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        <ExplanationTxt>THE MISSION OF THE GEORGIA TRAVEL ASSOCIATION (GATA) IS TO ELEVATE THE PROFILE AND EMPHASIZE THE IMPORTANCE OF TOURISM AND HOSPITALITY AS MAJOR ECONOMIC CONTRIBUTORS TO THE STATE OF GEORGIA.</ExplanationTxt>
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        <ExplanationTxt>GATA ESTABLISHED THE STATE OF TOURISM BREAKFAST IN JANUARY 2017 WHICH FEATURED DISTINGUISHED INDUSTRY SPEAKERS, ELECTED OFFICIALS, AND MORE THAN 300 TOURISM PROFESSIONALS FROM ACROSS THE STATE. GATA ALSO PARTNERED WITH ATLANTA MAGAZINE AND THE GEORGIA DEPARTMENT OF ECONOMIC DEVELOPMENT TO TAKE A MORE PROMINENT ROLE IN EXISTING TOURISM INDUSTRY CELEBRATIONS IN CONJUNCTION WITH PROGRAMMING AT THE GEORGIA STATE CAPITOL. GATA'S 2017 LEGISLATIVE PRIORITIES CARRIED FORWARD FROM THE PRIOR YEAR WERE: 1) PROTECTING THE GEORGIA TRAVEL BRAND FROM DISCRIMINATORY LEGISLATION, 2) ADVOCATING FOR ADDITIONAL MARKETING RESOURCES FOR THE STATE, AND 3) EXAMINING THE ECONOMIC AND SOCIAL IMPACTS THAT PUBLIC SCHOOL CALENDARS HAVE ON GEORGIA'S TOURISM INDUSTRY.</ExplanationTxt>
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