2019-11-15T14:49:57-06:00 2018-12-31 133628255 CONDON O'MEARA MCGINTY & DONNELLY LLP ONE BATTERY PARK PLAZA 7TH FL NEW YORK NY 10004 990 2018-01-01 131810859 DIRECT MARKETING ASSOCIATION INC DIRE 2127687277 155 EAST 44TH STREET NEW YORK NY 10017 CHRISTINE MANNA PRESIDENT & COO 2127687277 2019-11-14 1 JAMES J REILLY P00183769 2126617777 184.74.172.82 2019-11-14 19:29:27 ES P DA39A3EE5E6B4B0D3255BFEF95601890AFD80709 6E7FF41942A7D409D7C8B9B6D6B155D83F18E4E4 2018 2020-03-31 21:24:44Z X X DATA & MARKETING ASSOCIATION CHRISTINE MANNA 155 EAST 44TH STREET NEW YORK NY 10017 16725092 0 X WWW.THE-DMA.ORG X 1940 NY THE DATA & MARKETING ASSOCIATION (THE "ASSOCIATION") IS THE WORLD'S LARGEST TRADE ASSOCIATION DEDICATED TO ADVANCING AND PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING. X 0 0 35 5 0 17922 0 0 13955295 4248044 632826 833342 0 0 14588121 5081386 0 0 0 0 5279714 3022212 0 0 0 10282919 4515077 15562633 7537289 -974512 -2455903 13656668 0 10730095 0 2926573 0 X THE DATA & MARKETING ASSOCIATION WAS THE WORLD'S LARGEST TRADE ASSOCIATION DEDICATED TO ADVANCING AND PROTECTING RESPONSIBLE DATA-DRIVEN MARKETING. 0 1 THE TRADE ASSOCIATION WAS ENGAGED IN SERVING ITS MEMBERS AND ADVANCING THE INTEREST OF THOSE INVOLVED IN DIRECT MARKETING TO THE GOVERNMENT, THE MEDIA AND CONSUMERS. IT ENCOURAGED THE GROWTH, AND EFFECTIVE ETHICAL USE OF DIRECT MARKETING THROUGH CONFERENCES, INFORMATION, EDUCATION AND CONSUMER AFFAIRS PROGRAMS. 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 1 0 0 0 0 0 1 44 0 1 35 1 1 1 0 0 0 1 1 0 0 0 X 0 0 0 0 1 0 1 1 0 1 1 0 0 0 1 1 1 1 1 1 1 0 X CHRISTINE MANNA 2127687277 155 EAST 44TH STREET NEW YORK NY 10017 MICHAEL MCLAREN CHAIRMAN UNTIL 6/30 3.00 X X 0 0 0 JENNIFER BARRET GLASGOW VICE CHAIRMAN UNTIL 6/30 3.00 X X 0 0 0 STEVE FROEHLICH TREASURER UNTIL 6/30 3.00 X X 0 0 0 STEVE WAGNER SECRETARY UNTIL 6/30 3.00 X X 0 0 0 GUNTHER SCHUMACHER FORMER CHAIR UNTIL 6/30 3.00 X X 0 0 0 ALISA BERGMAN DIRECTOR UNTIL 6/30 3.00 X 0 0 0 LUCI RAINEY DIRECTOR UNTIL 6/30 3.00 X 0 0 0 BRIAN COWART DIRECTOR UNTIL 6/30 3.00 X 0 0 0 CORY TREFFILETTI DIRECTOR UNTIL 6/30 3.00 X 0 0 0 CHRISTINE AGUILERA DIRECTOR UNTIL 6/30 3.00 X 0 0 0 ERICH WASSERMAN DIRECTOR UNTIL 6/30 3.00 X 0 0 0 STUART INGIS DIRECTOR UNTIL 6/30 3.00 X 0 0 0 TOM BENTON DIRECTOR UNTIL 6/30 3.00 X 0 0 0 JOHN PRINCIOTTA DIRECTOR UNTIL 6/30 3.00 X 0 0 0 MARK ALLEN DIRECTOR UNTIL 6/30 3.00 X 0 0 0 JENNIFER MARCOU DIRECTOR UNTIL 6/30 3.00 X 0 0 0 JAY SCHWEDELSON DIRECTOR UNTIL 6/30 3.00 X 0 0 0 EVA REDA DIRECTOR UNTIL 6/30 3.00 X 0 0 0 SUSAN CANAVARI DIRECTOR UNTIL 6/30 3.00 X 0 0 0 ANDY FRAWLEY DIRECTOR UNTIL 6/30 3.00 X 0 0 0 JOANNE MONFRADI DUNN DIRECTOR UNTIL 6/30 3.00 X 0 0 0 MONICA RAY DIRECTOR UNTIL 6/30 3.00 X 0 0 0 NATE SIMMONS DIRECTOR UNTIL 6/30 3.00 X 0 0 0 BUELL DUNCAN DIRECTOR UNTIL 6/30 3.00 X 0 0 0 JULIE BERNARD DIRECTOR UNTIL 6/30 3.00 X 0 0 0 STACEY HAWES DIRECTOR UNTIL 6/30 3.00 X 0 0 0 MIKE NAZZARO DIRECTOR UNTIL 6/30 3.00 X 0 0 0 KEIRA KRAUSZ DIRECTOR UNTIL 6/30 3.00 X 0 0 0 JUDY MCCOOL DIRECTOR UNTIL 6/30 3.00 X 0 0 0 JOHN MCDONALD DIRECTOR UNTIL 6/30 3.00 X 0 0 0 THOMAS BENTON CHIEF EXECUTIVE OFFICER 40.00 X 377719 0 71767 XENIA BOONE GENERAL COUNSEL 40.00 X 104753 0 19903 ROBERT GRECO SR VP FINANCE, OPS & EVENT 40.00 X 117773 0 22377 IAN PARMITER SR VP MEMBERSHIP ENGAGEMENT 40.00 X 289639 0 55031 NEIL O'KEEFE SVP, CRM/MEMBER ENGAGEMENT 40.00 X 103452 0 19656 993336 0 188734 5 0 1 0 VENABLE LLP PO BOX 62727 BALTIMORE MD 21264 LEGAL 530837 MORGAN DIGITAL VENTURES LLC 21 DUPONT AVENUE WHITE PLAINS NY 10605 CONSULTANT 338000 STELLATO MEETING SOLUTIONS 16605 NORBECK FARM DRIVE OLNEY MD 20832 LOGISTICS PLANNING 337370 WINTERBERRY GROUP LLC 60 BROAD STREET 38TH FLOOR NEW YORK NY 10004 CONSULTANT 126875 4 MEMBERSHIP DUES 900099 1741516 1741516 CONFERENCES AND EVENTS 900099 1585327 1585327 CROSS DEVICE ID 900099 290000 290000 CONSUMER PREFERENCES S 900099 272436 272436 EDUCATION 900099 254285 254285 104480 104480 4248044 147421 147421 12329627 11643706 685921 685921 685921 5081386 4248044 0 833342 479984 1986234 330627 109456 115911 252648 206800 37539 178375 66150 83129 278158 136464 1873175 61881 83219 63974 ADVOCACY & ACCOUNTABILI 325557 EDUCATION SERVICES 301613 CROSS DEVICE ID 277044 OTHER 165198 124153 7537289 0 545102 0 0 601985 0 0 0 0 0 308058 0 0 446252 0 11683250 0 0 0 0 72021 0 13656668 0 1111874 2228348 4176000 3213873 0 10730095 0 X 2926573 0 2926573 0 13656668 0 X -2455903 -470670 X 0 0 0 0 0 0 1741261 206800 206800 1534461 -1327661 X X X 1 0 0 THOMAS BENTON CHIEF EXECUTIVE OFFICER 375937 0 1782 0 0 0 0 0 71767 0 449486 0 0 0 IAN PARMITER SR VP MEMBERSHIP ENGAGEMENT 288095 0 1544 0 0 0 0 0 55031 0 344670 0 0 0 PART I, LINE 4A THE ASSOCIATION PAID THE SENIOR VICE PRESIDENT MEMBERSHIP ENGAGEMENT $110,000 IN SEVERANCE TRANSFER OF ASSETS AND LIABILITIES 2018-06-30 2926574 FMV 130453230 ASSOCIATION OF NATIONAL ADVERTISERS 10 GRAND CENTRAL 155 E 44TH STREET NEW YORK NY 10017 501(C)(6) 0 1 0 0 1 1 1 1 0 PART I, LINE 2E: PERSON(S) INVOLVED: ALL STAFF, EXCEPT ONE BECAME EMPLOYEES OF THE TRANSFER ORGANIZATION. FORM 990, PART III, LINE 3 THE ORGANIZATION HAS BEEN LIQUIDATED. FORM 990, PART VI, SECTION A, LINE 4 THE ORGANIZATION HAS MERGED WITH ASSOCIATION OF NATIONAL ADVERTISERS. FORM 990, PART VI, SECTION A, LINE 6 THE ASSOCIATION WAS ESTABLISHED AS A MEMBERSHIP ORGANIZATION. ANY ORGANIZATION, WHETHER INCORPORATED OR NOT, WHICH USES, CREATES, PRODUCES, SERVICES OR SUPPLIES MATERIALS FOR DIRECT MARKETING, ANY INDIVIDUAL WHO IS A GENERAL MEMBER, WAS ELIGIBLE FOR MEMBERSHIP IN THIS ASSOCIATION. THE MEMBERSHIP OF THE ASSOCIATION WAS CLASSIFIED AS FOLLOWS: COMPANY MEMBERSHIP OF THE ASSOCIATION CONSISTED OF COMPANIES OF CORPORATIONS THAT ARE USERS, CREATORS, SUPPLIERS, SERVICES, OR PRODUCERS OF ANY FORM OF DIRECT MARKETING. WITHIN COMPANY MEMBERSHIP THERE WERE THREE TYPES OF MEMBERS VOTING, REGULAR AND SERVICE. REGULAR MEMBERSHIP CONSISTED OF EMPLOYEES OF A COMPANY MEMBER WHO ARE CERTIFIED IN WRITING BY THE COMPANY MEMBER TO THE ASSOCIATION TO RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BY-LAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE, AND WHO WERE INCLUDED IN THE BASIC DUES PAID BY THE COMPANY. THE NUMBER OF REGULAR MEMBERS THAT A COMPANY MEMBER WERE ENTITLED TO WERE DETERMINED BY THE FORMULA CONTAINED IN THE THEN CURRENT DUES SCHEDULE MAINTAINED BY THE ASSOCIATION. SERVICE MEMBERSHIP CONSISTED OF EMPLOYEES OF A COMPANY MEMBER WHO WERE, UPON NOTICE TO THE VOTING MEMBER, TO RECEIVE THE BENEFITS DESCRIBED IN SECTION 4 OF THE ARTICLE OF BY-LAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE, FOR THE EXTRA SERVICE MEMBERSHIP WAS PAID. VOTING MEMBERSHIP, ONE OF THE MEMBERS (REGULAR OR SERVICE) FROM EACH COMPANY WERE DESIGNATED AS THE VOTING MEMBER, CERTIFIED BY THE COMPANY MEMBER TO THE ASSOCIATION TO BE ITS OFFICIAL REPRESENTATIVE IN ALL THE AFFAIRS OF THE ASSOCIATION INCLUDING THE HOLDING OF OFFICE THEREIN DURING THE TERM OF SUCH CERTIFICATION. ANY CHANGE BY A COMPANY MEMBER OF SUCH A CERTIFICATION WAS EFFECTIVE UPON THE RECEIPT BY THE ASSOCIATION OF A WRITTEN NOTICE THEREOF FROM THE COMPANY MEMBER AT LEAST TEN (10) DAYS PRIOR TO ANY REGULAR OR SPECIAL MEETING. EDUCATIONAL MEMBERSHIP INCLUDED TRADE ASSOCIATIONS WHOSE MEMBERSHIP INCLUDED A SUBSTANTIAL SEGMENT OF MEMBERS HAVING AN INTEREST IN DIRECT MAIL OR DIRECT MARKETING, WHO RECEIVED THE BENEFITS OUTLINED IN SECTION 4 OF THE ARTICLE OF BY-LAWS OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE. GENERAL MEMBERSHIP INCLUDED ALL OTHER FORMS OF MEMBERSHIP NOT CONTAINED IN THESE BY-LAWS, WHETHER ORGANIZATIONS OR INDIVIDUALS, INCLUDING DIFFERENT SUBCLASSES OF MEMBERS AS DETERMINED BY THE ASSOCIATION, HOWEVER DENOMINATED. SUCH MEMBERS WILL RECEIVE BENEFITS AS DETERMINED BY ASSOCIATION, OTHER THAN THE RIGHTS TO VOTE AND TO HOLD OFFICE. FORM 990, PART VI, SECTION A, LINE 7A ONE OF THE MEMBERS (REGULAR OR SERVICE) FROM EACH COMPANY WAS DESIGNATED AS THE VOTING MEMBER AND HAD THE RIGHT TO VOTE. THE VOTE OF THE VOTING MEMBER MAY HAVE BEEN CAST PERSONALLY OR BY A DULY DESIGNATED PROXY IN ACCORDANCE WITH THE PROCEDURES REASONABLY PRESCRIBED BY THE ASSOCIATION. FORM 990, PART VI, SECTION B, LINE 11B NO GOVERNIGN BODY IS IN EXISTENCE AS OF THE FILING OF THIS FORM 990. FORM 990, PART VI, SECTION B, LINE 12C EACH OFFICER, KEY EMPLOYEE AND MEMBER OF THE BOARD OF DIRECTORS WAS REQUIRED TO COMPLETE AND FILE WITH THE PRESIDENT OF THE ASSOCIATION A DISCLOSURE STATEMENT REGARDING POTENTIAL CONFLICTS OF INTEREST AND ANNUALLY FILE A STATEMENT OF CONTINUED ACCURACY THEREOF. IN THE EVENT OF A CONFLICT, THE INDIVIDUAL WITH SUCH CONFLICT WAS PROHIBITED FROM PARTICIPATING IN THE DELIBERATION AND DECISION RELATED TO THE TRANSACTION. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION OF THE PRESIDENT OF THE ASSOCIATION WAS DETERMINED BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS. THE COMMITTEE WAS COMPRISED OF INDEPENDENT MEMBERS OF THE GOVERNING BOARD. COMPENSATION FOR THE PRESIDENT IS STATED IN THEIR CONTRACT ONCE AN AGREEMENT IS INITIATED. OTHER OFFICERS AND KEY EMPLOYEE COMPENSATION WAS DETERMINED BY THE CEO IN COLLABORATION WITH THE CHAIRMAN OF THE BOARD OF DIRECTORS. OTHER OFFICERS AND KEY EMPLOYEE COMPENSATION WAS CALCULATED BASED ON THE POSITION AND COMPARABLE INDUSTRY STANDARDS. THE ASSOCIATION ALSO USED DATA OF COMPARABLE COMPENSATION FOR SIMILARLY QUALIFIED PERSONS IN FUNCTIONALLY COMPARABLE POSITIONS AT SIMILARLY SITUATED ORGANIZATIONS AND CONTEMPORANEOUS DOCUMENTS AND RECORDKEEPING WITH RESPECT TO DELIBERATIONS AND DECISIONS REGARDING THE COMPENSATION ARRANGEMENT. FORM 990, PART VI, SECTION C, LINE 19 THE GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS WERE NOT MADE AVAILABLE TO THE PUBLIC. FORM 990, PART XI, LINE 9: DECREASE IN PENSION LIABILITY -116,899. NET LIQUIDATION ADJUSTMENT -353,771.