2025-11-14T16:14:46-05:00 2024-12-31 WithumSmithBrown PC ONE TOWER CENTER BLVD 14TH FL EAST BRUNSWICK NJ 08816 990 2024-01-01 133377893 RAINFOREST ALLIANCE INC % ADAM COX RAIN 2126771900 298 FIFTH AVENUE 7TH FLOOR NEW YORK NY 10001 ADAM COX CFO 2126771900 2025-11-13 true true RICHARD RUVELSON P00234075 7328281614 2025-11-17 2024 2025-03-06 01:10:19Z ADAM COX 298 FIFTH AVENUE 7TH FLOOR NEW YORK NY 10001 112070946 false X WWW.RAINFOREST-ALLIANCE.ORG X 1987 NY RA works at the intersection of business, agriculture & forests to improve lives & protect nature by transforming how land is used, production of goods & consumer choices. 21 21 116 21 0 0 26488664 27502088 57766882 70828806 1276982 1874911 1715 16135 85534243 100221940 45587524 52693414 0 0 29460733 31902768 0 0 3821615 20205819 22615435 95254076 107211617 -9719833 -6989677 78839766 78472916 17316967 22814347 61522799 55658569 X SEE SCHEDULE O false false 74725032 50476419 1360188 LANDSCAPES AND COMMUNITIES (SEE SCHEDULE O) 15645403 2216995 64088560 MARKETS TRANSFORMATION (SEE SCHEDULE 0) 90370435 true true false true false false false false false true true false false false true true true true false true true true true false false false false true true true false false false false false false false false true false false false true true false false false true X 41 0 true 116 true false true CM GH ID NL PE UK false false false false false false false false false false X 21 21 false false true false false false false true true false true true true true true true true true true true false AL AK AR CA CO CT FL GA HI IL KS KY ME MD MA MI MN MS NV NH NJ NM NY NC ND OH OK OR PA RI SC TN UT VA WA WV WI X X ADAM COX 2126771900 298 FIFTH AVENUE 7TH FLOOR NEW YORK NY 10001 X Santiago Gowland CHIEF EXECUTIVE OFFICER 40.0 1.0 X 464962 0 77964 ADAM COX CHIEF FINANCIAL OFFICER 40.0 1.0 X 312222 0 32838 Gina Wood Chief Development Officer 40.0 0.0 X 306354 0 11477 Heleen S CPO 40.0 0.0 X 279480 0 0 Molly Stark GENERAL COUNSEL 40.0 1.0 X 226658 0 42628 RUTH NEWSOME CHIEF DATA & TECHNOLOGY OFFICE 40.0 0.0 X 202605 0 0 nagla abdelhalim Director of global accounting 40.0 0.0 X 163717 0 21100 Jeffrey Roy Cruz Controller 40.0 0.0 X 154573 0 17460 Jeffrey Milder DIRECTOR, AFI 40.0 0.0 X 159545 0 9831 Russell Eckenrod Deputy General Counsel 40.0 0.0 X 161215 0 2392 virginia foster Dir.-Frameworks/landscapes Pro 40.0 0.0 X 150659 0 8721 Daniel Roger Katz DIRECTOR, BOARD CHAIR 1.0 1.0 X X 0 0 0 Peter Martin Schulte DIRECTOR, TREASURER 1.0 1.0 X X 0 0 0 Tasso Rezende de Azevedo DIRECTOR 1.0 1.0 X 0 0 0 Vanusia M Carneiro Nogueira DIRECTOR 1.0 1.0 X 0 0 0 Sonila Alice Cook DIRECTOR 1.0 1.0 X 0 0 0 Wendy Gordon DIRECTOR 1.0 1.0 X 0 0 0 Marilu Hernandez de Bosoms DIRECTOR 1.0 1.0 X 0 0 0 Daniel Houser DIRECTOR 1.0 1.0 X 0 0 0 Peter Hans Lehner DIRECTOR 1.0 1.0 X 0 0 0 Nalin Kumar Miglani DIRECTOR 1.0 1.0 X 0 0 0 Juan Esteban Orduz Trujillo DIRECTOR 1.0 1.0 X 0 0 0 Anurag Priyadarshi DIRECTOR 1.0 1.0 X 0 0 0 Eric B Rothenberg DIRECTOR 1.0 1.0 X 0 0 0 Anisha Pushpika Rajapakse DIRECTOR 1.0 1.0 X 0 0 0 Paul Douglas Rubacha DIRECTOR 1.0 1.0 X 0 0 0 Kerri Anne Smith DIRECTOR 1.0 1.0 X 0 0 0 Annemieke Wijn DIRECTOR 1.0 1.0 X 0 0 0 Sarah Jane Danchie DIRECTOR 1.0 1.0 X 0 0 0 BERRY MARTTIN DIRECTOR 1.0 1.0 X 0 0 0 JON MCCORMACK DIRECTOR 1.0 1.0 X 0 0 0 Nina Haase DIRECTOR 1.0 1.0 X 0 0 0 2581990 0 224411 34 false true false Microsoft Corporation One Microsoft Way REDMOND WA 98052 INFO TECHNOLOGY 609582 VGC HOLDINGS LIMITED 4 SOMERVILLE GARDENS ROYAL TURNBRIDGE WELLS 0 UK TN4 8EP CONSULTING 565562 META PLATFORMS INC 1 META WAY MENLO PARK CA 94025 MARKETING 544958 EARTH INNOVATION INSTITUTE 2991 SACRAMENTO STREET 3509 BERKELEY CA 94702 INFO TECHNOLOGY 472747 UKG INC PO BOX 930953 ATLANTA GA 31193 INFO TECHNOLOGY 320852 15 20170767 7331321 30942 27502088 CONTRACT INCOME 541900 10271756 10271756 PARTICIPATION AGREEMENT REVENUE/ROYALTIES 541900 60557050 60557050 70828806 1347713 1347713 0 0 0 0 0 12376204 11848912 94 527292 -94 527198 527198 0 0 0 0 0 0 0 0 0 0 MISCELLANEOUS INCOME 900099 16135 16135 16135 100221940 70844941 1874911 498287 498287 15600 15600 52179527 52179527 0 1741077 464621 966427 310029 0 21182384 15708978 3638373 1835033 609513 430041 122437 57035 5967938 4210666 1198823 558449 2401856 1694624 482478 224754 0 352337 47865 303751 721 75709 70628 3537 1544 23396 23396 0 151239 151239 6908923 5455442 1203299 250182 1143497 976147 52337 115013 1537728 1225586 203055 109087 4110247 744258 3364074 1915 0 966032 759189 146338 60505 3354684 2886325 343981 124378 0 0 0 0 520221 440013 77733 2475 500798 43721 456132 945 TRAININGS/WORKSHOPS 1765359 1737436 19117 8806 MEMBERSHIP/DUES/SUBSCRIPTIONS 303957 124691 99788 79478 BAD DEBT EXPENSE 420950 420759 191 OTHER EXPENSES 480358 212635 186457 81266 107211617 90370435 13019567 3821615 9948602 15189814 4865750 751834 10728883 11016388 10864313 13560862 0 0 0 0 0 0 0 0 1868989 1887172 3639622 3292940 751116 346682 36837145 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814246 131 1124635 876052 248583 1700610 1262865 97968 346682 0 DEFERRED RENT LIABILITY 1112973 DUE TO AFFILIATES 3807561 DERIVATIVE LIABILITY 1113137 6033671 X 103358006 2171357 897079 218775 3287211 100070795 151239 -94 151145 100221940 108109099 897079 175409 1072488 107036611 151239 23767 175006 107211617 FORM 990, SCHEDULE D, PART V, LINE 4: The Kleinhans Endowment fund was set up to support RA's mission by funding research and related activities regarding non-timber forest products. FORM 990, SCHEDULE D, PART X, LINE 2: RA is exempt from federal income tax under Section 501(c)(3) of the United States Internal Revenue Code, and no provision for such income tax has been reflected in the accompanying consolidated financial statements. RA has evaluated uncertain tax positions with respect to its U.S. operations and concluded there are no such positions at December 31, 2024 and 2023. RA has operations in other countries and is subject to the laws and regulations of those countries. RA did not recognize any tax-related interest or penalties during the period presented in these consolidated financial statements. FORM 990, SCHEDULE D, PART XI, LINE 2D: A FOREIGN EXCHANGE GAIN OF $242,542 RELATED TO CURRENCY GAIN ON REVENUE TRANSACTIONS WAS INCLUDED AS AN INCREASE OF TOTAL REVENUE ON THE AUDIT REPORT. $(23,767) of Expenses netted in revenues on financial statements, moved to functional expenses on Form 990. FORM 990, SCHEDULE D, PART XI, LINE 4B LOSS ON DISPOSAL OF FIXED ASSETS OF $(94) WAS NOT INCLUDED AS A NET REDUCTION OF TOTAL EXPENSES ON THE AUDIT REPORT, BUT IS INCLUDED IN PART VIII ON FORM 990. FORM 990, SCHEDULE D, PART XII, LINE 2D LOSS OF DISPOSAL OF FIXED ASSETS OF $94 INCLUDED IN TOTAL EXPENSES ON THE AUDIT REPORT. A FOREIGN EXCHANGE LOSS OF $175,315 RELATED TO CURRENCY LOSS ON EXPENSE TRANSACTIONS WAS INCLUDED AS AN INCREASE OF TOTAL EXPENSE ON THE AUDIT REPORT. FORM 990, SCHEDULE D, PART XII, LINE 4B $23,767 of Expenses netted in revenues on financial statements, moved to functional expenses on Form 990. true North America 1 31 Program Services SEE PART V 18236970 Sub-Saharan Africa 5 50 Program Services SEE PART V 9360410 East Asia and the Pacific 1 42 Program Services SEE PART V 3226483 Central America and the Caribbean 6 112 Program Services SEE PART V 10368065 Europe (Including Iceland and Greenland) 1 30 Program Services SEE PART V 5796486 South America 2 38 Program Services SEE PART V 8830645 Sub-Saharan Africa Grantmaking 5442674 North America Grantmaking 623440 Europe (Including Iceland and Greenland) Grantmaking 38747017 East Asia and the Pacific Grantmaking 227094 South Asia Grantmaking 293972 Central America and the Caribbean Grantmaking 4750831 South America Grantmaking 2218289 16 303 16 303 108122376 108122376 Sub-Saharan Africa Forestry Activities 43368 EFT Sub-Saharan Africa Africa Cocoa Fund 105791 EFT Sub-Saharan Africa Africa Cocoa Fund 15966 EFT Sub-Saharan Africa Africa Cocoa Fund 17735 EFT Sub-Saharan Africa Africa Cocoa Fund 101675 EFT Sub-Saharan Africa Africa Cocoa Fund 118467 EFT Sub-Saharan Africa Africa Cocoa Fund 7804 EFT North America Management Support 25000 EFT South America Management Support 30000 EFT Europe (Including Iceland and Greenland) Management Support 38390 EFT Sub-Saharan Africa Management Support 70858 EFT Sub-Saharan Africa Management Support 323606 EFT East Asia and the Pacific Sustainable Agricultural Practices 25747 EFT South Asia Human Rights 29179 EFT Central America and the Caribbean Sustainable Agricultural Practices 6165 EFT East Asia and the Pacific Sustainable Agricultural Practices 8782 EFT East Asia and the Pacific Sustainable Agricultural Practices 9329 EFT East Asia and the Pacific Forestry Activities 46035 EFT Sub-Saharan Africa Management Support 9951 EFT Sub-Saharan Africa Management Support 26617 EFT Sub-Saharan Africa Forestry Activities 31133 EFT Sub-Saharan Africa Management Support 33363 EFT Sub-Saharan Africa Forestry Activities 23146 EFT Sub-Saharan Africa Forestry Activities 27482 EFT Sub-Saharan Africa Forestry Activities 32717 EFT Sub-Saharan Africa Sustainable Agricultural Practices 50948 EFT Central America and the Caribbean Forestry Activities 12432 EFT Central America and the Caribbean Human Rights 15966 EFT Central America and the Caribbean Human Rights 66953 EFT Central America and the Caribbean Human Rights 70548 EFT Central America and the Caribbean Human Rights 85581 EFT Central America and the Caribbean Human Rights 13003 EFT North America Forestry Activities 6068 EFT North America Forestry Activities 10092 EFT North America Forestry Activities 13441 eft North America Forestry Activities 8941 EFT North America Forestry Activities 8941 EFT North America Forestry Activities 19879 EFT North America Forestry Activities 12666 EFT North America Forestry Activities 40140 EFT North America Forestry Activities 19014 EFT North America Forestry Activities 8888 EFT North America Forestry Activities 9676 EFT North America Forestry Activities 6261 EFT North America Forestry Activities 11754 EFT North America Forestry Activities 16156 EFT North America Forestry Activities 5028 EFT North America Forestry Activities 9985 EFT North America Forestry Activities 12933 EFT North America Forestry Activities 11921 EFT North America Forestry Activities 32187 EFT North America Forestry Activities 6024 EFT North America Forestry Activities 12322 EFT North America Forestry Activities 11176 EFT North America Forestry Activities 26189 EFT North America Management Support 74864 EFT Sub-Saharan Africa Africa Cocoa Fund 68636 EFT Sub-Saharan Africa Africa Cocoa Fund 119277 EFT Sub-Saharan Africa Africa Cocoa Fund 53553 EFT Sub-Saharan Africa Africa Cocoa Fund 50525 EFT Sub-Saharan Africa Africa Cocoa Fund 5473 EFT Sub-Saharan Africa Africa Cocoa Fund 45914 EFT Sub-Saharan Africa Africa Cocoa Fund 41816 EFT Sub-Saharan Africa Africa Cocoa Fund 46723 EFT Sub-Saharan Africa Africa Cocoa Fund 16907 EFT Sub-Saharan Africa Africa Cocoa Fund 84511 EFT Sub-Saharan Africa Africa Cocoa Fund 34226 EFT Sub-Saharan Africa Africa Cocoa Fund 8290 EFT Sub-Saharan Africa Africa Cocoa Fund 52790 EFT Sub-Saharan Africa Africa Cocoa Fund 13069 EFT Sub-Saharan Africa Africa Cocoa Fund 12891 EFT Sub-Saharan Africa Africa Cocoa Fund 10338 EFT Sub-Saharan Africa Africa Cocoa Fund 8151 EFT Sub-Saharan Africa Africa Cocoa Fund 62096 EFT Sub-Saharan Africa Africa Cocoa Fund 114181 EFT Sub-Saharan Africa Africa Cocoa Fund 48574 EFT Sub-Saharan Africa Africa Cocoa Fund 9432 EFT Sub-Saharan Africa Management Support 296353 EFT Sub-Saharan Africa Management Support 374959 EFT Sub-Saharan Africa Forestry Activities 224883 EFT Sub-Saharan Africa Management Support 65684 EFT Sub-Saharan Africa Sustainable Agricultural Practices 53233 EFT Europe (Including Iceland and Greenland) Management Support 13000 EFT Sub-Saharan Africa Human Rights 17181 EFT Sub-Saharan Africa Human Rights 20746 EFT Sub-Saharan Africa Human Rights 7395 EFT Sub-Saharan Africa Human Rights 18315 EFT Sub-Saharan Africa Human Rights 14969 EFT Sub-Saharan Africa Human Rights 346156 EFT Sub-Saharan Africa Human Rights 38421 EFT Sub-Saharan Africa Human Rights 21653 EFT Sub-Saharan Africa Human Rights 16137 EFT Sub-Saharan Africa Human Rights 16297 EFT Sub-Saharan Africa Human Rights 451321 EFT Sub-Saharan Africa Human Rights 38360 EFT Europe (Including Iceland and Greenland) Management Support 6290 EFT Europe (Including Iceland and Greenland) Human Rights 25880 EFT Sub-Saharan Africa Management Support 14000 EFT Europe (Including Iceland and Greenland) Management Support 24390 EFT South America Forestry Activities 888411 EFT South America Forestry Activities 608752 EFT South America Forestry Activities 480402 EFT North America Sustainable Agricultural Practices 35186 EFT Sub-Saharan Africa Sustainable Agricultural Practices 118210 EFT South America Sustainable Agricultural Practices 12134 EFT South America Sustainable Agricultural Practices 77917 EFT Sub-Saharan Africa Sustainable Agricultural Practices 131152 EFT Sub-Saharan Africa Sustainable Agricultural Practices 63525 EFT Sub-Saharan Africa Forestry Activities 19936 EFT South Asia Sustainable Agricultural Practices 242018 EFT South Asia Sustainable Agricultural Practices 26062 EFT Sub-Saharan Africa Forestry Activities 24860 EFT South America Sustainable Agricultural Practices 41269 EFT Sub-Saharan Africa Management Support 6000 EFT Sub-Saharan Africa Management Support 184360 eft Sub-Saharan Africa Management Support 207310 eft Central America and the Caribbean Sustainable Agricultural Practices 2209513 eft Central America and the Caribbean Sustainable Agricultural Practices 1395141 eft Central America and the Caribbean Sustainable Agricultural Practices 703874 eft East Asia and the Pacific Sustainable Agricultural Practices 12601 eft East Asia and the Pacific Forestry Activities 13346 eft Sub-Saharan Africa Sustainable Agricultural Practices 24495 eft Sub-Saharan Africa Human Rights 14855 eft East Asia and the Pacific Human Rights 16182 eft North America Sustainable Agricultural Practices & Human Rights 51470 eft Central America and the Caribbean Sustainable Agricultural Practices 43696 eft Central America and the Caribbean Sustainable Agricultural Practices 88754 eft North America Management Support 112853 eft Sub-Saharan Africa Management Support 60584 eft Sub-Saharan Africa Sustainable Agricultural Practices 508892 eft East Asia and the Pacific Management Support 95073 eft South Asia Management Support 22775 eft Central America and the Caribbean Management Support 39204 eft South America Management Support 79405 eft Sub-Saharan Africa Management Support 45553 eft Sub-Saharan Africa Management Support 48878 eft Europe (Including Iceland and Greenland) SUPPORT 38639067 EFT 67 77 false false false false false false SCHEDULE F, PART I, LINE 2 PROCEDURES FOR MONITORING THE USE OF GRANT FUNDS OUTSIDE THE U.S. PRIOR TO THE AWARDING OF A SUBGRANT, PROSPECTIVE AWARD RECIPIENTS COMPLETE A PRE-AWARD RISK SURVEY, ALLOWING RA TO DESIGN MONITORING ACTIVITIES BASED UPON THE SUBRECIPIENT'S RISK LEVEL. THESE MONITORING ACTIVITIES AND ANY DONOR-SPECIFIC ADDITIONAL REPORTING REQUIREMENTS ARE INCORPORATED INTO SUBGRANT CONTRACTS AND/OR ARE DOCUMENTED WITHIN THE SUBGRANT FILE. SUBRECIPIENTS ARE CONTRACTUALLY OBLIGATED TO PROVIDE PERIODIC SUBSTANTIVE FINANCIAL AND NARRATIVE REPORTS FOR COST REIMBURSIBLE AWARDS. FOR FIXED OBLIGATION GRANTS, SUBRECIPIENTS ARE OBLIGATED TO SUBMIT PROJECT MILESTONES AND ASSOCIATED VERIFICATION FOR PAYMENT. PROJECT REPORTS AND ASSOCIATED BACKUP DOCUMENTATION AND CONTRACTS, INCLUDING DONOR CONTRACTS, ARE ELECTRONICALLY ARCHIVED. RA PROGRAM PERSONNEL - US-BASED AND INTERNATIONAL - ACTIVELY MAINTAIN AND MANAGE RELATIONSHIPS WITH SUBRECIPIENTS, MAKE SITE VISITS AS REQUIRED OR NEEDED, REVIEW FINANCIAL AND NARRATIVE REPORTS, MONITOR ADDITIONAL REPORTING AND OTHER AWARD/SUBRECIPIENT-SPECIFIC REQUIREMENTS, AND PROVIDE FEEDBACK TO SUB GRANTEES AND RA MANAGEMENT. RA'S EVALUATION & RESEARCH TEAM ANALYZES REPORTS AS REQUIRED/NEEDED. ALL SITE VISITS ARE RECORDED AND DOCUMENTED WITHIN THE SUBGRANT FILE. RELEASE OF FURTHER SUB-GRANT FUNDING DISTRIBUTIONS IS CONTINGENT ON RA'S ACCEPTANCE OF REPORTS AND OTHER VERIFICATION DOCUMENTATION, AND COMPLIANCE WITH ADDITIONAL REPORTING AND OTHER AWARD/SUBRECIPIENT-SPECIFIC REQUIREMENTS. INTERNAL AND EXTERNAL SUBGRANT COMPLIANCE IS MONITORED BY THE CONTRACTS & GRANTS ADMINISTRATION TEAM. THE TEAM PROVIDES SUBGRANTEE MONITORING TRAINING TO RA PROGRAM PERSONNEL AND PROVIDES COMPLIANCE AND OTHER TRAINING TO ACTUAL SUBGRANTEES. THEY UNDERTAKE REGULAR COMPLIANCE REVIEWS AND REPORT FINDINGS TO PROGRAM AND RA MANAGEMENT. SCHEDULE F, PART I, LINE 3(E) For each of the regions listed below, the "Landscapes & Communities"Markets Transformation" program activities were active in: CENTRAL AMERICA/CARIBBEAN EAST ASIA AND THE PACIFIC EUROPE MIDDLE EAST NORTH AMERICA SOUTH AMERICA SUB-SAHARAN AFRICA SOUTH ASIA SCHEDULE F, PART III, LINE 1 IN 2024, KLEINHANS FELLOWSHIP FUNDS WERE AWARDED TO AN INDIVIDUAL WHOSE WORK STUDIES THE RESTORATION OF ECUADORIAN FORESTS USING ACOUSTIC MONITORING DATA. true ECOAGRICULTURE INTERNATIONAL 3057 NUTLEY ST 193 FAIRFAX VA 22031 202349382 501(C)(3) 191720 management support REGENERATIVE DEVELOPMENT GROUP 8 THE GREEN Dover DE 19901 8538 management support TECHNOLOGY MATTERS 3790 EL CAMINO REAL PALO ALTO CA 94306 882116913 501(C)(3) 51750 management support MERIDIAN INSTITUTE 105 VILLAGE PLACE DILLON CO 80435 841435420 501(C)(3) 43622 management support WORLD RESOURCE INSTITUTE 10 G STREET NE Washington DC 20002 521257057 501(C)(3) 202657 management support 4 1 KLEINHANS FELLOWSHIP 1 15600 SCHEDULE I, PART II RAINFOREST ALLIANCE OBTAINS TO THE BEST OF THEIR ABILITY OF ALL INFORMATION INCLUDING EIN'S FROM GRANTS DISBURSED. false false false false false false false false false Santiago Gowland CHIEF EXECUTIVE OFFICER 464962 0 0 0 0 0 77964 0 0 0 542926 0 0 0 ADAM COX CHIEF FINANCIAL OFFICER 311912 0 0 0 310 0 11607 0 21765 0 345594 0 0 0 Gina Wood Chief Development Officer 278564 0 25000 0 2790 0 0 0 11900 0 318254 0 0 0 Heleen S CPO 279480 0 0 0 0 0 0 0 0 0 279480 0 0 0 Molly Stark GENERAL COUNSEL 226332 0 0 0 326 0 10672 0 32490 0 269820 0 0 0 RUTH NEWSOME CHIEF DATA & TECHNOLOGY OFFICE 202605 0 0 0 0 0 0 0 534 0 203139 0 0 0 nagla abdelhalim Director of global accounting 163399 0 0 0 318 0 695 0 20939 0 185351 0 0 0 Jeffrey Roy Cruz Controller 153765 0 0 0 808 0 7688 0 10306 0 172567 0 0 0 Jeffrey Milder DIRECTOR, AFI 158352 0 0 0 1193 0 8005 0 2360 0 169910 0 0 0 Russell Eckenrod Deputy General Counsel 160012 0 0 0 1203 0 2392 0 5534 0 169141 0 0 0 virginia foster Dir.-Frameworks/landscapes Pro 149540 0 0 0 1119 0 6936 0 2319 0 159914 0 0 0 Schedule J, Part I, line 3 THE ORGANIZATION'S BOARD OF DIRECTORS HAS ADOPTED A WRITTEN EXECUTIVE COMPENSATION PHILOSOPHY WHICH IT FOLLOWS WHEN IT REVIEWS AND APPROVES THE COMPENSATION AND BENEFITS OF THE ORGANIZATION'S SENIOR MANAGEMENT, INCLUDING THE CEO AND CFO. A REVIEW OF THE TOTAL COMPENSATION FOR EACH INDIVIDUAL IS MADE ON AT LEAST AN ANNUAL BASIS AND ENSURES THAT THE TOTAL COMPENSATION OF SENIOR MANAGEMENT OF THE ORGANIZATION IS REASONABLE. THE ACTIONS TAKEN BY THE EXECUTIVE COMMITTEE ENABLE THE ORGANIZATION TO RECEIVE THE REBUTTABLE PRESUMPTION OF REASONABLENESS FOR PURPOSES OF INTERNAL REVENUE CODE SECTION 4958 WITH RESPECT TO THE TOTAL COMPENSATION OF CERTAIN MEMBERS OF THE SENIOR MANAGEMENT TEAM, INCLUDING BUT NOT LIMITED TO THE CEO AND CFO. THE THREE FACTORS WHICH MUST BE SATISFIED IN ORDER TO RECEIVE THE REBUTTABLE PRESUMPTION OF REASONABLENESS ARE THE FOLLOWING: 1. THE COMPENSATION ARRANGEMENT IS APPROVED IN ADVANCE BY AN "AUTHORIZED BODY" OF THE APPLICABLE TAX-EXEMPT ORGANIZATION WHICH IS COMPOSED ENTIRELY OF INDIVIDUALS WHO DO NOT HAVE A "CONFLICT OF INTEREST" WITH RESPECT TO THE COMPENSATION ARRANGEMENT; 2. THE AUTHORIZED BODY OBTAINED AND RELIED UPON "APPROPRIATE DATA AS TO COMPARABILITY" PRIOR TO MAKING ITS DETERMINATION; AND 3. THE AUTHORIZED BODY "ADEQUATELY DOCUMENTED THE BASIS FOR ITS DETERMINATION" CONCURRENTLY WITH MAKING THAT DETERMINATION. THE MEMBERS OF THE BOARD OF DIRECTORS EACH ARE INDEPENDENT AND ARE FREE FROM ANY CONFLICTS OF INTEREST WITH RESPECT TO EXECUTIVE COMPENSATION. THE COMMITTEE ADEQUATELY DOCUMENTED ITS BASIS FOR ITS DETERMINATION THROUGH THE TIMELY PREPARATION OF WRITTEN MINUTES OF THE MEETINGS DURING WHICH THE EXECUTIVE COMPENSATION AND BENEFITS WAS REVIEWED AND SUBSEQUENTLY APPROVED. THE ACTIONS OUTLINED ABOVE WITH RESPECT TO THE BOARD AND THE ESTABLISHMENT OF THE REBUTTABLE PRESUMPTION OF REASONABLENESS ONLY APPLIES TO CERTAIN SENIOR MANAGEMENT PERSONNEL, INCLUDING BUT NOT LIMITED TO THE CEO AND CFO. THE COMPENSATION AND BENEFITS OF CERTAIN OTHER INDIVIDUALS CONTAINED IN THIS FORM 990 ARE REVIEWED ANNUALLY BY THE CEO WITH ASSISTANCE FROM OTHER STAFF IN CONJUNCTION WITH THE INDIVIDUAL'S JOB PERFORMANCE DURING THE YEAR AND IS BASED UPON OTHER OBJECTIVE FACTORS DESIGNED TO ENSURE THAT REASONABLE AND FAIR MARKET VALUE COMPENSATION IS PAID BY THE ORGANIZATION. OTHER OBJECTIVE FACTORS INCLUDE SALARY DATA FOR COMPARABLE POSITIONS, PERSONNEL REVIEWS AND EVALUATIONS. X 10 30942 Selling Price false false false FORM 990, PART III, LINE 1 FOUNDED IN 1987, THE RAINFOREST ALLIANCE'S MISSION IS TO CONSERVE BIODIVERSITY AND ENSURE SUSTAINABLE LIVELIHOODS BY TRANSFORMING LAND-USE PRACTICES, BUSINESS PRACTICES, AND CONSUMER BEHAVIOR. WE ENVISION A WORLD WHERE PEOPLE CAN THRIVE AND PROSPER IN HARMONY WITH THE LAND. THE CORE OF OUR APPROACH LIES IN LEVERAGING MARKET DEMAND FOR SUSTAINABLE PRODUCTS TO CONSERVE BIODIVERSITY AND ENHANCE LOCAL LIVELIHOODS. FROM LARGE MULTINATIONAL CORPORATIONS TO SMALL, COMMUNITY-BASED COOPERATIVES, WE INVOLVE PRODUCERS, BUSINESSES AND CONSUMERS ALL ALONG THE VALUE CHAIN IN EFFORTS TO BRING RESPONSIBLY PRODUCED GOODS AND SERVICES TO A GLOBAL MARKETPLACE IN WHICH THE DEMAND FOR SUSTAINABILITY IS GROWING STEADILY. SINCE OUR FIRST EFFORTS IN CENTRAL AMERICA OVER 30 YEARS AGO, THE RAINFOREST ALLIANCE HAS GROWN INTO A GLOBAL INNOVATOR OF MARKET-BASED SOLUTIONS FOR CONSERVATION AND ECONOMIC DEVELOPMENT, AND WE ARE CURRENTLY WORKING IN MORE THAN APPROXIMATELY 70 COUNTRIES. THE RAINFOREST ALLIANCE IS ACTIVE IN MULTIPLE SECTORS - INCLUDING FORESTRY, AGRICULTURE, TOURISM AND CARBON/CLIMATE - PROVIDING TECHNICAL ASSISTANCE AND CERTIFICATION SERVICES TO PRODUCERS, WHILE WORKING WITH BOTH LOCAL ENTERPRISES AND DOMESTIC AND INTERNATIONAL BUYERS TO INCREASE THE COMPETITIVENESS OF SUSTAINABLE BUSINESS. RAINFOREST ALLIANCE HOLDING, INC. WAS FORMED ON JANUARY 1, 2018 TO SERVE AS THE COMMON NON-PROFIT PARENT CORPORATION PROVIDING CENTRALIZED GOVERNANCE AND OVERSIGHT OVER NON-PROFIT ENTITIES: 1) RAINFOREST ALLIANCE, INC, A NEW YORK CORPORATION AND SECTION 501(C)(3) PUBLIC CHARITY AND 2) STICHTING RAINFOREST ALLIANCE, A TAX-EXEMPT DUTCH FOUNDATION. FORM 990, PART III, LINE 4A Landscapes and Communities - This program advances long-term, landscape-level initiatives to support sustainable, community-based development in communities vulnerable to ecological and social destruction, including farming certification projects, thereby encouraging farmers to use best practices in environmental protection, social equality, and economic viability and forest communities to harvest and manufacture forest products in a sustainable way. This also includes evaluating and communicating program impacts and developing and implementing effective, scientifically based strategies, programs, and projects through monitoring, evaluation, and results-based management that follows industry best practice. Here we help rural communities build inspiring partnerships with companies, governments, and local NGOs. Together, we tackle complex and interconnected challenges that are simply too big to be taken on alone-from climate change and deforestation to human rights and rural poverty. During 2024, we had 83 active landscape and community programs - covering 25+ million hectares and five critical regions bringing together companies, governments and local NGOs to tackle the kind of complex and interconnected challenges that no one can solve alone. 1. Mesoamerica With its sprawling Selva Maya rainforest and a vibrant mix of Indigenous cultures, this region stands at the forefront of our globally recognized community forestry work. We also partner with farming communities across Costa Rica, Guatemala, Honduras, Mexico, and Nicaragua to drive sustainability across key sectors including bananas and coffee. There are 130k+ people benefiting from L&C programs and 1.5m hectares covered by L&C programs. 2. South America Home to the magnificent Amazon rainforest and many of the world's leading coffee-producing countries, this part of the globe plays a crucial role in the future of regenerative farming. In Brazil, Colombia, Ecuador, and Peru, we work alongside local farming communities to advance nature-friendly ways of growing coffee, cocoa, flowers, bananas, avocados, and more. Here there are 40k+ people benefitting and 1M+ hectares covered by L&C programs. 3. West and Central Africa The biodiversity-rich landscapes of West and Central Africa are shaped by rural economies nestled among vast forests. Here we work hand in hand with local communities in Cameroon, Cte d'Ivoire, the Democratic Republic of the Congo, and Ghana to restore forests, build sustainable forest-based enterprises, and transform the cocoa sector. There are 404k+ people benefiting and 14.9M hectares covered by L&C programs. 4. East and Southern Africa From vast savannahs to towering, snow-capped peaks, the landscapes of East and Southern Africa are a stunning mosaic of diverse terrains and ecosystems. We work in vulnerable landscapes throughout Ethiopia, Kenya, Malawi, Tanzania, and Uganda to restore balance between coffee and tea farming communities and the precious forests around them. There are 287k+ people benefiting and 482k+ hectares covered by L&C programs. 5. Asia Pacific The landscapes of Asia Pacific are steeped in breathtaking biodiversity and a rich agricultural heritage. Here we're helping coffee, tea, and cocoa farmers advance sustainable and regenerative growing practices across India, Indonesia, Sri Lanka, Vietnam, and beyond. There are 433k+ people benefitting and 7m+ hectares covered by L&C programs. We ensure our landscapes programs amplify the voices of those who call these extraordinary places home. Rainforest Alliance takes a 'boots on the ground' approach; more than 50% of our expert staff are based in these key landscapes or in the wider region working side-by-side with rural communities to design and implement inspiring initiatives to overcome system challenges in farming and forestry. We estimate 1.3M people directly benefit with $394M invested since 2003 and for 2024 $33.5M sales revenue generated by small and medium sized farming and forestry businesses. FORM 990, PART III, LINE 4B Markets Transformation - This program helps organizations across the forestry, agriculture, and tourism value chains to successfully integrate sustainability into their business practices from sustainable production to sustainable consumption. This also includes outreach and education of the public on certification standards and sustainable practices and producing and publishing studies focused on forestry, agriculture, and certification. In 2024, we leaned into our ethos of continuous improvement to lay the groundwork for an exciting new wave of solutions- both within and beyond certification - that aim to deliver even greater benefits for farmers, communities, and businesses alike. In 2024, we listened extensively to feedback from farmers and companies and conducted a thorough review of our certification requirements. The result of those efforts is Version 1.4 of our Sustainable Agriculture Standard-coming into effect in October 2025. The updated standard features streamlined requirements and strengthened data quality. Alongside this, we will also introduce our new Regenerative Agriculture Standard as the first of three specialized certification solutions to be released in 2025 and 2026. During 2024 we have 7.9 million farmers and workers on certified farms; 6+ million hectares of certified farmland; 7,855 company partners and working in 62 countries with certified farms and programs. Approximately 99% of certified farms are fun by smallholder (i.e., famer cultivating < 10 hectares of land) farmers across 3.1 million farms; the average smallholder farm size is 2.31 hectares. Consumers can purchase products with the Rainforest Alliance Certified seal in over 155 countries on 40k+ products; companies buy enough Rainforest Alliance Certified coffee to make 333M cups of coffee each day; and companies buy enough Rainforest Alliance Certified cocoa to make 96M chocolate bars each day. In 2024, we optimized our robust certification and due diligence tools to help both certified and non-certified coffee and cocoa companies prepare to meet EUDR requirements ahead of the December 2025 deadline. For certified partners, these tools are offered for free as part of certification. With growing calls for supply chain transparency, we began developing our Sourcing Risk Assessment-a comprehensive service that will provide companies with reliable data and actionable insights to identify and address farm-level risks in their supply chains. Mount Kenya's Coffee and Tea Farmers Find Transformation Through Regeneration Launched in 2020, our Mount Kenya Sustainable Landscape and Livelihoods program supports certified coffee and tea farming communities to adopt regenerative agriculture practices that heal the land and uplift communities. Through 2024, 34,254 certified coffee and tea farmers in Mount Kenya transitioned to regenerative agriculture practices with 106,300 trees planted, 106+ hectares of degraded land restored, and 202 jobs created (64% of which were women and youth). FORM 990, PART VI, SECTION A, LINE 1A The Rainforest Alliance has an executive committee consisting of eight directors of the Board of Directors (the "Board"). Pursuant to the Bylaws, the Chair of the Board serves as the Chair of the executive committee. During the time between Board meetings, the executive committee can exercise all powers of the Board that may be delegated in connection with the management of the business affairs and property of Rainforest Alliance, except as restricted by law or the Certificate of Incorporation. The Executive Committee meets at the discretion of the Chair of the Board and reports all actions to the Board. FORM 990, PART VI, SECTION B, LINE 11B THE CFO INITIALLY REVIEWS THE ORGANIZATION'S DRAFT FORM 990. THE GENERAL COUNSEL REVIEWS THE DRAFT 990 WITH RESPECT TO ANY QUESTIONS INVOLVING LEGAL MATTERS. THE DRAFT FORM 990 IS DISTRIBUTED TO EACH OF THE ORGANIZATION'S OFFICERS AND DIRECTORS IN ADVANCE OF FILING. THE CFO OVERSEES ANY REVISIONS BEFORE THE FINAL FORM 990 IS FILED. FORM 990, PART VI, SECTION B, LINE 12C A COPY OF OUR CONFLICT OF INTEREST POLICY, ALONG WITH A CONFLICT OF INTEREST DISCLOSURE STATEMENT, IS FURNISHED TO EACH DIRECTOR, OFFICER AND STAFF MEMBER OF THE RAINFOREST ALLIANCE UPON UNDERTAKING THE DUTIES OF SUCH OFFICE, AND ANNUALLY THEREAFTER FOR THE TERM OF SUCH PERSON'S SERVICE TO THE ORGANIZATION. ANY DISCLOSURES ARE REVIEWED BY AN INTERNAL COMMITTEE MADE UP OF THE CEO, CFO AND THE GENERAL COUNSEL, AND ARE REPORTED ON A PERIODIC BASIS TO THE AUDIT AND RISK COMMITTEE. THE AUDIT AND RISK COMMITTEE HAS AMONG ITS RESPONSIBILITIES THE DUTY OF REVIEWING AND MAKING DETERMINATIONS WITH RESPECT TO ALL TRANSACTIONS, AGREEMENTS, OR ARRANGEMENTS INVOLVING DIRECTORS, OFFICERS, AND KEY EMPLOYEES. IN ADDITION, A DETAILED FORM 990 DISCLOSURE STATEMENT IS DISTRIBUTED ANNUALLY TO MEMBERS OF THE COMMITTEE THAT AWARDS KLEINHANS FELLOWSHIPS AND THE RAINFOREST ALLIANCE'S DIRECTORS, OFFICERS AND KEY EMPLOYEES. IT REQUESTS DISCLOSURES THAT ARE REQUIRED TO BE REPORTED ON FORM 990 ABOUT ANY TRANSACTIONS BETWEEN THE ORGANIZATION AND THOSE WHO SERVE IT IN VARIOUS VOLUNTEER AND PAID CAPACITIES, AND ABOUT ANY TRANSACTIONS AMONG THOSE PERSONS. FORM 990, PART VI, SECTION B, LINE 15A & 15B THE ORGANIZATION HAS DEVELOPED SALARY ADMINISTRATION GUIDELINES (THE "GUIDELINES") THAT APPLY IN SETTING THE COMPENSATION OF ALL OF ITS EMPLOYEES, INCLUDING ITS CEO, OFFICERS, AND KEY EMPLOYEES. UNDER THE GUIDELINES, THE ORGANIZATION UTILIZES SEVERAL SALARY SURVEYS WITH SIMILARLY SIZED, INTERNATIONAL NON-PROFIT ORGANIZATIONS TO ENSURE THAT ITS SALARIES ARE WITHIN THE RANGE OF THOSE OF COMPARABLE ORGANIZATIONS. GENERALLY, THE MIDPOINT OF THE ORGANIZATION'S SALARY RANGES FALLS WITHIN THE SALARY RANGE AVERAGES OF COMPARABLE NON-PROFIT ORGANIZATIONS. PERFORMANCE REVIEWS ARE THEN USED TO ESTABLISH AN INDIVIDUAL EMPLOYEE'S COMPENSATION WITHIN THE RANGE SET BY COMPARABILITY DATA. THE EXECUTIVE COMMITTEE OF THE BOARD OF DIRECTORS APPROVES MODIFICATION OF COMPENSATION THAT EXTENDS TO SUBSTANTIALLY ALL EMPLOYEES. THE GUIDELINES ALSO REQUIRE THE EXECUTIVE COMMITTEE TO REVIEW AND APPROVE SEPARATELY THE COMPENSATION OF THE CEO AND CFO, UNLESS SUCH INDIVIDUALS RECEIVE A MODIFICATION OF COMPENSATION THAT EXTENDS TO SUBSTANTIALLY ALL EMPLOYEES. TO ENSURE RA PAY SCALES ARE CONSISTENT, FAIR AND COMPETITIVE, RA REGULARLY ENGAGES THE MERCER GROUP TO CONDUCT A GLOBAL REVIEW OF ITS DOMESTIC AND INTERNATIONAL PAY SCALES. THE MOST RECENT REVIEW WAS COMPLETED IN 2020. FORM 990, PART VI, SECTION C, LINE 19 The Organization's governing documents and financial statements are available to the public upon written request to management. In addition, the Organization's audited financial statements, 990's, conflict of interest and whistleblower policies, and summaries of all of its policies and procedures to ensure independence, are available on its Website. FORM 990, PART XI, LINE 9 OTHER CHANGES IN NET ASSETS --------------------------- The Organization operates in several countries and incurs foreign translation gains/losses. For the tax year ended December 31, 2024, -$1,045,910 of foreign currency exchange Losses were incurred. FORM 8858 FOREIGN DISREGARDED ENTITIES - The Organization filed a form 8832 for disregarded entity status with respect to all its foreign subsidiaries. The Internal Revenue Service has approved the election for treatment of disregarded entity status on the following entities: Rainforest Alliance LTD (UK) - EIN # 98-1051166 Rainforest Alliance Trading LTD (UK) - EIN #98-1069583 Rainforest Alliance (Ghana) - EIN # - 98-1051463 Foundation. The Organization has not received a determination with respect to the remaining foreign subsidiaries. The Organization will continue to treat them as foreign disregarded entities within form 990, including the filing of form 8858 for each one. FINANCIAL STATEMENTS THE FINANCIAL STATEMENTS ARE PREPARED ON A CONSOLIDATED BASIS TO INCLUDE ALL OF THE ASSETS, LIABILITIES, NET ASSETS, REVENUES AND EXPENSES OF ALL BRANCHES AND AFFILIATES, WHICH FOR TAX PURPOSES ARE DISREGARDED ENTITIES, OF THE RAINFOREST ALLIANCE, INC. Form 990, Part VI, Section A, Line 4: The By-laws had been amended in 2024 and the below were the significant changes made: 1. Compensation - Reimbursement of Directors was updated on the disclosure to other board members. 2. Reserve Powers - Updated actions without first obtaining the approval of the board. 3. Officers, Employee and Agents - Election and term of office for officers updated term serving at election from two years to three years. 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