2019-07-30T14:03:45-05:00 2018-12-31 BDO USA LLP 201 S Orange Ave Suite 800 Orlando FL 32801 990 2018-01-01 592395248 OrlandoOrange County Convention & Visitors Bureau Inc % LARRY HENRICHS ORLA 4073635800 6277 Sea Harbor Drive Suite 400 Orlando FL 32821 LARRY HENRICHS coo/cfo 4073635800 2019-07-17 true Tara Miller P01322693 4078416930 2019-07-17 72.189.227.101 59150720192115000000 2019-07-30 P 46B9A52F02847B17670193B77E4BFD0396D1B5D8 46B9A52F02847B17670193B77E4BFD0396D1B5D8 2018 2019-02-21 02:37:17Z LARRY HENRICHS 6277 Sea Harbor Drive STE 400 Orlando FL 32821 92584241 false X www.visitorlando.com X 1983 FL To brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. 29 29 604 2895930 -838332 54195501 64109479 9612330 8120324 153515 32059 1635342 1556041 65596688 73817903 0 0 0 0 17840277 19355787 0 0 0 48127386 53461835 65967663 72817622 -370975 1000281 35806377 38757230 18334903 20422832 17471474 18334398 THE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. false false TOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS AND LOCATION FOR CONVENTIONS AND TRADE SHOWS. MEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP. REGISTRATION SERVICES - PROVISION OF PERSONNEL AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THEORLANDO/ORANGE COUNTY AREA. false true false true false false false false false true false false false true true true false false false false false false false false false false false false true false false false false false true false false false false false false false false true 79 0 true 604 true true true false false false false false false false X 29 29 false false false false true true false true true false false true true true true true true true true false X X LARRY HENRICHS 4073635800 6277 SEA HARBOR DRIVE SUITE 400 Orlando FL 32821 donald engfer chair 6.0 0.0 X X 0 0 0 adrian jones chair elect 4.0 0.0 X X 0 0 0 marcel verbaas treasurer 4.0 0.0 X X 0 0 0 William A Davis Secretary 4.0 0.0 X X 0 0 0 peter kacheris past chair 4.0 0.0 X X 0 0 0 CHRIS MUELLER Elected Director 4.0 0.0 X 0 0 0 JIM DEAN ELECTED DIRECTOR 4.0 0.0 X 0 0 0 CHARLES E CARNS JR Elected Director 4.0 0.0 X 0 0 0 BRIAN COMES Elected Director 4.0 0.0 X 0 0 0 ROBERT GAYE elected director 4.0 0.0 X 0 0 0 CHARLIE FREEMAN elected director 4.0 0.0 X 0 0 0 JIM BURNS elected director 4.0 0.0 X 0 0 0 DR ROGER J GOUDY elected director 4.0 0.0 X 0 0 0 STEVEN JAMIESON elected director 4.0 0.0 X 0 0 0 YOLANDA LONDONO elected director 4.0 0.0 X 0 0 0 JAY LEONARD ELECTED director 4.0 0.0 X 0 0 0 ALLYSON M MEYERS ELECTED director 4.0 0.0 X 0 0 0 HAROLD MILLS elected director 4.0 0.0 X 0 0 0 JOSH D'AMARO ELECTED DIRECTOR 4.0 0.0 X 0 0 0 DIANA FONT APPOINTED DIRECTOR 4.0 0.0 X 0 0 0 BOB MILES APPOINTED DIRECTOR 4.0 0.0 X 0 0 0 DAN GIORDANO DIRECTOR-AT-LARGE 4.0 0.0 X 0 0 0 PHIL BROWN EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 JESSIE ALLEN EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 RICH MALADECKI EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 TIM GIULIANI EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 DR DANIEL HOLSENBACK DESIGNATED DIRECTOR 4.0 0.0 X 0 0 0 GRACIELA NORIEGA-JACOBY DESIGNATED DIRECTOR 4.0 0.0 X 0 0 0 BROOKE BONNETT DESIGNATED DIRECTOR 4.0 0.0 X 0 0 0 GEORGE AGUEL PRESIDENT & CEO 60.0 0.0 X X 647080 0 29751 LARRY HENRICKS CHIEF OPERATING OFFICER & CFO 60.0 0.0 X 307865 0 25614 DANIELLE HOLLANDER CHIEF MARKETING OFFICER 40.0 0.0 X 274882 0 25408 FRED SHEA SR VP OF CONVENTION SALES 40.0 0.0 X 278725 0 28960 KRISTEN DARBY SR VP OF MEMBER RELATIONS 40.0 0.0 X 211854 0 25637 ANTONETTA CARACCIOLO VP OF MARKETING 40.0 0.0 X 192817 0 28844 STEPHANIE NAEGELE VP OF SALES OPERATIONS 40.0 0.0 X 199124 0 20485 SHERYL TAYLOR VP OF MEMBER DEVELOPMENT 40.0 0.0 X 181814 0 23635 REBECCA BIDES VP OF COMMUNICATIONS 40.0 0.0 X 174463 0 27707 JEFFERY BRASWELL CHIEF INFORMATION OFFICER 40.0 0.0 X 187702 0 25700 2656326 0 261741 46 false true false Birdsall Voss Assoc Inc 250 W Coventry Ct Ste 300 MILWAUKEE WI 53217 Media/Agency/Market 14270744 Ariadna LLC 5201 Blue Lagoon Drive Ste 974 MIAMI FL 33126 Media/Agency/Market 2427954 Google Inc PO Box 39000 SAN FRANCISCO CA 941393181 Advertising 4293893 ALL RESPONSE MEDIA LTD 65 GOSWELL ROAD SUTTON YARD LONDON UK EC1V 7EN Media/Agency/Market 3784938 MEC Canada 160 BLOOR ST EAST STE 500 TORONTO ON CA M4W 3S7 Media/Agency/Market 2822517 50 X 3274380 60835099 64109479 REGISTRATION SERVICES 900004 1558562 1558562 TOURISM MARKETING 900004 4202574 4202574 PUBLICATIONS 541800 2359188 967649 1391539 8120324 32059 32059 0 0 0 0 0 0 0 0 0 0 0 0 20270729 18766338 1504391 1504391 OTHER 900099 51650 51650 51650 73817903 6780435 2895930 32059 0 0 0 0 1855776 0 14471340 818756 1095450 1114465 0 317865 50164 0 0 25000 0 33585472 678089 2731515 0 1513251 573231 0 3732846 0 0 984521 103135 SPORTS MARKETING & INCENTIVES 1937500 AGNCY & INTN'L REPRESENTATION 1490351 RESEARCH 830935 MERCHANT FEES 629734 4278226 72817622 13732682 15725830 5012035 5502231 0 0 9236905 9167543 0 0 0 0 0 1000000 220188 793305 1552860 1412383 8628728 5941091 3474266 2687637 2552441 2443301 25000 25000 0 0 0 0 0 0 35806377 38757230 9919785 11114198 0 0 1231085 1800278 0 0 0 0 0 0 0 0 0 0 7184033 7508356 18334903 20422832 X 17471474 18334398 0 0 0 0 17471474 18334398 35806377 38757230 1000281 -137357 X false true true false false false true 3274380 22290 22290 22290 Part III-B The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) does not engage in lobbying activities. Visit Orlando pays membership dues to other trade associatons, a portion of which is understood to be used by those organizations for lobbying activities. As the organization's indirect lobbying expenditures are less than 2% of dues each year, the organization reports as follows in order to minimize the administrative burden placed on the organization. Visit Orlando's notices state the following: "Visit Orlando does not engage in lobbying activities but pays dues to organizations that do engage in lobbying efforts. As a result, it is estimated that 1% of your dues are not deductible." 3613862 1571196 2042666 3365930 2889333 476597 1648936 1480562 168374 2687637 0 DEFERRED RENT LIABILITY 2006126 DEFERRED SPORTS INCENTIVE FUNDS 5502230 7508356 92446884 -137357 -137357 92584241 -18766338 -18766338 73817903 91583960 18766338 18766338 72817622 72817622 Other amounts included in financials not in the return Expense Cost of Goods sold included in Statement of Revenue for 990: -18,766,338 Other amounts included in return not in financials Revenue Cost of Goods sold included in Statement of Revenue for 990: 18,766,338 Part X, Line 2: Visit Orlando identifies and evaluates uncertain tax positions, if any, and recognizes the impact of uncertain tax positions for which there is a less than more-likely-than-not probability of the position being upheld when reviewed by the relevant taxing authority. Such positions are deemed to be unrecognized tax benefits and a corresponding liability is established on the statement of financial position. Visit Orlando has not recognized a liability for uncertain tax positions. If there were an unrecognized tax benefit, Visit Orlando would recognize interest accrued related to unrecognized tax benefits in interest expense and penalties in operating expenses. Visit Orlando's open tax years subject to examination by the Internal Revenue Service generally remain open for three years from the date of filing. X X X X X X false false false GEORGE AGUEL PRESIDENT & CEO 451615 195465 19250 10501 676831 LARRY HENRICKS CHIEF OPERATING OFFICER & CFO 249560 58305 18535 7079 333479 DANIELLE HOLLANDER CHIEF MARKETING OFFICER 234482 40400 18329 7079 300290 FRED SHEA SR VP OF CONVENTION SALES 231525 47200 18459 10501 307685 KRISTEN DARBY SR VP OF MEMBER RELATIONS 179783 32071 15082 10555 237491 ANTONETTA CARACCIOLO VP OF MARKETING 178271 14546 13932 14912 221661 STEPHANIE NAEGELE VP OF SALES OPERATIONS 189124 10000 13406 7079 219609 SHERYL TAYLOR VP OF MEMBER DEVELOPMENT 173039 8775 13080 10555 205449 REBECCA BIDES VP OF COMMUNICATIONS 164463 10000 12795 14912 202170 JEFFERY BRASWELL CHIEF INFORMATION OFFICER 173702 14000 10788 14912 213402 Walt Disney World Attractions director 8749843 Attraction ticket purchases false Universal Studios Orlando director 9441610 Attraction ticket purchases false Sea World of Florida director 1918257 Attraction ticket purchases false Merlin Entertainments Group director 258851 Attraction ticket purchases false SCH L, PART IV, BUSINESS TRANSACTIONS WITH INTERESTED PERSONS: (a) NAME OF PERSON: WALT DISNEY WORLD ATTRACTIONS (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: UNIVERSAL STUDIOS ORLANDO (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: SEA WORLD OF FLORIDA (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. (a) NAME OF PERSON: MERLIN ENTERTAINMENTS GROUP (d) DESCRIPTION OF TRANSACTION: ATTRACTION TICKET PURCHASES, AT ARMS-LENGTH PRICING, FROM ENTITIES OF WHICH VISIT ORLANDO DIRECTORS ARE KEY EMPLOYEES. Form 990, Part I, Line 1, Description of Organization Mission The mission of Visit Orlando, as the industry's leader, is to brand, market and sell the area globally as a premier leisure, convention and business destination for the continual economic benefit of the community. Form 990, Part VI, Section A, line 6 The Orlando/Orange County Convention & Visitors Bureau, Inc. (Visit Orlando) is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section A, line 7a Visit Orlando is a non-profit, membership based organization. Members of Visit Orlando elect the Board of Directors. Form 990, Part VI, Section B, line 11 Form 990 is reviewed and approved by the Board of Directors Audit and Oversight Committee. The return is then made available to the board. Form 990, Part VI, Section B, line 12c Visit Orlando distributes a conflicts of interest policy, along with other similar policies, to Board members annually. Board members are expected to, and regularly do, recuse themselves from voting on issues that could potentially be a conflict. A conflict of interest policy is communicated to all employees at time of hire by a representative of the Human Resources Department and is included in the employee handbook. The employees are instructed that if at any time during their employment they have a question regarding this policy or if they have a question regarding if something would be considered a conflict of interest they are to address this with the Vice President of their area or with someone from Human Resources. Form 990, Part VI, Section B, line 15 Compensation for the CEO was set by the Board of Directors. Ongoing compensation analysis is performed by the Board's Executive Compensation Committee utilizing surveys from several third party external resources. The compensation of the other key executives is determined by the CEO and the Vice President of Human Resources who utilize several industry salary surveys and information from independent third party compensation professionals. Compensation information is also reviewed annually by the board's audit & oversight committee. Form 990, Part VI, Section C, line 19 Visit Orlando makes its governing documents available to our members, local county government and to the public upon request. We make our conflict of interest policy available to our Board of Directors and our employees. We distribute our financial statements and post them to our website for access to the public.