2025-11-12T15:48:00-06:00 2024-12-31 946214841 ARMANINO ADVISORY LLC 2700 CAMINO RAMON STE 350 SAN RAMON CA 945835004 990 2024-01-01 943311628 GREATSCHOOLS INC GREA 5105605986 66 FRANKLIN ST 300 OAKLAND CA 94607 JONATHAN DEANE CEO 5105605986 2025-11-12 1 1 KATY BROWN P00650274 9257902600 2025-11-10 2024 2025-03-06 01:10:19Z JOHN PALMER 66 FRANKLIN ST 300 OAKLAND CA 94607 5495210 0 X WWW.GREATSCHOOLS.ORG X 1998 CA GREATSCHOOLS IS THE LEADING NONPROFIT PROVIDING HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION. 9 9 45 9 1265898 0 5722861 2229099 2150518 1916278 94058 82039 1103999 1267794 9071436 5495210 0 0 0 0 6105371 6324100 0 0 497756 1519292 1612924 7624663 7937024 1446773 -2441814 7842825 5593234 971196 1163419 6871629 4429815 X GREATSCHOOLS IS THE LEADING NONPROFIT PROVIDING HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION. 0 0 3166964 1064778 OPEX: WITH AN OBJECTIVE TO PROVIDE HIGH-QUALITY INFORMATION THAT SUPPORTS PARENTS PURSUING A GREAT EDUCATION FOR THEIR CHILD, SCHOOLS STRIVING FOR EXCELLENCE, AND COMMUNITIES WORKING TO DIMINISH INEQUITIES IN EDUCATION, GREATSCHOOLS.ORG IS THE NATION'S LEADING PLATFORM FOR SCHOOL INFORMATION AND EDUCATIONAL RESOURCES. IN 2024, OVER 39 MILLION USERS VISITED GREATSCHOOLS.ORG, EQUATING TO NEARLY HALF OF ALL U.S. PARENTS WITH SCHOOL-AGE CHILDREN. THIS SAME YEAR, WE ALSO DELIVERED WEEKLY EMAILS, CONTAINING PARENTING TIPS AND GUIDANCE, TO OVER 800,000 NEWSLETTER SUBSCRIBERS. 1545284 476474 RESEARCH & DEVELOPMENT: EACH YEAR, GREATSCHOOLS COLLECTS AND ANALYZES DATA FROM ALL 50 STATE DEPARTMENTS OF EDUCATION, THE DISTRICT OF COLUMBIA, AND THE FEDERAL GOVERNMENT TO DELIVER THE MOST COMPREHENSIVE INFORMATION ON 150,000+ PUBLIC, CHARTER, AND PRIVATE SCHOOLS NATIONWIDE. THROUGH ONGOING USER RESEARCH, WE CONTINUALLY EVOLVE OUR PLATFORM TO: HIGHLIGHT LEARNING OPPORTUNITIES IN AND OUT OF THE CLASSROOM, AMPLIFY PARENT PERSPECTIVES AND EXPERIENCES, AND HELP EDUCATORS BETTER UNDERSTAND AND RESPOND TO THEIR COMMUNITIES. 670487 220591 SALES: GREATSCHOOLS IS THE NATION'S MOST TRUSTED SOURCE OF HIGH-QUALITY K-12 SCHOOL AND DISTRICT DATA. THROUGH LICENSING, OUR DATA POWERS LEADING EDUCATION AND REAL ESTATE SITES ACROSS THE COUNTRY, HELPING PARENTS AND HOMEBUYERS FIND AND EVALUATE SCHOOLS WITH CONFIDENCE, WHILE OUR ADVERTISING OPPORTUNITIES CONNECT SCHOOLS & BUSINESSES WITH MILLIONS OF FAMILIES ACTIVELY SEARCHING FOR SCHOOLS AND EDUCATIONAL RESOURCES. 466831 156331 MARKETING: ACTIVITIES TO GROW OUR AUDIENCE AND EXPAND OUR REACH THROUGH PUBLIC RELATIONS, BRANDING, AND USER ACQUISITION. 466831 156331 5849566 1 1 0 0 0 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 41 0 1 45 1 1 1 0 0 0 0 0 0 0 0 0 0 0 X 9 9 0 0 0 0 0 0 0 1 1 0 1 1 1 1 1 1 1 1 1 1 0 CA X X KIMBERLY SIKORA 8148831612 66 FRANKLIN ST 300 OAKLAND CA 94607 JONATHAN DEANE CEO 40.00 X 360871 0 53250 ELLIOT BEAUDOIN CHIEF PRODUCT OFFICER 40.00 X 244933 0 28203 ANTHONY ROY VP, ENGINEERING 40.00 X 188585 0 52748 CAROL LLOYD VP, DEVELOPMENT 40.00 X 199179 0 31734 GREGORY BECKER SENIOR SOFTWARE ENGINEER 40.00 X 146683 0 60501 SALMA KHAN VP & CHIEF OF STAFF 40.00 X 203653 0 2652 ANTONIO ASSENZA SR. DIRECTOR, FINANCE (THRU 12/24) 40.00 X 132560 0 19874 JOHN PALMER CHAIRMAN 2.00 X X 0 0 0 PARISA ROUHANI VICE CHAIR 1.00 X X 0 0 0 MELISSA STEEL KING SECRETARY 1.00 X X 0 0 0 DANA FOSTER CHERY DIRECTOR 1.00 X 0 0 0 PETER CUNNINGHAM DIRECTOR 1.00 X 0 0 0 ALMA V MARQUEZ DIRECTOR 1.00 X 0 0 0 MY LE NGUYEN DIRECTOR 1.00 X 0 0 0 MARK POFF DIRECTOR 1.00 X 0 0 0 CHRIS STEWART DIRECTOR 1.00 X 0 0 0 1476464 0 248962 32 0 1 0 BURNESS COMMUNICATIONS INC 7910 WOODMONT AVENUE SUITE 650 BETHESDA MD 20814 MEDIA RELATIONS, STRATEGIC COUNSEL & SOC 149737 AMAZON WEB SERVICES 410 TERRY AVE NORTH SEATTLE WA 98109 WEB SERVICES 124008 2 2229099 2229099 LICENSING 900099 1692352 1692352 API REVENUE 900099 136313 136313 GRADE BY GRADE NEWSLET 900099 87613 87613 1916278 82039 82039 WEBSITE ACTIVITY 900004 1265898 1265898 OTHER REVENUES 900099 1896 1896 1267794 5495210 1918174 1265898 82039 430351 124802 90374 215175 4892795 3860966 882354 149475 64943 50087 11781 3075 543606 433134 97784 12688 392405 295641 71598 25166 49833 37545 9092 3196 61278 46167 11181 3930 333980 251623 60938 21419 182957 182957 55928 42192 10145 3591 133190 104000 20422 8768 51803 40450 7943 3410 154012 116034 28101 9877 14231 11112 2182 937 43559 33837 6865 2857 RESEARCH & ANALYTICS 294017 221515 53646 18856 DATA CENTER & WEB HOSTI 160424 120865 29271 10288 CONTENT 39548 29796 7216 2536 BAD DEBTS 38164 29800 5852 2512 7937024 5849566 1589702 497756 3915841 1086515 0 2519427 2934611 1009678 687184 778520 284040 173135 390265 369327 16828 20938 4321 5021 7842825 5593234 378745 290673 592451 872746 971196 1163419 X 3273585 2710803 3598044 1719012 6871629 4429815 7842825 5593234 -2441814 0 X 0 1 X 1 0 X 4927098 4017759 3277932 5981227 2229099 20433115 4927098 4017759 3277932 5981227 2229099 20433115 14076404 6356711 1148 94059 82039 177246 20610361 9454882 0.30840 0.18990 X SCHEDULE A, PART II, SECTION C, LINE 17A: GREATSCHOOLS IS WORKING TO IMPROVE THEIR PUBLIC SUPPORT TEST AS DESCRIBED BELOW. THE ORGANIZATION IS ALSO PROJECTED TO HAVE A PUBLIC SUPPORT PERCENTAGE OF MORE THAN 33 1/3% IN THE 2025 YEAR. CONTINUOUS AND BONA FIDE SOLICITATION PROGRAM: GREATSCHOOLS MAINTAINS A YEAR-ROUND FUNDRAISING PROGRAM LED BY STAFF AND EXECUTIVE LEADERSHIP,FOCUSED ON RELATIONSHIP-BASED PARTNERSHIP CULTIVATION AND FORMAL GRANT PROPOSAL DEVELOPMENT. ACTIVITIES RUN CONTINUOUSLY ACROSS FUNDER CYCLES AND INCLUDE PROSPECT RESEARCH, CULTIVATION MEETINGS, PROPOSAL SUBMISSIONS, AND POST-AWARD STEWARDSHIP AND REPORTING. SOURCES OF SUPPORT AND REPRESENTATION OF PUBLIC INTERESTS: GREATSCHOOLS RECEIVES FINANCIAL SUPPORT PRIMARILY FROM INSTITUTIONAL FUNDERS INCLUDING PRIVATE FOUNDATIONS AND CORPORATE PARTNERS SUPPLEMENTED BY PARTNERSHIPS WITH OTHER NONPROFIT ORGANIZATIONS AND OCCASIONAL INDIVIDUAL GIFTS. THE GOVERNING BODY REPRESENTS THE BROAD PUBLIC INTERESTAND EXERCISES INDEPENDENT FIDUCIARY OVERSIGHT. PROVISION OF SERVICES FOR PUBLIC BENEFIT: REACHING NEARLY HALF OF U.S. PARENTS WITH SCHOOL-AGE CHILDREN, GREATSCHOOLS PROVIDES FREE, ACCESSIBLE SCHOOL INFORMATION, DATA, AND RESOURCES THAT HELP FAMILIES MAKE INFORMED EDUCATIONAL DECISIONS. THESE NATIONWIDE SERVICES PROMOTE TRANSPARENCY, ACCOUNTABILITY, AND IMPROVED EDUCATIONAL OUTCOMES FOR ALL STUDENTS, AND ARE OFFERED WITHOUT CHARGE TO THE GENERAL PUBLIC. RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 359286 338348 20938 30979 30979 0 20938 X 5495210 0 5495210 0 5495210 7937024 0 7937024 0 7937024 PART X, LINE 2: THE ORGANIZATION IS A QUALIFIED ORGANIZATION EXEMPT FROM FEDERAL INCOME AND CALIFORNIA FRANCHISE TAXES UNDER THE PROVISIONS OF SECTIONS 501(C)(3) OF THE INTERNAL REVENUE CODE ("IRC") AND 23701D OF THE CALIFORNIA REVENUE AND TAXATION CODE, RESPECTIVELY. THE ORGANIZATION HAS EVALUATED ITS CURRENT TAX POSITIONS AND HAS CONCLUDED THAT AS OF DECEMBER 31, 2024, THE ORGANIZATION DOES NOT HAVE ANY SIGNIFICANT UNCERTAIN TAX POSITIONS FOR WHICH A RESERVE WOULD BE NECESSARY. X X X 0 0 0 0 0 0 0 1 0 JONATHAN DEANE CEO 310871 0 50000 0 0 0 2500 0 50750 0 414121 0 0 0 ELLIOT BEAUDOIN CHIEF PRODUCT OFFICER 244933 0 0 0 0 0 2500 0 25703 0 273136 0 0 0 ANTHONY ROY VP, ENGINEERING 188585 0 0 0 0 0 2500 0 50248 0 241333 0 0 0 CAROL LLOYD VP, DEVELOPMENT 199179 0 0 0 0 0 2500 0 29234 0 230913 0 0 0 GREGORY BECKER SENIOR SOFTWARE ENGINEER 146683 0 0 0 0 0 0 0 60501 0 207184 0 0 0 SALMA KHAN VP & CHIEF OF STAFF 203653 0 0 0 0 0 2500 0 152 0 206305 0 0 0 ANTONIO ASSENZA SR. DIRECTOR, FINANCE (THRU 12/24) 132560 0 0 0 0 0 0 0 19874 0 152434 0 0 0 PART I, LINE 7 THE CEO IS ELIGIBLE TO RECEIVE AN ANNUAL BONUS, AS DETERMINED BY THE BOARD. ON APRIL 19, 2024, THE BOARD CHAIR AUTHORIZED A PAYMENT OF JONTHAN DEANE'S 2023 BONUS. BECAUSE THE BONUS WAS APPROVED AT THE BOARD'S DISCRETION RATHER THAN THROUGH A FIXED CONTRACTUAL FORMULA, IT FALLS UNDER THE IRS DEFINITION OF A NON-FIXED PAYMENT. FORM 990, PART VI, SECTION B, LINE 11B FORM 990 WILL BE SENT TO THE BOARD FOR REVIEW PRIOR TO SUBMISSION TO THE IRS. FORM 990, PART VI, SECTION B, LINE 12C THE BOARD MAKES PERIODIC INQUIRIES REGARDING POTENTIAL CONFLICT OF INTEREST DURING SCHEDULED BOARD MEETINGS. FORM 990, PART VI, SECTION B, LINE 15 FORM 990, PART VI, LINE 15A - COMPENSATION REVIEW & APPROVAL PROCESS - CEO & TOP MANAGEMENT: WHEN HIRING THE CEO, THE BOARD WILL PERFORM A THOROUGH REVIEW TO DETERMINE SUITABLE COMPENSATION. THIS PROCESS MAY INCLUDE A REVIEW OF COMPARABILITY DATA SUCH AS COMPENSTION SURVEYS, WRITTEN EMPLOYMENT CONTRACTS AND FORM 990'S OF SIMILAR ORGANIZATIONS. THE BOARD WILL RETAIN DOCUMENTATION OF THE DELIBERATION AND FINAL DECISION. WHEN HIRING OTHER KEY EMPLOYEES, THE CHIEF OF STAFF WILL PERFORM A THOROUGH REVIEW TO DETERMINE SUITABLE COMPENSATION. THIS PROCESS INCLUDES A REVIEW OF THE COMPARABILITY DATA FROM TOOLS SUCH AS PAYSCALE. THE CHIEF OF STAFF WILL RETAIN DOCUMENTATION OF THE DELIBERATION AND FINAL DECISION. FORM 990, PART VI, LINE 15B - COMPENSATION REVIEW & APPROVAL PROCESS - OFFICERS & KEY EMPLOYEES: THE SAME PROCESS DESCRIBED ABOVE FOR THE CEO AND TOP MANAGEMENT ALSO APPLIES TO KEY EMPLOYEES. FORM 990, PART VI, SECTION C, LINE 19 GREATSCHOOLS FORM 990 AND FINANCIAL STATEMENTS ARE AVAILABLE VIA A LINK ON THE GREATSCHOOLS WEBSITE. FORM 990-T, AND GOVERANCE POLICIES ARE AVAILABLE TO THE PUBLIC UPON REQUEST.