2025-10-08T09:51:06-05:00 2022-12-31 WITHUMSMITHBROWNPC 200 S ORANGE AVESTE 1200 ORLANDO FL 328013400 990 2022-01-01 592395248 ORLANDOORANGE COUNTY CONVENTION - AMENDED & VISITORS BUREAU INC % KEITH SWIDER ORLA 4073635800 6277 SEA HARBOR DR Suite 400 ORLANDO FL 32821 KEITH SWIDER SENIOR VP FINANCE 4073635800 2023-11-15 true LENA COMBS CPA P01071848 4078491569 2022 2025-03-06 01:10:19Z X VISIT ORLANDO CASANDRA MATEJ 6277 SEA HARBOR DR400 ORLANDO FL 32821 109805456 false X WWW.VISITORLANDO.COM X 1983 FL TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. 33 32 174 32 221793 0 60905441 103624990 3876367 5879668 1499 -40431 318292 280049 65101599 109744276 0 0 0 0 14928823 18359568 0 0 0 37730698 68901100 52659521 87260668 12442078 22483608 46615114 76012525 18002525 24891328 28612589 51121197 THE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION TO GENERATE POSITIVE ECONOMIC IMPACT. false false REGISTRATION SERVICES - PROVISION OF PERSONNEL, EQUIPMENT AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THE ORLANDO/ORANGE COUNTY AREA. TOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS LOCATION FOR CONVENTIONS AND TRADE SHOWS. MEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP. false true false true false false false false false true false false false true true true false false true true false false false false false false false false true false false false false false false false false false false false false false false true 44 0 true 174 true true true false false false false false false false false false false false X 33 32 false false false false true true false true true false false true true true true true true true true false FL X KEITH SWIDER 4073635800 6277 SEA HARBOR DR STE 400 ORLANDO FL 32821 Casandra Matej President & CEO 60.0 0.0 X X 519435 0 48592 Michael D Waterman Chief Sales Officer 40.0 0.0 X 326356 0 49161 DANIELLE S HOLLANDER CMO 40.0 0.0 X 312974 0 35020 Randy D Singh CFO 40.0 0.0 X 316339 0 14412 KRISTEN E Darby SR VP Member Relations & Suppo 40.0 0.0 X 236228 0 32985 ANTONETTA M CARACCIOLO VP of Marketing 40.0 0.0 X 226798 0 33441 SHERYL R TAYLOR VP of Member Development 40.0 0.0 X 209536 0 35394 STEPHANIE G NAEGELE VP of Sales & Service 40.0 0.0 X 220561 0 22061 KAREN J Soto VP of HR 40.0 0.0 X 199162 0 34257 KEITH M SWIDER SR VP of Finance & Business Af 40.0 0.0 X 202540 0 26687 ELAINE A BLAZYS VP of Travel Industry Sales 40.0 0.0 X 187223 0 30241 Brian Comes Chair 6.0 0.0 X X 0 0 0 Terry Prather Chair-Elect 6.0 0.0 X X 0 0 0 Harold Mills Secretary 4.0 0.0 X X 0 0 0 Barb Bowden Treasurer 4.0 0.0 X X 0 0 0 Atish Shah Elected Director 4.0 0.0 X 0 0 0 Barbara Poma Elected Director 4.0 0.0 X 0 0 0 Bob Miles Elected Director 4.0 0.0 X 0 0 0 Dan Giordano Elected Director 4.0 0.0 X 0 0 0 Donna Dyson Elected Director 4.0 0.0 X 0 0 0 Evan Wyant Elected Director 4.0 0.0 X 0 0 0 Fred Sawyers Elected Director 4.0 0.0 X 0 0 0 John Arie Jr Elected Director 4.0 0.0 X 0 0 0 Kyle Miller Elected Director 4.0 0.0 X 0 0 0 Paul Mears III Elected Director 4.0 0.0 X 0 0 0 Robert Bray Elected Director 4.0 0.0 X 0 0 0 Javier Moreno AT-LARGE DIRECTOR 4.0 0.0 X 0 0 0 Thibaut van Marcke Elected Director 4.0 0.0 X 0 0 0 Thomas Steinhauer Elected Director 4.0 0.0 X 0 0 0 Charlie Freeman At-Large Directors 4.0 0.0 X 0 0 0 Justin Williams At-Large Directors 4.0 0.0 X 0 0 0 Steven Jamieson At-Large Directors 4.0 0.0 X 0 0 0 William A Davis At-Large Directors 4.0 0.0 X 0 0 0 Brooke Bonnett EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Roseann Harrington EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Mark Tester EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Robert Agrusa EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Tim Giuliani EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Gerald Hector EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Diana Font EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Evelyn Cardenas EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 DONALD ENGFER PAST CHAIR 4.0 0.0 X X 0 0 0 Kevin Thibault Ex-Officio DIRECCTOR 4.0 0.0 X 0 0 0 2957152 0 362251 11 false true false ICON International Inc one East Weaver Street GREENWICH CT 06831 Media/Agency/Market 23822508 Brand USA dba Corp for Travel Pro 1725 Eye Street NW 8th Floor WASHINGTON DC 20006 Advertising 8501000 Google Inc PO Box 39000 SAN FRANCISCO CA 94139 Advertising 3359058 Sapient Corporation 40 Water Street BOSTON MA 02109 Media/Agency/Marketi 2804036 Meta Platforms Inc 1601 Willow Road MENLO PARK CA 94025 Advertising 1864067 41 103624990 103624990 MEMBERSHIP DUES 900099 2668938 2668938 TOURISM MARKETING 900004 2749948 2749948 PUBLICATIONS 541800 460782 460782 5879668 20749 20749 0 0 0 0 0 0 61180 -61180 -61180 -61180 0 0 0 0 0 0 0 0 0 COMMISSION FROM EBG 900099 221793 221793 OTHER REVENUE 900099 58256 58256 280049 109744276 5937924 221793 -40431 0 0 0 0 2120729 0 12957594 936771 1307500 1036974 0 81817 0 0 0 0 1661276 52427126 234124 2154684 0 1233067 1330091 0 6226067 0 0 647901 0 BUSINESS DEVELOPMENT 1527741 RESEARCH 956352 CGS / MERCHANT FEES 121334 MISCELLANEOUS 299520 87260668 23190566 47589354 5985963 5314711 0 0 15528205 19231052 0 0 0 0 0 0 56928 25547 966583 1247610 8129540 7005030 886869 1124510 0 0 0 0 0 0 0 0 0 1479741 46615114 76012525 6217205 15307002 0 0 2067949 1401107 0 0 0 0 0 0 0 0 0 0 9717371 8183219 18002525 24891328 X 28612589 51121197 0 0 28612589 51121197 46615114 76012525 22483608 25000 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false true 2668938 35640 24633 60273 26689 33584 SCHEDULE C, PART III-B: THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) DOES NOT ENGAGE IN LOBBYING ACTIVITIES. VISIT ORLANDO PAYS MEMBERSHIP DUES TO OTHER TRADE ASSOCIATONS, A PORTION OF WHICH IS UNDERSTOOD TO BE USED BY THOSE ORGANIZATIONS FOR LOBBYING ACTIVITIES. AS THE ORGANIZATION'S INDIRECT LOBBYING EXPENDITURES ARE LESS THAN 2% OF DUES EACH YEAR, THE ORGANIZATION REPORTS AS FOLLOWS IN ORDER TO MINIMIZE THE ADMINISTRATIVE BURDEN PLACED ON THE ORGANIZATION. VISIT ORLANDO'S NOTICES STATE THE FOLLOWING: "VISIT ORLANDO DOES NOT ENGAGE IN LOBBYING ACTIVITIES BUT PAYS DUES TO ORGANIZATIONS THAT DO ENGAGE IN LOBBYING EFFORTS. AS A RESULT, IT IS ESTIMATED THAT 1% OF YOUR DUES ARE NOT DEDUCTIBLE." 2676721 2387576 289145 3263646 3032911 230735 2189173 1584543 604630 1124510 0 DEFERRED SPORTS INCENTIVE FUND 5314711 DEFERRED CONVENTION INCENTIVE 813549 ROU LIABILITY 2054959 8183219 X 109830456 25000 25000 109805456 -61180 -61180 109744276 87321848 61180 61180 87260668 87260668 Form 990, Sch D, Part X, Line 2: VISIT ORLANDO HAS BEEN GRANTED RECOGNITION AS A TAX-EXEMPT ENTITY UNDER SECTION 501 (c)(6) OF THE INTERNAL REVENUE CODE ("IRC") AND FROM THE STATE INCOME TAXES UNDER SIMILAR PROVISIONS IN THE FLORIDA INCOME TAX CODE. ACCORDINGLY, NO PROVISION FOR FEDERAL AND STATE INCOME TAXES IS REFELCTED IN THE ACCOMPANYING FINANCIAL STATEMENTS. HOWEVER, VISIT ORLANDO IS SUBJECT TO INCOME TAXES ON NET REVENUES EARNED FROM ADVERTISING, TICKET SALES, AND OTHER UNRELATED BUSINESS INCOME. VALUATION ALLOWANCES ARE ESTABLISHED WHEN NECESSARY TO REDUCE DEFFERED TAX ASSETS TO THE AMOUNT EXPECTED TO BE REALIZED. VISIT ORLANDO HAS A DEFERRED TAX ASSET RELATED TO NET OPERATING LOSS CARRYFORWARDS AVAILABLE TO OFFSET FUTURE UNRELATED BUSINESS INCOME THAT IS FULLY RESERVED. IN ACCORDANCE WITH FASB ASC TOPIC 740, INCOME TAXES (TOPIC 740), ALL ENTITIES ARE REQUIRED TO EVALUATE AND DISCLOSE INCOME TAX RISKS. TOPIC 740 CLARIFIES THE ACCOUNTING FOR UNCERTAINTY IN TAX POSITIONS AND PRESCRIBES GUIDANCE RELATED TO THE FINANCIAL STATEMENT RECOGNITION AND MEASUREMENT OF A TAX POSITION TAKEN AND EXPECTED TO BE TAKEN IN A TAX RETURN. THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION IS ONLY RECOGNIZED IN THE STATEMENT OF FINANCIAL POSITION IF THE TAX POSITION IS MORE LIKELY THAN NOT TO BE SUSTAINED UPON AN EXAMINATION, BASED ON THE TECHNICAL MERITS OF THE POSITION. INTEREST AND PENALTIES, IF ANY, ARE INCLUDED IN EXPENSES IN THE STATEMENT OF ACTIVITIES. AS OF DECEMBER 31, 2022, THE ORGANIZATION HAD NO UNCERTAIN TAX POSITIONS THAT QUALIFY FOR RECOGNITION OR DISCLOSURE IN THE FINANCIAL STATEMENTS. THE ORGANIZATION'S INCOME TAX RETURNS ARE SUBJECT TO REVIEW AND EXAMINATION BY FEDERAL AUTHORITIES. THE ORGANIZATIONS IS NOT AWARE OF ANY ACTIVITIES THAT WOULD JEOPARDIZE ITS TAX-EXEMPT STATUS. THE ORGANIZATION IS NOT AWARE OF ANY ACTIVITITES THAT ARE SUBJECT TO TAX ON UNRELATED BUSINESS INCOME, EXCISE, OR OTHER TAXES. FURTHER, THERE ARE NO INCOME TAX RELATED PENALTIES INCLUDED IN THE FINANCIAL STATEMENTS. Form 990, Sch D, Part XI, line 4B: LOSS ON DISPOSAL OF ASSETS: -$61,180 Form 990, Sch D, Part XI, line 2D: LOSS ON DISPOSAL OF ASSETS: $61,180 Europe (Including Iceland and Greenland) 0 0 Program Services Advertising 911926 Europe (Including Iceland and Greenland) 0 0 Program Services PR Services 58318 Europe (Including Iceland and Greenland) 0 0 Program Services Training Facilitator 74632 Europe (Including Iceland and Greenland) 0 0 Program Services License & Subscription 18216 Europe (Including Iceland and Greenland) 0 0 Program Services Legal Services 2273 Europe (Including Iceland and Greenland) 0 0 Program Services Research 1701 0 0 0 0 1067066 1067066 false false false false false false X X X X X X true false false Casandra Matej President & CEO 438065 0 81370 0 0 0 11200 0 37392 0 568027 0 0 0 Michael D Waterman Chief Sales Officer 283868 0 42488 0 0 0 11200 0 37961 0 375517 0 0 0 DANIELLE S HOLLANDER CMO 275018 0 37956 0 0 0 11200 0 23820 0 347994 0 0 0 Randy D Singh CFO 118580 0 38625 0 159134 0 9039 0 5373 0 330751 0 0 0 KRISTEN E Darby SR VP Member Relations & Suppo 205858 0 30370 0 0 0 10710 0 22275 0 269213 0 0 0 ANTONETTA M CARACCIOLO VP of Marketing 206923 0 19875 0 0 0 11200 0 22241 0 260239 0 0 0 SHERYL R TAYLOR VP of Member Development 199755 0 9781 0 0 0 11200 0 24194 0 244930 0 0 0 STEPHANIE G NAEGELE VP of Sales & Service 201473 0 19088 0 0 0 9899 0 12162 0 242622 0 0 0 KAREN J Soto VP of HR 181415 0 17747 0 0 0 11200 0 23057 0 233419 0 0 0 KEITH M SWIDER SR VP of Finance & Business Af 186062 0 16478 0 0 0 11200 0 15487 0 229227 0 0 0 ELAINE A BLAZYS VP of Travel Industry Sales 170723 0 16500 0 0 0 9827 0 20414 0 217464 0 0 0 Form 990, Schedule J, Line 4a: Randy singh received a severance payment of $159,134 in 2022. FORM 990, PART VI, SECTION A, LINE 6: THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7A: VISIT ORLANDO IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B: FORM 990 IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS, AND AUDIT AND OVERSIGHT COMMITTEE. THE RETURN IS THEN MADE PUBLIC ON THE ORGANIZATION'S WEBSITE. FORM 990, PART VI, SECTION B, LINE 12C: VISIT ORLANDO DISTRIBUTES A CONFLICTS OF INTEREST POLICY, ALONG WITH OTHER SIMILAR POLICIES, TO BOARD MEMBERS ANNUALLY. BOARD MEMBERS ARE EXPECTED TO, AND REGULARLY DO, RECUSE THEMSELVES FROM VOTING ON ISSUES THAT COULD POTENTIALLY BE A CONFLICT. A CONFLICT OF INTEREST POLICY IS COMMUNICATED TO ALL EMPLOYEES AT TIME OF HIRE BY A REPRESENTATIVE OF THE HUMAN RESOURCES DEPARTMENT AND IS INCLUDED IN THE EMPLOYEE HANDBOOK. THE EMPLOYEES ARE INSTRUCTED THAT IF AT ANY TIME DURING THEIR EMPLOYMENT THEY HAVE A QUESTION REGARDING THIS POLICY OR IF THEY HAVE A QUESTION REGARDING IF SOMETHING WOULD BE CONSIDERED A CONFLICT OF INTEREST THEY ARE TO ADDRESS THIS WITH THE VICE PRESIDENT OF THEIR AREA OR WITH SOMEONE FROM HUMAN RESOURCES. FORM 990, PART VI, SECTION B, LINES 15 A & B: COMPENSATION FOR THE PRESIDENT AND CEO WAS SET BY THE EXECUTIVE COMMITTEE. ONGOING COMPENSATION ANALYSIS IS PERFORMED BY THE BOARD'S EXECUTIVE COMPENSATION COMMITTEE UTILIZING SURVEYS FROM SEVERAL THIRD PARTY EXTERNAL RESOURCES. THE COMPENSATION OF THE OTHER KEY EXECUTIVES IS DETERMINED BY THE PRESIDENT AND CEO AND THE VICE PRESIDENT OF HUMAN RESOURCES WHO UTILIZE SEVERAL INDUSTRY SALARY SURVEYS AND INFORMATION FROM INDEPENDENT THIRD PARTY COMPENSATION PROFESSIONALS. COMPENSATION INFORMATION IS ALSO REVIEWED ANNUALLY BY THE BOARD'S AUDIT & OVERSIGHT COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19: VISIT ORLANDO MAKES ITS GOVERNING DOCUMENTS AVAILABLE TO OUR MEMBERS, LOCAL COUNTY GOVERNMENT AND TO THE PUBLIC UPON REQUEST. WE MAKE OUR CONFLICT OF INTEREST POLICY AVAILABLE TO OUR BOARD OF DIRECTORS AND OUR EMPLOYEES. WE DISTRIBUTE OUR FINANCIAL STATEMENTS AND POST THEM TO OUR WEBSITE FOR ACCESS TO THE PUBLIC. AMENDED RETURN THIS RETURN HAS BEEN AMENDED TO RECLASSIFY CERTAIN TRAVEL EXPENSES TO CONVENTION EXPENSES, BASED ON A DETAILED REVIEW OF THE NATURE AND PURPOSE OF THE EXPENDITURES.