2020-02-17T11:39:12-08:00 2019-03-31 942861940 Bregante Company LLP CPAs 301 Battery St 2 Mezzanine San Francisco CA 94111 990 2018-04-01 451611066 THE REPRESENTATION PROJECT REPR 4152334060 PO BOX 1750 ROSS CA 94957 CAROLINE HELDMAN EXECUTIVE DIRECTOR 2020-02-17 true Jennifer L Ruth P00854240 4157771001 2018 2021-01-29 14:40:06Z PO BOX 1750 ROSS CA 949571750 2280688 false false X www.therepresentationproject.org X 2011 CA USING FILM AND MEDIA AS CATALYSTS FOR CULTURAL TRANSFORMATION, THE REPRESENTATION PROJECT INSPIRES INDIVIDUALS AND COMMUNITIES TO CHALLENGE LIMITING GENDER STEREOTYPES AND SHIFT NORMS. 7 6 22 20 0 1826305 1784769 361816 220476 549 1197 -12632 122471 2176038 2128913 0 0 1403685 1044294 0 352395 1077649 996785 2481334 2041079 -305296 87834 909033 1053335 21982 78450 887051 974885 USING FILM AND MEDIA AS A CATALYST FOR CULTURAL TRANSFORMATION, THE REPRESENTATION PROJECT INSPIRES INDIVIDUALS AND COMMUNITIES TO CHALLENGE LIMITING GENDER STEREOTYPES AND SHIFT NORMS. false false 864924 220476 Social Action Campaigns and Distribution: The Representation Project engages in active online outreach to shift the broader culture. Our Weekly Action Alerts, a short message from the organization about issues pertaining to the mission, launched in 2013. Currently, over 100,000 people have signed up to receive a Weekly Action Alert that features the latest research on intersectional gender issues, recommendations for positive media, book reviews, film reviews, and compelling analyses of current policy topics related to gender justice. The Representation Project has social media handles for each film, in addition to a namesake page (The Representation Project) on Facebook, Twitter, and Instagram. (SEE SCHEDULE O) 631471 Film: The Representation Project's first film, Miss Representation, exposes the ways in which mainstream media representations of girls and women contribute to the underrepresentation of women in positions of power and influence. The second film, The Mask You Live In, explores how Americas narrow definition of masculinity is harming our boys, men, and society at large. (SEE SCHEDULE O) 79294 Youth Programs: The Representation Project runs youth programs to train the next generation of content creators. The Youth Media Lab provides online spaces where 1,000+ young people ages 14-24 learn how to create different types of media (e.g., films, podcasts, blogs, etc.) and share their work with other young content creators. The Youth Media Academies are month-long summer intensive programs to train high school students in filmmaking. Participants make a short film from concept to storyboarding, filming, and editing while learning about gender justice issues. The Youth Media Summit is an annual gathering for young people to interact with filmmakers and activists who speak about the power of media to shape and shift culture. 1575689 true true false false false false false false false false false false false false true false true false false false false false false false true false false false false true false false false false false false false false true false true false false false false false false false false false true 42 0 false 22 true false false false false false false true true false 0 false false false false false false false false false false false false X 7 6 false true false false false false false true true false false true true true true true true true true false CA IL MA NY PA UT X X DEBRA GARBER 7074806261 PO BOX 1750 ROSS CA 94957 JENNIFER SIEBEL NEWSOM FOUNDER & CCO 40.00 0.00 X X 150000 0 0 SUSAN BOSTER BOARD MEMBER 1.00 0.00 X 0 0 0 JOANNA REES CHAIR 2.00 0.00 X X 0 0 0 MOLLIE RICKER Treasurer 2.00 0.00 X X 0 0 0 ELIZABETH HIRSH NAFTALI BOARD MEMBER 1.00 0.00 X 0 0 0 NATHAN BALLARD BOARD MEMBER 1.00 0.00 X 0 0 0 BRENDA ROBINSON BOARD MEMBER 1.00 0.00 X 0 0 0 LYNDA SANJURJO-RUTTER DEVELOPMENT DIR. 40.00 0.00 X 113580 0 0 HEATHER AINSWORTH former COO 40.00 0.00 X 103928 0 0 367508 3 true false false GIRLS CLUB ENTERTAINMENT LLC 30 SIR FRANCIS DRAKE BLVD ROSS CA 94957 WRITER/PRODUCER/DIR 150000 1 136325 1648444 1784769 PROGRAM FILM SALES 194500 194500 SCREENING REVENUE 19976 19976 SPEAKING REVENUE 6000 6000 220476 1197 1197 0 0 82746 74864 7882 7882 7882 0 191500 136325 76911 114589 0 0 0 2128913 229555 0 0 0 0 253928 216064 19157 18707 0 790366 494731 36000 259635 0 0 0 0 3688 3688 107930 71973 16822 19135 0 0 0 160291 102991 26545 30755 0 44446 37903 1928 4615 0 0 33689 23588 3299 6802 20056 15154 2258 2644 0 0 0 0 0 18966 13276 1897 3793 FILM PROD. EXPS (see SCH o) 448833 448833 CAMPAIGN & COMMUNICATIONS 134437 134387 50 DISTRIBUTION 11091 11091 LICENSES & FEES 8201 4642 14 3545 5157 1056 1337 2764 2041079 1575689 112995 352395 592984 735797 309790 311029 0 0 0 0 0 0 0 0 0 0 0 0 6259 6509 909033 1053335 21982 78450 21982 78450 X 637407 870718 249644 104167 887051 974885 909033 1053335 87834 X false true X true false X 1091443 1596314 1338510 1921055 1648444 7595766 236695 781463 832355 325438 220161 2396112 0 0 0 1328138 2377777 2170865 2246493 1868605 9991878 519975 726115 120290 625419 507500 2499299 0 519975 726115 120290 625419 507500 2499299 7492579 1394 1223 1228 9751 1197 14793 0 1394 1223 1228 9751 1197 14793 0 0 1329532 2379000 2172093 2256244 1869802 10006671 0.74880 0.72560 0.00150 0.00160 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED ACCRUED VACATION 10249 CREDIT CARD PAYABLE 9999 NOTE PAYABLE 50000 OTHER CURRENT LIABILITIES 552 SECURITY DEPOSIT - SUBTENANT 7650 78450 1425730 1425730 703183 703183 2128913 2024047 2024047 17032 17032 2041079 Part XI, Line 4b: Other revenue amounts included on 990 but not included in F/S REVENUE INCREASE - ACCRUAL TO CASH $703183 Part XII, Line 4b: Other revenue amounts included on 990 but not included in F/S EXPENSES INCREASE - ACCRUAL TO CASH $17032 X false ANNUAL GALA 327825 136325 191500 76911 327825 136325 191500 76911 76911 114589 X X false false false false false false false false false false HEATHER AINSWORTH former COO 103928 103928 GIRLS CLUB ENTERTAINMENT SEE SCH. O. 150000 SEE SCH. O. false Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company DURING THE YEAR, JANE REISMAN ACTED AS THE ORGANIZATIONS CHIEF FINANCIAL OFFICER ON A CONTRACTOR BASIS, IN A ROLE THAT WOULD CUSTOMARILY BE PERFORMED BY OR UNDER THE SUPERVISION OF AN OFFICER, DIRECTOR OR KEY EMPLOYEE. SHE ACTED AS A KEY MEMBER OF SENIOR MANAGEMENT, OVERSEEING THE FINANCE, ACCOUNTING, HUMAN RESOURCES AND OTHER OPERATIONS OF THE ORGANIZATION. SHE ENGAGED IN STRATEGIC PLANNING AND PREPARES AND EXECUTES BUDGETS AT BOTH COMPANY AND PROGRAM LEVELS. SHE WORKED DIRECTLY WITH CAROLINE HELDMAN, EXECUTIVE DIRECTOR, AND LIAISES WITH KEY BOARD MEMBERS REGULARLY. DURING THE CURRENT YEAR THE POSITION OF CFO WAS FILLED BY A FULL TIME EMPLOYEE AND MANAGEMENT DUTIES ARE NO LONGER DELEGATED TO A MANAGEMENT COMPANY. Form 990, Part VI, Line 11b: Form 990 Review Process FORM 990 IS REVIEWED BY THE BOARD TREASURER AND THE SIGNING OFFICER AND DISTRIBUTED TO THE ENTIRE BOARD PRIOR TO SIGNING. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts ANY QUESTIONS OF POTENTIAL CONFLICT OF INTEREST ARE EVALUATED AND RESOLVED BY THE BOARD AS THEY ARISE. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management The Representation Project's Board of Directors has established an Executive Committee, comprised of the Board Officers, whose responsibilities include reviewing and approving compensation for the EXECUTIVE DIRECTOR and other top managers. This Committee shall obtain and rely upon appropriate data as to comparability prior to approving the terms of compensation. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available DOCUMENTS ARE AVAILABLE TO THE PUBLIC ON THE ORGANIZATION'S WEBSITE AND BY REQUEST. FORM 990,PART III, LINE 4,CONTINUED Social Action Campaigns and Distribution (CONTINUED): The Representation Projects social action campaigns use online organizing strategies to raise consciousness and change the attitudes and behaviors of individuals and communities worldwide. The Representation Project partners with national, international, and community organizations to challenge the status quo on gender, race, class, age, sexual orientation, and circumstance. TRP creates and disseminates its messages through education and online communications, mainstream publications, media appearances, speaking engagements, viral videos, and social media campaigns. Campaigns provide people with the tools to use their voice and consumer power to challenge and dramatically change the way gender roles are portrayed in advertising, media, and mainstream culture.Film (CONTINUED): The third film in the trilogy, The Great American Lie, is a comprehensive intersectional assessment of the causes of economic immobility racism, corporate exploitation, and gendered societal values. The films unique lens, reveals how inequality is rooted in masculine cultural values (e.g., individualism, power, money) at the expense of things we consider feminine (e.g., empathy, care, collaboration). In addition to the distribution of the films, TRP offers age-appropriate curricula that provide youth with the opportunity to explore and apply the concepts presented in the films. Tailored curricula are designed to engage youth at different stages of development through hands-on activities and guided discussions. PART IX: STATEMENT OF FUNCTIONAL EXPENSES 24A - FILM EXPENSES INCLUDE A PORTION OF EMPLOYEE SALARIES DEVOTED TO FILMPRODUCTION ACTIVITIES, WHICH ARE EXCLUDED FROM LINE 7. SCHEDULE L, PART IV, LINE 1 RELATIONSHIP: JENNIFER SIEBEL NEWSOM IS THE FOUNDER & CHIEF CREATIVE OFFICER OF THE REPRESENTATION PROJECT. GIRLS CLUB ENTERTAINMENT LLC (GCE), A SINGLE MEMBER LLC, IS OWNED BY JENNIFER SIEBEL NEWSOM.DESCRIPTION OF TRANSACTION: NEWSOM IS THE WRITER, DIRECTOR AND PRODUCER OF MISSREPRESENTATION, "THE MASK YOU LIVE IN" AS WELL AS A THIRD FILM IN POST PRODUCTION, THE GREAT AMERICAN LIE. GCE OWNS THE COPYRIGHT TO MISS REPRESENTATION AND HAS LICENSED THE FILM TO THE REPRESENTATION PROJECT FOR A MINIMUM. 7-YEAR PERIOD FOR THE PURPOSE OF PROVIDING DISTRIBUTION RIGHTS AND PUBIIC PERFORMANCE RIGHTS TO SCREENING HOSTS. COSTS INCURRED BY GCE FOR PRODUCTION PURPOSES, INCLUDING THE WRITER/DIRECTOR/PRODUCER FEE, WERE REIMBURSED BY THE REPRESENTATION PROJECT.