANSACTION. FORM 990, PART VI, SECTION B, LINE 15 WITH RESPECT TO THE PRESIDENT AND OFFICERS (PRESIDENT & CSO, CEO, CFO, CMO, COO), A COMPENSATION ANALYSIS IS PERFORMED BY AN INDEPENDENT PARTY ANNUALLY WHICH TAKES MARKET DATA FROM SEVERAL PUBLISHED SURVEYS AND MARKET PRICES THE POSITIONS BASED ON JOB RESPONSIBILITIES AND CORPORATE INFORMATION. TOTAL COMPENSATION AND BENEFITS ARE INCLUDED IN THE REVIEW. THE COMPENSATION COMMITTEE REVIEWS THE REPORT AND MAKES RECOMMENDATIONS TO THE BOARD OF DIRECTORS. COMPENSATION IS APPROVED BY INDEPENDANT BOARD MEMBERS AND IS CONTEMPORANEOUSLY DOCUMENTED. THIS PROCESS WAS LAST DONE JUNE 2019 DURING THE ANNUAL BOARD MEETING. A COMPENSATION ANALYSIS IS PERFORMED BY AN INDEPENDENT PARTY ANNUALLY WHICH TAKES MARKET DATA FROM SEVERAL PUBLISHED SURVEYS AND MARKET PRICES ALL OF OUR STAFF INCLUDING KEY EMPLOYEE POSITIONS BASED ON JOB RESPONSIBILITIES AND CORPORATE INFORMATION. THE CFO AND PRESIDENT REVIEW THE REPORT AND MAKES RECOMMENDATIONS TO THE BOARD OF DIRECTORS. COMPENSATION FOR KEY EMPLOYEES AND STAFF ARE APPROVED DURING THE BUDGETED PROCESS BY INDEPENDENT BOARD MEMBERS AND IS CONTEMPORANEOUSLY DOCUMENTED. THIS PROCESS WAS LAST DONE IN JUNE 2020 DURING THE ANNUAL BOARD MEETING. FORM 990, PART VI, SECTION C, LINE 19 GOVERNING DOCUMENTS AND CONFLICT OF INTEREST POLICY ARE AVAILABLE UPON REQUEST. FINANCIAL STATEMENTS ARE AVAILABLE ON THE ORGANIZATION'S WEBSITE. STATEMENT WITH REGARD TO FUNDRAISING EXPENSE: THIS ORGANIZATION RECEIVES THE MAJORITY OF ITS INCOME FROM PROGRAM SERVICES, THUS, THE ORGANIZATION DOES NOT INCUR FUNDRAISING EXPENSES.