2018-08-17T13:47:24-05:00 2017-12-31 340677006 MALONEY NOVOTNY LLC 1111 SUPERIOR AVE SUITE 700 CLEVELAND OH 441142540 990 2017-01-01 341520995 THE ROCK AND ROLL HALL OF FAME AND MUSEUM INC ROCK 2167817625 1100 ROCK AND ROLL BOULEVARD CLEVELAND OH 441141022 GREG HARRIS PRESIDENT & CEO 2167817625 2018-08-16 1 CHRISTOPHER B ANDERSON P00226559 2163630100 2017 2022-09-23 18:48:47Z GREG HARRIS 1100 ROCKROLL BLVD CLEVELAND OH 44114 44651902 0 X WWW.ROCKHALL.COM X 1985 OH THE MISSION OF THE MUSEUM IS TO ENGAGE, TEACH, AND INSPIRE THROUGH THE POWER OF ROCK AND ROLL. SEE SCHEDULE O FOR FURTHER DETAILS. 10 9 203 57 3387631 1127841 20352416 18268754 8953233 10128773 361641 968065 5166336 6855386 34833626 36220978 0 0 0 0 9923565 10712424 0 408576 1651084 11668540 12996403 21592105 24117403 13241521 12103575 104056075 119341880 5418137 7557230 98637938 111784650 X SEE SCHEDULE OTHE ROCK AND ROLL HALL OF FAME AND MUSEUM'S MISSION IS TO "ENGAGE, TEACH, AND INSPIRE THROUGH THE POWER OF ROCK AND ROLL". IT CARRIES OUT THIS MISSION THROUGH ITS OPERATION OF A WORLD-CLASS MUSEUM THAT COLLECTS, PRESERVES, EXHIBITS, AND INTERPRETS THIS ART FORM THROUGH ITS LIBRARY AND ARCHIVES AS WELL AS ITS EDUCATIONAL PROGRAMS. 0 0 17019543 0 11854304 SEE SCHEDULE OMUSEUM OPERATIONS: THE ROCK AND ROLL HALL OF FAME AND MUSEUM HAS ESTABLISHED ITSELF AS THE PRE-EMINENT HOME FOR THE CELEBRATION AND STUDY OF ROCK AND ROLL. IT IS A WORLD-CLASS MUSEUM AND LIBRARY AND ARCHIVES THAT EDUCATES ITS VISITORS ABOUT THE HISTORY OF ROCK AND ROLL, FROM ITS ROOTS TO THE PRESENT, AND ABOUT ROCK AND ROLL'S IMPACT ON OUR CULTURE AND SOCIETY. IT ACCOMPLISHES ALL OF THIS WITH SEVEN FLOORS OF EXHIBITS FEATURING THOUSANDS OF HISTORIC ARTIFACTS, AS WELL AS NUMEROUS FILMS AND INTERACTIVE EXHIBITS. THE MUSEUM IS CURRENTLY IN THE MIDST OF MAJOR RENOVATION TO UPDATE A NUMBER OF MUSEUM SPACES. IN ADDITION TO THE PERMANENT EXHIBITS, THE MUSEUM CURATES SEVERAL NEW TEMPORARY EXHIBITS EACH YEAR WHICH FOCUS ON INDIVIDUAL ARTISTS, VARIOUS GENRES OF MUSIC OR IMPORTANT ANNIVERSARIES OF HISTORIC EVENTS. IN 2017, THE TEMPORARY EXHIBITS FEATURED ROLLING STONE: 50 YEARS, GIRLS TO THE FRONT, 2017 NEW INDUCTEES, SUMMER OF LOVE TURNS 50, ZOMBIES, AND GUITAR EXHIBIT. FURTHER, THE MUSEUM HOSTED COMMUNITY FESTIVALS CELEBRATING THE HERITAGE OF VARIOUS ETHNIC MUSIC AND PRODUCED SEVERAL OTHER MUSIC PROGRAMS INCLUDING SONIC SESSIONS AND THE CUYAHOGA COMMUNITY COLLEGE HIGH SCHOOL ROCK OFF. THE LIBRARY & ARCHIVES, FOR WHICH THE MUSEUM HAS BEEN COLLECTING ARTIFACTS SINCE IT OPENED IN 1995, HELPS THE MUSEUM FULFILL ITS MISSION BY MAKING ONE-OF-A-KIND AUDIO AND VIDEO RECORDINGS, PROMOTIONAL MATERIALS, PERSONAL PAPERS AND BUSINESS RECORDS OF POPULAR MUSIC'S MOST INFLUENTIAL FIGURES ACCESSIBLE TO THE PUBLIC FOR THE FIRST TIME. THE LIBRARY AND ARCHIVES ALSO ENHANCES THE MUSEUM'S EDUCATION PROGRAMS AT THE UNIVERSITY LEVEL. 539434 0 4727 SEE SCHEDULE OROLLING STONE: 50 YEARS - A BACKSTAGE PASS INTO ROLLING STONE MAGAZINE'S VAST ARCHIVE OF AWARD-WINNING MUSIC, POLITICAL AND CULTURAL REPORTING TO HONOR ROLLING STONE MAGAZINE'S 50TH ANNIVERSARY. FROM THE "SUMMER OF LOVE AND WOODSTOCK TO COACHELLA, AND 'FEAR AND LOATHING' TO THE FINANCIAL CRISIS, THE EXHIBIT HIGHLIGHTS RARELY HEARD STORIES, ORIGINAL MANUSCRIPTS, MUSIC REVIEWS AND AUDIO INTERVIEWS THAT SPOTLIGHT THE CAST AND TALENTED CREW OF ARTISTS, WRITERS, AND MORE WHO SHARED A SPECIAL PARTNERSHIP WITH THE MAGAZINE. INCLUDED IN THE EXHIBIT IS NEW INTERVIEW FOOTAGE WITH ARTISTS INCLUDING LENNY KRAVITZ, MICK JAGGER, TAYLOR SWIFT, AND OTHERS, SPECIALLY SHOT FOR THE EXHIBIT AND LETTERS WRITTEN TO THE MAGAZINE BY CELEBRITIES, INCLUDING MICK JAGGER, HUNTER THOMPSON, PAUL MCCARTNEY, AND EVEN CHARLES MANSON. THERE IS ALSO A SPECIAL SECTION CHRONICLING THE MAGAZINE'S TRADEMARK "ROLLING STONE INTERVIEW" -- THE GOLD STANDARD FOR IN-DEPTH PROFILES OF SIGNIFICANT ARTISTS AND NEWSMAKERS. HIGHLIGHTS INCLUDE HISTORIC INTERVIEWS WITH DAVID BOWIE, JOHN LENNON, MADONNA, PRESIDENT BARACK OBAMA, LIN-MANUEL MIRANDA AND OTHERS. 259230 0 3602 EDUCATION PROGRAMS: THE MUSEUM'S EDUCATION AND VISITOR ENGAGEMENT DIVISION PRODUCES SCORES OF ACTIVITIES AND EVENTS EACH YEAR THAT REINFORCE THE MUSEUM'S COMMITMENT TO THE STUDY AND INTERPRETATION OF ROCK AND ROLL MUSIC AND ITS ROOTS. THE CONTENT OF THESE PROGRAMS HIGHLIGHTS NOT ONLY THE WORK OF ROCK AND ROLL HALL OF FAME INDUCTEES, BUT ALSO A BROAD SPECTRUM OF POPULAR MUSIC RANGING FROM THE BLUES, COUNTRY, AND GOSPEL OF THE EARLY 1900S TO THE CLASSIC ROCK OF THE 1960S TO THE HIP HOP AND POP SOUNDS OF TODAY. THESE PROGRAMS ARE PRESENTED IN A VARIETY OF FORMATS INCLUDING INTERVIEWS, PERFORMANCES, LECTURES, FILM SCREENINGS, MASTER CLASSES, CONFERENCES AT VENUES BOTH ON- AND OFF-SITE, AND ONLINE. 92586 0 22375 OTHER EDUCATIONAL PROGRAMS 92586 0 22375 17910793 1 1 0 1 0 0 0 1 0 1 1 0 0 0 0 1 0 1 0 0 1 0 0 1 1 0 0 0 0 1 0 0 0 0 0 0 0 0 1 1 0 0 1 1 0 0 0 1 98 0 1 203 1 1 1 0 0 0 0 1 1 0 0 0 0 X 10 9 1 0 0 0 0 1 0 1 1 0 0 0 1 1 1 1 1 1 1 0 AL AK AR CA CO CT DC FL GA HI IL KS KY ME MD MA MI MN MS NH NJ NM NY NC ND NV OH OK OR PA RI SC TN UT VA WA WV WI X DIANE MCCHESNEY 2167817625 1100 ROCK AND ROLL BLVD CLEVELAND OH 44114 NICK AKINS TRUSTEE/MEMBER 8.00 0.00 X 0 0 0 CHRIS CONNOR TRUSTEE/MEMBER, CO-CHAIR 1.00 0.00 X 0 0 0 ROB LIGHT TRUSTEE/MEMBER 1.00 0.00 X 0 0 0 BENJAMIN F NEEDELL TRUSTEE/MEMBER 1.00 0.00 X 0 0 0 JOEL PERESMAN TRUSTEE/MEMBER 1.00 40.00 X 0 415576 22588 WILLIAM ROWLEY TRUSTEE/MEMBER 1.00 0.00 X 0 0 0 CURTIS SCHENKER TRUSTEE/MEMBER 1.00 0.00 X 0 0 0 JARED CHANEY TRUSTEE/MEMBER 1.00 0.00 X 0 0 0 JANN S WENNER TRUSTEE/MEMBER, CO-CHAIR 2.00 0.00 X 0 0 0 ALEC WIGHTMAN TRUSTEE/MEMBER 8.00 0.00 X 0 0 0 GREG HARRIS PRESIDENT & CEO 40.00 0.00 X 477690 0 71552 BRIAN KENYON EXEC. VP & CFO 40.00 0.00 X 359738 0 34534 TODD MESEK VP-COMMUNICATIONS 40.00 0.00 X 206027 0 18827 JASON HANLEY VP-EDUCATION 40.00 0.00 X 167883 0 37299 CAPRICE BRAGG VP-DEVELOPMENT 40.00 0.00 X 222030 0 23153 KAREN HERMAN VP-CURATORIAL AFFAIRS 40.00 0.00 X 215485 0 33689 LAURIE KOSANOVICH GENERAL COUNSEL 32.00 0.00 X 125239 0 20054 LIZ PESCHGES VP-CULTURE&STRATEGY 40.00 0.00 X 161146 0 5118 CRAIG INCIARDI CURATOR&DIR-ACQUISITIONS 40.00 0.00 X 137202 0 34199 DIANE MCCHESNEY SENIOR DIRECTOR OF FINANCE 40.00 0.00 X 153935 0 31345 HEIDI QUICKSILVER INTERIM VP-INFO.TECH. 40.00 0.00 X 135355 0 17410 2361730 415576 349768 11 0 1 0 COMMUNITY COUNSELLING SERVICE CO LLC 527 MADISON AVE 5TH FLOOR NEW YORK NY 10022 CAPITAL CAMPAIGN MANAGEMENT 357084 GREENDAY SYSTEMS LLC 35595 CURTIS BLVD UNIT A EASTLAKE OH 44095 ORDER FULFILL.&STORAGE 165643 2 1260949 8431 3365839 13633535 1629950 18268754 ADMISSIONS 900099 9472155 9472155 CAFE REVENUE 722210 290467 290467 EXHIBIT RENTAL 900099 125125 125125 INDUCTION CEREMONY 900099 114290 114290 OTHER PROGRAM REVENUE 900099 78877 78877 47859 47859 10128773 488594 2516 486078 1293881 1293881 1388561 317177 1071384 1071384 3080 1068304 4971053 4491582 479471 479471 479471 99923 8431 77725 22198 22198 7579275 3544440 4034835 1777608 2257227 CAPITAL INVESTMENT 900099 151181 151181 SATELLITE TOWER 900099 107490 107490 PROMOTIONS REVENUE 900004 59584 59584 114833 114833 433088 36220978 11885008 3387631 2679585 1878028 1131814 425621 320593 6857747 5002699 1629904 225144 193782 141646 46612 5524 1194795 964338 204035 26422 588072 430391 129099 28582 670365 300869 369496 196328 104911 86625 4792 76060 76060 72000 72000 408576 408576 40230 40230 163525 163525 648687 648687 1935832 1663360 137558 134914 259102 155597 103045 460 1437941 1292189 131785 13967 775719 534554 86387 154778 100043 73080 16903 10060 20000 18000 1800 200 3425108 3351302 68533 5273 186901 85488 100605 808 MUSEUM STORE EXPENSES 1095589 491591 603998 ARCHIVAL,CURATORIAL&EXH 604742 604742 EDUC.&PROG.EXPENSES 463100 463100 DEVEL.&INDUCTION CEREMO 307294 196879 42163 68252 517837 255556 255067 7214 24117403 17910793 4555526 1651084 73728 188561 12272600 17894039 10761467 10107693 1340435 1689034 885880 939215 305751 621014 135454667 65243241 62242545 70211426 16173669 17690898 104056075 119341880 3504712 4158481 913425 2398749 1000000 1000000 5418137 7557230 X 36036853 46147522 62192052 65225878 409033 411250 98637938 111784650 104056075 119341880 12103575 1043137 0 X 0 1 X 1 0 X 5644817 7024540 9654494 20352416 18268754 60945021 5644817 7024540 9654494 20352416 18268754 60945021 4249164 56695857 701539 852149 731391 806049 1950113 5041241 781019 783309 844591 1295152 1128841 4832912 70819174 53750103 0.80060 0.78420 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 72000 72000 17838793 17910793 1000000 250000 0 0 920354 1000000 948637 1000000 3868991 5803487 74479 141450 72000 72000 359929 230089 250000 237159 250000 967248 1450872 PART II-A, LINE 1B: ADDITIONAL INFORMATION REGARDING LOBBYING ACTIVITIES: NOT INCLUDED ON LINE 1B OF PART II-A OF SCHEDULE C WERE $180,000 OF IN-KIND LOBBYING EXPENDITURES PROVIDED BY A TRUSTEE OF THE MUSEUM. AS FORM 990 DOES NOT PERMIT REPORTING OF IN-KIND EXPENSES AND THE CORRESPONDING REVENUE, WE HAVE EXCLUDED THIS AMOUNT FROM SCHEDULE C. X X X X 0 7903270 1193364 9096634 7253238 111250 538782 7903270 7514913 -153780 107895 7253238 7379460 410453 275000 7514913 6475724 55000 1022266 173530 7379460 0.98590 0.01230 0.00180 0 0 104431430 40773735 63657695 12897045 9940288 2956757 18126192 14529218 3596974 70211426 X 37887988 1043137 317666 394902 1755705 36132283 88695 88695 36220978 24741276 317666 394902 712568 24028708 88695 88695 24117403 PART III, LINE 1A: FINANCIAL STATEMENT FOOTNOTE FOR COLLECTION: THE ROCKHALL EXHIBITS, COLLECTS, PRESERVES, AND INTERPRETS THE ARTISTIC AND SOCIO-CULTURAL MILIEU OF ROCK AND ROLL MUSIC. THE CURATORIAL COLLECTION CONSISTS OF RECORDINGS AND TWO- AND THREE-DIMENSIONAL ARTIFACTS INCLUDING LYRICS, CORRESPONDENCE, STAGE COSTUMES, AND INSTRUMENTS. THE COLLECTION IS HELD FOR PUBLIC EXHIBITION AND EDUCATION. IT IS THE ROCKHALL'S POLICY NOT TO CAPITALIZE ITEMS THAT ARE DONATED TO OR PURCHASED FOR ITS CURATORIAL COLLECTION. PART III, LINE 4: CURATORIAL COLLECTION EXPLANATION: THE MUSEUM'S COLLECTION CONSISTS OF RECORDINGS AND TWO- AND THREE-DIMENSIONAL ARTIFACTS INCLUDING LYRICS, CORRESPONDENCE, STAGE COSTUMES AND INSTRUMENTS. IT EXHIBITS THESE ITEMS IN A 150,000 SQUARE FOOT MUSEUM THAT ATTRACTED APPROXIMATELY 568,000 VISITORS IN 2017. IN ADDITION, THE MUSEUM'S 25,000 SQUARE FOOT LIBRARY AND ARCHIVES PRESERVES AND MAKES AVAILABLE TO SCHOLARS AND RESEARCHERS ITS COLLECTION OF TWO-DIMENSIONAL ARTIFACTS. PART V, LINE 4: INTENDED USE OF ENDOWMENT FUNDS: THE MUSEUM'S ENDOWMENTS CONSIST OF BOARD-DESIGNATED ENDOWMENT FUNDS ESTABLISHED TO SUPPORT THE MUSEUM'S MISSION. PART X, LINE 2: FIN 48 (ASC 740) FOOTNOTE: THE MUSEUM DOES NOT HAVE ANY MATERIAL UNCERTAIN TAX RETURN POSITIONS IN ITS FINANCIAL STATEMENTS. THE FOOTNOTE FROM THE AUDITED FINANCIAL STATEMENTS REGARDING FIN 48 (ASC 740) IS AS FOLLOWS: THE ROCKHALL HAS ADOPTED THE ACCOUNTING STANDARD ON ACCOUNTING FOR UNCERTAINTY IN INCOME TAXES, WHICH ADDRESSES THE DETERMINATION OF WHETHER TAX BENEFITS CLAIMED OR EXPECTED TO BE CLAIMED ON A TAX RETURN SHOULD BE RECORDED IN THE CONSOLIDATED FINANCIAL STATEMENTS. UNDER THIS GUIDANCE, THE ROCKHALL MAY RECOGNIZE THE TAX BENEFIT FROM AN UNCERTAIN TAX POSITION ONLY IF IT IS MORE LIKELY THAN NOT THAT THE TAX POSITION WILL BE SUSTAINED ON EXAMINATION BY TAXING AUTHORITIES, BASED ON THE TECHNICAL MERITS OF THE POSITION. AT DECEMBER 31, 2017 AND 2016, MANAGEMENT HAS EVALUATED THE MUSEUM'S TAX POSITIONS AND HAS CONCLUDED THAT THE MUSEUM HAS TAKEN NO UNCERTAIN TAX POSITIONS THAT REQUIRE ADJUSTMENT TO THE CONSOLIDATED FINANCIAL STATEMENTS TO COMPLY WITH THE PROVISIONS OF THIS GUIDANCE. PART XI, LINE 2D - OTHER ADJUSTMENTS: RENTAL EXPENSES 317,177. SPECIAL EVENT EXPENSES 77,725. PART XI, LINE 4B - OTHER ADJUSTMENTS: COST OF GOODS SOLD AND BAD DEBTS 88,695. PART XII, LINE 2D - OTHER ADJUSTMENTS: RENTAL EXPENSES 317,177. SPECIAL EVENT EXPENSES 77,725. PART XII, LINE 4B - OTHER ADJUSTMENTS: COST OF GOODS SOLD AND BAD DEBTS 88,695. EAST ASIA AND THE PACIFIC 0 0 PROGRAM SERVICES LICENSED MUSEUM WITH EXHIBITS 1000 0 0 0 0 0 0 1000 0 1000 0 0 0 0 0 0 PART I, ADDITIONAL INFORMATION REGARDING FOREIGN ACTIVITIES: THE ROCK AND ROLL HALL OF FAME AND MUSEUM ("RRHOFM") ENTERED INTO A LICENSE AND ROYALTY AGREEMENT WHICH ALLOWS A JAPANESE ENTITY TO ESTABLISH AND OPERATE A ROCK AND ROLL MUSEUM IN JAPAN. RRHOFM IS ADVANCING ITS CHARITABLE PURPOSE TO ENGAGE, TEACH AND INSPIRE THROUGH THE POWER OF ROCK AND ROLL MUSIC BY REACHING AND EDUCATING NEW AUDIENCES IN COUNTRIES AND CULTURES OUTSIDE OF THE UNITED STATES. RRHOFM RECEIVED IN EXCESS OF $10,000 IN ROYALTY PAYMENTS FROM THE JAPANESE ENTITY IN 2017. X X X X X X X 1 COMMUNITY COUNSELLING SERVICE CO LLC 527 MADISON AVE 5TH FLOOR NEW YORK NY 10022 CAPITAL CAMPAIGN CONSULTING-SEE PART IV 0 0 408576 0 408576 AL AK AR CA CO CT DC FL GA HI IL KS KY ME MD MA MI MN MS NH NJ NM NY NC ND NV OH OK OR PA RI SC TN UT VA WA WV WI YESTIVAL 21100 4833 16267 25138 LEGACY BRICK 52711 52711 51339 4 34543 3598 30945 1248 108354 8431 99923 77725 77725 22198 PART I, LINE 2B - ADDITIONAL INFORMATION REGARDING FUNDRAISER: COMMUNITY COUNSELLING SERVICE (CCS) PROVIDED ONLY CONSULTING SERVICES TO THE MUSEUM FOR ITS CAPITAL CAMPAIGN. CCS DID NOT SOLICIT CONTRIBUTIONS FROM DONORS NOR DID IT HAVE CUSTODY OF ANY FUNDS AT ANY TIME. X X X X 1 1 0 0 0 0 0 1 0 JOEL PERESMAN TRUSTEE/MEMBER 0 365576 0 50000 0 0 0 0 0 22588 0 438164 0 0 GREG HARRIS PRESIDENT & CEO 332052 0 120000 0 25638 0 19552 0 52000 0 549242 0 0 0 BRIAN KENYON EXEC. VP & CFO 189815 0 25000 0 144923 0 5931 0 31667 0 397336 0 0 0 TODD MESEK VP-COMMUNICATIONS 175889 0 30000 0 138 0 13250 0 7952 0 227229 0 0 0 JASON HANLEY VP-EDUCATION 142793 0 25000 0 90 0 5275 0 33435 0 206593 0 0 0 CAPRICE BRAGG VP-DEVELOPMENT 191892 0 30000 0 138 0 10549 0 14853 0 247432 0 0 0 KAREN HERMAN VP-CURATORIAL AFFAIRS 190347 0 25000 0 138 0 13972 0 22029 0 251486 0 0 0 LIZ PESCHGES VP-CULTURE&STRATEGY 148606 0 12500 0 40 0 4814 0 1503 0 167463 0 0 0 CRAIG INCIARDI CURATOR&DIR-ACQUISITIONS 129564 0 7500 0 138 0 4775 0 30303 0 172280 0 0 0 DIANE MCCHESNEY SENIOR DIRECTOR OF FINANCE 144289 0 9250 0 396 0 7712 0 24595 0 186242 0 0 0 HEIDI QUICKSILVER INTERIM VP-INFO.TECH. 94942 0 40355 0 58 0 6028 0 12036 0 153419 0 0 0 PART I, LINES 4A-B SEVERANCE PAYMENTS: THE MUSEUM PAID SEVERANCE TO BRIAN KENYON IN THE AMOUNT OF $123,354. SUPPLEMENTAL NONQUALIFIED RETIREMENT PLAN: GREG HARRIS AND BRIAN KENYON PARTICIPATED IN A SECTION 457(B) PLAN DURING 2017. THE MUSEUM MADE CONTRIBUTIONS TO THE PLAN FOR GREG HARRIS: ($18,000) AND BRIAN KENYON ($18,000). PART I, LINE 7 NON-FIXED PAYMENTS: THE MUSEUM CREATES A BONUS POOL FOR SENIOR MANAGEMENT IF OPERATING CASH FLOW OF THE ORGANIZATION SIGNIFICANTLY EXCEEDS THE PLAN. THE BONUS POOL IS ALLOCATED TO MEMBERS OF SENIOR MANAGEMENT BASED UPON THEIR INDIVIDUAL PERFORMANCE. DISTRIBUTIONS FROM THE POOL ARE APPROVED BY THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS. X 24 1587342 FAIR MARKET VALUE X 430 0 N/A X FILM DATABASE 1 18500 FAIR MARKET VALUE X AUDIO EQUIP. 2 15432 FAIR MARKET VALUE X GUITARS 4 8676 FAIR MARKET VALUE 2 0 1 1 PART I, LINE 32B: USE OF THIRD PARTIES: THE MUSEUM USES A SECURITIES BROKER TO SELL DONATES SECURITIES. THE FEES CHARGED BY THE BROKER ARE AT OR BELOW THE FAIR MARKET VALUE FOR SUCH SERVICES. PART I, LINE 33: REPORTING OF HISTORICAL ARTIFACTS: UNDER FINANCIAL ACCOUNTING STANDARDS, THE MUSEUM HAS ELECTED TO NOT RECORD REVENUE OR THE CORRESPONDING ASSETS FOR ITS COLLECTION OF ARTIFACTS, MEMORABILIA, AND CERTAIN OTHER NON-CASH ITEMS. THIS METHOD OF ACCOUNTING IS ALLOWABLE UNDER GENERALLY ACCEPTED ACCOUNTING PRINCIPLES. FORM 990, PART III, LINE 4 - OTHER PROGRAM SERVICES: THE MUSEUM'S EDUCATION AND VISITOR ENGAGEMENT DIVISION PRODUCED THE FOLLOWING PROGRAMS AND ACTIVITIES THROUGHOUT 2017: ONGOING THROUGHOUT THE YEAR: TODDLER ROCK IS A NATIONALLY ACCLAIMED MUSIC-BASED OUTREACH/EDUCATION PROGRAM FOR UNDERSERVED PRESCHOOLERS, THEIR PARENTS, CAREGIVERS AND TEACHERS. THE PURPOSE IS TO PROMOTE POSITIVE INTERACTION OF CHILDREN WITH THEIR PARENTS AND TEACHERS, AND TO INCREASE THE CHILDREN'S ACADEMIC, SOCIAL, COMMUNICATION AND MUSIC SKILLS THROUGH THE STRUCTURED USE OF MUSIC. A MAJOR GOAL OF THE PROGRAM IS TO ENHANCE THE PRE-ACADEMIC SKILLS THAT HAVE BEEN SHOWN TO BE MOST INDICATIVE OF LATER SUCCESS IN SCHOOL, INCLUDING LETTER RECOGNITION, RHYMING AND ALLITERATION, ALL IMPORTANT FOR THE ACQUISITION OF READING SKILLS. ELEVEN CONCURRENT CLASSES CONVENE ONE HOUR EACH DAY (TUESDAYS AND THURSDAYS.) THE PROGRAM AVERAGES 360 STUDENTS IN THE TWO HOURS PER WEEK TIMES 30 WEEKS. THE FISCAL YEAR EQUALS 3 TEN WEEK SESSIONS, FALL, WINTER AND SPRING. ROCKIN' THE SCHOOLS BRINGS STUDENTS FROM NORTHEAST OHIO AND BEYOND INTO THE MUSEUM FOR A ONE-HOUR EDUCATIONAL CLASS ON THE HISTORY OF ROCK AND ROLL. THE PROGRAM TEACHES STUDENTS HOW MUSIC HAS PLAYED A ROLE IN SOME OF THE MOST IMPORTANT SOCIAL, CULTURAL, AND POLITICAL ISSUES IN MODERN HISTORY. TEACHERS CAN CHOOSE FROM A SET OF CLASSES ON TOPICS SUCH AS THE ROOTS OF ROCK AND ROLL, MUSIC AS A SOCIAL FORCE, THE SCIENCE OF SOUND, MUSIC AND THE LANGUAGE ARTS, HIP-HOP CULTURE, AND MANY MORE. THE PROGRAM IS OFFERED FOUR DAYS A WEEK, JANUARY THROUGH JUNE AND OCTOBER THROUGH DECEMBER. (OBJECTIVE: EDUCATION AND INTERPRETATION OF ROCK AND ROLL AND ITS HISTORY. IN 2017, THE MUSEUM TAUGHT 198 CLASSES TO APPROXIMATELY 20,091 STUDENTS AND TEACHERS.) THE ROCK HALL'S ANNUAL DR. MARTIN LUTHER KING, JR CELEBRATION DAY IS FILLED WITH LIVE PERFORMANCES, EDUCATION PROGRAMS AND FAMILY ACTIVITIES THAT HIGHLIGHTS HOW PEOPLE USE MUSIC TO FIND THEIR VOICE, CREATE A SENSE OF COMMUNITY, AND INCITE SOCIAL CHANGE. FREE ADMISSION IS OFFERED TO ALL VISITORS. THE ROCK HALL ALSO TAKES DONATIONS OF HATS, SCARVES, GLOVES AND OTHER COLD WEATHER CLOTHES TO BENEFIT CLEVELANDERS IN NEED. THE ROCK HALL'S ANNUAL BLACK HISTORY MONTH CELEBRATION IS A CORNERSTONE OF ITS PROGRAMMING AND OUTREACH, RECOGNIZING THE EXTRAORDINARY CONTRIBUTIONS THAT AFRICAN-AMERICANS HAVE MADE TO ROCK AND ROLL MUSIC. SINCE 1996, HIGHLIGHTS HAVE INCLUDED CONVERSATIONS WITH SOLOMON BURKE, HOLLAND-DOZIER-HOLLAND, RUTH BROWN, AL GREEN, BOBBY WOMACK, BOOTSY COLLINS, CHUCK D, RAHIEM, AND LITTLE ANTHONY AND THE IMPERIALS. THE ROCK HALL'S FILM SERIES OFFERS FILMS THAT ALL MUSIC LOVERS CAN APPRECIATE. EACH YEAR, THE SERIES REPRESENTS THE EXCITEMENT AND DIVERSITY OF ROCK & ROLL FROM ROCK DOCS TO BIOPICS, CONCERT FILMS TO MOCKUMENTARIES. EACH FILM CONNECTS TO A RELEVANT THEME BLACK HISTORY MONTH, WOMEN'S HISTORY MONTH, INDUCTIONS, AND UPCOMING FEATURED EXHIBITS. THE ROCK HALL'S HALL OF FAME / LEGENDS SERIES IS A CORNERSTONE OF THE MUSEUM'S PROGRAMMING. THESE PROGRAMS BRING SOME OF ROCK AND ROLL'S BIGGEST NAMES TO THE FOSTER THEATER FOR AN INTIMATE INTERVIEW SESSION AND SOMETIMES EVEN IMPROMPTU PERFORMANCES. EACH EVENT IS FOLLOWED BY A QUESTION AND ANSWER SESSION THAT LETS AUDIENCE MEMBERS ASK WHAT'S ON THEIR MIND. THE ROCK HALL'S AUTHOR SERIES BRINGS JOURNALISTS, CRITICS AND SCHOLARS TO THE LIBRARY AND ARCHIVES FOR FREE READINGS AND DISCUSSION SESSIONS. AUTHORS OF BOTH NEW BOOKS AND CLASSIC TEXTS ARE INVITED ON A REGULAR BASIS. ONGOING THROUGHOUT THE SUMMER ROCK HALL LIVE! 61 CONCERTS WHICH CREATED A WELCOMING VIBE ON THE PLAZA THROUGH A DIVERSITY OF MUSIC AND MUSICIANS FROM CLEVELAND AND THE SURROUNDING AREAS; HIGHLIGHTED BY 8 SUMMER IN THE CITY CONCERTS (WEDNESDAYS IN JULY AND AUGUST), WHICH AVERAGED 200 ATTENDEES AT EACH SHOW. IN-MUSEUM PROGRAMMING: STORIES OF ROCK 197 10-15 MINUTE LONG PROGRAMS OFFERED FREE TO NEARLY 8,000 MUSEUM VISITORS; SESSIONS INCLUDE ELVIS THE TRENDSETTER, RHYTHMS OF COUNTRY, THE ROLLING STONE MAGAZINE CHALLENGE, NAME THAT RIFF! AND ROCK TRIVIA COVERING MANY TOPICS (ROCK HALL INDUCTEES, 2017 INDUCTEES SPOTLIGHT, BRITISH INVASION, PRINCE, E STREET BAND, YES, U2). FORM 990, PART III, LINE 4 - OTHER PROGRAM SERVICES (CONT'D): DURING 2017, THE MUSEUM HOSTED THE FOLLOWING EXHIBITIONS: GIRLS TO THE FRONT JANUARY 13, 2017 -- MARCH 17, 2017 THE EXHIBIT HIGHLIGHTS THE PHOTOGRAPHY OF ANASTASIA PANTSIOS WHO CAPTURES THE INFLUENTIAL WOMEN IN ROCK FROM 1969 TO 2006. THE EXHIBIT FEATURES A WIDE RANGE OF ARTISTS SUCH AS TINA TURNER, PATTI SMITH, JOAN JETT, GRACE SLICK AND TINA WEYMOUTH. 2017 NEW INDUCTEES MARCH 31, 2017 -- FEBRUARY 18, 2018 THE EXHIBIT HIGHLIGHTS THE 2017 CLASS AND THEIR IMPACT ON MUSIC HISTORY BY SHOWCASING MANY ICONIC ITEMS THAT SPAN THE ARTISTS' CAREERS. THE 2017 INDUCTEE EXHIBIT ALSO FEATURED A VIDEO IN THE "FOR THOSE ABOUT TO ROCK" THEATER HIGHLIGHTING SPEECHES AND SPECIAL MOMENTS FROM THE CEREMONY. ROLLING STONE: 50 YEARS MAY 5, 2017 APRIL 17, 2018 FROM THE "SUMMER OF LOVE AND WOODSTOCK TO COACHELLA, AND 'FEAR AND LOATHING' TO THE FINANCIAL CRISIS, THE EXHIBIT HIGHLIGHTS RARELY HEARD STORIES, ORIGINAL MANUSCRIPTS, MUSIC REVIEWS AND AUDIO INTERVIEWS THAT SPOTLIGHT THE CAST AND TALENTED CREW NOW NUMBERING IN THE HUNDREDS OF ARTISTS, WRITERS, AND MORE WHO SHARED A SPECIAL PARTNERSHIP WITH THE MAGAZINE. VISITORS CAN ALSO SEE NEW INTERVIEW FOOTAGE WITH ARTISTS INCLUDING LENNY KRAVITZ, MICK JAGGER, TAYLOR SWIFT, AND OTHERS, SPECIALLY SHOT FOR THE EXHIBIT. THERE IS ALSO A SPECIAL SECTION CHRONICLING THE MAGAZINE'S TRADEMARK "ROLLING STONE INTERVIEW" -- THE GOLD STANDARD FOR IN-DEPTH PROFILES OF SIGNIFICANT ARTISTS AND NEWSMAKERS HIGHLIGHTS INCLUDE HISTORIC INTERVIEWS WITH DAVID BOWIE, JOHN LENNON, MADONNA, PRESIDENT BARACK OBAMA, LIN-MANUEL MIRANDA AND OTHERS. POWER OF ROCK JULY 1, 2017 FEATURING THE FINAL FILM FROM ACADEMY AWARD WINNER JONATHAN DEMME, THE NEW POWER OF ROCK EXPERIENCE GIVES FANS A FRONT ROW SEAT TO THE GREATEST LIVE PERFORMANCES FROM THE ROCK HALL VAULT AND OFFERS UNPRECEDENTED ACCESS TO LEGENDARY INDUCTEES. DEMME'S 12-MINUTE FILM PROJECTED ON DYNAMIC, MOVING SCREENS WITH CONCERT LIGHTING AND OTHER SURPRISES IMMERSE FANS IN THE SIGHTS AND SOUNDS OF INDUCTION CEREMONY PERFORMANCES. THE EXPERIENCE IS COMPLEMENTED WITH A CLOSE-UP LOOK AT SOME OF THE ROCK AND ROLL TREASURES FEATURED IN THE FILM INCLUDING PRINCE'S OUTFIT, TINA WEYMOUTH OF THE TALKING HEADS BASS GUITAR, CLOTHING FROM CHUCK BERRY, JAMES HETFIELD'S ELECTRIC GUITAR, AND MORE. SUMMER OF LOVE TURNS 50 JUNE 21, 2017 FALL 2018 FIFTY YEARS AGO, IN 1967, THE EPICENTER OF COUNTERCULTURE, THE SAN FRANCISCO NEIGHBORHOOD HAIGHT-ASHBURY, ATTRACTED YOUNG PEOPLE BY THE THOUSANDS. THOUGH AN ECLECTIC GROUP, THEY OFTEN SHARED SIMILAR BELIEFS: EXPERIMENTATION, A REJECTION OF CONSUMERIST VALUES, PEACE, AND A GENERAL OPPOSITION TOWARD THE VIETNAM WAR. THEY ALSO SHARED A PASSION FOR MUSIC. THE SUMMER OF LOVE TURNS 50 EXHIBITION CELEBRATES A TIME WHEN MUSICIANS WERE LOOKED TO AS A COLLECTIVE MOUTHPIECE FOR A GENERATION. ZOMBIES JULY 12, 2017 IN THIS SPOTLIGHT EXHIBIT, FANS AND VISITORS WILL DISCOVER HOW THE BAND MANAGED THEIR RISE TO FAME AND ENTHUSIASTIC FANS, HOW ZZ TOP'S FRANK BEARD AND DUSTY HILL CAPITALIZED ON THE ZOMBIES' POPULARITY, AND THEIR CONTINUED INFLUENCE ON POPULAR MUSIC WITH ARTISTS LIKE DAVE GROHL, ALEX TURNER OF THE ARCTIC MONKEYS, THE SHINS AND MORE. GUITAR SEPTEMBER 29, 2017 JANUARY 2019 THE GUITAR EXHIBIT FEATURES GUITARS FROM SOME OF THE BIGGEST NAMES IN MUSIC HISTORY SUCH AS JOHN LENNON, KIM DEAL, JERRY GARCIA, ERIC CLAPTON, LINK WRAY AND OTHERS. AMONG THE HIGHLIGHTS ARE THE NECK FROM HIS 1972 HYBRID FENDER JAZZ BASS THAT GEDDY LEE USED TO RECORD "TOM SAWYER AND JOHN LENNON'S 1965 EPIPHONE CASINO FROM THE BEATLES' "REVOLVER" ERA. GUITARS FROM BILLIE JOE ARMSTRONG AND KIM GORDON SHOW JUST HOW ACTIVE THEIR RESPECTIVE BANDS WERE DURING THEIR PRIMES, FEATURING A TREMENDOUS AMOUNT OF WEAR AND TEAR FROM LIVE SHOWS. BEATLES REFRESH DECEMBER 21, 2017 THE EXHIBIT UPDATE HIGHLIGHTS TWO NEW MAJOR ARTIFACTS, INCLUDING AN ARCHIBALD RAMSDEN UPRIGHT PIANO PLAYED BY JOHN LENNON AND PAUL MCCARTNEY AS WELL AS AN EARLY JOHN LENNON HOFNER GUITAR. IN ADDITION TO THE NEW ARTIFACTS, THE EXHIBIT ALSO REFLECTS THE MUSEUM'S SHIFT TO UTILIZING BOLD IMAGERY THAT STYLISTICALLY REFLECTS ROCK'S ATTITUDE BY DESIGNING A NEW CASE BACKDROP FEATURING MULTIPLE UP-CLOSE PHOTOS OF ALL FOUR BAND MEMBERS. FORM 990, PART VI, SECTION A, LINE 2 REPORTABLE RELATIONSHIPS: THE FOLLOWING INDIVIDUALS HAVE A BUSINESS RELATIONSHIP: BENJAMIN NEEDELL, ESQ. AND JANN WENNER. ALEC WIGHTMAN AND DANIEL WALSH. DANIEL WALSH AND JARED CHANEY. ROB LIGHT AND JANN WENNER. FORM 990, PART VI, SECTION A, LINE 7A ELECTION OF TRUSTEES: THERE ARE 10 TRUSTEES OF THE ROCK AND ROLL HALL OF FAME AND MUSEUM, INC. ("THE CORPORATION"). ROCK AND ROLL HALL OF FAME FOUNDATION, INC., A CHARITY RECOGNIZED BY THE INTERNAL REVENUE SERVICE (IRS) AS AN ORGANIZATION DESCRIBED IN INTERNAL REVENUE CODE (IRC) SECTION 501(C)(3), DESIGNATES INDIVIDUALS FOR NOMINATION FOR 5 OF THE 10 TRUSTEE POSITIONS AS CLASS A TRUSTEES, AND CLEVELAND ROCK AND ROLL, INC., A CHARITY RECOGNIZED BY THE IRS AS AN ORGANIZATION DESCRIBED IN IRC SECTION 501(C)(3), DESIGNATES INDIVIDUALS FOR NOMINATION FOR 5 OF THE 10 TRUSTEE POSITIONS AS CLASS B TRUSTEES. THE TRUSTEES OF THE CORPORATION THEN ELECT CLASS A AND CLASS B TRUSTEES FROM THOSE NOMINATED. FORM 990, PART VI, SECTION B, LINE 11B FORM 990 PROVIDED TO GOVERNING BODY: THE MUSEUM HAS DISTRIBUTED FORM 990 TO THE FULL BOARD OF DIRECTORS WITH THE EXCEPTION OF DONOR INFORMATION ON SCHEDULE B, WHICH IT DEEMS TO BE PRIVATE AND CONFIDENTIAL. AS SUCH, WE ARE REQUIRED TO ANSWER "NO" TO THE QUESTION ON LINE 11A EVEN THOUGH A COPY OF FORM (WITH REDACTED DONOR INFORMATION ON SCHEDULE B) WAS PROVIDED TO THE BOARD. FORM 990, PART VI, SECTION B, LINE 11B REVIEW OF FORM 990: FORM 990 IS REVIEWED INTERNALLY BY THE PRESIDENT AND CEO, THE VICE PRESIDENT OF FINANCE, AND THE SENIOR DIRECTOR OF FINANCE. IT IS SUBMITTED FOR REVIEW TO THE FINANCE COMMITTEE OF THE BOARD OF DIRECTORS AND TO THE ROCK AND ROLL HALL OF FAME AND MUSEUM'S BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 12C MONITORING AND ENFORCEMENT OF CONFLICT POLICY: AN ANNUAL QUESTIONNAIRE IS SENT TO ALL OFFICERS, DIRECTORS, TRUSTEES AND KEY EMPLOYEES. IF A TRANSACTION ARISES IN WHICH AN INDIVIDUAL HAS A CONFLICT, THE PERSON IS EXCUSED FROM THE MEETING FOR THE DISCUSSION AND VOTE BY DISINTERESTED TRUSTEES OR COMMITTEE MEMBERS. THE TRUSTEES AND/OR COMMITTEE MEMBERS BASE THEIR DECISION ON ALL THE FACTS AND CIRCUMSTANCES PRESENTED AND CONSIDER WHETHER THE TRANSACTION IS IN THE BEST INTERESTS OF THE MUSEUM. PROPER RECORDS OF THE BOARD, COMMITTEE, OR SUBCOMMITTEE ARE MAINTAINED TO VERIFY THAT THE CONFLICT OF INTEREST POLICY HAS BEEN FOLLOWED. FORM 990, PART VI, SECTION B, LINE 15 COMPENSATION REVIEW AND APPROVAL: AN OUTSIDE CONSULTANT REVIEWS THE JOB DESCRIPTIONS AND ASSOCIATED COMPENSATION LEVELS FOR THE CHIEF EXECUTIVE OFFICER AND TWENTY HIGHEST-PAID EMPLOYEES OF THE ORGANIZATION. THE CONSULTANT'S FINDINGS ARE REVIEWED AND APPROVED BY THE COMPENSATION COMMITTEE OF THE BOARD OF DIRECTORS. ANY TIME JOB RESPONSIBILITIES ARE SIGNIFICANTLY CHANGED, THE REVIEW IS UPDATED. THE COMPENSATION COMMITTEE MEMBERS ARE INDEPENDENT OF THE CEO AND HIGHEST-PAID EMPLOYEES. THE COMMITTEE'S DELIBERATIONS AND APPROVAL OF COMPENSATION ARE COMMUNICATED TO SENIOR MANAGEMENT BY THE COMPENSATION COMMITTEE CHAIR. FORM 990, PART VI, SECTION C, LINE 19 AVAILABILITY OF DOCUMENTS: THE MUSEUM MAKES ITS CONFLICT OF INTEREST POLICY AND FINANCIAL STATEMENTS AVAILABLE UPON REQUEST. ALSO, A BROAD MAILING IS MADE TO MANY CONSTITUENTS. THE MUSEUM DOES NOT MAKE ITS GOVERNING DOCUMENTS AVAILABLE TO THE PUBLIC. CMJ ROCK HALL MUSIC FEST LLC 1100 ROCK AND ROLL BLVD CLEVELAND OH 44114 593796917 MUSIC EVENTS OH 0 0 RRHOFM ROCK AND ROLL HALL OF FAME PRODUCTIONS 1100 ROCK AND ROLL BLVD CLEVELAND OH 44114 133846461 MUSIC PRODUCTION OH 0 0 RRHOFM ROCK & ROLL HALL OF FAME FOUNDATION INC 1290 AVENUE OF THE AMERICAS NEW YORK NY 10104 133171867 MUSIC EDUC NY 501(C)(3) LINE 11 N/A 0 CLEVELAND ROCK AND ROLL INC 1100 ROCK AND ROLL BLVD CLEVELAND OH 44114 341597956 MUSIC EDUC OH 501(C)(3) LINE 7 N/A 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0