2020-02-11T21:01:48-06:00 2019-03-31 SMITH & HOWARD PC 271 17TH STREET NW SUITE 1600 ATLANTA GA 30363 990 2018-04-01 204991061 GSMA Ltd % OONAGH STEIN GSMA 6782816600 165 Ottley Dr Suite 150 ATLANTA GA 30324 LOUISE EASTERBROOK CFO 6782816616 2020-02-15 true MARC A AZAR P91739349 4048746244 2020-02-15 50.58.246.46 67983820200425000012 2020-02-11 P 32F818A25FF1E66BC404F8CE14DCD23EB7EF77E5 ECC8923367BC1EE79A7DEEE4E2C8D2C64A66DE07 2018 2020-09-23 17:36:50Z John Hoffman 165 Ottley Dr Suite 150 Atlanta GA 30324 228969221 false X N/A X 2006 GA GSMA LTD. promotes the common interest of GSMA'S members in various manners. GSMA Ltd.'s primary activity is sponsoring international trade shows. 4 0 99 4 5342217 1549298 0 0 215911252 227749779 809105 747350 0 421742 216720357 228918871 83606225 88016907 0 0 33083058 36545552 0 0 0 93332894 100385888 210022177 224948347 6698180 3970524 242838363 234582419 45159136 44642232 197679227 189940187 GSMA LTD PROMOTES THE COMMON INTEREST OF GSMA'S MEMBERS IN VARIOUS MANNERS. GSMA LTD.'S PRIMARY ACTIVITY IS SPONSORING INTERNATIONAL TRADE SHOWS INCLUDING MOBILE WORLD CONGRESS, MOBILE WORLD CONGRESS SHANGHAI AND MOBILE WORLD CONGRESS AMERICAS. false false Mobile World Congress held in Barcelona, Spain in February 2019. Mobile World Congress Shanghai held in Shanghai, China in June 2018. Mobile World Congress Americas held in Los Angeles, USA in September 2018. false false false false false false false false false true false false false true false true true false true true true true false false false false false false true false false false false false false false false false false true true false false true X 40 0 99 true true true true UK CH HK false false false false false false X 4 0 true false false false true true true true true false false false true true true true false true true false CA GA X OONAGH STEIN 6782816600 GSMA 2ND FLOOR 25 WALBROOK LONDON UK EC4N 8AF X John Hoffman CEO - GSMA Ltd 38.0 2.0 X X 1089401 0 24500 Michael O'Hara Chief Marketing Officer 20.0 20.0 X X 853538 0 24500 Louise Easterbrook Chief Financial Officer 20.0 22.0 X 0 726446 0 Bob Puglielli General Manager - Events 40.0 0.0 X 543233 0 24500 Monique Cormier Deputy General Counsel 2.0 38.0 X 0 287362 0 Mats Granryd Director General 14.0 28.0 X 0 2265657 0 David Walsh General Counsel 10.0 30.0 X 431155 0 27225 Steve Russ VP - Product Management 40.0 0.0 X 382001 0 24500 Reed Peterson Head of Events, Americas 40.0 0.0 X 324505 0 18500 Sianne Ryder Head of Events, Asia 40.0 0.0 X 329778 0 2112 Eulalia Ripoll Giralt Head of Events, Europe 40.0 0.0 X 247868 0 9446 Therese Jamaa General Manager, Mobile World 40.0 0.0 X 239179 0 9662 Robert Courtney Director, Customer Care 40.0 0.0 X 273831 0 17378 Adrian Dodd Senior Director - Managed Serv 40.0 0.0 X 239675 0 22238 Sarah Wiggin Vice President of Sales 40.0 0.0 X 321185 0 16291 Mary King Operations Director 40.0 0.0 X 263356 0 8243 Julian Bishop Vice President, New Event Prod 40.0 0.0 X 281749 0 24500 Sarah Hutchinson Senior Director, Events Market 40.0 0.0 X 185214 0 17940 Rick Costello General Manager - Media 40.0 0.0 X 249124 0 21027 Peter Brady Business Director 40.0 0.0 X 205496 0 8219 Erich Hermanns Director, Events Programme Man 40.0 0.0 X 163264 0 18006 6623552 3279465 318787 74 false true false PROJECT PEOPLE WHITEFRIARS LEWINS MEAD BRISTOL 0 UK BS1 2NT RECRUITING SERVICES 3654581 FIRA BARCELONA AVDA REINA M CRISTINA BARCELONA 0 SP 08004 EVENT ORGANISATION 38532257 CTIA-The Wireless Association 1400 16TH STREET NW SUITE 600 WASHINGTON DC 20036 Trade Association 3948737 Guangzhou SYMA Exhibition Service C CTS CENTRE 219 ZHONG SHAN WU ROAD CH EXHIBITION SERVICES 2990050 Freeman Freeman PO Box 650036 DALLAS TX 75265 Exhibition Services 3733934 87 0 CONFERENCE ACTIVITES 900099 221971657 221971657 MOBILE WORLD LIVE 541800 4620411 4620411 SHOW DAILY PROGRAM 541800 1157711 435905 721806 227749779 797700 797700 0 0 0 0 0 50350 -50350 -50350 -50350 0 0 0 0 0 0 0 0 0 FORGEIGN EXCHANGE GAIN 421742 421742 421742 228918871 222407562 5342217 1169092 0 0 88016907 0 0 5731068 0 18331891 403827 9613654 2465112 0 129126 618347 0 0 0 9139987 1774122 690166 967739 0 2371694 4954120 0 73821814 0 0 819155 1794409 INCOME TAX EXPENSE 2229704 BAD DEBT EXPENSE 675210 OTHER FINANCIAL EXPENSE 354119 OTHER EXPENSES 46176 224948347 0 X 0 0 103225585 41763236 0 0 130313272 143770181 0 0 0 0 0 0 0 0 5067503 5828790 4417395 1280756 4193117 3136639 0 39810738 0 0 0 0 38886 272835 0 0 242838363 234582419 15234505 12157284 0 0 25373137 27789945 0 0 0 0 0 0 0 0 0 0 4551494 4695003 45159136 44642232 X 0 0 0 0 197679227 189940187 197679227 189940187 242838363 234582419 X 3970524 -11709564 X X false true X true false 3900202 954315 2945887 517192 326440 190752 3136639 0 INCOME TAX PAYABLE 4695003 4695003 228553099 228553099 365772 365772 228918871 224948347 224948347 224948347 Part XI, Line 4b 421,742 Foreign Exchange gain per 990 55,970 - Foreign exchange expense per financials ---------------------------- 365,772 = true East Asia and the Pacific 2 78 Program Services Conference Activities 21069811 Europe (Including Iceland and Greenland) 2 131 Program Services CONFERENCE ACTIVITIES 158396028 Middle East and North Africa 1 Program Services CONFERENCE ACTIVITIES 383503 Sub-Saharan Africa Program Services CONFERENCE ACTIVITIES 99116 South America 2 Program Services CONFERENCE ACTIVITIES 300867 Europe (Including Iceland and Greenland) Grantmaking DISTRIBUTION 87977700 Europe (Including Iceland and Greenland) Grantmaking SCHOLARSHIP 39207 4 212 4 212 268266232 268266232 Europe (Including Iceland and Greenland) Distribution 87977700 1 Merit Scholarship Europe (Including Iceland and Greenland) 4 11690 Trip Discount Receipt Merit Scholarship Europe (Including Iceland and Greenland) 7 27517 receipt false false false false false false SCHEDULE F, PART I, LINE 2 OTHER ASSISTANCE IS PROVIDED AS EXPENSES ARE INCURRED. Additionally, Scholarships are awarded based on merit. Gold prize winners are reimbursed for their travel expenses incurred to attend the Mobile WOrld Conference held in Barcelona, Spain. X X true true X X X false false false Mats Granryd Director General 0 676969 0 1120919 0 467769 0 0 0 0 0 2265657 0 0 John Hoffman CEO - GSMA Ltd 522891 0 552110 0 14400 0 24500 0 0 0 1113901 0 0 0 Michael O'Hara Chief Marketing Officer 431848 0 391136 0 30554 0 24500 0 0 0 878038 0 0 0 Louise Easterbrook Chief Financial Officer 0 363021 0 325392 0 38033 0 0 0 0 0 726446 0 0 Bob Puglielli General Manager - Events 306984 0 236249 0 0 0 24500 0 0 0 567733 0 0 0 David Walsh General Counsel 302496 0 128659 0 0 0 27225 0 0 0 458380 0 0 0 Steve Russ VP - Product Management 269334 0 112667 0 0 0 24500 0 0 0 406501 0 0 0 Reed Peterson Head of Events, Americas 235231 0 89274 0 0 0 18500 0 0 0 343005 0 0 0 Julian Bishop Vice President, New Event Prod 222129 0 59620 0 0 0 24500 0 0 0 306249 0 0 0 Sianne Ryder Head of Events, Asia 103756 0 65151 0 160871 0 2112 0 0 0 331890 0 0 0 Eulalia Ripoll Giralt Head of Events, Europe 191972 0 55896 0 0 0 9446 0 0 0 257314 0 0 0 Therese Jamaa General Manager, Mobile World 193242 0 45937 0 0 0 9662 0 0 0 248841 0 0 0 Robert Courtney Director, Customer Care 193091 0 80740 0 0 0 17378 0 0 0 291209 0 0 0 Adrian Dodd Senior Director - Managed Serv 185320 0 54355 0 0 0 22238 0 0 0 261913 0 0 0 Sarah Wiggin Vice President of Sales 181014 0 140171 0 0 0 16291 0 0 0 337476 0 0 0 Mary King Operations Director 164632 0 98724 0 0 0 8243 0 0 0 271599 0 0 0 Sarah Hutchinson Senior Director, Events Market 151152 0 34062 0 0 0 17940 0 0 0 203154 0 0 0 Rick Costello General Manager - Media 175225 0 73899 0 0 0 21027 0 0 0 270151 0 0 0 Peter Brady Business Director 164378 0 41118 0 0 0 8219 0 0 0 213715 0 0 0 Erich Hermanns Director, Events Programme Man 137406 0 25858 0 0 0 18006 0 0 0 181270 0 0 0 Monique Cormier Deputy General Counsel 0 211518 0 70189 0 5655 0 0 0 0 0 287362 0 0 Schedule J, Part I, Line 1a The Company has a policy that for all business trips which include a long haul flight (defined as flight time of 4 hours or longer) the employee will be reimbursed for a business-class ticket at the employee's option. He/she may elect to purchase two economy/coach class tickets and have their significant other accompany them provided that the cost of these two tickets are less than the comparable business class fare. Additionally, housing allowances are provided to employees residing in Hong Kong. Part I GSMA Ltd.'s financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 3/31/19 of 1.3163. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the fiscal year ended 03/31/19 of 1.3131. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion. Part VI, Line 2 SIX DIRECTORS OR OFFICERS OF THE COMPANY, LOUISE EASTERBROOK, MATS GRANRYD, JOHN HOFFMAN, MICHAEL O'HARA (employment ended 12/18), MONIQUE CORMIER AND DAVID WALSH HAD A BUSINESS RELATIONSHIP DURING THE TAX YEAR. Part VI, Line 6 The Company is a nonprofit corporation formed under Georgia law. Its sole member is the GSM Association, acting through its United States branch office. Part VI, Line 7 The sole member of the company appoints all of the members of the Board of Directors. Part VI, Line 7b The Company's annual operating budget is subject to approval of the sole member. Part VI, Line 11b The 990 is reviewed by senior members of the management team. Part VI, Line 12c Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year. Part VI, Lines 15a & b The sole member's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compenstation, and benefit programs. The sole member's CEO approved the compensations package for the organization's CEO and other officers with the concurrence of the governing body (e.g. Board of Directors). Part VI, Line 19 The company maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its pricipal office. These copies are available upon a written or in-person request for access. Part XI, Line 9 Foreign Currency Conversion adjustment: -11,709,564 Part XII, Line 1 GSMA Ltd.'s financial statements (and thus the Form 990) have been prepared under the historical cost convention. GSMA MC LLC 165 Ottley Drive Suite 150 Atlanta GA 30324 261151406 advertising GA 0 na GSMC Event Project Management SL AV R Maria Cristina SN Palau De Congressos Fira Barcelona SP 08004 981139995 Event MGMT SP 7443410 391325 na GSM Conference Services LTD FLOOR 2 WALBROOK BLDG 25 WALBROOK London England UK EC4N 8AF 981139992 Conferences UK 17808305 5334327 na GSMA (Shanghai) CO Ltd 3003B 30/f kerry parkside offices fangdian road Shanghai CH 201204 Event Mgmt CH 25159087 24056465 na GSMA MC LTD FLOOR 2 WALBROOK BLDG 25 WALBROOK London England UK EC4N 8AF Service Ent. UK 12083 2754 NA GSMA 4YFN EVENT MANAGEMENT SL CALLE ROC BORONAT 117 3RD FLOOR BARCELONA SP 08005 Event MGMT SP 6631882 1256158 N/A GSM Association FLOOR 2 WALBROOK BLDG 25 WALBROOK London England UK EC4N 8AF 980506316 Trade Assoc UK 501(c)(6) N/a na false GSMA MOBILE DEVELOPMENT FOUNDATION Inc 165 Ottley Drive Suite 150 Atlanta GA 30324 371552838 Support Org GA 501(c)(3) Type 1 na false GSMA BRASIL TELECOMUNICACOES LTDA 17th floor av das nacoes unidas sao paulo BR 12551 digital advoc BR GSM ASSOCIATION c corp 872947 166867 1.00000 false GSMA SERVICES INDIA PRIVATE LEV 1 PARSVNATH TOWER BHAI VEER SINGH MARG NEW DELHI IN 110001 DIGITAL ADVOC IN GSM ASSOCIATION C CORP 1626098 1219157 1.00000 false GSMA SRL Av Libertador 6810 15th Floor Autonomous City of Buenos Aires AR Digital Advoc AR GSM Association C Corp 1562446 368078 1.00000 false false false false true true false false false false false false false false false true true true true false GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC D 2900512 GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC E 3104456 GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC O 559951 GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC P 187289 GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC Q 355524