2018-08-13T10:37:24-05:00 2018-03-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2017-04-01 541915490 Recreational Boating and Fishing Foundation RECR 7035190013 500 Montgomery Street No 300 Alexandria VA 22314 James Hemenway SVP Finance & Admin 7035190013 2018-08-13 1 Nicole M Prince CPA P01315245 7038930300 2018-08-10 2017 2022-09-23 18:48:47Z Frank Peterson Jr 500 Montgomery Street No 300 Alexandria VA 22314 12449956 0 X www.rbff.org X 1998 VA To increase participation in recreational angling and boating- See Schedule O 23 23 17 0 3053 -1572 12106204 12429524 0 0 9152 10770 750 9662 12116106 12449956 155243 179206 0 0 2117540 2508194 0 0 0 9711163 9723864 11983946 12411264 132160 38692 5646561 1335869 384801 388717 5261760 947152 X To implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating and thereby increase public awareness and appreciation of the need to protect, conserve and restore this nation's aquatic natural resources. 0 0 9674440 Consumer Engagement: The objective of RBFF's Consumer Engagement program is to increase participation in recreational boating and fishing by recruiting new audiences to the sport through a national marketing and communications campaign designed to increase awareness of fishing, boating and natural resource conservation; dispel negative stereotypes; and encourage consideration, trial and, ultimately, participation.Take Me Fishing is the brand that carries RBFF's messages and the appeal of boating and fishing to general market consumers. Across the Take Me Fishing website and also in ads, PSAs, TV, video, social media and events, the Take Me Fishing brand reaches and motivates millions of people to enjoy boating and fishing. See Schedule O 1397789 104891 State Engagement: The objective of the State Engagement program is to grow the number of anglers and boaters by working in collaboration with state agencies to develop, implement and evaluate innovative recruitment, retention and reactivation (R3) activities. Share results and details of R3 efforts with all state agencies so that each individual agency can successfully implement these programs.Many state partners are following Recommendations and Strategic Tools for Effective Angler Recruitment, Retention and Reactivation, a new playbook for assessing and improving current R3 tactics and developing effective new ones. See Schedule O 482273 74315 Industry Engagement: The objective of the Industry Engagement program is to partner with industry manufacturers and retailers to develop and implement marketing projects designed to increase category growth through research and to develop consumer insights, knowledge and tools that the fishing and boating industries can use to grow their individual brands.Increased participation in boating and fishing is a bulwark against a changing consumer environment. The more boaters and anglers out there, the greater the demand for industry products. In FY18, RBFF's Take Me Fishing-branded R3 activities increased participation. RBFF also instituted initiatives to help industry partners themselves reach and engage new customers. See Schedule O 11554502 1 1 0 0 0 0 0 0 0 0 1 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 1 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 13 0 1 17 1 1 1 0 0 0 0 0 0 0 0 0 X 23 23 0 0 0 0 0 1 0 1 1 0 0 1 1 1 1 1 1 1 0 0 VA X X The Foundation 7035190013 500 Montgomery Street Suite 300 Alexandria VA 22314 Jeff Marble Chairman 5.00 X X 0 0 0 Jeff Kinsey Vice Chair 1.00 X X 0 0 0 Maurice Bowen Secretary 1.00 X X 0 0 0 Dan Chesky Treasurer 1.00 X X 0 0 0 Dale Barnes Director 1.00 X 0 0 0 Carl Blackwell Director 1.00 X 0 0 0 Craig Bonds Director 1.00 X 0 0 0 Diane Bristol Director 1.00 X 0 0 0 Lenora Clark Director 1.00 X 0 0 0 Ron Christofferson Director 1.00 X 0 0 0 Chris Edmonston Director 1.00 X 0 0 0 Barb Gigar Director 1.00 X 0 0 0 Bill Hyatt Director 1.00 X 0 0 0 Ken Hammond Director 1.00 X 0 0 0 Glenn Hughes Director 1.00 X 0 0 0 Joe Lewis Director 1.00 X 0 0 0 Ed Mahoney Director 1.00 X 0 0 0 Mac McKeever Director 1.00 X 0 0 0 Mike Nussman Director 1.00 X 0 0 0 Jeff Pontius Director 1.00 X 0 0 0 Ron Regan Director 1.00 X 0 0 0 Lou Sandoval Director 1.00 X 0 0 0 Catherine Sparks Director 1.00 X 0 0 0 Joey Weller Director 1.00 X 0 0 0 Joel Wilkinson Director 1.00 X 0 0 0 Frank Peterson President/CEO 40.00 X 273901 0 55869 James Hemenway SVP - Finance & Admin 40.00 X 197919 0 48396 Stephanie Vatalaro VP - Communications 40.00 X 118782 0 46852 David Chanda VP - State Agency Engagement 40.00 X 88569 0 9608 Stephanie Hussey State R3 Program Director 40.00 X 114459 0 24581 Maria Knight Director - Online Strategy 40.00 X 114264 0 46397 907894 0 231703 5 0 1 0 Colle McVoy 400 First Avenue North Suite 700 Minneapolis MN 55401 Media, creative development, web design 5849217 Walt Disney Parks and Resorts PO Box 733121 Dallas TX 75373 Media, public relations 800000 Blast Analytics & Marketing 6020 West Oaks Blvd Suite 260 Rocklin CA 95765 Web/SEO consulting, SEM 403057 SourceLink 3303 W Tech Road Miamisburg OH 45342 Database evaluation & data analysis 362153 Southwick Associates PO Box 6435 Fernandina Beach FL 32035 Media, creative development, web design 114488 6 12301927 127597 12429524 10770 10770 6609 6609 Online advertising 900004 3053 3053 3053 12449956 0 3053 17379 X 179206 179206 892701 661586 231115 1067925 791610 276315 104590 77523 27067 318748 235817 82931 124230 91829 32401 15744 7898 7846 20650 10360 10290 8656092 8626336 29756 96035 79562 16473 32291 23936 8355 193038 143091 49947 219013 176949 42064 299804 286020 13784 42684 31640 11044 9647 7151 2496 Dues & subscriptions 126341 114704 11637 Staff development 10507 7788 2719 Taxes and licenses 2018 1496 522 12411264 11554502 856762 0 200 200 1017083 1041533 4427863 131632 5320 14295 50258 45056 499326 413958 128052 85368 17785 17785 5646561 1335869 132635 199976 252166 188741 384801 388717 X 5261760 947152 5261760 947152 5646561 1335869 X 38692 -4353300 0 X X 0 1 X 1 1 1 X 12949082 11409543 12906871 12106204 12429524 61801224 12949082 11409543 12906871 12106204 12429524 61801224 61801224 490 4348 8692 9152 17379 40061 61841285 32183 0.99940 0.99960 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 426840 341472 85368 72486 72486 0 85368 Deferred rent and lease incentives 188741 188741 X 12449956 0 12449956 0 12449956 12411264 0 12411264 0 12411264 Part X, Line 2: Management has evaluated the Foundation's tax positions and has concluded that the Foundation has taken no uncertain tax positions that qualify for either recognition or disclosure in the accompanying financial statements. 1 California Department of Fish and Wildlife 1416 Ninth Street Suite 1080 Sacramento CA 95814 941697567 115 45837 0 N/A N/A George H.W. Bush Vamos A Pescar Education Fund grant- See Part IV Pennsylvania Fish & Boat Commission PO Box 67000 Harrisburg PA 17106 251898690 115 10000 0 N/A N/A George H.W. Bush Vamos A Pescar Education Fund grant- See Part IV Fish and Wildlife Foundation of Florida 2574 Seagate Drive Suite 100 Tallahassee FL 32301 593277808 501(c)(3) 9650 0 N/A N/A George H.W. Bush Vamos A Pescar Education Fund grant- See Part IV Georgia Wildlife Resources Division 2070 US Hwy 278 SE Social Circle GA 30025 581130945 115 20000 0 N/A N/A R3 Program Development Grants- See Part IV Maryland Department of Natural Resources 580 Taylor Avenue Annapolis MD 21401 526002033 115 11025 0 N/A N/A R3 Program Development Grants- See Part IV Massachusetts Division of Fisheries and Wildlife 1 Rabbit Hill Road Westborough MA 01581 046002284 115 12000 0 N/A N/A R3 Program Development Grants- See Part IV Michigan Department of Natural Resources PO Box 30028 Lansing MI 48909 386000134 115 32110 0 N/A N/A R3 Program Development Grants- See Part IV Minnesota Department of Natural Resources 500 Lafayette Rd St Paul MN 55155 416007162 115 14756 0 N/A N/A R3 Program Development Grants- See Part IV Virginia Department of Game and Inland Fisheries PO Box 90778 Henrico VA 23228 546001721 115 9680 0 N/A N/A George H.W. Bush Vamos A Pescar Education Fund grant- See Part IV Washington Department of Fish and Wildlife 1111 Washington St SE Olympia WA 98501 911632572 115 10000 0 N/A N/A R3 Program Development Grants- See Part IV 10 0 Part I, Line 2: All RBFF sub-grantees were required to submit a monthly or quarterly progress report, as spelled out in the sub-grant agreement. Progress reports include the following five distinct sections: 1. General Grant Information - date of report, report period, grant project period, name of grant recipient and grant recipient contact person. 2. Progress in Accomplishing Goals & Objectives - goals and objectives (actual) which are expected to correspond to the goals and objectives (planned) of the approved grant application. 3. Difficulties Encountered - information on specific reasons why goals and objectives were not met and resolution/schedule of corrective action plan. 4. Financial Status - detailed line item report (per grant application) which compares actual (year to date) expenses to budget (yearly operating) planned expenses with a final indication of the unspent line item dollars. 5. Activity Anticipated Next Reporting Period - work planned for next reporting period. In addition to submitting scheduled progress reports, all sub-grantees were required to submit an annual report summarizing accomplishments as well as explaining any milestones not accomplished along with two copies of all printed products and news articles published about the project, as detailed in the sub-grant agreements. Schedule I, Part II, Line 1(h): R3 Program Development Grants: Grants for the development of innovative programs to advance angler recruitment, retention and reactivation (R3). George H.W. Bush Vamos A Pescar Education Fund grants: Grants for promoting fishing and boating participation in multicultural communities. X X X X 0 0 0 0 0 0 0 0 0 Frank Peterson President/CEO 238322 0 34588 0 991 0 27291 0 28578 0 329770 0 0 0 James Hemenway SVP - Finance & Admin 181127 0 16000 0 792 0 19713 0 28683 0 246315 0 0 0 Stephanie Vatalaro VP - Communications 106211 0 12500 0 71 0 11871 0 34981 0 165634 0 0 0 Maria Knight Director - Online Strategy 106911 0 7250 0 103 0 11416 0 34981 0 160661 0 0 0 Form 990, Part III, Line 1, Description of Organization Mission: RBFF's mission is to implement an informed, consensus-based national outreach strategy that will increase participation in recreational angling and boating and thereby increase public awareness and appreciation of the need to protect, conserve and restore this nation's aquatic natural resources. Form 990, Part III, Line 4a, Program Service Accomplishments: With the help of the Take Me Fishing brand, participation in fishing has increased to 49.1 million individuals in 2017. The backbone of the brand is the TakeMeFishing.org website. Redesigned and launched at the outset of FY17, TakeMeFishing.org now features greater optimization for all screen sizes and formats through responsive design, more prominent state information, how-to videos, and an updated resource center for stakeholders including retention/reactivation toolkits. The revamped Places to Fish and Boat Map includes public fishing and boating spots as well as nearby marinas, license vendors and bait shops. Take Me Fishing alliances help RBFF and select third parties leverage each other's brand appeal and reach a greater number of consumers than they could on their own. The Take Me Fishing relationship with Walt Disney World Resort, which includes Take Me Fishing-branded fishing and boating activities, and Disney Media Group, which includes exclusive Take Me Fishing placements on select Disney Media platforms, reaches a shared target market of multicultural families and drives consumers to TakeMeFishing.org. Other Take Me Fishing partners include the U.S. Fish and Wildlife Service (USFWS), U.S. Forest Service, National Park Service, Bureau of Land Management and Fishing League Worldwide (FLW). These alliances annually produce more than 1,500 consumer-event uploads to TakeMeFishing.org. National Fishing & Boating Week (NFBW), Free Fishing Days, the George H.W. Bush Vamos A Pescar Education Fund, and promotions of RBFF's list of Top 100 Family Fishing & Boating Spots in America, along with other Take Me Fishing- and Vamos A Pescar-branded developments generate press coverage reaching over 1 billion media impressions. In FY17, Vamos A Pescar began partnering with Carlos Correa, 2015 American League Rookie of the Year, to attract Hispanics to fishing. Correa played a leading role in the As Vamos a Pescar campaign, which encouraged Hispanic families to get out on the water and, like him, enjoy fishing. In 2017, 4.2 million Hispanics participated in fishing, up more than 20% over the last two years. Form 990, Part III, Line 4b, Program Service Accomplishments: Built upon previous Wildlife Management Institute efforts, the resource was developed in partnership with the Aquatic Resources Education Association with support from the Angler R3 State Agency Working Group. The 2017 Annual State Marketing Workshop, held in Phoenix, Arizona, attracted the highest attendance of any State Marketing Workshop to-date. More than 150 attendees, including 13 state agency directors or assistant directors, learned about R3 marketing and customer service, and about the results of fellow states' R3 pilot programs. The year's webinar series also helped grow state partners' marketing capacity. Webinars focused on case studies of several states' R3 success stories. FY18's annual state marketing programs together yielded unprecedented results. The boat registration reactivation program alone resulted in 50,000 boat registrations and generated $1.8 million in for the 19 participating state agencies. To spur additional innovation, RBFF awarded its third year of State R3 Program Grants, funding development of new programs in 8 states. Form 990, Part III, Line 4c, Program Service Accomplishments: RBFF funded the Recreational Boating Leadership Council's (RBLC) production of actionable R3 training modules, including a video on how to incorporate multicultural messaging in marketing. The video features West Marine's experience in formulating a more inclusive marketing campaign. Another video highlights Freedom Boat Club's efforts to engage Hispanics, using RBFF free materials and guidance to execute it. RBFF partners with industry to facilitate nationwide events and engagement. During National Fishing and Boating Week, RBFF teamed with SouthBend and Fishing League Worldwide (FLW) to hold #ReelFun fishing events at 1,600 Walmart stores. Public relations outreach related to the fishing events produced millions of media impressions. SouthBend and FLW's partnership with RBFF is ongoing, and designed to engage event attendees year-round. Another continuing partnership -- with Discover Boating -- remains strong. This year, it resulted in almost 140,000 consumer referrals from TakeMeFishing.org properties to DiscoverBoating.com. Industry support for the George H.W. Bush Vamos A Pescar Education Fund continued in FY18 with a Bass Pro Shops donation of $50,000. Form 990, Part VI, Section A, line 7a Twenty-two members of the Foundation's Board of Directors are appointed by certain organizations whose purposes relate to recreational boating and fishing. Form 990, Part VI, Section B, line 11b The 990 will be reviewed in detail by the President and the Vice President of Finance & Administration. It will then be posted to a web portal for review by the full Board of Directors prior to filing. Form 990, Part VI, Section B, line 12c Conflict of interest disclosure forms are completed annually by all directors and employees. Forms are reviewed by the VP of Finance & Administration to ensure compliance. Board members who have a potential conflict of interest with any board action recuse themselves from voting on such action. Form 990, Part VI, Section B, line 15a Compensation for the President/CEO is reviewed annually by the Executive Committee of the board of directors. Compensation is documented in an annual review memorandum. Initial compensation for officers and other key employees is approved by the Executive Committee. Annual compensation adjustments are reviewed and approved by the President/CEO. Total compensation for the organization is reviewed and approved annually by the Finance Committee of the board of directors and incorporated into the annual budget which is approved by the full board of directors. Form 990, Part VI, Section C, line 19 The Foundation makes its governing documents, conflict of interest policy, and financial statements available to the public upon request. Form 990, Part IX, line 11g Media, Research, Creative Development, Consultants and Temporary Labor: Program service expenses 8,626,336. Management and general expenses 29,756. Fundraising expenses 0. Total expenses 8,656,092. Form 990, Part XII, Line 2c: RBFF's Board of Directors assumes responsibility for oversight of the audit, including selection of the independent accountant. This process is consistent with prior years. Form 990, Part XI, Line 8- Prior Period Adjustments: The balance of net assets as of April 1, 2016 reported in the financial statements was restated to correct errors in cash to accrual conversion calculations that accumulated in the Foundation's external financial statements prior to the current Cooperative Agreement with USFWS. The result of the restatement decreased grant receivables and net assets by $4,353,300 as of April 1, 2016. This restatement had no impact on cumulative cash disbursements and receipts as reported to USFWS.