2017-11-14T11:49:38-06:00 2016-12-31 582676261 Rogers & Company PLLC 8300 Boone Boulevard Suite 600 Vienna VA 22182 990 2016-01-01 410659918 Direct Selling Association DIRE 2024528866 1667 K Street NW No 1100 Washington DC 200061600 Adolfo Franco Executive Vice President 2024528866 2017-11-14 1 Lori A Collingsworth P00639819 7038930300 2017-11-14 72.214.41.82 2017-11-14 12:48:19 ES P 539A6A236E8C35E9CB3BF805290DF5953BA1CD00 539A6A236E8C35E9CB3BF805290DF5953BA1CD00 2016 2018-03-14 21:41:22Z Joseph N Mariano 1667 K Street NW No 1100 Washington DC 200061600 10974202 0 X http://www.dsa.org/ X 1978 DE National trade assocation for direct selling companies- See Part III and Schedule O 28 26 27 50 19450 0 123097 223700 6872094 6864672 79506 204530 66654 63204 7141351 7356106 0 0 0 0 3284663 3371523 0 0 0 4050259 4431393 7334922 7802916 -193571 -446810 5186745 5017864 1657601 1893220 3529144 3124644 X To protect, serve and promote the effectiveness of member companies and the independent business people they represent. See Schedule O 0 0 Education: Provide educational programming designed to enhance knowledge of the direct selling industry. DSA's meetings, conferences and seminars cover a wide range of issues relevant to direct selling companies. Government Affairs: Evaluate tactics to cause the public to perceive direct selling as a valid channel for distributing products and services and as an attractive earnings opportunity. Maintain a proactive legislative and regulatory profile and take steps to create and preserve an environment conducive to free enterprise. Communications: Identify issues of importance to the industry, assess resources available to the industry and periodically review and reprioritize issues. Other programs include: Research, International, and Membership Services 0 1 1 1 0 0 0 0 0 1 0 0 1 1 1 0 1 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 1 0 0 0 0 1 0 0 1 27 0 1 27 1 1 1 0 0 0 1 1 0 X 28 26 1 0 0 0 1 1 1 1 1 0 0 1 1 1 1 1 1 1 1 0 X X Jennifer Dunleavey 2024528866 1667 K Street NW No 1100 Washington DC 200061600 Joseph N Mariano President 37.50 1.00 X X 556020 0 78737 Adolfo Franco Secretary/ Executive VP 37.50 1.00 X X 318935 0 55442 Deborah T Ashford Legal Counsel 1.00 1.00 X X 0 0 0 John P Parker Chairman 1.00 1.00 X X 0 0 0 Michael C MacDonald Treasurer 1.00 1.00 X X 0 0 0 Orville Thompson Past Chairman 1.00 1.00 X X 0 0 0 Dr Traci Lynn Burton Vice Chairman 1.00 1.00 X X 0 0 0 Truman Hunt Immediate Past Chairman 1.00 0.00 X X 0 0 0 Alexis Ginn Director 1.00 0.00 X 0 0 0 Allison Levy Director 1.00 0.00 X 0 0 0 Angela Chrysler Director 1.00 1.00 X 0 0 0 Ashley Good Director 1.00 0.00 X 0 0 0 Asma Ishaq Director 1.00 0.00 X 0 0 0 Britney Vickery Director 1.00 1.00 X 0 0 0 Cami Boehme Director 1.00 0.00 X 0 0 0 Christy Woodfin Director 1.00 0.00 X 0 0 0 Dana Mehrer Director 1.00 1.00 X 0 0 0 Dave Merriman Director 1.00 0.00 X 0 0 0 David B Holl Director 1.00 0.00 X 0 0 0 Erik Johnson Director 1.00 0.00 X 0 0 0 Frank L VanderSloot Director 1.00 0.00 X 0 0 0 Greg Renfew Director 1.00 0.00 X 0 0 0 Halle Sminchak Director 1.00 0.00 X 0 0 0 Janice Capinegro Director 1.00 0.00 X 0 0 0 John Wyckoff Director 1.00 0.00 X 0 0 0 Jonathan Gelfand Director 1.00 0.00 X 0 0 0 Konrad Mayr Director 1.00 0.00 X 0 0 0 Landen Fredrick Director 1.00 0.00 X 0 0 0 Mark Schiro Director 1.00 0.00 X 0 0 0 Michelle Leetham Director 1.00 0.00 X 0 0 0 Mike Collins Director 1.00 1.00 X 0 0 0 Pamela Jones Harbour Director 1.00 1.00 X 0 0 0 Sandy Spielmaker Director 1.00 0.00 X 0 0 0 Scott White Director 1.00 0.00 X 0 0 0 Ursula Oglesby Director 1.00 0.00 X 0 0 0 Melissa K Brunton Senior VP, Meetings & Education 37.50 0.00 X 207059 0 48005 Jennifer Dunleavey VP, Administration and Operations 37.50 0.00 X 184926 0 30474 Nancy M Burke VP, Membership Services 37.50 0.00 X 156607 0 32884 Paul Skowronek Senior VP, Public Affairs 37.50 0.00 X 243736 0 33553 Marcia Rhinehart Director, Executive Office & Board 37.50 0.00 X 108335 0 14196 John Webb Associate Legal Counsel 37.50 0.00 X 156227 0 34617 Brian Bennett Director, GR 37.50 0.00 X 105763 0 8144 David Riddy Director, Communications 37.50 0.00 X 103780 0 24471 2141388 0 360523 10 0 1 0 Marriott Business Services PO Box 402642 Atlanta GA 303842642 Annual meeting venue 462855 James Campbell Company LLC 23327 Network Place Chicago IL 60673 Rent 419386 IACONO Productions 11420 Deerfield Road Cincinnati OH 45242 Meeting staging and AV 349776 Bloomberg The Bureau of National Affairs 731 Lexington Ave New York NY 10022 Public Relations 195434 Hogan Lovells US LLP 555 13th St NW Washington DC 20004 Legal Services 177219 10 223700 73700 223700 Member dues 813910 4957856 4957856 Annual meeting 611430 1460216 1460216 Seminars 611430 410731 410731 Advertising 541800 19450 19450 Educational materials 611430 16419 16419 6864672 99818 99818 25041 25041 3722808 3618096 104712 104712 104712 Refunds/Rebates 900099 38163 38163 38163 7356106 6845222 19450 267734 1946378 1010957 73439 194595 146154 308543 80539 132125 20082 470783 352233 344289 83687 583428 315022 1454543 70792 41674 Dues and subscriptions 177415 Bad debt expense 63888 Taxes and licenses 1996 Personnel cost reimb. -69646 7802916 197967 247479 78780 60306 100747 76091 404745 351114 103424 53631 4300576 4047335 405251 533022 5186745 5017864 745135 735110 564616 742171 347850 415939 1657601 1893220 X 3423636 3124644 105508 0 3529144 3124644 5186745 5017864 -446810 42310 0 X X 0 1 X 1 0 RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 42500 0 0 42500 42500 1 Republican Attorneys General Association (RAGA) 1747 Pennsylvania Avenue Suite 800 Washington DC 20006 464501717 20000 0 Republican State Leadership Committee (RSLC) 1201 F Street NW Suite 675 Washington DC 20004 050532524 12000 0 Democratic Attorneys General Association Inc (DAGA) 1580 Lincoln Suite 1125 Denver CO 80203 134220019 10000 0 Alan Wilson for Attorney General PO Box 1453 Columbia SC 29202 500 0 0 0 0 4957856 590937 -467760 123177 446207 -323030 Part I-A, Line 1: The Association makes occasional and limited contributions to candidates for state office, but only if those contributions are permitted by state or other law. The Association provides direct and indirect support to 527 organizations through membership dues and contributions. 30479 30389 90 374266 320725 53541 53631 Security deposit 44436 Deferred compensation assets 415939 Due from affiliated organizations 72647 533022 Deferred compensation liabilities 415939 415939 X 7403834 42310 15500 10000 67810 7336024 20082 20082 7356106 7845195 15500 46861 62361 7782834 20082 20082 7802916 Part X, Line 2: Management has evaluated the Organization's tax positions and has concluded that the Organization has taken no uncertain tax positions that qualify for either recognition or disclosure in the consolidated financial statements for the years ended December 31, 2016 and 2015. Part XI, Line 2d - Other Adjustments: Consolidated organization revenue 10,000. Part XII, Line 2d - Other Adjustments: Consolidated organization expenses 46,861. X X 1 1 X X X X X 0 0 0 Joseph N Mariano President 551220 0 0 0 4800 0 36000 0 42737 0 634757 0 0 0 Adolfo Franco Secretary/ Executive VP 283250 0 30885 0 4800 0 36000 0 19442 0 374377 0 0 0 Melissa K Brunton Senior VP, Meetings & Education 187200 0 19859 0 0 0 12424 0 35581 0 255064 0 0 0 Jennifer Dunleavey VP, Administration and Operations 150000 0 16926 0 18000 0 10016 0 20458 0 215400 0 0 0 Nancy M Burke VP, Membership Services 136500 0 20107 0 0 0 9396 0 23488 0 189491 0 0 0 Paul Skowronek Senior VP, Public Affairs 226486 0 17250 0 0 0 14624 0 18929 0 277289 0 0 0 John Webb Associate Legal Counsel 139566 0 16661 0 0 0 0 0 34617 0 190844 0 0 0 Part I, Line 1a First class airfare is occassionally provided for long trips. Travel for companions is also occasionally provided for the Executive VP who is the sole caregiver to an elderly dependent parent. X Products 2465 73700 Fair Market Value 0 0 0 Form 990, Part I, Line 1, Brief Description of Organization Activities: The Direct Selling Association (DSA) is the national trade association for companies that offer entrepreneurial opportunities to independent sellers to market and sell products and services, typically outside of a fixed retail establishment. More than 20 million Americans are involved in direct selling in every state, congressional district and community in the United States. In 2015, direct selling generated more than $36 billion in retail sales. Form 990, Part III, Line 1, Description of Organization Mission: To protect, serve and promote the effectiveness of member companies and the independent business people they represent. To ensure that the marketing by member companies of products and/or the direct sales opportunity is conducted with the highest level of business ethics and service to consumers. Form 990, Part VI, Section A, line 2 Some members of the Board of Directors of the Association also serve on the corporate boards of other members. Form 990, Part VI, Section A, line 6 The Association has members. Form 990, Part VI, Section A, line 7a The Board of Directors is elected by plurality vote of the members at the annual business meeting on a staggered basis. Form 990, Part VI, Section A, line 7b Each active member is entitled to one vote on any matter duly before the membership, at the annual business meeting or otherwise, which vote may be cast in person, by mail, or by proxy duly authorized in writing. Form 990, Part VI, Section B, line 11b Each member of the Board of Directors receive a copy of the Form 990 prior to the submission of the form to the Internal Revenue Service. The Form 990 is not filed until all members of the Board have been sent the completed Form 990 and had 10 days to review and comment upon it. Form 990, Part VI, Section B, line 12c All members of the board and staff are required to sign a Conflict of Interest Policy, which is updated annually or when the status of the conflict of interest has changed. DSA conducts an orientation of all new board members which includes discussion and disclosure of any conflicts of interest, as well as ongoing briefings throughout the year by the Board of Directors on this topic. Form 990, Part VI, Section B, line 15 Compensation for the top two management officials (President and Secretary) is set by formal committee. Compensation and benefits are negotiated by this committee with staff on a periodic basis. At the last contract negotiation, a complete study was done by an independent third party. Form 990, Part VI, Section C, line 19 The Form 990 is available to the public upon request. Copies will be provided immediately in the case of in-person requests. Requests received by written, phone, fax or e-mail means will be honored by directing the requestors to our website. Form 1024 is available to the public upon request. Other organizational documents are not made available to the public. Form 990, Part XII, Line 2c: The Executive Committee assumes responsibility for oversight of the audit of the financial statements and selection of an independent accountant. The process is consistent with previous years. Direct Selling Education Foundation 1667 K Street NW Suite 1100 Washington DC 20006 237335899 Education DC 501(c)(3) Line 7 0 Direct Selling Empowers Americans 1667 K Street NW Suite 1100 Washington DC 20006 Political Action Committee DC 527 0 Direct Selling Association Political Action Committee 1667 K Street NW Suite 1100 Washington DC 20006 521183492 Political Action Committee DC 527 0 0 0 0 0 0 0 0 0 0 0 0 1 0 1 1 1 1 0 0