2025-11-14T15:02:17-05:00 2024-12-31 WITHUMSMITHBROWN PC 1411 BROADWAY 9TH FLOOR NEW YORK NY 10018 990 2024-01-01 824652837 Potential Energy Coalition Inc % DAWN LOMBARDI POTE 6313794679 477 Madison Avenue Suite 600 New York NY 10022 John Marshall CEO 6175845528 2025-11-14 true true CATHERINE BENDALL CPA P00521196 2127519100 2025-11-14 2024 2025-03-06 01:10:19Z John Marshall 477 Madison Avenue Suite 600 New York NY 10022 28072447 false X potentialenergycoalition.org X 2018 DE POTENTIAL ENERGY'S MISSION IS TO EDUCATE the PUBLIC REGARDING CLIMATE CHANGE THROUGH THE DEPLOYMENT of PUBLIC EDUCATION CAMPAIGNS. 7 6 34 19 0 0 30318345 27164432 19582 22500 512821 875652 11400 9863 30862148 28072447 185000 973255 0 0 5579408 6151462 0 0 436889 21222462 29535247 26986870 36659964 3875278 -8587517 29777090 25924841 798692 5537232 28978398 20387609 X POTENTIAL ENERGY COALITION, INC. (THE "ORGANIZATION") WAS FOUNDED IN 2018 TO EDUCATE THE PUBLIC ON CLIMATE CHANGE AND CLEAN ENERGY IN ORDER TO DRAMATICALLY ACCELERATE PUBLIC RESPONSE TO THE CLIMATE CHALLENGE. THE ORGANIZATION USES COMMUNICATION STRATEGIES TO SHARE NEW NARRATIVES AND ENGAGE THE PUBLIC. false false 28035824 973255 32363 CAMPAIGN: THROUGH EDUCATIONAL CAMPAIGNS, THE ORGANIZATION CREATES EDUCATIONAL AND EFFECTIVE MESSAGES ABOUT CLEAN ENERGY AND CLIMATE CHANGE. FOR EXAMPLE, SCIENCE MOMS IS AN EDUCATIONAL OUTREACH INITIATIVE ORIENTED TO REACH PARENTS AND ENGAGE AND EDUCATE THEM REGARDING THE CAUSES AND IMPACTS OF CLIMATE CHANGE. TO AMPLIFY THE IMPACT OF ITS CAMPAIGNS, THE ORGANIZATION TAPS PRO BONO AND IN-KIND DONATION OF MEDIA, PRODUCTION AND CREATIVE SERVICES. 5168112 KNOWLEDGE: THE ORGANIZATION CONDUCTS RESEARCH TO DETERMINE THE MOST EFFECTIVE APPROACHES TO EDUCATE THE PUBLIC ON CLEAN ENERGY AND CLIMATE CHANGE, AND SHARES ITS FINDINGS WITH A BROAD RANGE OF GROUPS THROUGH PUBLICATIONS, BRIEFINGS AND OTHER EDUCATIONAL MATERIALS. 33203936 true true false false false false false false false false true false false false true true false true false false false true false false false false false true false true false false false false false false false false true false false false false true true true false false true X 91 0 true 34 true false false false false false false false false false false false false false false X 7 6 false false false false false false false true true false false true true true true true true true true false AL AK AR CA CO CT FL GA HI IL KS KY ME MD MA MN MS NV NH NJ NM NY ND OH OK OR PA RI SC TN UT VA WA WV WI X DAWN LOMBARDI 6313794679 477 MADISON AVENUE SUITE 600 New York NY 10022 X JOHN F MARSHALL Chief Executive Officer 40.0 1.0 X X 630800 0 37139 Eric Todd Asche President 40.0 0.0 X 448500 0 44517 Sergio Velazquez-Rose HEAD OF STRATEGY AND ANALYTICS 40.0 0.0 X 272500 0 24795 NICOLE CHRISTINA LEMOND HEAD OF MARKETING 40.0 0.0 X 252166 0 38947 Elan Potts Strait HEAD OF POLICY AND IMPACT 40.0 0.0 X 265208 0 25843 FOREST BOLEYN EXECUTIVE CREATIVE DIRECTOR 40.0 0.0 X 234917 0 35006 DAWN LOMBARDI VP OF FINANCE 40.0 0.0 X 194438 0 33529 Julia P Burns Thru 424 COO/CFO, Sec. & TREAS. 40.0 0.0 X 194939 0 9764 DANIEL P SCHRAG CO-FOUNDER & BOARD MEMBER 5.0 0.0 X 0 0 0 Matthew Freeman BOARD MEMBER 5.0 0.0 X 0 0 0 Susan Canavari BOARD MEMBER 5.0 0.0 X 0 0 0 Margaret Boasberg BOARD MEMBER 5.0 0.0 X 0 0 0 Anthony Leiserowitz BOARD MEMBER 5.0 0.0 X 0 0 0 Mark Tercek BOARD MEMBER 5.0 0.0 X 0 0 0 2493468 0 249540 23 false true false The Trade Desk Inc 42 N Chestnut St VENTURA CA 93001 MEDIA 5082392 Change Media Group 607 Shelby Street Suite 700 PMB 22 DETROIT MI 48226 Media 2065658 Targetcast LLC DBA Assembly One World Trade Center 67th Floor NEW YORK NY 10007 Media 1775000 Bully Pulpit Interactive LLC 1445 New York Avenue NW 5th Floor WASHINGTON DC 20005 Media 1304967 Know-How Strategies 1322 G Street SE WASHINGTON DC 20003 Media 1097222 46 27164432 3000000 27164432 SERVICE INCOME 541990 22500 22500 22500 875583 875583 0 0 0 0 0 69 69 0 0 0 0 0 0 0 0 0 OTHER INCOME 900099 9863 9863 9863 28072447 32363 875652 X 888255 888255 0 85000 85000 0 1365379 860189 436921 68269 0 4786083 2909707 1569518 306858 0 0 0 0 106845 106845 136990 136990 0 0 160 160 4172634 4103756 68878 0 43881 43881 311919 154190 144151 13578 0 53374 53374 325986 325986 0 0 0 0 17793 17793 125942 77907 48035 MEDIA EXPENSES 19825272 19825272 DATA ANALYTICS 3212067 3212067 PRODUCTION EXPENSES 1063174 1063174 IN-KIND EXPENSE 87290 24419 62871 51920 3736 48184 36659964 33203936 3019139 436889 X 20126289 1784323 0 0 9366284 7593563 86604 0 0 0 0 0 0 0 0 0 163353 2233026 109717 17793 34560 91924 0 14222005 0 0 0 0 0 0 0 0 29777090 25924841 798692 3757100 0 0 0 1775000 0 0 0 0 0 0 0 0 0 0 0 5132 798692 5537232 X 11380119 9511696 17598279 10875913 28978398 20387609 29777090 25924841 -8587517 -3272 X X false true X true false X 0 10996750 38333936 30318345 27164432 106813463 0 0 0 10996750 38333936 30318345 27164432 106813463 34527851 72285612 9698 512821 875583 1398102 0 0 108211565 10819435 0.66800 0.74691 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 109717 17793 91924 91924 0 DUE TO RELATED PARTY 5132 5132 X 28318798 -3272 249783 246511 28072287 160 160 28072447 36909587 249783 249783 36659804 160 160 36659964 FORM 990, SCHEDULE D, PART X, LINE 2: PEC is a not-for-profit corporation recognized as tax-exempt under Section 501(c)(3) of the Internal Revenue Code. Similarly, PEAN is a not-for-profit corporation with tax-exempt status under Section 501(c)(4) of the Code. Both PEC and PEAN have been classified as public charities and are not considered private foundations. true Europe (Including Iceland and Greenland) 0 0 Grantmaking 75000 South America 0 0 Grantmaking 10000 0 0 0 0 85000 85000 Europe (Including Iceland and Greenland) Work on an educational and outreach campaign to increase awareness of climate change in the United Kingdom 75000 Check South America Grant to Casa Galileia for travel to Climate Week 2024 10000 Check 1 1 SCHEDULE F, PART I, LINE 1: PEC's Audit Committee reviews the grantee's audited financial statements to confirm that the grant was used for its intended educational purpose and also has the opportunity to ask the grantee's auditors any questions. true Potential Energy Action Network Inc 477 Madison Ave PMB 6985 New York NY 10022 874759225 501(c)(4) 715000 0 N/A N/A Program activities Clean Jobs for PA 4203 Union Deposit Rd NUm 1095 Harrisburg PA 17111 995115607 501(c)(4) 113255 0 N/A N/A Grant for Clean jobs for PA's charitable and educational activities to promote clean energy in the state of Pennsylvania Greenlight America 2045 W Grand Ave Ste B 31638 Chicago IL 60612 921803557 501(c)(3) 60000 0 N/A N/A Supporting Greenlight America's campaigns to approve clean energy projects in Pennsylvania that have a connection to union jobs in the state. 1 2 Form 990, Schedule I, Part I, Line 2: PEC's Audit Committee reviews the grantee's audited financial statements to confirm that the grant was used for its intended educational purpose and also has the opportunity to ask the grantee's auditors any questions. X X X X X false false false false false false false false false JOHN F MARSHALL Chief Executive Officer 539600 0 91200 0 0 0 20700 0 16439 0 667939 0 0 0 Julia P Burns Thru 424 COO/CFO, Sec. & TREAS. 79772 0 15500 0 99667 0 5480 0 4284 0 204703 0 0 0 Eric Todd Asche President 390000 0 58500 0 0 0 20700 0 23817 0 493017 0 0 0 Sergio Velazquez-Rose HEAD OF STRATEGY AND ANALYTICS 272500 0 0 0 0 0 8445 0 16350 0 297295 0 0 0 Elan Potts Strait HEAD OF POLICY AND IMPACT 265208 0 0 0 0 0 16430 0 9413 0 291051 0 0 0 NICOLE CHRISTINA LEMOND HEAD OF MARKETING 248333 0 3833 0 0 0 23817 0 15130 0 291113 0 0 0 FOREST BOLEYN EXECUTIVE CREATIVE DIRECTOR 224167 0 10750 0 0 0 23818 0 11188 0 269923 0 0 0 DAWN LOMBARDI VP OF FINANCE 189438 0 5000 0 0 0 23770 0 9759 0 227967 0 0 0 SCHEDULE J, PART II EXPLANATION: Salaries for the Chief Executive officer and the leadership tier are reviewed by the Human resource and compensation committees of the board of directors annually. A compensation study was performed for all employee positions within the organization in the Summer and Fall of 2022 which was used as one of the criteria for determination of compensation levels. Additionally, compensation information from comparable nonprofit organization was used for benchmarking in the review and approval of all compensation by the committees. X RECEIVABLES 3 3000000 FAIR MARKET VALUE false false false Form 990, PART V, LINE 2a: For all employees of Potential Energy Coalition, Inc. The salaries are paid through a professional employee organization ("PEO"). All tax filings are prepared and submitted by the PEO for the organization and as a result there are no federal employment tax returns filed directly by the organization. Salary information has been provided in this return for all employees as required. PART 990, PART VI, SECTION B, LINE 11: A DRAFT OF FORM 990 IS SENT TO THE BOARD OF DIRECTORS and counsel FOR REVIEW AND APPROVAL prior to submission of the form. FORM 990, PART VI, SECTION B, LINE 12C: ALL BOARD MEMBERS ARE REQUESTED TO COMPLETE ANNUAL CERTIFICATIONS TO REPRESENT ADHERENCE TO THE CONFLICT-OF-INTEREST POLICY. FORM 990, PART VI, SECTION B, LINE 15: Salaries for the Chief Executive officer and the leadership tier are reviewed by the Human resource and compensation committees of the board of directors annually. A compensation study was performed for all employee positions within the organization in the Summer and Fall of 2022 which was used as one of the criteria for determination of compensation levels. Additionally, compensation information from comparable nonprofit organization was used for benchmarking in the review and approval of all compensation by the committees. Form 990, PART VI, Section C, Line 19: Form 990 is available upon request. Form 990, Part XII, Line 2c: There is an audit committee that oversees the audit process. FORM 990 PART IX LINE 11G DESCRIPTION:CONSULTING FEES TOTAL FEES:4172634 Potential Energy Action Network Inc 477 Madison Ave PMB 6985 New York NY 10022 874759225 Information NY 501(C)(4) N/A PEC true false true false false false false false false false false false false true true false true false false POTENTIAL ENERGY ACTION NETWORK INC (PEAN) B 715000 COST POTENTIAL ENERGY ACTION NETWORK INC (PEAN) Q 269892 COST