2025-11-14T16:10:58-06:00 2024-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2024-01-01 410659918 Direct Selling Association DIRE 2024528866 1667 K St NW Ste 1100 Washington DC 200061660 Dave Grimaldi CEO 2024528866 2025-11-14 1 1 Lori A Collingsworth P00639819 7038930300 2025-10-10 2024 2025-03-06 01:10:19Z Dave Grimaldi 1667 K St NW Ste 1100 Washington DC 200061660 17331423 0 X http://www.dsa.org/ X 1978 DE National trade assocation for direct selling companies- See Part III and Schedule O 34 34 11 50 0 0 0 0 5837652 5155771 100098 173925 110212 13599 6047962 5343295 0 0 0 0 3072100 4426444 0 0 0 3463881 3340613 6535981 7767057 -488019 -2423762 6499298 5180888 3141647 3960304 3357651 1220584 X To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O 0 0 Education: Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies. Government Affairs: Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise. Communications: Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues. Other programs include: Research, International, and Membership Services 0 0 1 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 1 12 0 1 11 1 0 0 0 0 1 1 0 0 0 X 34 34 1 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X X Frank Burford Crosby Ottenhoff Gro 2024528866 1667 K St NW Ste 1100 Washington DC 200061660 Danny Lee Chairman 1.00 0.00 X X 0 0 0 Kevin Guest Immediate Past Chairman 1.00 1.00 X X 0 0 0 David Merriman Treasurer 1.00 1.00 X X 0 0 0 Cindy Monroe Vice Chairman 1.00 0.00 X X 0 0 0 Joni Rogers-Kante Vice Chairman 1.00 1.00 X X 0 0 0 Marc Ashley Director 1.00 0.00 X 0 0 0 Alfredo Bala Director 1.00 1.00 X 0 0 0 Jill Blashack Strahan Director 1.00 0.00 X 0 0 0 Nancy Bogart Director 1.00 0.00 X 0 0 0 Steve Bosson Director 1.00 0.00 X 0 0 0 Aaron Eddington Director 1.00 0.00 X 0 0 0 Steve Fife Director 1.00 0.00 X 0 0 0 Marjorie Fine Director 1.00 1.00 X 0 0 0 Jonathan Gelfand Director 1.00 0.00 X 0 0 0 Deborah Gibbins Director 1.00 0.00 X 0 0 0 Jason Groves Director 1.00 0.00 X 0 0 0 Dimitri Haloulos Director 1.00 0.00 X 0 0 0 Asma Ishaq Director 1.00 1.00 X 0 0 0 J Andrew Law Director 1.00 0.00 X 0 0 0 Heidi Leist Director 1.00 0.00 X 0 0 0 Rick Libby Director 1.00 0.00 X 0 0 0 Liza Maldonado Director 1.00 0.00 X 0 0 0 Paulo Moledo Director 1.00 0.00 X 0 0 0 Ryan Montgomery Director 1.00 0.00 X 0 0 0 Nathan Moore Director 1.00 0.00 X 0 0 0 Randall Popelka Director 1.00 0.00 X 0 0 0 Ryan Reigle Director 1.00 0.00 X 0 0 0 Ben Riley Director 1.00 0.00 X 0 0 0 Ben Rogers Director 1.00 0.00 X 0 0 0 Andrew Schmidt Director 1.00 1.00 X 0 0 0 Mark Stastny Director 1.00 1.00 X 0 0 0 Connie Tang Director 1.00 1.00 X 0 0 0 Andrew Treanor Director 1.00 0.00 X 0 0 0 Tyler Whitehead Director 1.00 1.00 X 0 0 0 Joseph N Mariano President 37.50 1.00 X 678057 0 71838 Adolfo Franco Secretary/ Executive VP 37.50 1.00 X 339834 0 45059 Melissa K Brunton Senior VP, Meetings & Education 37.50 0.00 X 216050 0 68995 Jennifer Dunleavey VP, Administration and Operations 37.50 0.00 X 191654 0 41115 Brian Bennett Senior Dir. Public Affairs 37.50 0.00 X 212430 0 50606 Nancy M Burke VP, Membership Services 37.50 0.00 X 145832 0 46126 John Webb Senior Legal Counsel 37.50 0.00 X 172608 0 57929 1956465 0 381668 7 0 1 0 BBB National Programs Inc 3033 Wilson Blvd Ste 600 Arlington VA 22201 DSSRC support 1131688 RSM US LLP 5155 Paysphere Circle Chicago IL 60674 Accounting Services 111173 2 Member dues 813910 4337615 4337615 Annual meeting 611430 810455 810455 Educational materials 611430 7701 7701 5155771 134474 134474 12027579 11988128 39451 39451 39451 Refunds and reimbursements 900099 13599 13599 13599 5343295 5155771 0 187524 1915638 2003566 216066 165509 125665 1071979 113686 60653 14114 514085 122553 99706 424478 174833 660348 19289 41169 Dues and subscriptions 106326 Taxes and licenses 38234 Personnel cost reimb. -120840 7767057 207450 123662 176914 165364 260009 434922 451042 443675 24192 7367 3586878 2485202 2243855 1964371 6499298 5180888 257386 2006766 257985 18000 2626276 1935538 3141647 3960304 X 3357651 1220584 3357651 1220584 6499298 5180888 -2423762 286695 0 X X 0 1 X 1 0 30000 0 30000 30000 1 Republican Attorneys General Association (RAGA) 1747 Pennsylvania Ave Ste 800 Washington DC 20006 464501717 15000 Democratic Attorneys General Association Inc (DAGA) 1580 Lincoln Ste 1125 Denver CO 80203 134220019 15000 0 0 1 4337615 352765 -69060 283705 390385 -106680 Part I-A, Line 1: The Association makes occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law. The Association provides direct and indirect support to 527 organizations through membership dues and contributions. 30479 30479 0 420563 413196 7367 7367 Right-of-use asset - operating lease 626154 Deferred compensation assets 1115752 Due from affiliated organizations 178029 Security deposit 44436 1964371 Lease liability - operating lease 819786 Deferred compensation liabilities 1115752 1935538 X 5615876 286695 286695 5329181 14114 14114 5343295 7752943 0 7752943 14114 14114 7767057 Part X, Line 2: Management has evaluated the Organization's tax positions and has concluded that the Organization has taken no uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2024 and 2023. X X 1 1 X X X X X 0 0 0 Joseph N Mariano President 641515 0 0 0 36542 0 22500 0 49338 0 749895 0 0 0 Adolfo Franco Secretary/ Executive VP 320030 0 0 0 19804 0 18807 0 26252 0 384893 0 0 0 Melissa K Brunton Senior VP, Meetings & Education 216050 0 0 0 0 0 12096 0 56899 0 285045 0 0 0 Brian Bennett Senior Dir. Public Affairs 186769 0 0 0 25661 0 12528 0 38078 0 263036 0 0 0 Jennifer Dunleavey VP, Administration and Operations 183372 0 0 0 8282 0 10555 0 30560 0 232769 0 0 0 John Webb Senior Legal Counsel 172608 0 0 0 0 0 8516 0 49413 0 230537 0 0 0 Nancy M Burke VP, Membership Services 145832 0 0 0 0 0 7805 0 38321 0 191958 0 0 0 Part I, Line 1a First class airfare is occassionally provided for long trips. Travel for companions is also occasionally provided for the Executive VP who is the sole caregiver to an elderly dependent parent. Form 990, Part I, Line 1, Brief Description of Organization Activities: The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 16 million Americans are involved in direct selling in every state, congressional district and community in the United States. In 2021, direct selling generated over $41 billion in retail sales. Form 990, Part III, Line 1, Description of Organization Mission: To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers. Form 990, Part VI, Section A, line 2 Some members of the Board of Directors of the Association also serve on the corporate boards of other members. Form 990, Part VI, Section A, line 6 The Association has members. Form 990, Part VI, Section A, line 7a The Board of Directors is elected by plurality vote of the members at the annual business meeting on a staggered basis. Form 990, Part VI, Section A, line 7b Each active member is entitled to one vote on any matter duly before the membership, at the annual business meeting or otherwise, which vote may be cast in person, by mail, or by proxy duly authorized in writing. Form 990, Part VI, Section B, line 11b Each member of the Board of Directors receive a copy of the Form 990 prior to the submission of the form to the Internal Revenue Service. The Form 990 is not filed until all members of the Board have been sent the completed Form 990 and had 10 days to review and comment upon it. Form 990, Part VI, Section B, line 12c All members of the board and staff are required to sign a Conflict of Interest Policy, which is updated annually or when the status of the conflict of interest has changed. DSA conducts an orientation of all new board members which includes discussion and disclosure of any conflicts of interest, as well as ongoing briefings throughout the year by the Board of Directors on this topic. Form 990, Part VI, Section B, line 15 Compensation for the top two management officials (President and Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party. Form 990, Part VI, Section C, line 19 The Form 990 is available to the public upon request. Copies will be provided immediately in the case of in-person requests. Requests received by written, phone, fax or e-mail means will be honored by directing the requestors to our website. Form 1024 is available to the public upon request. Other organizational documents are not made available to the public. Form 990, Part XII, Line 2c: The Executive Committee assumes responsibility for oversight of the audit of the financial statements and selection of an independent accountant. The process is consistent with previous years. Direct Selling Education Foundation 1667 K St NW Ste 1100 Washington DC 200061660 237335899 Education DC 501(c)(3) Line 7 0 Direct Selling Empowers Americans 1667 K St NW Ste 1100 Washington DC 200061660 Political Action Committee DC 527 0 Direct Selling Association Political Action Committee 1667 K St NW Ste 1100 Washington DC 200061660 521183492 Political Action Committee DC 527 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 1 1 0 0