2020-09-15T13:47:44-05:00 2020-04-30 BRUCE E BERNSTIEN & ASSOCIATES 10440 N CENTRAL EXPRESSWAY STE 1040 DALLAS TX 75231 990 2019-05-01 750863843 COTTON BOWL ATHLETIC ASSOCIATION % MARTY MACINNIS COTT 8178924800 One ATT Way arlington TX 76011 RICK BAKER PRESIDENT/CEO 2020-09-08 true BRUCE E BERNSTIEN P01424343 2147060840 66.196.249.54 75901220202585000002 2020-09-14 P 595337210D422B070848ABD885C9FFEC9F98D423 595337210D422B070848ABD885C9FFEC9F98D423 2019 2021-01-29 14:40:06Z RICK BAKER One ATT Way arlington TX 76011 14917612 false X www.goodyearcottonbowl.com X 1937 TX TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR Univ, STUDENT ATHLETES,sponsors & comm. 89 88 82 108 0 2648150 2415020 11496373 9703389 0 306086 565425 50850 14709948 12475345 3002942 1249942 0 0 2990552 3070538 0 0 0 6745643 6414285 12739137 10734765 1970811 1740580 25564304 25834864 1860240 868456 23704064 24966408 THE MISSION IS TO PRESENT THE MOST INNOVATIVE OF ALL COLLEGE FOOTBALL BOWL GAMES AND TO BE THE LEADER IN CREATING PREMIER COLLEGE SPORTS EXPERIENCES FOR UNIVERSITIES, STUDENT ATHLETES, SPONSORS AND THE COMMUNITY. false false 9725555 1249942 9754239 From Slingin Sammy Baugh to Troy Aikman and Johnny Manziel, the annual Cotton Bowl Classic continues to rank among Americas great sports endeavors. For nearly eight (8) decades, the Cotton Bowl has been the shining star of postseason collegiate sports in Texas. The December 28, 2019 game marked the 84th anniversary of this historic event featuring college football at its finest. Two of the nations top teams Pennsylvania State University and University of Memphis traveled to North Texas to do battle. Over 54,828 people witnessed an exciting game which Penn State won 53-39. The Cotton Bowl Classic is more than a game, however. Over eight decades, the Classic has given more than $200 million to higher education. The Cotton Bowl also produces many events surrounding the game, including an annual free youth football clinic at AT&T Stadium, childrens hospital visits, band concerts and Hall of Fame ceremonies. When the game week gets here, huge crowds of college football fans converge on North Texas to participate in the festive pre-game activities, and the generous Texas-style hospitality. These enthusiastic visitors generated over $30 million in direct economic impact for the region. Special civic and volunteer committees work year-round to provide the best in hospitality and entertainment for the players, media and the institutions official party. Nearly ten (9.54) million more fans watched game activities on ESPN that included a pre-game spectacular, a half-time extravaganza and some of college footballs finest hours. And no matter the outcome of the game, no matter the year, it is a special and unique event that garners the attention of the nation and keeps the rich tradition of post-season college football in North Texas alive for past, present and future generations. Founded in 1936, the first Cotton Bowl Classic was played January 1, 1937, between Texas Christian University and Marquette University. The Frogs, behind legendary quarterback Sammy Baugh, defeated the Golden Avalanche that day 16-6 before 17,000 spectators at Fair Park Stadium. It was the beginning of a great tradition. The idea for a post-season football classic belonged to the late J. Curtis Sanford, a Dallas oil man, who promoted that first game as a private enterprise and covered expenses with $6,000 out of his own pocket. With an economic depression still gripping the country, and tremors of global unrest becoming more apparent, Sanfords dream of a Texas sports spectacle was deemed unrealistic by many observers. Time has vindicated Sanfords vision. The honor role of gridiron greats who have appeared in the Cotton Bowl through the years include such standouts as: Bo Jackson, Russell Maryland, Troy Aikman, Tim Brown, Chris Spielman, Doug Flutie, Earl Campbell, Bart Starr, Joe Theismann, Joe Montana, Eric Dickerson, Roger Staubach, Doak Walker, Jim Brown, Kenny Stabler, John Cappelletti, Dan Marino, Dicky Maegle, Sammy Baugh, Bryon "Whizzer" White, James Street, Jim Swink, Lance Alworth, Davey OBrien, Bob Lilly, Norm Van Brocklin, Bobby Layne, John Kimbrough, Tommy Nobis, Duke Carlisle, Ernie David, Eli Manning and Johnny Manziel. The list of coaches is equally impressive: legends such as Paul "Bear" Bryant, Darrell Royal, General Bob Neyland, Bobby Dodd, Frank Leahy, Jess Neely, Frank Broyles, Bob Devaney, Ara Parseghian, Vince Dooley, Joe Paterno, Gene Stallings, Ben Schwartzwalder, John Robinson, Johnny Vaught, Lou Holtz, Johnny Majors, Lavell Edwards, Mack Brown, Nick Saban, Bob Stoops, Bill Snyder and Les Miles. A new era began in 2015, as the Cotton Bowl Classic became one of the New Years Six Bowls, along with the Rose, Sugar, Orange, Peach and Fiesta Bowls. These six (6) games are part of the College Football Playoff (CFP), the most prestigious bowls in the post-season. As part of this partnership, five (5) of the six New Years Six Bowls, including the Cotton Bowl, assigns its television and major sponsorship rights to the CFP (the Rose has a separate contract). These rights were bundled and along with a National Championship Game, sold to ESPN for an average of $470 million a year. The portion of the $470 million that is generated by the Cotton Bowl TV and sponsor rights, and in past years would have been given by the Cotton Bowl to the two (2) participating teams as grants, are now distributed to all 128 football Bowl Subdivision schools through the CFP. Either governmental or other 501(c)3 institutions are the ultimate recipients. 9725555 true true false false false false false false false false true false false true false true true true false false false false false false false false false true false true false false false false false false false false true false false false false true true true false false true 67 0 true 82 true false false false false false false false false false false false false X 89 88 true false false false false false false true true false false true true true true true true true true false X MARTY MACINNIS 8178924800 ONE ATT WAY Arlington TX 76011 Rick Baker President / CEO 32.0 8.0 X X 996478 0 124366 Marty MacInnis COO / CFO 36.0 4.0 X 537797 0 84229 Michael Konradi Senior VP External Affairs 40.0 0.0 X 310608 0 53231 Amy Scott VP of Ticket Sales & Services 40.0 0.0 X 159932 0 43219 Kelly Hembree VP of Creative & Guest Service 40.0 0.0 X 143990 0 0 Nancy Mills VP of Executive Services 40.0 0.0 X 141631 0 0 Charlie Fiss VP of Communications 40.0 0.0 X 107111 0 0 Carl Baggett Director 1.0 0.0 X 0 0 0 W Mike Baggett Director 1.0 1.0 X 0 0 0 Thomas C Bain Jr Director 1.0 1.0 X 0 0 0 Thomas Bain Director 1.0 0.0 X 0 0 0 Craig Baker Director 1.0 0.0 X 0 0 0 Read Ballew Director 1.0 0.0 X 0 0 0 Brian Barnard Director 1.0 0.0 X 0 0 0 Brett Berman Director 1.0 0.0 X 0 0 0 Derrick Boyd Director 1.0 0.0 X 0 0 0 Gillian Breidenbach Director 1.0 1.0 X 0 0 0 Dave Brown Director 1.0 1.0 X 0 0 0 Larry Cantrell Director 1.0 0.0 X 0 0 0 David Cole Director 1.0 1.0 X 0 0 0 Betty Crawford Director 1.0 0.0 X 0 0 0 John Crawford Director 1.0 0.0 X 0 0 0 Barry Davis Director 1.0 0.0 X 0 0 0 Bill Davis Director 1.0 0.0 X 0 0 0 Buddy Dike Director 1.0 0.0 X 0 0 0 Cole Dulaney Director 1.0 0.0 X 0 0 0 Bill Duvall Director 1.0 0.0 X 0 0 0 Michael Dwyer Director 1.0 0.0 X 0 0 0 Chad Estis Director 1.0 0.0 X 0 0 0 Michael Flynn Director 1.0 0.0 X 0 0 0 Bruce Gadd Director 1.0 0.0 X 0 0 0 JJ Gomez Director 1.0 1.0 X 0 0 0 Mike Henderson Director 1.0 0.0 X 0 0 0 Darrell Hernandez Director 1.0 0.0 X 0 0 0 Adam Herrin Director 1.0 0.0 X 0 0 0 Elly Sachs Holder Director 1.0 0.0 X 0 0 0 Cindy Hourigan Director 1.0 0.0 X 0 0 0 Kristi Sherrill Hoyl Director 1.0 0.0 X 0 0 0 Stephen Jones Director 1.0 0.0 X 0 0 0 Rod Jones Director 1.0 0.0 X 0 0 0 Derek Kerr Director 1.0 0.0 X 0 0 0 Ron Kirk Director 1.0 0.0 X 0 0 0 Chris Kleinert Director 1.0 0.0 X 0 0 0 Marcus E Knight Director 1.0 0.0 X 0 0 0 Greg Leftwich Director 1.0 0.0 X 0 0 0 Stephen Luskey Director 1.0 0.0 X 0 0 0 Todd Macsuga Director 1.0 0.0 X 0 0 0 Karen Maroli Director 1.0 0.0 X 0 0 0 Ross Martin Director 1.0 0.0 X 0 0 0 Charles Matthews Director 1.0 0.0 X 0 0 0 Brad Mayne Director 1.0 0.0 X 0 0 0 Fred McClure Director 1.0 0.0 X 0 0 0 Mike Miles Director 1.0 0.0 X 0 0 0 Sara Madsen Miller Director 1.0 0.0 X 0 0 0 Jeff Montgomery Director 1.0 0.0 X 0 0 0 Porter Montgomery Director 1.0 0.0 X 0 0 0 Thomas Morgan Jr Director 1.0 0.0 X 0 0 0 Dat Nguyen Director 1.0 0.0 X 0 0 0 Greg Oliver Director 1.0 0.0 X 0 0 0 Chuck Pacioni Director 1.0 0.0 X 0 0 0 Griffin Perry Director 1.0 0.0 X 0 0 0 Mary Martha Pickens Director 1.0 0.0 X 0 0 0 Brad Ramsey Director 1.0 0.0 X 0 0 0 Scott Rogers Director 1.0 0.0 X 0 0 0 Daniel Routman Director 1.0 0.0 X 0 0 0 Chris Roy Director 1.0 0.0 X 0 0 0 Tod A Ruble Director 1.0 0.0 X 0 0 0 Ketric Sanford Director 1.0 0.0 X 0 0 0 Kathy Saunders Director 1.0 0.0 X 0 0 0 John Scovell Director 1.0 0.0 X 0 0 0 Brad Sham Director 1.0 0.0 X 0 0 0 Kevin Smart Director 1.0 0.0 X 0 0 0 Jim Ray Smith Director 1.0 0.0 X 0 0 0 Robert Smith Director 1.0 0.0 X 0 0 0 John Stuart III Director 1.0 0.0 X 0 0 0 Mike Sweet Director 1.0 0.0 X 0 0 0 William Toles Director 1.0 0.0 X 0 0 0 Jim Trebilcock Director 1.0 0.0 X 0 0 0 Jake Wagner Director 1.0 0.0 X 0 0 0 Denton Walker III Director 1.0 0.0 X 0 0 0 Robert Watson Director 1.0 0.0 X 0 0 0 Blake Wiley Director 1.0 0.0 X 0 0 0 Jeff Williams Director 1.0 0.0 X 0 0 0 Jim Williams Jr Director 1.0 0.0 X 0 0 0 Ramsay Woodall Director 1.0 0.0 X 0 0 0 John Zogg Director 1.0 0.0 X 0 0 0 Bry Patton Chairman 5.0 3.0 X X 0 0 0 Carl Ice Immediate Past Chairman 2.0 2.0 X X 0 0 0 Dee Kelly Vice Chairman 2.0 0.0 X X 0 0 0 Baker Montgomery Vice Chairman 2.0 0.0 X X 0 0 0 Jay McAuley Vice Chairman 2.0 2.0 X X 0 0 0 Monica Egert Smith Vice Chairman 2.0 0.0 X X 0 0 0 Kelvin Walker Vice Chairman 2.0 0.0 X X 0 0 0 Dan Novakov Past Chairman/Legal Council 2.0 2.0 X X 0 0 0 Finley Ewing III Playoff Comm. Chair 2.0 1.0 X X 0 0 0 2397547 0 305045 11 false true false 0 2415020 465000 2415020 GAME RELATED INCOME 900099 9703389 9703389 9703389 229206 229206 0 0 0 0 0 2519147 2442267 76880 76880 76880 0 0 0 0 0 0 0 0 0 MISC OTHER 900099 50850 50850 50850 12475345 9754239 306086 1249942 1249942 0 0 0 1844884 1282640 562244 0 445219 317958 127261 210842 200300 10542 445951 297449 148502 123642 118058 5584 0 0 83605 4180 79425 0 0 0 0 196292 190847 5445 218240 207328 10912 55055 52543 2512 0 0 76263 72450 3813 0 15031 15031 0 0 342397 325277 17120 113846 108154 5692 GAME RELATED OPERATIONS 2640317 2640317 GAME RELATED ENTERTAINMENT 2070067 2070067 PRINTING & PUBLICATIONS 103529 98353 5176 VIDEO SERVICES/DESIGN/PHOTOS 72327 68711 3616 427316 405950 21366 10734765 9725555 1009210 0 5622537 6364130 10297000 10552125 0 0 174779 8640 0 0 0 0 0 0 0 0 124580 131956 1619684 1376417 486523 243267 0 0 0 0 0 0 439686 416545 8419199 8118201 25564304 25834864 50999 160826 0 0 1809241 421630 0 0 0 0 0 0 0 0 0 286000 0 0 1860240 868456 X 23567264 24905608 136800 60800 23704064 24966408 25564304 25834864 1740580 -478236 X false true X true false X 1676920 1952300 1960550 2648150 2415020 10652940 10574779 9200773 9673445 11496373 9703389 50648759 0 0 0 12251699 11153073 11633995 14144523 12118409 61301699 239500 1826600 1834850 2326200 2282720 8509870 0 239500 1826600 1834850 2326200 2282720 8509870 52791829 113382 586629 519206 122225 229206 1570648 0 113382 586629 519206 122225 229206 1570648 0 0 0 0 0 524198 153483 96604 443200 50850 1268335 12889279 11893185 12249805 14709948 12398465 64140682 0.82306 0.84681 0.02449 0.02750 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1000000 922061 77939 619684 454356 165328 243267 FUNDS HELD IN TRUST BY OTHERS 7892401 CONTRIBUTED RENT RECEIVABLE 60800 DUE FROM AFFILIATE 165000 8118201 0 0 X 11997109 -478236 -478236 12475345 12475345 10734765 10734765 10734765 Uncertain Tax Positions under FIN 48 (ASC 740) Schedule D, Part X, line 2: THE ASSOCIATION IS EXEMPT FROM FEDERAL INCOME TAXES UNDER SECTION 501(A) OF THE INTERNAL REVENUE CODE (IRC) OF 1986, AS AMENDED, AS AN ORGANIZATION DESCRIBED IN SECTION 501(C)(3) OF THE IRC. HOWEVER, INCOME GENERATED FROM ACTIVITIES UNRELATED TO THE ASSOCIATION'S EXEMPT PURPOSE IS SUBJECT TO TAX UNDER IRC SECTION 511. THE ASSOCIATION DID NOT HAVE ANY MATERIAL UNRELATED BUSINESS INCOME TAX LIABILITY FOR THE YEAR ENDED APRIL 30, 2020. THE ASSOCIATION'S TAX POSITIONS ARE HIGHLY LIKELY TO BE SUSTAINED IF EXAMINED BY THE TAXING AUTHORITY FOR THE YEAR ENDED APRIL 30, 2020. true COLLEGE FOOTBALL PLAYOFF ADMINISTRATION LLC 545 E John Carpenter FWY suite 10 Irving TX 75062 352475702 587962 COLLEGE FOOTBALL Cotton Bowl Foundation one att way arlington TX 76011 461433388 501(c)(3) 661980 advance CB FNDT's mission 1 1 PROCEDURES FOR MONITORING THE USE OF GRANT FUNDS IN THE US SHCEUDLE I, PART I, LINE 2: THE GRaNT OR DISTRIBUTION TO THE COLLEGE FOOTBALL PLAYOFF ADMINISTRATION (CFPA) AND THE EXPECTATION SHALL BE THAT THE GRANT OR DISTRIBUTION MEETS, AT A MINIMUM, THE PARTICIPATING TEAMS' REASONABLE CONTRACTUAL TRAVEL OBLIGATIONS AND PARTICIPATION EXPENSES. CFPA IS A PASS THROUGH ENTITY WHO'S MEMBERS ARE TAX-EXEMPT EDUCATIONAL INSTITUTIONS AND THEIR AFFLIATES. X X X X false false false false false false false false false Rick Baker President / CEO 611478 0 385000 0 0 0 0 0 124366 0 1120844 0 0 0 Marty MacInnis COO / CFO 342797 0 195000 0 0 0 0 0 84229 0 622026 0 0 0 Michael Konradi Senior VP External Affairs 210608 0 100000 0 0 0 0 0 53231 0 363839 0 0 0 Amy Scott VP of Ticket Sales & Services 119932 0 40000 0 0 0 0 0 43219 0 203151 0 0 0 X sport coats 1 5000 FMV X footballs 1 5000 fmv X milk products 1 5000 fmv X Hospitality Room Dcor 1 450000 FMV false false false FAMILY RELATIONSHIP AND BUSINESS RELATIONSHIP FORM 990, PART VI, LINE 2: W. Mike Baggett - Related to Carl Baggett (Father) and Ramsey Woodall (Father in Law) J. Stephen Jones - Works with Chad Estis -- also several Directors purchase suites and game tickets from the Dallas Cowboys Organization which he is a contoling member. Also, the Jones family owns 100% of AT&T Stadium- the site of the Goodyear Cotton Bowl Classic John Crawford is related to Betty Crawford (Mother in-law) Baker Montgomery, Porter Montgomery and Jeff Montgomery are all related Mike Sweet - Business Relationship with AT&T Stadium through Ben E. keith ramsay woodall related to mike baggett (son-in-law); Tommy Bain & Thomas Bain -- Father and Son Michael Dwyer, Todd Macsuga, Karen Maroli, Scott Rogers -- Employees of Goodyear - the Game's Title Sponsor Jay McAuley and Monica Egert Smith have a business relationship - Monica works for a Foundation that can grant funds to Texas Health Resources Foundation - Jay McAuley is the President FORM 990 REVIEW PROCESS FORM 990, PART VI, LINE 11B: The tax return is provided to the audit committee for review. It is then forwarded to the executive committee for review and approval. The organization provides a copy of this form 990 to all board members before filing the form. MONITORING AND ENFORCEMENT COMPLIANCE WITH CONFLICT OF INTEREST POLICY FORM 990, PART VI, LINE 12c: The Organization produces an annual survey requiring all employees, board members, committee members and key volunteers to inform on conflicts. Any reported conflicts are reported to the board of directors for review and action, where appropriate. In addition, those same people have the obligation to update the conflict of interest statements during the year. PROCESS FOR DETERMINING COMPENSATION FORM 990, PART VI, LINE 15: COMPENSATION IS ANALYZED YEARLY. THE ASSOCIATION ENGAGED ERNST & YOUNG TO CONDUCT A TOTAL COMPENSATION ANALYSIS IN NOVEMBER 2018. THE EXECUTIVE COMMITTEE USED THE TOTAL COMPENSATION ANALYSIS AND THE FOOTBALL BOWL ASSOCIATION ANNUAL SALARY SURVEY. THE EXECUTIVE COMMITTEE RECOMMENDS SALARIES AND ANY INCREASE/BONUS TO THE BOARD OF DIRECTORS. ALL COMPENSATION RECOMMENDATIONS ARE APPROVED/DISAPPROVED BY THE BOARD OF DIRECTORS AT THE COTTON BOWL ATHLETIC ASSOCIATIONS APRIL BOARD MEETING. AVAIL OF GOV DOCS, CONFLICT OF INTEREST POLICY, & FIN STMTS TO GEN PUBLIC FORM 990, PART VI, LINE 19: The organization's financial statements, conflict of interest policy statement, the articles of incorporation and other governing documents are made available to the public upon request. CB EVENTS One ATT Way Arlington TX 76011 800604075 charitable TX 501(c)(3) 7 N/A false COTTON BOWL FOUNDATION One ATT Way ARLINGTON TX 76011 461433388 FUND RAISING TX 501(C)(3) 12 type I CBAA true Stadium Events Organizing Committee One ATT Way ARLINGTON TX 76011 371662252 charitable TX 501(c)(6) N/A false false true false false false false false false false false false false false true true false false false false cotton bowl foundation 1b 661980 cash