2025-11-14T13:27:44-06:00 2024-12-31 WITHUMSMITHBROWNPC 200 S ORANGE AVESTE 1200 ORLANDO FL 328013400 990 2024-01-01 592395248 ORLANDOORANGE COUNTY CONVENTION & VISITORS BUREAU INC % KEITH SWIDER ORLA 4073635800 6277 SEA HARBOR DR Suite 400 ORLANDO FL 32821 KEITH SWIDER SENIOR VP FINANCE 4073635800 2025-11-15 true true LENA COMBS CPA P01071848 4078491569 2024 2025-03-06 01:10:19Z Visit Orlando CASANDRA MATEJ 6277 SEA HARBOR DR 400 ORLANDO FL 32821 113682297 false X WWW.VISITORLANDO.COM X 1983 FL TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION FOR THE CONTINUAL ECONOMIC BENEFIT OF THE COMMUNITY. 33 32 197 32 431582 0 106851376 104384475 6489103 7867652 818370 1246554 239698 183358 114398547 113682039 0 0 0 0 21645351 22208385 0 0 0 99677668 102453177 121323019 124661562 -6924472 -10979523 67583667 51505629 23386942 18288427 44196725 33217202 X THE MISSION OF VISIT ORLANDO, AS THE INDUSTRY'S LEADER, IS TO BRAND, MARKET AND SELL THE AREA GLOBALLY AS A PREMIER LEISURE, CONVENTION AND BUSINESS DESTINATION TO GENERATE POSITIVE ECONOMIC IMPACT. false false REGISTRATION SERVICES - PROVISION OF PERSONNEL, EQUIPMENT AND RESERVATION ASSISTANCE TO CONVENTIONS SCHEDULED IN THE ORLANDO/ORANGE COUNTY AREA. TOURISM, CONVENTION SALES, PROMOTION - PROMOTE ORLANDO AND ORANGE COUNTY AS A DESTINATION FOR TOURISTS LOCATION FOR CONVENTIONS AND TRADE SHOWS. MEMBERSHIP SERVICES - PROVISION OF INFORMATION AND SCHEDULE EDUCATIONAL MEETINGS AND SEMINARS FOR MEMBERSHIP. false true false true false false false false false true false false false true true true false false true true false false false false false false false false true false false false false false false false false false false false false false false true 62 0 true 197 true true true false false false false false false false false false false false X 33 32 false false false false true true false true true false false true true true true true true true true false FL X KEITH SWIDER 4073635800 6277 SEA HARBOR DR STE 400 ORLANDO FL 32821 Casandra Matej President & CEO 60.0 0.0 X X 631746 0 61424 DANIELLE S HOLLANDER CMO 40.0 0.0 X 354832 0 45072 KRISTEN E Darby SR VP Member Relations & Suppo 40.0 0.0 X 269390 0 39086 KEITH M SWIDER SR VP of Finance & Business Af 40.0 0.0 X 254913 0 32024 Stan Rubins Sr Corporate Counsel 40.0 0.0 X 236165 0 45772 STEPHANIE G NAEGELE VP of Sales & Service 40.0 0.0 X 254952 0 22752 Kathy Brown VP of Marketing 40.0 0.0 X 216641 0 52279 KAREN J Soto VP of HR 40.0 0.0 X 228180 0 35876 Elaine Blazys VP of Travel Industry Sales 40.0 0.0 X 220645 0 27742 Mario J Bass COO (Term 6/24) 40.0 0.0 X 209205 0 30147 Denise Spiegel VP of Communications 40.0 0.0 X 217410 0 14359 Michael D Waterman Chief Sales Officer (Term 4/24 40.0 0.0 X 172409 0 16122 Lisa Messina Chief Sales Officer (From 8/24 40.0 0.0 X 160173 0 14800 Terry Prather Past Chair 4.0 0.0 X X 0 0 0 Barb Bowden Chair 6.0 0.0 X X 0 0 0 Atish Shah Treasurer/Secretary (At-Large 4.0 0.0 X X 0 0 0 Brian Comes Past Chair 4.0 0.0 X X 0 0 0 Paul S Mears III AT-LARGE DIRECTOR 4.0 0.0 X 0 0 0 William T Dymond Jr General Counsel 4.0 0.0 X 0 0 0 Bob Miles Elected Director 4.0 0.0 X 0 0 0 Chris Mueller Elected Director 4.0 0.0 X 0 0 0 Dan Giordano At-Large Director 4.0 0.0 X 0 0 0 Chris Jaskiewicz Elected Director 4.0 0.0 X 0 0 0 Brooke R Bonnett EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Gerald Hector EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Javier Moreno EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Karen Irwin EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Mark Tester EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Robert Agrusa EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Roseann Harrington EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Tim Giuliani EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Diana M Font EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Evelyn Cardenas EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Charlie Freeman Chair Elect 6.0 0.0 X X 0 0 0 Brad Gilmour ELECTED DIRECTOR 4.0 0.0 X 0 0 0 David Buckalew ELECTED DIRECTOR 4.0 0.0 X 0 0 0 John de Armas Elected Director 4.0 0.0 X 0 0 0 Jarrod Dillon Elected Director 4.0 0.0 X 0 0 0 Jennifer Evins Elected Director 4.0 0.0 X 0 0 0 Steven Jamieson Elected Director 4.0 0.0 X 0 0 0 David Lutz Elected Director 4.0 0.0 X 0 0 0 Claudia Menezes Elected Director 4.0 0.0 X 0 0 0 Marc Reicher Elected Director 4.0 0.0 X 0 0 0 Sean Verney Elected Director 4.0 0.0 X 0 0 0 Trina Gregory At-Large Director 4.0 0.0 X 0 0 0 Erick Hawkins At-Large Director 4.0 0.0 X 0 0 0 Anne-Marie Hayward At-Large Director 4.0 0.0 X 0 0 0 Gerald Hector EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 Kevin Thibault EX-OFFICIO DIRECTOR 4.0 0.0 X 0 0 0 3426661 0 437455 69 false true false ICON International Inc one East Weaver Street GREENWICH CT 06831 Media/Agency/Market 43183641 Brand USA dba Corp for Travel Pro 1725 Eye Street NW 8th Floor WASHINGTON DC 20006 Advertising 13402995 Google Inc PO Box 39000 SAN FRANCISCO CA 94139 Advertising 5770559 Razorfish LLC 375 Hudson St NEW YORK NY 10014 Media/Agency/Marketi 5645331 Meta Platforms Inc 1601 Willow Road MENLO PARK CA 94025 Advertising 3891689 58 104384475 104384475 TOURISM MARKETING 900099 3926167 3800646 125521 MEMBERSHIP DUES 900004 3389759 3389759 PUBLICATIONS 541800 547273 364661 182612 SERVICE FEE 541800 4453 4453 7867652 1246812 0 1246812 0 0 0 0 0 258 -258 -258 0 -258 0 0 0 0 0 0 0 0 0 COMMISSION FROM EBG 900099 123449 123449 CREDIT CARD REBATE 900999 55230 55230 SALE OF VISIT ORLANDO ITEMS 900999 4244 4244 435 435 183358 113682039 7564198 431582 1301784 0 0 0 0 2573281 0 15478660 1190040 1699070 1267334 0 157743 0 0 0 0 2793098 81604955 259532 2568432 0 1270444 1471506 0 7223061 0 0 510498 129001 BUSINESS DEVELOPMENT 2496166 RESEARCH 1610362 CGS / MERCHANT FEES 102698 TRAINING/ PROF. DEVELOPMENT 125408 130273 124661562 39107375 27283408 4809501 2575908 0 0 18368620 18338657 0 0 0 0 0 0 0 0 1312096 1473959 8533876 7572442 1138681 961434 0 0 0 0 0 0 0 0 2847394 872263 67583667 51505629 13590431 14720465 0 0 1899865 2695699 0 0 0 0 0 0 0 0 0 0 7896646 872263 23386942 18288427 X 44196725 33217202 0 0 44196725 33217202 67583667 51505629 -10979523 X false true X true false RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED false false true 3389759 38142 25233 63375 33898 29477 0 SCHEDULE C, PART III-B: THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) DOES NOT ENGAGE IN LOBBYING ACTIVITIES. VISIT ORLANDO PAYS MEMBERSHIP DUES TO OTHER TRADE ASSOCIATONS, A PORTION OF WHICH IS UNDERSTOOD TO BE USED BY THOSE ORGANIZATIONS FOR LOBBYING ACTIVITIES. AS THE ORGANIZATION'S INDIRECT LOBBYING EXPENDITURES ARE LESS THAN 2% OF DUES EACH YEAR, THE ORGANIZATION REPORTS AS FOLLOWS IN ORDER TO MINIMIZE THE ADMINISTRATIVE BURDEN PLACED ON THE ORGANIZATION. VISIT ORLANDO'S NOTICES STATE THE FOLLOWING: "VISIT ORLANDO DOES NOT ENGAGE IN LOBBYING ACTIVITIES BUT PAYS DUES TO ORGANIZATIONS THAT DO ENGAGE IN LOBBYING EFFORTS. AS A RESULT, IT IS ESTIMATED THAT 1% OF YOUR DUES ARE NOT DEDUCTIBLE." 2685324 2637869 47455 3736812 3367175 369637 2111740 1567398 544342 961434 0 LEASE LIABILITY 872263 872263 X 113682297 258 258 113682039 113682039 124661820 258 258 124661562 124661562 Form 990, Sch D, Part X, Line 2: Visit Orlando has been granted recognition as a tax-exempt entity under Section 501(c)(6) of the Internal Revenue Code ("IRC") and from the state income taxes under similar provisions in the Florida Income Tax Code. Accordingly, no provision for federal and state income taxes is reflected in the accompanying financial statements. However, Visit Orlando is subject to income taxes on net revenues earned from advertising, ticket sales, and other unrelated business income. The Organization uses the asset and liability method of accounting for income taxes as required by FASB ASC 740, Income Taxes. Under this statement, the Organization has estimated gross deferred tax assets of approximately $1,407,000 and $1,383,000 at December 31, 2024 and 2023, respectively, which result from unused income tax net operating loss carryforwards. At December 31, 2024, the 20-year and indefinite life income tax net operating loss carryforwards totaled approximately $2,216,000 and $4,483,000, respectively. At December 31, 2023, the 20-year and indefinite life income tax net operating loss carryforwards totaled approximately $2,216,000 and $4,370,000, respectively. The 20-year net operating loss carryforwards expire at various times between 2025 and 2035. However, due to uncertainty regarding the Organization's ability to utilize the carryforwards, a valuation allowance has been recorded in the full amount of the estimated deferred tax assets as of December 31, 2024 and 2023. Therefore, there was no net deferred income tax benefit recognized by the Organization for the years ended December 31, 2024 and 2023. The unused net operating losses are available to offset future taxable income of the Organization. In accordance with Financial Accounting Standards Board "FASB") Accounting Standards Codification ("ASC") Topic 740, Income Taxes (Topic 740), all entities are required to evaluate and disclose income tax risks. Topic 740 clarifies the accounting for uncertainty in tax positions and prescribes guidance related to the financial statement recognition and measurement of a tax position taken or expected to be taken in a tax return. The tax benefit from an uncertain tax position is only recognized in the statements of financial position if the tax position is more likely than not to be sustained upon an examination, based on the technical merits of the position. Interest and penalties, if any, are included in expenses in the statements of activities and changes in net assets. As of December 31, 2024 and 2023, the Organization had no uncertain tax positions that qualify for recognition or disclosure in the financial statements. The Organization's income tax returns are subject to review and examination by federal authorities. The Organization is not aware of any activities that would jeopardize its tax-exempt status. The Organization is not aware of any activities that are subject to tax on unrelated business income, excise, or other taxes. Further, there are no income tax related penalties included in the financial statements. Form 990, Sch D, Part XI and XII, line 2d: LOSS ON DISPOSAL OF ASSETS: $258 Europe (Including Iceland and Greenland) Program Services Advertising 1005985 Europe (Including Iceland and Greenland) Program Services Booth 198922 Europe (Including Iceland and Greenland) Program Services Dues 878 Europe (Including Iceland and Greenland) Program Services Events-Tradeshow 677610 Europe (Including Iceland and Greenland) Program Services FAM 7021 Europe (Including Iceland and Greenland) Program Services License Fee 5106 Europe (Including Iceland and Greenland) Program Services OTA Promotion 9857 Europe (Including Iceland and Greenland) Program Services PR Services 3687 Europe (Including Iceland and Greenland) Program Services Retainer 85400 Europe (Including Iceland and Greenland) Program Services Software subscription 24479 Europe (Including Iceland and Greenland) Program Services Training Facilitator 17639 South America Program Services Advertising 187551 South America Program Services Booth 549268 South America Program Services Events-Tradeshow 422777 South America Program Services OTA promotion 46259 South America Program Services PR Services 292146 South Asia Program Services Advertising 3000 South Asia Program Services Events-Tradeshow 10485 North America Program Services Advertising 139561 North America Program Services Contract Services 183685 North America Program Services Events-Tradeshow 49238 North America Program Services License Fee 33000 North America Program Services OTA promotion 5683 North America Program Services Research 11908 North America Program Services Training Facilitator 91716 3537585 525276 4062861 false false false false false false X X X X X X false false false Casandra Matej President & CEO 468468 0 163278 0 0 0 23000 0 38424 0 693170 0 0 0 Michael D Waterman Chief Sales Officer (Term 4/24 107942 0 64467 0 0 0 4901 0 11221 0 188531 0 0 0 DANIELLE S HOLLANDER CMO 289661 0 65171 0 0 0 12390 0 32682 0 399904 0 0 0 KRISTEN E Darby SR VP Member Relations & Suppo 222953 0 46437 0 0 0 16795 0 22291 0 308476 0 0 0 Stan Rubins Sr Corporate Counsel 206259 0 29906 0 0 0 13438 0 32334 0 281937 0 0 0 Kathy Brown VP of Marketing 216641 0 0 0 0 0 16053 0 36226 0 268920 0 0 0 STEPHANIE G NAEGELE VP of Sales & Service 220674 0 34278 0 0 0 11012 0 11740 0 277704 0 0 0 KAREN J Soto VP of HR 198145 0 30035 0 0 0 12514 0 23362 0 264056 0 0 0 KEITH M SWIDER SR VP of Finance & Business Af 211840 0 43073 0 0 0 18080 0 13944 0 286937 0 0 0 Denise Spiegel VP of Communications 189779 0 27631 0 0 0 13426 0 933 0 231769 0 0 0 Mario J Bass COO (Term 6/24) 150280 0 58925 0 0 0 14509 0 15638 0 239352 0 0 0 Elaine Blazys VP of Travel Industry Sales 190957 0 29688 0 0 0 13821 0 13921 0 248387 0 0 0 Lisa Messina Chief Sales Officer (From 8/24 160173 0 0 0 0 0 7323 0 7477 0 174973 0 0 0 FORM 990, PART VI, SECTION A, LINE 6: THE ORLANDO/ORANGE COUNTY CONVENTION & VISITORS BUREAU, INC. (VISIT ORLANDO) IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION A, LINE 7A: VISIT ORLANDO IS A NON-PROFIT, MEMBERSHIP BASED ORGANIZATION. MEMBERS OF VISIT ORLANDO ELECT THE BOARD OF DIRECTORS. FORM 990, PART VI, SECTION B, LINE 11B: FORM 990 IS REVIEWED AND APPROVED BY THE BOARD OF DIRECTORS, AND AUDIT AND OVERSIGHT COMMITTEE. THE RETURN IS THEN MADE PUBLIC ON THE ORGANIZATION'S WEBSITE. FORM 990, PART VI, SECTION B, LINE 12C: VISIT ORLANDO DISTRIBUTES A CONFLICTS OF INTEREST POLICY, ALONG WITH OTHER SIMILAR POLICIES, TO BOARD MEMBERS ANNUALLY. BOARD MEMBERS ARE EXPECTED TO, AND REGULARLY DO, RECUSE THEMSELVES FROM VOTING ON ISSUES THAT COULD POTENTIALLY BE A CONFLICT. A CONFLICT OF INTEREST POLICY IS COMMUNICATED TO ALL EMPLOYEES AT TIME OF HIRE BY A REPRESENTATIVE OF THE HUMAN RESOURCES DEPARTMENT AND IS INCLUDED IN THE EMPLOYEE HANDBOOK. THE EMPLOYEES ARE INSTRUCTED THAT IF AT ANY TIME DURING THEIR EMPLOYMENT THEY HAVE A QUESTION REGARDING THIS POLICY OR IF THEY HAVE A QUESTION REGARDING IF SOMETHING WOULD BE CONSIDERED A CONFLICT OF INTEREST THEY ARE TO ADDRESS THIS WITH THE VICE PRESIDENT OF THEIR AREA OR WITH SOMEONE FROM HUMAN RESOURCES. FORM 990, PART VI, SECTION B, LINES 15 A & B: COMPENSATION FOR THE PRESIDENT AND CEO WAS SET BY THE EXECUTIVE COMMITTEE. ONGOING COMPENSATION ANALYSIS IS PERFORMED BY THE BOARD'S EXECUTIVE COMPENSATION COMMITTEE UTILIZING SURVEYS FROM SEVERAL THIRD PARTY EXTERNAL RESOURCES. THE COMPENSATION OF THE OTHER KEY EXECUTIVES IS DETERMINED BY THE PRESIDENT AND CEO AND THE VICE PRESIDENT OF HUMAN RESOURCES WHO UTILIZE SEVERAL INDUSTRY SALARY SURVEYS AND INFORMATION FROM INDEPENDENT THIRD PARTY COMPENSATION PROFESSIONALS. COMPENSATION INFORMATION IS ALSO REVIEWED ANNUALLY BY THE BOARD'S AUDIT & OVERSIGHT COMMITTEE. FORM 990, PART VI, SECTION C, LINE 19: VISIT ORLANDO MAKES ITS GOVERNING DOCUMENTS AVAILABLE TO OUR MEMBERS, LOCAL COUNTY GOVERNMENT AND TO THE PUBLIC UPON REQUEST. WE MAKE OUR CONFLICT OF INTEREST POLICY AVAILABLE TO OUR BOARD OF DIRECTORS AND OUR EMPLOYEES. WE DISTRIBUTE OUR FINANCIAL STATEMENTS AND POST THEM TO OUR WEBSITE FOR ACCESS TO THE PUBLIC.