2020-11-16T21:16:53-06:00 2019-12-31 271728945 PKF O'CONNOR DAVIES LLP 665 FIFTH AVENUE NEW YORK NY 10022 990 2019-01-01 130453230 ASSOCIATION OF NATIONAL ADVERTISERS INC ASSO 2126975950 155 EAST 44TH STREET NEW YORK NY 10017 CHRISTINE MANNA PRESIDENT & COO, SECRETARY 2126975950 2020-11-16 1 GARRETT M HIGGINS P00543209 2122862600 108.35.147.74 2020-11-16 20:52:04 ES P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 C5C0E2060BEB3F24671B5CC0358F632D6B4109AD 2019 2021-04-22 16:20:28Z ROBERT LIODICE 155 EAST 44TH STREET NEW YORK NY 10017 61437975 0 X HTTP://WWW.ANA.NET X 1910 NY SEE SCHEDULE O.THE ASSOCIATION OF NATIONAL ADVERTISERS, INC. (ANA) WAS ORGANIZED IN 1910 EXCLUSIVELY TO SERVE CORPORATIONS THAT ADVERTISE REGIONALLY OR NATIONALLY. 41 40 195 61 414181 0 0 0 49736036 54221413 518055 618177 985641 863333 51239732 55702923 43250 38500 0 0 20902736 24365059 0 0 0 29016648 31353980 49962634 55757539 1277098 -54616 26397404 29390103 20108710 21528685 6288694 7861418 X SEE SCHEDULE O.ANA'S MISSION IS TO DRIVE GROWTH FOR MARKETING PROFESSIONALS, BRANDS AND BUSINESSES, AND FOR THE INDUSTRY. ANA IS ACTIVELY INVOLVED AND ENGAGED IN SHAPING THE FUTURE OF MARKETING BY SETTING THE PACE FOR GLOBAL GROWTH THAT IS BUILT ON BRAND INNOVATION, FUELED BY DATA, AND INSPIRED BY A POSITIVE FORCE FOR GOOD DRIVING SOCIAL CHANGE. ANA'S GROWTH AGENDA FOCUSES ON AREAS THAT ENABLE MARKETERS TO ORGANIZE, COLLABORATE AND EFFECTIVELY DRIVE CHANGE TO CREATE A STRONGER, MORE SUSTAINABLE ECONOMIC FUTURE FOR ALL BRANDS AND THE PEOPLE THEY SERVE. ANA'S PRODUCTS AND SERVCIES ARE DESIGNED TO BUILD EFFECTIVE MARKETERS, STRONGER BRANDS, AND DEVELOP A MORE PRODUCTIVE INDUSTRY THROUGH LEADERSHIP, INNOVATIVE PROGRAMS, AND REPRESENTATION WITH FEDERAL AND STATE GOVERNMENTS AND REGUALTORY AGENCIES. 0 0 PROFESSIONAL DEVELOPMENT:ANA HOLDS CONFERENCES, TRAINING WORKSHOPS, WEBINARS, AND PODCASTS TO KEEP MEMBERS AND NON-MEMBERS ON THE LEADING-EDGE OF MARKETING TRENDS AND BEST PRACTICES TO HELP MARKETERS BUILD THEIR BRANDS.ANA MAINTAINS MARKETING AND MEDIA COMMITTEES FOR MEMBERS TO SHARE BEST PRACTICES, NETWORK WITH PEERS AND COLLEAGUEES AND LEARN ABOUT NEW INDUSTRY DEVELOPMENTS. ANA PROVIDES AN ONLINE INFORMATION KNOWLEDGE AND RESEARCH THAT CONTAINS OVER 14,000 CASE STUDIES, RESEARCH REPORTS, WHITEPAPERS, AND PLAYBOOKS. SEEHER:THE SEEHER PROGRAM SEEKS TO INCREASE AND SHAPE THE ACCURATE PORTRAYAL OF WOMEN AND GIRLS IN MARKETING, ADVERTISING, MEDIA AND ENTERTAINMENT SO THEY SEE THEMSELVES AS THEY TRULY ARE AND ALL THEIR POTENTIAL. GOVERNMENT RELATIONS:ANA'S WASHINGTON DC OFFICE PROTECTS MEMBERS' RIGHTS TO EFFECTIVELY MARKET AND ADVERTISE PRODUCTS AND SERVICES, AND PROVIDES A RIGOROUS LEGISLATIVE AND REGULATORY DEFENSE OF MARKETERS ON NATIONAL AND STATE LEVELS. AD-ID:ANA AND 4A'S (AMERICAN ASSOCIATION OF ADVERTISING AGENCIES) OWN A SYSTEM THAT PROVIDES THE MARKETING AND ADVETISING INDUSTRY WITH A DIGITAL IDENTIFICATION STANDARD. THIS ADVERTISING ASSET STANDARD IDENTIFIER USES A SINGLE SYSTEM TO HELP DIFFERENTIATE ASSETS THROUGHOUT THE ADVERTISING SUPPLY CHAIN. ALLIANCE FOR INCLUSIVE & MULTICULTURAL MARKETING (AIMM):THE ANA'S ALLIANCE FOR INCLUSIVE AND MARKETING (AIMM) IS AN INDUSTRY-WIDE ALLIANCE FOCUSED ON EVOLVING AND ENHANCING THE RELEVANCE, EFFECTIVENESS, AND IMPACT OF MULTICULTURAL AND INCLUSIVE MARKETING IN ORDER TO LEGITIMIZE CONNECTIONS WITH CONSUMERS AND, IN TURN, MAXIMIZE BUSINESS GROWTH. SAG-AFTRA / JOINT POLICY COMMITTEE:THE JOINT POLICY COMMITTEE (JPC) OF THE ANA AND THE 4A'S REPRESENTS ADVERTISERS AND ADVERTISING AGENCIES IN NEGOTIATIONS WITH UNIONS AND REPRESENTING PERFORMERS AND MUSICIANS WHO PERFORM IN COMMERCIALS. THE JPC IS AUTHORIZED TO ACT ON THEIR BEHALF WITH THE SCREEN ACTORS GUILD AND AMERICAN FEDERATION OF TELEVISION & RADIO ARTISTS (SAG-AFTRA) ON THE COLLECTIVE BARGAINING AGREEMENTS (CBAS) THAT GOVERN THE USE OF PERFORMERS AND MUSICIANS IN COMMERCIALS. COMPLIANCE PROGRAMS:ANA HAS A SERIES OF COMPLIANCE PROGRAMS THAT WERE DEVELOPED TO BUILD CONSUMER TRUST AND FOSTER ETHICS AND ACCOUNTABILITY IN THE INDUSTRY. THIS INCLUDES CHOICE AND PRIVACY SHIELD. 0 0 0 1 0 0 0 0 0 1 0 0 0 1 1 0 1 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 1 1 0 1 126 0 195 1 1 1 0 0 0 0 0 1 0 X 41 40 0 0 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 1 0 X CHRISTINE MANNA 2126975950 155 EAST 44TH STREET NEW YORK NY 10017 ROBERT D LIODICE CEO & DIRECTOR 35.00 1.75 X X 1222217 0 52811 CHRISTINE MANNA PRESIDENT & COO, SECRETARY 35.00 X 667975 0 36150 DANIEL JAFFE GROUP EXECUTIVE VICE PRESIDENT 35.00 X 551334 0 36876 WILLIAM DUGGAN GROUP EXECUTIVE VICE PRESIDENT 35.00 X 447260 0 53873 BILL TUCKER GROUP EXECUTIVE VICE PRESIDENT 35.00 X 416882 0 51384 ROBERT ROTHE GROUP EXECUTIVE VICE PRESIDENT 35.00 X 392521 0 50600 LOUIS FANELLI EXECUTIVE VICE PRESIDENT 35.00 X 363133 0 38799 NICHOLAS PRIMOLA EXECUTIVE VICE PRESIDENT 35.00 X 263777 0 47325 KATHLEEN HUNTER EXECUTIVE VICE PRESIDENT 35.00 X 269808 0 19631 EDWARD KABAK SENIOR VICE PRESIDENT 35.00 X 259556 0 11138 KRISTEN MCDONOUGH SENIOR VICE PRESIDENT 35.00 X 203851 0 53459 BRIAN DAVIDSON EXECUTIVE VICE PRESIDENT 35.00 X 221902 0 33095 CHRISTOPHER OSWALD SENIOR VICE PRESIDENT 35.00 X 231351 0 22094 KRISTINA DESROSIERS SENIOR VICE PRESIDENT 35.00 X 215009 0 5717 XENIA BOONE SENIOR VICE PRESIDENT 35.00 X 209926 0 8045 THOMAS BENTON FORMER GROUP EXECUTIVE VICE PRESIDENT 0.00 X 207692 0 0 MARC PRITCHARD CHAIR 4.00 X X 0 0 0 PAUL ALEXANDER TREASURER 4.00 X X 0 0 0 DOUWE BERGSMA DIRECTOR 2.00 X 0 0 0 LYNNE BIGGAR DIRECTOR 2.00 X 0 0 0 LINDA BOFF DIRECTOR 2.00 X 0 0 0 CHRIS BRANDT DIRECTOR 2.00 X 0 0 0 AMANDA BRINKMAN DIRECTOR 2.00 X 0 0 0 EMILY CALLAHAN DIRECTOR 2.00 X 0 0 0 FIONA CARTER DIRECTOR 2.00 X 0 0 0 SUZY DEERING DIRECTOR 2.00 X 0 0 0 NORMAN DE GREVE DIRECTOR 2.00 X 0 0 0 JOHN DILLON DIRECTOR 2.00 X 0 0 0 PAM EL DIRECTOR THRU FEB 2019 2.00 X 0 0 0 DEANIE ELSNER DIRECTOR THRU FEB 2019 2.00 X 0 0 0 ALICIA ENCISO DIRECTOR 2.00 X 0 0 0 JILL ESTORINO DIRECTOR 2.00 X 0 0 0 J RUSSELL FINDLAY DIRECTOR 2.00 X 0 0 0 MORGAN FLATLEY DIRECTOR 2.00 X 0 0 0 RICK GOMEZ DIRECTOR 2.00 X 0 0 0 GERALD E JOHNSON II DIRECTOR 2.00 X 0 0 0 DENISE KARKOS DIRECTOR THRU OCT 2019 2.00 X 0 0 0 DEEPTHA KHANNA DIRECTOR 2.00 X 0 0 0 KEIRA KRAUSZ DIRECTOR 2.00 X 0 0 0 WES LAIRD DIRECTOR 2.00 X 0 0 0 RICH LEHRFELD DIRECTOR 2.00 X 0 0 0 KRISTIN LEMKAU DIRECTOR 2.00 X 0 0 0 ALISON LEWIS DIRECTOR 2.00 X 0 0 0 MARCEL MARCONDES DIRECTOR 2.00 X 0 0 0 ROB MASTER DIRECTOR 2.00 X 0 0 0 NADINE KARP MCHUGH DIRECTOR 2.00 X 0 0 0 MICHELLE PELUSO DIRECTOR 2.00 X 0 0 0 RAJA RAJAMANNAR DIRECTOR 2.00 X 0 0 0 ERIC REYNOLDS DIRECTOR THRU FEB 2019 2.00 X 0 0 0 TONY ROGERS DIRECTOR THRU MAY 2019 2.00 X 0 0 0 ELIZABETH RUTLEDGE DIRECTOR 2.00 X 0 0 0 JENNIFER SAENZ DIRECTOR 2.00 X 0 0 0 DIEGO SCOTTI DIRECTOR 2.00 X 0 0 0 HEATHER STEWART DIRECTOR 2.00 X 0 0 0 NUNO TELES DIRECTOR 2.00 X 0 0 0 GAIL TIFFORD DIRECTOR 2.00 X 0 0 0 LILIAN TOMOVICH DIRECTOR 2.00 X 0 0 0 MATT VANDYKE DIRECTOR 2.00 X 0 0 0 MEREDITH VERDONE DIRECTOR 2.00 X 0 0 0 KAREN WALKER DIRECTOR 2.00 X 0 0 0 EUGENE WILLEMSEN DIRECTOR THRU AUG 2019 2.00 X 0 0 0 JOCELYN WONG DIRECTOR 2.00 X 0 0 0 6144194 0 520997 72 1 1 0 REED SMITH LLP 599 LEXINGTON AVENUE NEW YORK NY 10022 LEGAL 2804761 EVENT DESIGNS NEW YORK INC 204 EAST 83RD STREET NEW YORK NY 10028 A.V. SERVICES 2423262 ROSEN SHINGLE CREEK 9939 UNIVERSAL BLVD ORLANDO FL 32819 CONFERENCE VENUE 1994158 MARRIOTT BUSINESS SERVICES 1965 HAWKS LANDING DR LOUISVILLE TN 37777 CONFERENCE VENUE 1454090 DAVILA MULTICULTURAL INSIGHTS 16101 VENTURA BLVD ENCINO CA 91436 MARKETING SERVICE 1125990 45 MEMBERSHIP DUES 900099 25309432 25309432 TRAINING & CONFERENCES 900099 10404570 10089619 314951 SPONSORSHIP 900099 9631706 9631706 SEEHER PROGRAM 900099 3201922 3106922 95000 SAG/AFTRA 900099 2595847 2595847 3077936 3073706 4230 54221413 361059 361059 53333 53333 5992170 5735052 257118 257118 257118 EQUITY IN EARNINGS - ADID LLC 900099 810000 810000 810000 55702923 53807232 414181 1481510 38500 5237354 15715441 253353 1825813 1333098 2485669 116040 559132 113827 4239352 666710 425248 974220 3643675 1006610 12132085 602898 133991 BAD DEBT 2298382 LEADERSHIP INITIATIVES 1351802 ONLINE/ANA NEWSSTAND 268767 RESEARCH 162095 173477 55757539 1994619 3870987 6687277 6430733 3613690 2791047 525672 813684 6243994 3962332 2162649 2281662 10352806 12142580 555000 585000 505691 474410 26397404 29390103 7118017 4712788 11047528 13727726 1943165 3088171 20108710 21528685 X 2330430 3623103 3958264 4238315 6288694 7861418 26397404 29390103 X -54616 1404650 361560 -138870 X X 0 1 X 1 0 0 0 1 25309432 1744086 103205 1847291 2784038 -936747 1720033 941929 778104 4523961 3020403 1503558 2281662 RENT PAYABLE 3088171 3088171 X 58937520 1404650 1943774 3348424 55589096 113827 113827 55702923 57626094 2467860 2467860 55158234 113827 485478 599305 55757539 PART X, LINE 2: THE ORGANIZATION FOLLOWS THE US GAAP ACCOUNTING GUIDANCE FOR UNCERTAINTY IN INCOME TAXES, WHICH PROVIDES A RECOGNITION THRESHOLD AND MEASUREMENT ATTRIBUTE FOR THE FINANCIAL STATEMENT RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN OR EXPECTED TO BE TAKEN IN A TAX RETURN. USING THIS GUIDANCE, AN ENTITY MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IN ITS FINANCIAL STATEMENTS ONLY IF IT IS MORE LIKELY-THAN-NOT (I.E. A LIKELIHOOD OF MORE THAN 50%) THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY THE TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. MANAGEMENT HAS EVALUATED THE ORGANIZATION'S TAX POSITIONS AND BELIEVES THERE ARE NO UNCERTAIN POSITIONS THAT QUALIFY FOR EITHER RECOGNITION OR DISCLOSURE IN THE CONSOLIDATED FINANCIAL STATEMENTS AS OF DECEMBER 31, 2019. THE ORGANIZATION'S TAX RETURNS FOR ALL YEARS SINCE 2016 REMAIN OPEN TO EXAMINATION BY THE RESPECTIVE TAXING AUTHORITIES. THERE ARE CURRENTLY NO TAX EXAMINATIONS IN PROGRESS. PART XI, LINE 2D - OTHER ADJUSTMENTS: REVENUE ATTRIBUTED TO RELATED ORGANIZATION-AEF 1,943,774. PART XII, LINE 2D - OTHER ADJUSTMENTS: EXPENSES ATTRIBUTED TO RELATED ORGANIZATION-AEF 1,843,512. LOSS ON DISPOSAL OF ASSETS 624,348. PART XII, LINE 4B - OTHER ADJUSTMENTS: WRITE-OFF OF PRIOR YEAR ACCRUALS 485,478. 1 THE ADVERTISING COUNCIL INC 815 2ND AVE 9 FL NEW YORK NY 10017 130417693 501(C)3 25000 ADVERTISING INDUSTRY PROGRAM AND INITIATIVES UJA FEDERATION OF JEWISH PHILANTHROPIES OF NY INC 130 E 59TH STREET NEW YORK NY 10022 510172429 501(C)3 13500 #SEEHER INITIATIVES 2 0 PART I, LINE 2: GRANT RECIPIENTS HAVE MET THE ELIGIBILITY REQUIREMENTS TO RECEIVE THE GRANT. CONTRIBUTION PROVIDED TO THE ADVERTISING COUNSEL ARE FOR GENERAL SUPPORT PURPOSE. CONTRIBUTION TO UJA FEDERATION OF JEWISH PHILANTHROPIES WAS TO SUPPORT UJA FEDERATION AT GLOBAL MARKETING LEADERSHIP AWARD DINNER. X X 1 0 0 ROBERT D LIODICE CEO & DIRECTOR 683403 0 535250 0 3564 0 7600 0 45211 0 1275028 0 0 0 CHRISTINE MANNA PRESIDENT & COO, SECRETARY 478923 0 187810 0 1242 0 7202 0 28948 0 704125 0 0 0 DANIEL JAFFE GROUP EXECUTIVE VICE PRESIDENT 465990 0 80400 0 4944 0 7199 0 29677 0 588210 0 0 0 WILLIAM DUGGAN GROUP EXECUTIVE VICE PRESIDENT 355046 0 88650 0 3564 0 7593 0 46280 0 501133 0 0 0 BILL TUCKER GROUP EXECUTIVE VICE PRESIDENT 331318 0 82000 0 3564 0 7587 0 43797 0 468266 0 0 0 ROBERT ROTHE GROUP EXECUTIVE VICE PRESIDENT 311699 0 78500 0 2322 0 7020 0 43580 0 443121 0 0 0 LOUIS FANELLI EXECUTIVE VICE PRESIDENT 288743 0 68250 0 6140 0 7569 0 31230 0 401932 0 0 0 NICHOLAS PRIMOLA EXECUTIVE VICE PRESIDENT 202285 0 60250 0 1242 0 6358 0 40967 0 311102 0 0 0 KATHLEEN HUNTER EXECUTIVE VICE PRESIDENT 219716 0 47770 0 2322 0 6636 0 12995 0 289439 0 0 0 EDWARD KABAK SENIOR VICE PRESIDENT 227626 0 26986 0 4944 0 6886 0 4252 0 270694 0 0 0 KRISTEN MCDONOUGH SENIOR VICE PRESIDENT 174150 0 28891 0 810 0 5771 0 47688 0 257310 0 0 0 BRIAN DAVIDSON EXECUTIVE VICE PRESIDENT 164208 0 56890 0 804 0 5112 0 27983 0 254997 0 0 0 CHRISTOPHER OSWALD SENIOR VICE PRESIDENT 223491 0 7050 0 810 0 6334 0 15760 0 253445 0 0 0 KRISTINA DESROSIERS SENIOR VICE PRESIDENT 186367 0 27400 0 1242 0 5525 0 192 0 220726 0 0 0 XENIA BOONE SENIOR VICE PRESIDENT 202434 0 6250 0 1242 0 5733 0 2312 0 217971 0 0 0 THOMAS BENTON FORMER GROUP EXECUTIVE VICE PRESIDENT 0 0 0 0 207692 0 0 0 0 0 207692 0 0 0 PART I, LINE 4A PURSUANT TO THE TERMS AND CONDITIONS STIPULATED IN THE SEVERANCE AGREEMENT OF THOMAS BENTON, GROUP EXECUTIVE VICE PRESIDENT, THE ORGANIZATION PAID $207,692 OF SEVERANCE IN 2019. THIS PAYMENT WAS TREATED AS TAXABLE COMPENSATION TO THE RECIPIENT. FORM 990, PART VI, SECTION A, LINE 6 ANA'S MEMBERSHIP CONSISTS OF MORE THAN 1,300 DOMESTIC AND INTERNATIONAL COMPANIES, INCLUDING CLIENT-SIDE MARKETERS AND MARKETING SOLUTIONS PROVIDERS. MARKETING SOLUTIONS PROVIDERS INCLUDE DATA SCIENCE AND TECHNOLOGY COMPANIES, AD AGENCIES, PUBLISHERS, MEDIA COMPANIES, SUPPLIERS, AND VENDORS. COLLECTIVELY, ANA MEMBER COMPANIES REPRESENT 20,000 BRANDS, ENGAGE 50,000 INDUSTRY PROFESSIONALS, AND INVEST MORE THAN $400 BILLION IN MARKETING AND ADVERTISING ANNUALLY. FORM 990, PART VI, SECTION A, LINE 7A THE GOVERNING BODY IS ELECTED BY MEMBERS. FORM 990, PART VI, SECTION A, LINE 7B KEY GOVERNANCE DECISIONS ARE SUBJECT TO APPROVAL BY MEMBERS, WHICH INCLUDE AMENDMENTS TO THE BY-LAWS. FORM 990, PART VI, SECTION B, LINE 11B ANA HAS ITS FORM 990 PREPARED BY AN OUTSIDE ACCOUNTING FIRM AND HAS ESTABLISHED THE FOLLOWING REVIEW PROCESS TO ENSURE THAT THE INFORMATION REPORTED IS COMPLETE AND ACCURATE. THE SECRETARY/PRESIDENT/COO REVIEWS THE FORM 990 AFTER THE DRAFT IS PREPARED. ONCE APPROVED BY MANAGEMENT, A DRAFT OF THE FORM 990 IS DISTRIBUTED TO THE FINANCE COMMITTEE ELECTRONICALLY FOR THEIR REVIEW PRIOR TO FILING WITH THE IRS. FORM 990, PART VI, SECTION B, LINE 12C ANA CURRENTLY HAS IN PLACE A CONFLICT OF INTEREST POLICY THAT APPLIES TO ALL DIRECTORS, OFFICERS, AND KEY EMPLOYEES. INDIVIDUALS ARE REQUIRED TO DISCLOSE ANY ACTUAL OR POSSIBLE CONFLICT OF INTEREST WITH THE GOVERNING BOARD WHO ARE RESPONSIBLE FOR MAKING DETERMINATION OF WHETHER CONFLICTS OF INTEREST EXIST AND REVIEWING CONFLICTS ONCE DETERMINED. AFTER DISCLOSURE, THE INDIVIDUAL IN QUESTION MUST RECUSE THEMSELVES FROM VOTING ON THE MATTER. SUCH MATTERS INVOLVING THE EXISTENCE OF CONFLICTS OF INTEREST ARE TO BE DOCUMENTED IN THE MINUTES OF THE GOVERNING BOARD. ON AN ANNUAL BASIS, EACH INDIVIDUAL IS REQUIRED TO SIGN A STATEMENT WHICH AFFIRMS THAT THEY RECEIVED A COPY OF THE CONFLICT OF INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15 THE COMPENSATION OF THE ORGANIZATION'S CEO AND OTHER OFFICERS WAS DETERMINED BY THE BOARD OF DIRECTORS USING COMPENSATION DATA FROM SIMILARLY SITUATED NON-PROFIT ORGANIZATIONS. CONTEMPORANEOUS DOCUMENTATION WITH RESPECT TO THE DELIBERATION AND VOTE IS RETAINED IN THE MINUTES OF THE GOVERNING BOARD. THIS PROCESS WAS LAST UNDERTAKEN IN 2019. FORM 990, PART VI, SECTION C, LINE 19 ANA'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST AT 155 EAST 44TH STREET, NEW YORK, NY 10017. FORM 990, PART XI, LINE 9: LOSS ON DISPOSAL OF ASSETS -624,348. WRITE-OFF OF PRIOR YEAR ACCRUALS 485,478. FORM 990, PART XII, LINE 2C: THE ORGANIZATION HAS A FINANCE AND AUDIT COMMITTEE THAT ASSUMES RESPONSIBILITY FOR OVERSIGHT OF THE ANNUAL AUDIT OF ITS FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT. THE PROCESS HAS NOT CHANGED FROM THE PRIOR YEAR. FORM 990, PART XI, LINE 8, PRIOR PERIOD ADJUSTMENTS: THE ORGANIZATION RECORDED AN OPENING ADJUSTMENT OF $361,560 TO INCREASE NET ASSETS AT DECEMBER 31, 2018. THIS REFLECTS AN ACCOUNTING CORRRECTION TO UNEARNED MEMBERSHIP DUES REVENUE RECORDED AS PART OF THE ASSETS AND LIABILITIES ASSUMED FROM THE ACQUISITION OF THE DIRECT MARKETING ASSOCIATION IN 2018. ADVERTISING EDUCATIONAL FOUNDATION 155 EAST 44TH STREET NEW YORK NY 10017 133228986 SUPPORT AND BRIDGE THE ADVERTISING INDUSTRY WITH THE ACADEMIC COMMUNITY NY 501(C)(3) PF ASSOCIATION OF NATIONAL ADVERTISERS INC 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 1 0 0 ADVERTISING EDUCATIONAL FOUNDATION Q 1158126 COST