2020-11-06T18:08:05-06:00 2019-12-31 910189318 MOSS ADAMS LLP 4747 EXECUTIVE DR SUITE 1300 SAN DIEGO CA 92121 990 2019-01-01 452752227 BORN THIS WAY FOUNDATION BORN 3105531707 250 WEST 57TH STREET 23RD FLOOR NEW YORK NY 10107 TAMIKA TREMAGLIO BOARD TREASURER 3105531707 2020-11-04 1 PATRICIA J MAYER P00188643 8586271400 76.93.182.132 2020-11-04 18:14:49 PS P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 6B76EF6C5C90AF9682C9A74185CCBCF07F3880A4 2019 2021-01-29 14:40:06Z CYNTHIA GERMANOTTA 250 WEST 57TH STREET 23RD FLOOR NEW YORK NY 10107 5495582 0 X BORNTHISWAY.FOUNDATION X 2011 CA SUPPORT THE WELLNESS OF YOUNG PEOPLE AND EMPOWER THEM TO CREATE A KINDER AND BRAVER WORLD. 6 5 12 50 0 0 1047515 2753830 0 0 70714 136509 0 719608 1118229 3609947 369877 149914 0 0 707948 1069185 0 50000 431294 568982 1308793 1646807 2577892 -528578 1032055 2957259 4081219 148519 228198 2808740 3853021 X BORN THIS WAY FOUNDATION IS COMMITTED TO SUPPORTING THE WELLNESS OF YOUNG PEOPLE AND WORKING WITH THEM TO BUILD A KINDER AND BRAVER WORLD. 0 0 1531908 149914 CHANNEL KINDNESS: A PLATFORM CREATED BY YOUNG PEOPLE, FOR YOUNG PEOPLE TO TELL STORIES OF KINDNESS HAPPENING IN THEIR COMMUNITIES, PROVIDING A HOPEFUL ALTERNATIVE TO THE OVERWHELMINGLY NEGATIVE NARRATIVES THAT DOMINATE THE MEDIA. CHANNEL KINDNESS, THROUGH THE STORIES OF MORE THAN 90 YOUTH REPORTERS, IS PAINTING A DIFFERENT PICTURE OF YOUNG PEOPLE, EMPOWERING A GENERATION TO TELL THEIR OWN STORY. THE YOUTH REPORTERS ARE PROVIDED WITH ONGOING TRAINING AND SUPPORT TO STRENGTHEN THEIR STORYTELLING SKILLS AND AMPLIFY THE POWER OF THEIR VOICES. TEEN MENTAL HEALTH FIRST AID (TMHFA): BORN THIS WAY FOUNDATION PARTNERED WITH THE NATIONAL COUNCIL FOR BEHAVIORAL HEALTH TO BRING TMHFA PROGRAMMING TO THE UNITED STATES. IN 2019, THIS PROGRAM BECAME THE FIRST IN THE UNITED STATES TO PROVIDE MENTAL HEALTH FIRST AID TRAINING TO HIGH-SCHOOLERS, GIVING YOUNG PEOPLE THE HANDS-ON PREPARATION THEY NEED TO SUPPORT PEERS WHO ARE STRUGGLING WITH ISSUES LIKE ANXIETY, DEPRESSION, SUBSTANCE USE, EATING DISORDERS, OR CRISIS SUCH AS SUICIDE. DONORSCHOOSE.ORG PARTNERSHIP: A COLLABORATION WITH DONORSCHOOSE.ORG TO ENCOURAGE TEACHERS AND STUDENTS TO CREATE MENTAL AND EMOTIONAL WELLNESS PROJECTS IN THEIR CLASSROOMS, AND TO PROVIDE MATCHING FUNDS TO BRING THESE IDEAS TO LIFE. IN TOTAL, 673 PROJECTS WERE FULLY FUNDED IN 405 SCHOOLS ACROSS THE COUNTRY, HELPING MORE THAN 72,000 STUDENTS AND SUPPORTING 489 TEACHERS. THE KIND COMMUNITIES SURVEY: SINCE THE INCEPTION, RESEARCH AND EVIDENCE-BASED STUDY HAVE INFORMED THE WORK, PARTNERSHIPS, AND PROGRAMMING OF THE FOUNDATION. ONE RECENT PIECE OF RESEARCH, CONDUCTED IN PARTNERSHIP WITH BENENSON STRATEGY GROUP, POLLED MORE THAN 3,000YOUTH AND 1,000 PARENTS TO BETTER UNDERSTAND HOW YOUNG PEOPLE'S MENTAL HEALTH IS IMPACTED BY THEIR RELATIONSHIPS AND ENVIRONMENTS, DIGITAL AND OFFLINE. THE SURVEY FOUND THAT KINDNESS, PEERS, AND RESOURCES ARE ALL KEY TO SUPPORTING YOUTH MENTAL WELLNESS AND PROVIDED A ROAD MAP OF TANGIBLE WAYS TO IMPROVE MENTAL HEALTH IN HIGH SCHOOLS, ON COLLEGE CAMPUSES, AND IN WORKPLACES. LAS VEGAS: COINCIDING WITH OUR CO-FOUNDER LADY GAGA'S RESIDENCY AT THE MGM PARK THEATER, WE ARE ACTIVELY WORKING ON THE GROUND IN LAS VEGAS TO SUPPORT THE WELLBEING OF YOUNG PEOPLE IN THE CITY WITH MORE CONVERSATIONS AND RESEARCH TO HELP US UNDERSTAND WHAT THEY NEED TO THRIVE, MORE RESOURCES TO SUPPORT THEIR MENTAL HEALTH, AND MORE GENUINE OPPORTUNITIES FOR THEM TO LEAD AND STRENGTHEN THEIR COMMUNITIES. 1531908 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 1 1 0 1 0 1 0 1 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 12 0 1 12 1 0 0 0 0 0 0 0 0 0 0 0 0 X 6 5 1 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 AL AK AZ AR CA CO CT DC FL GA HI IL KS KY ME MD MA MI MN MS NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI X JEN CZIN RZO LLC 2127088414 250 WEST 57TH STREET 23RD FLOOR NEW YORK NY 10107 MAYA ENISTA SMITH EXECUTIVE DIRECTOR 55.00 X 269881 0 0 CYNTHIA GERMANOTTA PRESIDENT/DIRECTOR 40.00 X X 200000 0 0 SEAN F CASSIDY DIRECTOR 3.00 X 0 0 0 STEFANI GERMANOTTA DIRECTOR 3.00 X 0 0 0 CHARLES B ORTNER DIRECTOR 3.00 X X 0 0 0 ALEXANDER ROQUE SECRETARY (FROM 07/19)/DIRECTOR 3.00 X X 0 0 0 CHARLES SMITH SECRETARY (THRU 06/19)/DIRECTOR 3.00 X X 0 0 0 TAMIKA L TREMAGLIO BOARD TREASURER (FROM 07/19)/DIRECTOR 4.00 X X 0 0 0 469881 0 0 2 0 1 0 ABLE LLC 41 UNION SQUARE WEST SUITE 30 NEW YORK NY 10013 APP DEVELOPMENT 461874 BMF MEDIA GROUP LLC 50 WEST 23RD STREET 7TH FLOOR NEW YORK NY 10010 CHANNEL KINDNESS TOUR SUPPORT 195074 DAN KLORES COMMUNICATIONS LLC 261 FIFTH AVENUE 3RD FLOOR NEW YORK NY 10016 WEBSITE DESIGN 150000 3 100000 2653830 81992 2753830 62045 62045 1892878 1818414 74464 74464 74464 786829 67221 719608 719608 3609947 0 0 856117 X 99914 99914 50000 50000 450793 216520 124594 109679 543441 261019 150201 132221 74951 36675 22538 15738 29515 888 28627 23800 23800 50000 50000 709653 577253 54067 78333 162 132 11 19 63101 7648 53340 2113 199550 162996 13350 23204 161769 30672 123664 7433 2312 2312 10964 10964 RESEARCH 96500 78823 6456 11221 FEES & LICENSES 4390 3586 294 510 FUNDRAISING EXPENSES 101 82 7 12 6976 5700 465 811 2577892 1531908 614690 431294 511971 929940 948060 56237 270000 0 7908 6962 1441 946 1208562 3079083 16830 15013 395 0 2957259 4081219 48519 228198 100000 0 148519 228198 X 2808740 3853021 2808740 3853021 2957259 4081219 1032055 12226 0 X 0 1 X 1 0 X 903263 3314040 3527501 1047515 2753830 11546149 903263 3314040 3527501 1047515 2753830 11546149 4857410 6688739 57 30996 70714 62045 163812 719608 719608 12429569 0.53810 0.46800 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 7908 6962 946 946 X 3715144 12226 25750 37976 3677168 -67221 -67221 3609947 2670863 25750 67221 92971 2577892 0 2577892 PART X, LINE 2: THE FOUNDATION IS A NONPROFIT CALIFORNIA CORPORATION AND IS EXEMPT FROM INCOME TAXES UNDER SECTION 501(C)(3) OF THE INTERNAL REVENUE CODE ("IRC") AND SECTION 23701(D) OF THE CALIFORNIA REVENUE AND TAXATION CODE, EXCEPT TO THE EXTENT OF UNRELATED BUSINESS TAXABLE INCOME AS DEFINED UNDER IRC SECTIONS 511 THROUGH 515. FOR THE YEARS ENDED DECEMBER 31, 2019 AND 2018, RESPECTIVELY, NO PROVISION FOR UNRELATED BUSINESS INCOME TAXES IS REQUIRED. THE FOUNDATION HAS NO UNRECOGNIZED TAX BENEFITS OR LIABILITIES AS OF DECEMBER 31, 2019 AND 2018. THE FOUNDATION, UNDER THE PROVISIONS OF FINANCIAL ACCOUNTING STANDARDS BOARD ("FASB") ACCOUNTING STANDARDS CODIFICATION ("ASC") TOPIC 740, INCOME TAXES, HAD NO UNCERTAIN TAX POSITIONS REQUIRING ACCRUAL AS OF DECEMBER 31, 2019 AND 2018. PART XI, LINE 4B - OTHER ADJUSTMENTS: GAMING ACTIVITIES EXPENSES -67,221. PART XII, LINE 2D - OTHER ADJUSTMENTS: GAMING ACTIVITIES EXPENSES 67,221. 1 EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM 0 0 PROGRAM SERVICES AND GRANTMAKING GLOBAL CAMPAIGN MENTAL HEALTH 50000 0 0 0 0 0 0 50000 0 50000 EUROPE (INCLUDING ICELAND & GREENLAND) - ALBANIA, ANDORRA, AUSTRIA, BELGIUM GLOBAL CAMPAIGN MENTAL HEALTH 50000 WIRE TRANSFER 1 0 0 0 0 0 0 0 PART I, LINE 2: GRANT REQUESTS ARE REVIEWED BY THE EXECUTIVE DIRECTOR AND APPROVED BY THE PRESIDENT. THE FULL BOARD OF DIRECTORS ARE NOTIFIED AT LEAST QUARTERLY OF APPROVED GRANTS AND ONCE APPROVED, MONIES ARE MONITORED BY BOTH PROGRAM STAFF MEMBERS AND REPORTED TO BOTH THE BOARD OF DIRECTORS AND RZO (EXTERNAL FINANCE TEAM). REPORTS ARE SUBMITTED TO THE FOUNDATION IN A TIMELY FASHION. PART I, LINE 3: METHOD OF ACCOUNTING - ACCRUAL BASIS PART III ACCOUNTING METHOD: PART II: METHOD OF ACCOUNTING - ACCRUAL BASIS X 1 REGINA MILLER GROUP INC 724 ALTA AVE SANTA MONICA CA 90402 GAMING CONSULTING 0 786829 50000 736829 786829 50000 736829 CA 786829 8313 58908 0 786829 8313 58908 67221 719608 CA 1 0 0 0 1.00000 JEN CZIN RZO LLC 250 WEST 57TH STREET 23RD FLOOR NEW YORK NY 10107 0 LARA GERTZEN THE POKER PEOPLE 3510 PROFESSIONAL TOURNAMENT DIRECTOR WHO HAS OVERSIGHT OF ALL ACTIVITIES RELATING TO THE POKER TOURNAMENT. X 1 719608 1 NATIONAL COUNCIL FOR BEHAVIOR HEALTH DBA MENTAL HEALTH FIRST AID USA 1400 K STREET NW NO 400 WASHINGTON DC 20005 237092671 501(C)(3) 50000 MENTAL WELLNESS PROGRAM DONORSCHOOSEORG 134 WEST 37TH STREET - 11 FL NEW YORK NY 10018 134129457 501(C)(3) 42910 MENTAL WELLNESS PROGRAM 2 0 PART I, LINE 2: GRANT REQUESTS ARE REVIEWED BY THE EXECUTIVE DIRECTOR AND APPROVED BY THE PRESIDENT. THE FULL BOARD OF DIRECTORS ARE NOTIFIED AT LEAST QUARTERLY OF APPROVED GRANTS AND ONCE APPROVED, MONIES ARE MONITORED BY BOTH PROGRAM STAFF MEMBERS AND REPORTED TO BOTH THE BOARD OF DIRECTORS AND RZO (EXTERNAL FINANCE TEAM) AND AS REQUESTED, REPORTS ARE SUBMITTED TO THE FOUNDATION IN A TIMELY FASHION. X X X 0 0 0 0 0 0 0 1 0 MAYA ENISTA SMITH EXECUTIVE DIRECTOR 221775 0 48106 0 0 0 0 0 0 0 269881 0 0 0 CYNTHIA GERMANOTTA PRESIDENT/DIRECTOR 75000 0 125000 0 0 0 0 0 0 0 200000 0 0 0 PART I, LINE 7 FOLLOWING A THOROUGH ASSESSMENT OF THE FOUNDATION'S WORK, STAFFING STRUCTURE, AND A SALARY REPORT COMPARING SIMILAR ORGANIZATIONS, THE BOARD OF DIRECTORS OF THE FOUNDATION WERE PROVIDED WITH TOTAL COMPENSATION INCREASES TO APPROVE FOR ALL OF THE FOUNDATION'S STAFF WITH THE EXCEPTION OF THE EXECUTIVE DIRECTOR AND PRESIDENT. THE EXECUTIVE DIRECTOR'S SALARY REVIEW AND PERFORMANCE EVALUATION WAS CONDUCTED BY THE BOARD PRESIDENT WHO RECOMMENDED A BONUS AND SALARY INCREASE. THIS SALARY INCREASE WAS PRESENTED IN LIGHT OF THE FOUNDATION'S WORK, STAFFING STRUCTURE, AND A SALARY REPORT COMPARING SIMILAR ORGANIZATIONS. THE BOARD ALSO CONSIDERED THE FACT THAT THE EXECUTIVE DIRECTOR HAD NOT RECEIVED AN INCREASE OR BONUS IN OVER THE TWO FINANCIAL PERIODS WHILE THE WORK OF THE FOUNDATION AND THE ED'S SCOPE OF WORK HAD EXPONENTIALLY INCREASED. SIMILARLY, THE BOARD OF DIRECTOR'S CONDUCTED A SALARY REVIEW, PERFORMANCE EVALUATION OF THE PRESIDENT OF THE BOARD AND RECOMMENDED A BONUS AND SALARY INCREASE COMMENSURATE WITH THE GROWTH OF THE FOUNDATION, THE INCREASED WORK AND EXPECTATIONS, AND THE GROWING FUNCTION OF THE PRESIDENTS ROLE, WHILE TAKING INTO ACCOUNT THAT THE PRESIDENT, LIKE THE ED, HAD NOT RECEIVED BONUSES OR INCREASES IN OVER A TWO-YEAR FINANCIAL PERIOD. X 4 81992 FMV 0 0 0 0 PART I, COLUMN (B): THE NUMBERS REPORTED IN PART I, COLUMN (B) REPRESENT THE NUMBER OF CONTRIBUTIONS. FORM 990, PART VI, SECTION A, LINE 2 STEFANI GERMANOTTA (DIRECTOR) AND CYNTHIA GERMANOTTA (PRESIDENT/DIRECTOR) HAVE A FAMILY RELATIONSHIP. FORM 990, PART VI, SECTION B, LINE 11B A COPY OF FORM 990 WAS E-MAILED TO EACH MEMBER OF THE GOVERNING BODY FOR REVIEW AND APPROVAL. FORM 990, PART VI, SECTION B, LINE 12C DIRECTORS SELF-DISCLOSE AND SIGN AN ANNUAL STATEMENT, BUSINESS MANAGERS AND ACCOUNTANTS REVIEWED OVERALL TRANSACTIONS FOR THE YEAR. IF A PERSON HAS A CONFLICT WITH RESPECT TO A TRANSACTION, THEY ARE NOT ALLOWED TO VOTE. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION FOR THE EXECUTIVE DIRECTOR AND PRESIDENT ARE BASED ON COMPENSATION SURVEY OR STUDY, AS WELL AS A REVIEW OF SIMILAR NON-PROFITS USING FORM 990 AND ARE APPROVED BY THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION MAKES ITS GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE TO THE PUBLIC UPON REQUEST. FORM 990, PART IX, LINE 11G APPLICATION DEVELOPMENT: PROGRAM SERVICE EXPENSES 377,268. MANAGEMENT AND GENERAL EXPENSES 30,899. FUNDRAISING EXPENSES 53,707. TOTAL EXPENSES 461,874. PR & COMMUNICATIONS: PROGRAM SERVICE EXPENSES 27,000. MANAGEMENT AND GENERAL EXPENSES 9,000. FUNDRAISING EXPENSES 0. TOTAL EXPENSES 36,000. OTHER FEES: PROGRAM SERVICE EXPENSES 172,985. MANAGEMENT AND GENERAL EXPENSES 14,168. FUNDRAISING EXPENSES 24,626. TOTAL EXPENSES 211,779. OTHER INFORMATION: DKC, RZO AND ZAPPOS, UNRELATED PARTIES OF THE ORGANIZATION, SUPPORT THE ORGANIZATION BY PROVIDING USE OF OFFICE DESKS, ACCOUNTING SERVICES AND SHIPPING BOXES/ LABELS. THE VALUE OF THESE DONATIONS AND SERVICES ARE REPORTED AS DONATED SERVICES AND USE OF FACILITIES ON SCHEDULE D AND ARE NOT REPORTED ON THE ORGANIZATION'S STATEMENT OF REVENUE OR FUNCTIONAL EXPENSES.