2025-11-14T12:55:22-06:00 2024-12-31 331498605 PLANTE & MORAN PLLC 250 S HIGH ST SUITE 100 COLUMBUS OH 43215 990 2024-01-01 314153118 GREATER COLUMBUS CONVENTION AND VISITORS BUREAU INC GREA 6142226109 629 N HIGH STREET 400 COLUMBUS OH 43215 BRIAN ROSS PRESIDENT/CEO 6142226109 2025-11-11 1 1 X AMY CIMINELLO P00796388 6148493000 2025-11-11 2024 2025-03-06 01:10:19Z X EXPERIENCE COLUMBUS BRIAN ROSS 629 N HIGH STREET 400 COLUMBUS OH 43215 23452026 0 X WWW.EXPERIENCECOLUMBUS.COM X 1941 OH TO PROMOTE COLUMBUS, OH AS A SITE FOR CONVENTIONS, MEETINGS, CONFERENCES, TRADE SHOWS & TOURISM. 41 40 140 68 144157 0 17427218 18356894 744194 4674116 30 5 166453 224345 18337895 23255360 0 0 0 0 8203019 9291664 0 0 0 9747017 14817564 17950036 24109228 387859 -853868 9320842 8102602 2007378 1700453 7313464 6402149 TO SELL, MARKET AND PROMOTE THE DESTINATION COLUMBUS, OHIO EXPERIENCE TO VISITORS. 0 0 CONVENTION SALES:SITE VISITS FOR MEETING PROFESSIONALS, REPRESENTING A TOTAL OF 272,047 ROOM NIGHTS IN FUTURE BUSINESS. EXHIBITED AND/OR PARTICIPATED IN INDUSTRY TRADE SHOWS, EVENTS, AND SALES MISSIONS TO GENERATE LEADS FOR FUTURE BUSINESS. MARKETING/COMMUNICATIONS:MARKETING/COMMUNICATIONS: PUBLIC RELATIONS HOSTED 38 WRITERS AND ISSUED 16 PRESS RELEASES. EARNED MEDIA WORK RESULTED IN 6.4 BILLION IMPRESSION. LAUNCHED 3 CAMPAIGNS LAUNCHED AND 3 SEASONAL GIFT GUIDES 192 PARTNER REFERRALS FROM THE BLOG. 9% INCREASE YOY IN SOCIAL MEDIA IMPRESSIONS. SPORTS MARKETING:HOSTED HIGH-PROFILE EVENTS INCLUDING THE 2024 NCAA DIVISION 1 MEN'S SOCCER QUARTERFINALS;OHIO VALLEY REGION OF USA VOLLEYBALL REINDEER RUCKUS; RESOLUTE LACROSSE CHAMPIONS CUP 2024; COLLEGE FOOTBALL PLAYOFFS FIRST ROUND 2024; BLEACHER REPUBLIC HOLIDAY HOOPLA HIGH SCHOOL BASKETBALL SHOWCASE. 16 % INCREASE YOY IN SOCIAL MEDIA TOTAL FOLLOWERS WHICH RESULTED IN 2.4M IMPRESSIONS. 0 1 0 1 0 0 0 0 0 1 0 0 1 0 1 0 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 0 0 0 1 1 0 0 0 0 1 1 0 0 1 79 0 1 140 1 1 1 0 0 0 1 1 0 0 0 X 41 40 0 0 0 0 0 0 0 1 1 0 0 1 1 1 1 1 1 1 1 0 X JENNIFER MCCALLUM 6142226109 629 N HIGH STREET STE 400 COLUMBUS OH 43215 TRACI MARTINEZ EC EXECUTIVE COMMITTEE: CHAIR 1.00 0.00 X X 0 0 0 DOUG KRIDLER EC EXECUTIVE COMMITTEE: VICE CHAIR 1.00 0.00 X X 0 0 0 BRAD CAMPBELL GCSC EXECUTIVE COMMITTEE: CHAIR 1.00 0.00 X X 0 0 0 BRIAN J ELLIS EC/GCSC EXECUTIVE COMMITTEES 1.00 0.00 X 0 0 0 KENNETH WILSON EC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 FREDERIC BERTLEY EC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 CHRIS COFFIN EC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 SUE JABLONSKI EC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 BILL REMIAS EC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 STEVE HAYNES GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 JOE SAVARISE GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 KRISTA WHORTON GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 ROSS BJORK GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 WENDY BRADSHAW GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 KATHRYN DOBBS GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 JOSH GLESSING GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 BOB HOYING GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 LISA POPPOVICH SMITH GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 LEO RUBERTO GCSC EXECUTIVE COMMITTEE 1.00 0.00 X 0 0 0 BEAU ARNASON EC MEMBER 1.00 0.00 X 0 0 0 MARY AUCH EC MEMBER 1.00 0.00 X 0 0 0 MICHAEL S BROWN EC MEMBER 1.00 0.00 X 0 0 0 JANET CHEN EC MEMBER 1.00 0.00 X 0 0 0 LISA GARNER EC MEMBER 1.00 0.00 X 0 0 0 DAVID MILLER EC MEMBER 1.00 0.00 X 0 0 0 DENSIL R PORTEOUS EC MEMBER 1.00 0.00 X 0 0 0 YOHANNAN TERRELL EC MEMBER 1.00 0.00 X 0 0 0 JASON DELCAMP EC MEMBER 1.00 0.00 X 0 0 0 CHRISTIE HUGHES EC MEMBER 1.00 0.00 X 0 0 0 ZAC MIDDLETON EC MEMBER 1.00 0.00 X 0 0 0 STACY RASTAUSKAS BRETHERTON EC MEMBER 1.00 0.00 X 0 0 0 STEVEN ADAMS GCSC MEMBER 1.00 0.00 X 0 0 0 DAVID BABNER GCSC MEMBER 1.00 0.00 X 0 0 0 PATTY BARTON GCSC MEMBER 1.00 0.00 X 0 0 0 DARRIS BLACKFORD GCSC MEMBER 1.00 0.00 X 0 0 0 ART BOUZOUNIS GCSC MEMBER 1.00 0.00 X 0 0 0 DAVID BROWN GCSC MEMBER 1.00 0.00 X 0 0 0 DANIELLE CALO GCSC MEMBER 1.00 0.00 X 0 0 0 RJ CAVALLARO GCSC MEMBER 1.00 0.00 X 0 0 0 LUKE FEDLAM GCSC MEMBER 1.00 0.00 X 0 0 0 BRIAN FERRIER GCSC MEMBER 1.00 0.00 X 0 0 0 CLINT FETTY GCSC MEMBER 1.00 0.00 X 0 0 0 KATIE FREELAND GCSC MEMBER 1.00 0.00 X 0 0 0 GORDON GOUGH GCSC MEMBER 1.00 0.00 X 0 0 0 JEREMY GUTIERREZ GCSC MEMBER 1.00 0.00 X 0 0 0 LISA GUTIERREZ GCSC MEMBER 1.00 0.00 X 0 0 0 THERESA HARRIS GCSC MEMBER 1.00 0.00 X 0 0 0 AMBER HULME GCSC MEMBER 1.00 0.00 X 0 0 0 MELISSA JOHNSON GCSC MEMBER 1.00 0.00 X 0 0 0 STEVE KLEIN GCSC MEMBER 1.00 0.00 X 0 0 0 TODD KNISLEY GCSC MEMBER 1.00 0.00 X 0 0 0 STEPHANIE LORENZ GCSC MEMBER 1.00 0.00 X 0 0 0 AARON LOWTHER GCSC MEMBER 1.00 0.00 X 0 0 0 JIM MCCOY GCSC MEMBER 1.00 0.00 X 0 0 0 DIANE MENASHE GCSC MEMBER 1.00 0.00 X 0 0 0 BRANDI HUNTER MUNDEN GCSC MEMBER 1.00 0.00 X 0 0 0 COREY POCHES GCSC MEMBER 1.00 0.00 X 0 0 0 JOEL PIZZUTI GCSC MEMBER 1.00 0.00 X 0 0 0 JASON RAMAGE GCSC MEMBER 1.00 0.00 X 0 0 0 JOHN REGAS GCSC MEMBER 1.00 0.00 X 0 0 0 MIKE ROTEN GCSC MEMBER 1.00 0.00 X 0 0 0 JONATHAN SADLIER GCSC MEMBER 1.00 0.00 X 0 0 0 JOHN SASS GCSC MEMBER 1.00 0.00 X 0 0 0 JOE SCHUELER GCSC MEMBER 1.00 0.00 X 0 0 0 TODD SHARROCK GCSC MEMBER 1.00 0.00 X 0 0 0 BILL STEMM GCSC MEMBER 1.00 0.00 X 0 0 0 KERRY THOMPSON GCSC MEMBER 1.00 0.00 X 0 0 0 RUDY TOUVELL GCSC MEMBER 1.00 0.00 X 0 0 0 ARCHIE WILLIAMSON JR GCSC MEMBER 1.00 0.00 X 0 0 0 RON WUERTH GCSC MEMBER 1.00 0.00 X 0 0 0 JIM ZUCAL GCSC MEMBER 1.00 0.00 X 0 0 0 GREG DAVIES EC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 KENNY MCDONALD EC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 JOSEPH NARDONE EC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 KEN PAUL EC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 ELON SIMMS EC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 BILL DEMORA GCSC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 JOEY GALLOWAY GCSC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 ARCHIE GRIFFIN GCSC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 STEPHANIE HIGHTOWER GCSC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 CLARK KELLOGG GCSC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 JODY SHELLEY GCSC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 KATIE SMITH GCSC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 DOUG UTE GCSC MEMBER: EX-OFFICIO 1.00 0.00 X 0 0 0 JOSEPH ALUTTO EC MEMBER: DIRECTOR EMERITI 1.00 0.00 X 0 0 0 BRIAN ROSS PRESIDENT/CEO 38.00 2.00 X 584340 0 31904 LINDA LOGAN PRESIDENT/CEO, GCSC 39.00 1.00 X 258976 0 32324 DAN WILLIAMS CHIEF SALES OFFICER 40.00 0.00 X 267677 0 18400 SARAH TOWNES CHIEF MARKETING OFFICER 40.00 0.00 X 271921 0 10477 ANGELA HAMMOND VP, SALES OPERATIONS 40.00 0.00 X 211879 0 15043 KARI KAUFFMAN CHIEF DESTINATION EXPERIEN 40.00 0.00 X 183187 0 11725 JENNIFER MCCALLUM CHIEF PEOPLE OFFICER 40.00 0.00 X 167400 0 12363 1945380 0 132236 34 0 1 0 NWD INVESTMENTS LLC DEPT L-2584 COLUMBUS OH 432602584 RENT 705343 PM HOLDING GROUP LLP 16060 COLLECTIONS CENTER DR CHICAGO IL 60693 ACCOUNTING SERVICES 272200 WASSERMAN MEDIA GROUP 10900 WILSHIRE BLVD LOS ANGELES CA 90024 MARKETING SERVICES 160000 NORTHSTAR TRAVEL MEDIA LLC PO BOX 150414 HARTFORD CT 061150414 MARKETING SERVICES 105500 4 1630000 15150 16581432 130312 130312 18356894 SPECIAL EVENTS 900099 2391207 2391207 FIGURE SKATING 900099 1436873 1436873 MINORITY BUSINESS PROGRAM 900099 232081 232081 OTHER PROGRAM SERVICE REVENUE 900099 165250 165250 PASSKEY REVENUE 900099 105801 105801 342904 342904 4674116 5 5 276854 15150 196666 80188 80188 PUBLICATION ADS 900099 144157 144157 144157 23255360 4674116 144157 80193 X 907544 6518162 258970 1072905 534083 52706 365478 24000 3327887 2820488 262591 314536 434207 1277844 328143 647954 42004 MARKETING EVENTS 2265665 SPONSORSHIP FEES 1128391 EVENTS/PROMOTIONS 632208 BID FEES 600000 293462 24109228 6621850 6417326 343906 254840 987553 435499 2659548 2145403 647789 514145 719744 480792 9320842 8102602 1195594 1311134 96408 45404 715376 343915 2007378 1700453 X 7313464 6402149 7313464 6402149 9320842 8102602 -853868 -57447 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 0 0 0 1280000 24000 24000 24000 243960 241837 2123 2271763 1763198 508565 143825 140368 3457 514145 RIGHT OF USE ASSET - OPERATING LEASE 326426 CONSTRUCTION IN PROGRESS 154366 480792 X PART X, LINE 2: THE ORGANIZATION FOLLOWS FINANCIAL ACCOUNTING STANDARDS BOARD ("FASB") GUIDANCE ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, THE ORGANIZATION MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. EXAMPLES OF TAX POSITIONS INCLUDE THE TAX-EXEMPT STATUS OF THE ORGANIZATION AND VARIOUS POSITIONS RELATED TO THE POTENTIAL SOURCES OF UNRELATED BUSINESS TAXABLE INCOME ("UBIT"). THE TAX BENEFITS RECOGNIZED IN THE FINANCIAL STATEMENTS FROM SUCH A POSITION ARE MEASURED BASED ON THE LARGEST BENEFIT THAT HAS A GREATER THAN 50 PERCENT LIKELIHOOD OF BEING REALIZED UPON ULTIMATE SETTLEMENT. THE GUIDANCE ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES ALSO ADDRESSES DE-RECOGNITION, CLASSIFICATION, INTEREST AND PENALTIES ON INCOME TAXES, AND ACCOUNTING IN INTERIM PERIODS. DURING THE YEARS ENDED DECEMBER 31, 2024 AND 2023, RESPECTIVELY THE ORGANIZATION DID NOT INCUR ANY INTEREST, PENALTIES, OR UNRECOGNIZED TAX BENEFITS WHICH WERE RECORDED AS LIABILITIES ATTRIBUTED TO IRS FORMS 990 AND 990T. ANNUAL MEETING 51010 15150 35860 500 25210 61249 COMMUNITY CUP 211426 211426 4500 1204 48380 41891 1 29568 29568 13732 292004 15150 276854 5000 26414 48380 116872 196666 80188 X 1 1 X X X X X 0 1 0 BRIAN ROSS PRESIDENT/CEO 402800 0 181540 0 0 0 30500 0 1404 0 616244 0 0 0 LINDA LOGAN PRESIDENT/CEO, GCSC 210570 0 48406 0 0 0 30500 0 1824 0 291300 0 0 0 DAN WILLIAMS CHIEF SALES OFFICER 214103 0 53574 0 0 0 16096 0 2304 0 286077 0 0 0 SARAH TOWNES CHIEF MARKETING OFFICER 218312 0 53609 0 0 0 8173 0 2304 0 282398 0 0 0 ANGELA HAMMOND VP, SALES OPERATIONS 170381 0 41498 0 0 0 12739 0 2304 0 226922 0 0 0 KARI KAUFFMAN CHIEF DESTINATION EXPERIEN 183187 0 0 0 0 0 11017 0 708 0 194912 0 0 0 JENNIFER MCCALLUM CHIEF PEOPLE OFFICER 167400 0 0 0 0 0 10059 0 2304 0 179763 0 0 0 PART I, LINE 1A THE ORGANIZATION PAID FOR THE HEALTH CLUB FEES (TREATED AS TAXABLE COMPENSATION) AND THE BUSINESS CLUB DUES (NOT TREATED AS TAXABLE COMPENSATION) FOR THE CHIEF EXECUTIVE OFFICER, BRIAN ROSS. PART I, LINE 4B: BRIAN ROSS PARTICIPATED IN AND RECEIVED A PAYMENT FROM A 457F NON-QUALIFED DEFERRED COMPENSATION PLAN IN THE AMOUNT OF $50,000 DURING THE YEAR. NWD ARENA DISTRICT BRIAN ELLIS, BOARD MEMBER, IS THE PRESIDENT AND CEO OF NWD ARENA DISTRICT 705343 THE ORGANIZATION COMPENSATED NWD ARENA DISTRICT FOR THE LEASE OF BUILDING AND STORAGE FACILITIES. 0 X AIRLINE GIFT CERTIFICATES 25 25000 FMV X VISITORS CENTER RENTAL 12 21000 FMV X ADVERTISING SERVICES 1 20000 FMV X EVENT SERVICES 156 17940 FMV X EVENT SPACE RENTAL 7 16622 FMV X GIFT CARDS 180 13750 FMV X OFFICE SPACE RENTAL 12 11000 FMV X DIGITAL SERVICES 1 5000 FMV 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS BASED ON FINANCIAL REPORTING ALREADY APPROVED BY THE FINANCE COMMITTEE AND BOARD . IT IS REVIEWED INTERNALLY FOR REVIEW AND INPUT. THEY HAVE A DATE TO PROVIDE COMMENTS OR ASK QUESTIONS. ANY QUESTIONS ARE RESOLVED. ONCE SIGNED AND FILED THE FINANCE COMMITTE AND BOARD ARE NOTIFIED OF THE FORM 990 COMPLETION. FORM 990, PART VI, SECTION B, LINE 12C THE ORGANIZATION SENDS OUT A BOARD QUESTIONNAIRE TO THE BOARD MEMBERS. THIS QUESTIONNAIRE IS REVIEW BY THE PRESIDENT OF THE ORGANIZATION AND IF THERE IS A POTENTIAL CONFLICT THE PRESIDENT LETS THE CHAIRS OF THE BOARD KNOW. IF A CONFLICT IF DETERMINED TO BE PRESENT THE INDIVIDUAL WITH THE CONFLICT IS EXCUSED FROM VOTING ON THAT TOPIC. FORM 990, PART VI, SECTION B, LINE 15 DURING 2024, A CONSULTANT WAS HIRED TO PERFORM A STUDY OF ALL LEVELS OF SALARIES. THE STUDY WAS CONDUCTED THROUGH SURVEYS WITH OTHER SIMILARLY-SIZED CONVENTION AND VISITORS BUREAUS (CVBS) IN ADDITION TO OTHER NONPROFIT ORGANIZATIONS IN THE MIDWEST. BASED ON THE RESULTS OF THE STUDY, SALARY RANGES WERE ESTABLISHED FOR ALL JOB DESCRIPTIONS. THE CEO'S SALARY, IN PARTICULAR, WAS COMPARED TO OTHER CVBS OF SIMILAR SIZE, AS WELL AS OTHER NONPROFIT ORGANIZATIONS. AN INDEPENDENT BOARD EXECUTIVE COMMITTEE REVIEWED THE RESULTS OF THE STUDY AND APPROVED A NEW SALARY FOR THE CEO, WHICH WAS DOCUMENTED IN THE MEETING MINUTES. ON AN ANNUAL BASIS, THIS SAME CONSULTANT CONDUCTS SALARY SURVEYS (FOR ALL LEVELS OF STAFF) WITH SIMILAR CVBS. BY PARTICIPATING IN THIS SURVEY, THE GREATER COLUMBUS CONVENTION AND VISITORS BUREAU (GCCVB) RECEIVES A REPORT WHICH SHOWS THE SALARIES OF GCCVB EMPLOYEES AS COMPARED TO THOSE OF SIMILAR CVBS. GCCVB USES THIS TO GAUGE ITS EMPLOYEES' SALARIES AS COMPARED TO MARKET. ADJUSTMENTS, IF WARRANTED, ARE MADE TO SALARIES. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S FINANCIAL STATEMENTS ARE INCLUDED IN ITS ANNUAL REPORT WHICH IS AVAILABLE UPON REQUEST FOR THE SAME PERIOD OF TIME AS SET FORTH IN THE INTERNAL REVENUE CODE SECTION 6104(D). GOVERNING DOCUMENTS AND THE CONFLICT OF INTEREST POLICY ARE NOT AVAILABLE TO THE PUBLIC. FORM 990, PART IX, LINE 11G CONSULTING FEES 160,323. PHOTOGRAPHY FEES 79,409. AGENCY FEES 1,413,724. PRODUCTION FEES 605,813. MARKET RESEARCH 428,367. CONTRACT SERVICES 138,633. HR PROFESSIONAL SERVICES 139,269. PAYROLL PROCESSING SERVICES 45,013. VOLUNTEER COORDINATOR SERVICES 1,100. MEAL SERVICES 9,079. DECORATING FEES 49,053. AUDIO VISUAL SERVICES 6,317. OUTSIDE SERVICES 251,787. FORM 990, PART XII, LINE 2C: GREATER COLUMBUS CONVENTION AND VISITORS BUREAU'S AUDIT COMMITTEE HAS RESPONSIBILITY FOR THE OVERSIGHT OF THE AUDIT OF THE CONSOLIDATED FINANCIAL STATEMENTS AND SELECTION OF AN INDEPENDENT ACCOUNTANT THIS PROCESS IS CONSISTENT WITH PRIOR YEAR. GREATER COLUMBUS SPORTS FOUNDATION 277 W NATIONWIDE BLVD COLUMBUS OH 43215 010620688 FOSTER NATIONAL AND INTERNATIONAL AMATEUR OH 501(C)(3) LINE 12A, I GREATER COLUMBUS CONVENTION AND VISITORS BUREAU 1 EXPERIENCE COLUMBUS FOUNDATION 277 W NATIONWIDE BLVD COLUMBUS OH 43215 205795639 PERFORM CHARITABLE & EDUCATIONAL ACTIVITIES OF CVB OH 501(C)(3) LINE 12A, I GREATER COLUMBUS CONVENTION AND VISITORS BUREAU 1 0 0 0 0 0 0 0 0 0 0 0 0 0 1 1 0 0 0 0