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            <ForeignPostalCd>EC1N 2AE</ForeignPostalCd>
          </ForeignAddress>
        </ContractorAddress>
        <ServicesDesc>PUBLIC RELATIONS</ServicesDesc>
        <CompensationAmt>1190266</CompensationAmt>
      </ContractorCompensationGrp>
      <ContractorCompensationGrp>
        <ContractorName>
          <PersonNm>IPSOS MORI UK LTC</PersonNm>
        </ContractorName>
        <ContractorAddress>
          <ForeignAddress>
            <AddressLine1Txt>3 THOMAS MORE ST ST KATHARINES</AddressLine1Txt>
            <CityNm>LONDON</CityNm>
            <ProvinceOrStateNm>0</ProvinceOrStateNm>
            <CountryCd>UK</CountryCd>
            <ForeignPostalCd>E1W 1YW</ForeignPostalCd>
          </ForeignAddress>
        </ContractorAddress>
        <ServicesDesc>RESEARCH AND POLLING</ServicesDesc>
        <CompensationAmt>1038242</CompensationAmt>
      </ContractorCompensationGrp>
      <CntrctRcvdGreaterThan100KCnt>98</CntrctRcvdGreaterThan100KCnt>
      <TotalContributionsAmt>0</TotalContributionsAmt>
      <ProgramServiceRevenueGrp>
        <Desc>MEMBERSHIP INCOME</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>30070916</TotalRevenueColumnAmt>
      </ProgramServiceRevenueGrp>
      <ProgramServiceRevenueGrp>
        <Desc>REVENUE FROM AFFILIATE</Desc>
        <BusinessCd>900099</BusinessCd>
        <TotalRevenueColumnAmt>87977700</TotalRevenueColumnAmt>
      </ProgramServiceRevenueGrp>
      <TotalProgramServiceRevenueAmt>118048616</TotalProgramServiceRevenueAmt>
      <InvestmentIncomeGrp>
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      </InvestmentIncomeGrp>
      <IncmFromInvestBondProceedsGrp>
        <TotalRevenueColumnAmt>0</TotalRevenueColumnAmt>
      </IncmFromInvestBondProceedsGrp>
      <RoyaltiesRevenueGrp>
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      </RoyaltiesRevenueGrp>
      <RentalIncomeOrLossGrp>
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        <PersonalAmt>0</PersonalAmt>
      </RentalIncomeOrLossGrp>
      <NetRentalIncomeOrLossGrp>
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      </NetRentalIncomeOrLossGrp>
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      </LessCostOthBasisSalesExpnssGrp>
      <GainOrLossGrp>
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      </GainOrLossGrp>
      <NetGainOrLossInvestmentsGrp>
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        <ExclusionAmt>-48760</ExclusionAmt>
      </NetGainOrLossInvestmentsGrp>
      <FundraisingGrossIncomeAmt>0</FundraisingGrossIncomeAmt>
      <FundraisingDirectExpensesAmt>0</FundraisingDirectExpensesAmt>
      <NetIncmFromFundraisingEvtGrp>
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      </NetIncmFromFundraisingEvtGrp>
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      <GamingDirectExpensesAmt>0</GamingDirectExpensesAmt>
      <NetIncomeFromGamingGrp>
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      </NetIncomeFromGamingGrp>
      <GrossSalesOfInventoryAmt>0</GrossSalesOfInventoryAmt>
      <CostOfGoodsSoldAmt>0</CostOfGoodsSoldAmt>
      <NetIncomeOrLossGrp>
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      </NetIncomeOrLossGrp>
      <OtherRevenueMiscGrp>
        <Desc>OTHER INCOME</Desc>
        <BusinessCd>900099</BusinessCd>
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        <ExclusionAmt>6235679</ExclusionAmt>
      </OtherRevenueMiscGrp>
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      <TotalRevenueGrp>
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      </TotalRevenueGrp>
      <InfoInScheduleOPartIXInd>X</InfoInScheduleOPartIXInd>
      <GrantsToDomesticOrgsGrp>
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      </GrantsToDomesticOrgsGrp>
      <GrantsToDomesticIndividualsGrp>
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      </GrantsToDomesticIndividualsGrp>
      <ForeignGrantsGrp>
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      </ForeignGrantsGrp>
      <BenefitsToMembersGrp>
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      </BenefitsToMembersGrp>
      <CompCurrentOfcrDirectorsGrp>
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      </CompCurrentOfcrDirectorsGrp>
      <CompDisqualPersonsGrp>
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      </CompDisqualPersonsGrp>
      <OtherSalariesAndWagesGrp>
        <TotalAmt>36979628</TotalAmt>
      </OtherSalariesAndWagesGrp>
      <PensionPlanContributionsGrp>
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      </PensionPlanContributionsGrp>
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      </OtherEmployeeBenefitsGrp>
      <PayrollTaxesGrp>
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      </PayrollTaxesGrp>
      <FeesForServicesManagementGrp>
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      </FeesForServicesManagementGrp>
      <FeesForServicesLegalGrp>
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      </FeesForServicesLegalGrp>
      <FeesForServicesAccountingGrp>
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      </FeesForServicesAccountingGrp>
      <FeesForServicesLobbyingGrp>
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      </FeesForServicesLobbyingGrp>
      <FeesForServicesProfFundraising>
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      </FeesForServicesProfFundraising>
      <FeesForSrvcInvstMgmntFeesGrp>
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      </FeesForSrvcInvstMgmntFeesGrp>
      <FeesForServicesOtherGrp>
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      <AdvertisingGrp>
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      <InformationTechnologyGrp>
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      <TravelGrp>
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      <PymtTravelEntrtnmntPubOfclGrp>
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      <ConferencesMeetingsGrp>
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      <InsuranceGrp>
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      <OtherExpensesGrp>
        <Desc>UK CORPORATE TAXES</Desc>
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      <OtherExpensesGrp>
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      <AllOtherExpensesGrp>
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      <TotalFunctionalExpensesGrp>
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      </TotalFunctionalExpensesGrp>
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        <EOYAmt>588</EOYAmt>
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      </SavingsAndTempCashInvstGrp>
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      <OthNotesLoansReceivableNetGrp>
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      <MethodOfAccountingOtherInd methodOfAccountingOtherDesc="HISTORICAL COST">X</MethodOfAccountingOtherInd>
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      <FSAuditedInd>true</FSAuditedInd>
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    <IRS990ScheduleC documentId="IRS990ScheduleC">
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      <TotalDirectLobbyingGrp />
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      <TotLbbyExpendMnsLbbyngNonTxGrp />
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      <CYMinus4YrEndwmtFundGrp />
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      <OtherLandBuildingsGrp />
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      <OtherAssetsOrgGrp>
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      <BoycottCountriesInd>false</BoycottCountriesInd>
    </IRS990ScheduleF>
    <IRS990ScheduleJ documentId="IRS990ScheduleJ">
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      <BoardOrCommitteeApprovalInd>X</BoardOrCommitteeApprovalInd>
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        <PersonNm>Tom Phillips</PersonNm>
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        <PersonNm>Afke Schaart</PersonNm>
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        <TitleTxt>Chief Engineer</TitleTxt>
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        <OtherCompensationRltdOrgsAmt>0</OtherCompensationRltdOrgsAmt>
        <DeferredCompensationFlngOrgAmt>0</DeferredCompensationFlngOrgAmt>
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        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
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        <TotalCompensationRltdOrgsAmt>0</TotalCompensationRltdOrgsAmt>
        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
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      </RltdOrgOfficerTrstKeyEmplGrp>
      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Oonagh Stein</PersonNm>
        <TitleTxt>Finance Director</TitleTxt>
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        <DeferredCompensationFlngOrgAmt>12094</DeferredCompensationFlngOrgAmt>
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        <NontaxableBenefitsFilingOrgAmt>0</NontaxableBenefitsFilingOrgAmt>
        <NontaxableBenefitsRltdOrgsAmt>0</NontaxableBenefitsRltdOrgsAmt>
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        <CompReportPrior990FilingOrgAmt>0</CompReportPrior990FilingOrgAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Andy Hudson</PersonNm>
        <TitleTxt>Head of Policy</TitleTxt>
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        <DeferredCompensationFlngOrgAmt>37220</DeferredCompensationFlngOrgAmt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>Brett Tarnutzer</PersonNm>
        <TitleTxt>Head of Spectrum</TitleTxt>
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      <RltdOrgOfficerTrstKeyEmplGrp>
        <PersonNm>John Hoffman</PersonNm>
        <TitleTxt>CEO - GSMA Ltd.</TitleTxt>
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      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Schedule J, Part I, Line 1A</FormAndLineReferenceDesc>
        <ExplanationTxt>The company has a policy that for all business trips which include a long haul flight (defined as flight time of 4 hours or longer) the employee will be reimbursed for a business-class ticket at the employee's option. He/she may elect to purchase two economy/coach class tickets and have their significant other accompany them provided that the cost of these two tickets are less than the comparable business class fare. Additionally, housing allowances are provided to employees residing in India.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleJ>
    <IRS990ScheduleO documentId="IRS990ScheduleO">
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part I</FormAndLineReferenceDesc>
        <ExplanationTxt>GSMA's financial statements are presented in British Pounds. The amounts reported on Part X of the Form 990 were converted from British Pounds to US Dollars using the conversion rate at 3/31/19 of 1.3163. The amounts reported on Part VIII and Part IX of the Form 990 were converted from British Pounds to US Dollars using the average conversion rate for the fiscal year ended 03/31/19 of 1.3131. The foreign currency conversion results in an adjusting item to the organization's change in net assets for the period which is reported on Form 990, Part XI, line 9. The financial statements were compiled following international financial reporting standards and received an unqualified audit opinion.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part III, Line 2</FormAndLineReferenceDesc>
        <ExplanationTxt>The new services listed in part III line 4a through 4c were preexisting programs of the GSM Association. They had not been listed explicitly on the prior tax filings. Part III, Line 4d Network 2020 - placing mobile networks at the heart of the all-IP broadband era, enabling secure, smart, interoperable and seamless IP-based communications services. Other program services offered by the association include: Internet of Things Mobile Money Connected Living Personal Data</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Line 6</FormAndLineReferenceDesc>
        <ExplanationTxt>GSMA has Operator Member, Associate Member and Rapport membership categories. Only Operator Members have voting rights. Associate Members and Rapporteurs do not have any voting rights. The number of votes allocated to a Member is proportionate to the amount of the annual Dues which a Member has paid. Members have the following powers: The ratification every two years of the Board in its entirety; the dismissal of the Chairman, individual members of the Board or the Director General,and certain fundamental transactions.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Lines 7a &amp; 7b</FormAndLineReferenceDesc>
        <ExplanationTxt>Every two years, the GSMA conducts an election process to appoint the 26-member board. Director General of GSMA, Mats Granyrd, serves as a member of the board. Thirteen seats on the Board are reserved for the thirteen largest mobile operators, based on wireless revenues and fixed line wireless connections. The remaining 12 seats are selected by the outgoing board based on a number of criteria contained in the GSMAs governance documents. The resulting slate of 25 Board members is presented to the members for ratification.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Line 11b</FormAndLineReferenceDesc>
        <ExplanationTxt>THE 990 IS REVIEWED BY SENIOR MEMBERS OF THE MANAGEMENT TEAM.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Line 12c</FormAndLineReferenceDesc>
        <ExplanationTxt>Directors and officers are required to execute annual written certifications of compliance with the conflict of interest policy. Any exceptions must be disclosed and reviewed by the organization. The directors and officers have certified their compliance with the policy for this tax year.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Lines 15a &amp; b</FormAndLineReferenceDesc>
        <ExplanationTxt>GSMA's human resources staff performs benchmarking studies to determine all officer compensation packages. These studies utilize external data on each element of the packages including base salary, incentive compensation, and benefit programs. Remuneration of the CEO is determined by the non-executive chairman after deliberation with the studies.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part VI, Line 19</FormAndLineReferenceDesc>
        <ExplanationTxt>GSMA maintains public disclosure copies of its governing documents, conflict of interest policy and financial statements at its principal office. These copies are available upon a written or in-person request for access.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part XI, Line 9</FormAndLineReferenceDesc>
        <ExplanationTxt>8,492,188 Foreign Currency Conversion Adjustment</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>Part XII, Line 1</FormAndLineReferenceDesc>
        <ExplanationTxt>GSM Association's financial statements (and thus the Form 990) have been prepared under the historical cost convention.</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:SPECTRUM/ADVOCACY TOTAL FEES:1633659</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:INTERNET OF THINGS TOTAL FEES:591150</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:DIGITAL IDENTITY/INCLUSION TOTAL FEES:2030561</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:MOBILE MONEY/DEVELOPMENT TOTAL FEES:799362</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:INDUSTRY PURPOSE/STRATEGY TOTAL FEES:1233792</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:FACILITIES/HR TOTAL FEES:594103</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:SECURITY ACCREDITATION TOTAL FEES:1826905</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:OTHER RESEARCH AND CONSULTING TOTAL FEES:8847698</ExplanationTxt>
      </SupplementalInformationDetail>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>FORM 990 PART IX LINE 11G</FormAndLineReferenceDesc>
        <ExplanationTxt>DESCRIPTION:CONTRACTORS TOTAL FEES:15034868</ExplanationTxt>
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        </OtherOrganizationName>
        <TransactionTypeTxt>B</TransactionTypeTxt>
        <InvolvedAmt>1938779</InvolvedAmt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>D</TransactionTypeTxt>
        <InvolvedAmt>18972869</InvolvedAmt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>E</TransactionTypeTxt>
        <InvolvedAmt>24753497</InvolvedAmt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>O</TransactionTypeTxt>
        <InvolvedAmt>5378789</InvolvedAmt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>P</TransactionTypeTxt>
        <InvolvedAmt>2977051</InvolvedAmt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>GSMA MOBILE FOR DEVELOPMENT FOUNDATION INC</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>Q</TransactionTypeTxt>
        <InvolvedAmt>2157744</InvolvedAmt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>GSMA LTD</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>E</TransactionTypeTxt>
        <InvolvedAmt>95293868</InvolvedAmt>
      </TransactionsRelatedOrgGrp>
      <TransactionsRelatedOrgGrp>
        <OtherOrganizationName>
          <BusinessNameLine1Txt>GSMA LTD</BusinessNameLine1Txt>
        </OtherOrganizationName>
        <TransactionTypeTxt>S</TransactionTypeTxt>
        <InvolvedAmt>87977700</InvolvedAmt>
      </TransactionsRelatedOrgGrp>
      <SupplementalInformationDetail>
        <FormAndLineReferenceDesc>PART V</FormAndLineReferenceDesc>
        <ExplanationTxt>GSMA BRASIL TELECOMUNICACOES LTDA &amp; GSMA SERVICES INDIA PRIVATE LIMITED &amp; GSMA SRL ARE WHOLLY OWNED SUBISIDIARES OF GSM ASSOCIATION, AND REPORTED ON SCHEDULE R, PART IV. THE ACTIVITY OF THESE SUBSIDIARIES IS INCLUDED IN THE CONSOLIDATED FINANCIALS OF GSM ASSOCIATION. GSM ASSOCIATION IS A FOREIGN ORGANIZATION, INCLUDING ALL OF ITS WORLDWIDE INCOME ON THE 990. THEREFORE, THE TRANSACTIONS BETWEEN GSM ASSOCIATION AND THESE SUBSIDIARES ARE NOT REPORTED SEPARATELY ON SCHEDULE R, PART V.</ExplanationTxt>
      </SupplementalInformationDetail>
    </IRS990ScheduleR>
  </ReturnData>
</Return>