2025-01-31T12:57:16-06:00 2024-09-30 390758449 WIPFLI LLP 105 E PINE ST UPPER FLOOR MISSOULA MT 59802 990 2023-10-01 820254694 SUN VALLEY TOURISM ALLIANCE INC SUNV 2087263423 PO BOX 4934 KETCHUM ID 83340 MIKE BURCHMORE CHAIR 2087263423 2025-01-29 1 1 SAM BRUNSON CPA P01696998 4067281800 2025-01-29 2023 2025-03-06 01:10:19Z VISIT SUN VALLEY RAYMOND J GADD II PO BOX 4934 KETCHUM ID 83340 1981859 0 X WWW.VISITSUNVALLEY.COM X 1981 ID DESTINATION MANAGEMENT AND MARKETING ORGANIZATION FOR SUN VALLEY, IDAHO. 7 7 10 8 0 0 508500 493613 1689558 1451560 3008 36686 1000 0 2202066 1981859 30000 0 0 0 472380 494357 0 0 0 1666857 1283214 2169237 1777571 32829 204288 1019771 1231847 50543 71931 969228 1159916 X VISIT SUN VALLEY IS COMMITTED TO ENRICHING THE LIVES OF OUR MOUNTAIN COMMUNITY THROUGH A BALANCED LEVEL OF TOURISM THAT FOCUSES ON ECONOMIC PROSPERITY, ENVIRONMENTAL SUSTAINABILITY, AND THE PRESERVATION OF THE VALLEY'S VIBRANT CHARACTER. 0 0 YEAR-ROUND ADVERTISING - $1,000,000- PRIMARILY FOCUSED ON YOUTUBE'S SUITE OF OFFERINGS INCLUDING CONNECTED TV, PRE-ROLL, MID-STREAM, ETC. - THE PROGRAMMATIC/EXCHANGE EMPHASIS WAS ON UTILIZING THE GOOGLE SUITE OF OFFERINGS. THIS INCLUDED PMAX, ADWORDS, GOOGLE DISPLAY NETWORK AND BEYOND- TWO FORMS OF RADIO ADVERTISING - NPR (REGIONAL) AND ALSO STREAMING SERVICES SUCH AS PODCASTS, PANDORA, OR SPOTIFY - NPR HAD AN EMPHASIS ON SHOULDER SEASON AND INTERSTATE TRAVEL - THE STREAMING ASPECTS LEANED INTO NATIONAL AWARENESS- MEDIA PARTNERSHIPS: - FREESKIER MAGAZINE - 4 PAGE PRINT & ONLINE STORY, EMAIL INCLUSION, SOCIAL POSTS - JOURNAL OF LOST TIME - VIDEO PRODUCTION TO TAKE PLACE IN JANUARY, SMALL INITIAL SHARE IN FEBRUARY, TEASED OUT THROUGH THE END OF WINTER - WHALEBONE MAGAZINE - PRINT AD IN THEIR "SLOW" ISSUE, 2-4 PAGE ARTICLE ON WINTER IN SUN VALLEY FOR THE DECEMBER ISSUE/ONLINE NEWSLETTER AND SOCIAL POSTS| - MOUNTAIN GAZETTE - 4-WEEK EMAIL BLAST IN DECEMBER, PODCAST READ, TRIP GIVEAWAY. - MATCHSTICK - IN CO-OP WITH SVR MARKETING RESEARCH: ZARTICO & INNTOPIA DESTIMETRICS - $70,000ZARTICO - MISSION IS TO EMPOWER DMOS TO BE BETTER STEWARDS OF THE WORLD'S TOURIST DESTINATIONS THROUGH IMPROVED DATA INTELLIGENCE AND DECISION-MAKING. MAKERS OF THE FIRST DESTINATION OPERATING SYSTEM, ZARTICO HARNESSES AND STREAMLINES COMPLEX DATA TO PROVIDE A FULL SPECTRUM OF DATA SCIENCE, BENCHMARKING, AND ANALYTICAL SERVICES FOR USE IN MARKETING, COMMUNITY DEVELOPMENT AND SUSTAINABILITY EFFORTS. BASED IN SALT LAKE CITY, UTAH, ZARTICO HAS DECADES OF EXPERIENCE IN TECHNOLOGY, TOURISM, AND DESTINATION AND TRAVEL MARKETING. INNTOPIA DESTIMETRICS - AGGREGATED LODGING BOOKING DATA GIVES THE ENTIRE DESTINATION DEEP INSIGHTS INTO PERFORMANCE AND PACING. THE STATISTICAL QUANTITATIVE AND QUALITATIVE DATA GLEANED FROM THESE RESOURCES ALLOWS US TO MAKE SOUND PLANS AND DECISIONS. THESE INPUTS CAN ACT AS INDICATORS FOR US TO MEASURE THE PLANS AND DECISIONS THAT WE IMPLEMENT. LASTLY, WE ARE ABLE TO SHARE THE VAST MAJORITY OF THIS DATA WITH LOCAL STAKEHOLDERS SO THAT THEY CAN LEVERAGE THE INFORMATION FOR SIMILAR PURPOSES. PR INITIATIVES & OUTREACH - $62,000WE SEGMENTED OUT OUR HIGHLIGHTABLE INDUSTRIES, EVENTS, PLACES, AND PEOPLE THROUGH A CATEGORICAL LENS TO TELL THESE UNIQUE STORIES. WE ACTIVELY PURSUED HARO LEADS THAT ALIGNED WITH VARIOUS SEGMENTS. WE FOCUSED ON THE UNIQUE PUBLICATIONS THAT CAN TELL THE BROADER STORIES OF THE SUN VALLEY AREA. PUBLICATIONS THAT SPEAK TO ARTS & CULTURE, FOOD, INNOVATION, NATURAL SPACES, AND BEYOND ARE A FEW POTENTIAL OPPORTUNITIES. WE WORKED BOTH ON OUR OWN ACCORD AND IN COLLABORATION WITH THE LOCAL LODGING PROPERTIES AND EVENT PRODUCERS TO HOST TOP-TIER MEDIA WITH AN EMPHASIS ON FALL AND WINTER. MEDIA MISSIONS:- CHICAGO - OCTOBER 2023- BOISE - NOVEMBER 2023JOURNALIST HOSTING:- SKI IDAHO FAMILIARIZATION TOUR IN CONJUNCTION WITH VISIT IDAHO- WE WORKED IN CONJUNCTION WITH LOCAL PARTNERS TO HOST A VARIETY OF FREELANCE JOURNALISTS WHO WRITE FOR PUBLICATIONS RANGING FROM NYT TO FORBES. 0 1 0 1 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 10 0 1 10 1 0 0 0 0 0 0 0 0 X 7 7 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 1 0 1 0 0 X SAGE BOOKKEEPING SOLUTIONS 2088595156 120 N 2ND AVE STE 107 KETCHUM ID 83340 MIKE BURCHMORE CHAIR 1.00 X X 0 0 0 GRETCHEN GORHAM SECRETARY 1.00 X X 0 0 0 DAVE LUHR TREASURER 1.00 X X 0 0 0 DIANN CRAVEN DIRECTOR THRU 11/23 1.00 X 0 0 0 JACOB FREHLING DIRECTOR 1.00 X 0 0 0 CANDICE PATE DIRECTOR 1.00 X 0 0 0 KRISTIN POOLE DIRECTOR THRU 2/24 1.00 X 0 0 0 PETE SONNTAG DIRECTOR 1.00 X 0 0 0 ADELAIDE SMITH-MASON DIRECTOR 1.00 X 0 0 0 SCOTT FORTNER EXECUTIVE DIRECTOR THRU 2/24 40.00 X 168415 0 15651 RAYMOND J GADD II EXECUTIVE DIRECTOR 40.00 X 85315 0 8723 253730 0 24374 1 0 1 0 GOOGLE 1600 AMPHITHEATRE PKWAY MOUNTAIN VIEW CA 94043 ADVERTISING 496689 OGURY INC 75 BROAD STREET SUITE 3000 NEW YORK NY 10004 ADVERTISING/SOCIAL MEDIA 263368 FLIGHT AWARE 11 GREENWAY PLAZA SUITE 2900 HOUSTON TX 77046 ADVERTISING 108356 3 13613 480000 493613 CONTRACT REVENUE 900099 1450904 1450904 LOCAL MARKETING SERVIC 900099 656 656 1451560 36686 36686 1981859 1451560 0 36686 269914 175610 4668 11868 32297 41659 1999 1057489 13311 24606 40079 4821 9205 3870 5045 RESEARCH & DEVELOPMENT 69340 DUES & SUBSCRIPTIONS 7679 CAMPAIGN MONITORING 3658 REPAIRS & MAINTENANCE 227 226 1777571 125 0 1003106 1185094 34083 102530 92560 13840 9970 2700 2700 1019771 1231847 50543 71931 50543 71931 X 969228 1159916 969228 1159916 1019771 1231847 204288 -13600 0 X 0 0 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1 0 0 58043 48073 9970 44487 44487 0 9970 X X X X 0 0 0 SCOTT FORTNER EXECUTIVE DIRECTOR THRU 2/24 160672 0 4500 0 3243 0 4955 0 10696 0 184066 0 0 0 FORM 990, PART VI, SECTION B, LINE 11B THE FORM 990 IS REVIEWED BY THE BOARD CHAIRPERSON AND EXECUTIVE BOARD PRIOR TO FILING WITH THE INTERNAL REVENUE SERVICE. FORM 990, PART VI, SECTION B, LINE 12C ALL BOARD MEMBERS AND PERSONNEL OF SUN VALLEY TOURISM ALLIANCE, INC. ARE REQUIRED TO DISCLOSE ANY POTENTIAL CONFLICTS OF INTEREST ON AN ANNUAL BASIS, AND AT ANY SUCH TIME THAT A NEW POTENTIAL CONFLICT OF INTEREST EMERGES, THROUGH A DISCLOSURE STATEMENT. IF A CONFLICT OF INTEREST IS FOUND TO EXIST, IT MUST BE DISCLOSED AND THAT PERSON MUST EXCUSE HIMSELF/HERSELF FROM DISCUSSIONS OR VOTES RELATED TO THOSE AREAS OF POTENTIAL CONFLICT. SUN VALLEY TOURISM ALLIANCE, INC. RESERVES THE RIGHT TO DISMISS A BOARD MEMBER OR STAFF MEMBER WHO PRESENTS A SERIOUS CONFLICT OF INTEREST OR TO SHIFT THAT PERSON INTO A CAPACITY THAT NULLIFIES IT. FORM 990, PART VI, SECTION B, LINE 15A THE PROCESS FOR DETERMINING THE PRESIDENT/CMO COMPENSATION IS COMPLETED BY THE BOARD OF DIRECTORS USING COMPARABILITY DATA DURING THE ANNUAL BUDGETING PROCESS. FORM 990, PART VI, SECTION C, LINE 19 THE ORGANIZATION'S GOVERNING DOCUMENTS, CONFLICT OF INTEREST POLICY, AND FINANCIAL STATEMENTS ARE AVAILABLE TO THE PUBLIC UPON REQUEST.