2019-09-03T06:18:24-07:00 2018-12-31 320344584 Ruane & Company LLP 12 Alfred Street Suite 206 Woburn MA 01801 990 2018-01-01 201324018 Digital Analytics Association Inc DIGI 7812460500 401 Edgewater Place Wakefield MA 01880 David McBride Treasurer 2019-09-03 true Thomas M Ruane CPA P00005237 7816430090 2018 2019-02-21 02:37:17Z David McBride 401 Edgewater Place 600 Wakefield MA 01880 1050032 false false X www.digitalanalyticsassociation.org X 2004 NY Digital Analytics Associaion unites and fosters the interests of industry practitioners, vendors, consultants and educators who use, sell, install, implement, consult, teach or train in the field of web analytics. 12 12 0 19937 0 910432 1029982 113 113 11158 19937 921703 1050032 0 0 128194 161288 0 0 707887 848648 836081 1009936 85622 40096 256589 350952 277354 331621 -20765 19331 The Digital Analytics Association makes analytics professionals more effective and valuable through professional development and community. false false Digital Analytics Association connects and empowers an informed and involved web analytics community by disseminating and providing access to web analytics best practices, most up-to-date information and key resources. DAA makes analytics professionals more effective and valuable through professional development and community. false false false false false false false false false true false false false false false false false false false true false false false false false false false false false false false false false false false false false true false false false false false false false false true 7 0 true 0 false true true false false false false false false false false false false false false X 12 12 false true false false true false false true true false true true true true true true true true true true false X X Virtual Inc 7812460500 401 Edgewater Place Suite 600 Wakefield MA 01880 X X Sharon Flynn Director 1.00 0.00 X 0 0 0 Michael Helbling Director 1.00 0.00 X 0 0 0 David Kaul Director 1.00 0.00 X 0 0 0 Jeff Allen Director 1.00 0.00 X 0 0 0 Mary Owusu Director 1.00 0.00 X 0 0 0 Amy Sample Director 1.00 0.00 X 0 0 0 John Pestana Director 1.00 0.00 X 0 0 0 Valerie Kroll President 1.00 0.00 X 0 0 0 Aaron Maass Secretary 1.00 0.00 X 0 0 0 Rusty Rahmer Chairman 1.00 0.00 X 0 0 0 June Dershewitz Vice President 1.00 0.00 X 0 0 0 David McBride Treasurer 1.00 0.00 X 0 0 0 Marilee Yorchak Executive Director 40.00 0.00 X 134967 0 0 134967 1 false false false Virtual Inc 401 Edgewater Place Suite 600 Wakefield MA 01880 Management Services 397950 1 0 Chapter Revenue and other 7418 7418 Membership Dues & Assessments 577165 577165 Professional Development 147794 147794 Quanties Industry Revenu 42261 42261 Symposiums Revenue 255344 255344 1029982 113 113 0 0 0 0 0 0 0 Advertising Job Lists 19937 19937 19937 1050032 1029982 19937 113 X 0 0 0 0 134967 0 0 0 16403 9918 148800 1604 2217 0 0 0 0 0 2227 74974 0 0 10688 0 21597 0 0 290 11375 Marketing 155486 Symposium Expenses 131084 Membership Committee 98097 Professional Development Costs 56022 134187 1009936 0 0 0 45686 45799 131897 235871 0 42600 40660 0 0 0 0 22002 14512 1451 841 904 610 0 0 0 0 13500 13500 256589 350952 46858 48927 230496 282694 277354 331621 X -20765 19331 -20765 19331 256589 350952 40096 X false false false 1451 841 610 610 Norhth America 0 0 Meetings Professional Development 9743 9743 9743 false false false false false false Rising Media Former Officer 2255 Royalty income false Form 990, Part VI, Line 3: Description of Delegated Duties to Management Company The Organization delegates its Membership, Financial, Executive Director, and Administration duties to Virtual, Inc., a management company. The Organization delegates its Marketing for trade shows to Access Marketing and Events, LLC. Form 990, Part VI, Line 6: Explanation of Classes of Members or Shareholder The Organization has three Membership Levels, Academic, Professional, and Corporate. Form 990, Part VI, Line 11b: Form 990 Review Process The Board of Directors and members of the management company review the Form 990 before it is filed. Form 990, Part VI, Line 12c: Explanation of Monitoring and Enforcement of Conflicts The management company and the Board of Directors annually disclose any potential conflicts of interest and take action as necessary. Form 990, Part VI, Line 15a: Compensation Review & Approval Process - CEO, Top Management Salaries of executive directors in similar organizations are used as a guide to set the annual compensation for the Executive Director. Form 990, Part VI, Line 15b: Compensation Review and Approval Process for Officers and Key Employees Salaries of officers and key employees in similar organizations are used as a guide to set the annual compensation. Form 990, Part VI, Line 19: Other Organization Documents Publicly Available The Organization makes its governing documents, policies, and financial statements available upon request. The Organization's financial statements and 990 are also available on Guidestar.com. The Organization's governing documents are also available on the Organization's website. Form 990, Part IX, Line 24e: Other Expenses Bad Debts: Column (A) - Total = $17500; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Bank & Credit Card Fees: Column (A) - Total = $11199; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Certification Program: Column (A) - Total = $16100; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Globalization Licensing: Column (A) - Total = $10768; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Payroll Service Fees: Column (A) - Total = $4200; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Postage and Shipping: Column (A) - Total = $2982; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Quanties Awards Expenses: Column (A) - Total = $50854; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0 Form 990, Part IX, Line 24e: Other Expenses Telecommunications: Column (A) - Total = $20584; Column (B) - Program Services = $0; Column (C) - Management & General = $0; Column (D) - Fundraising = $0