2017-11-14T08:57:03-06:00 2016-12-31 420714325 RSM US LLP 1 S WACKER DRIVE STE 800 CHICAGO IL 60606 990 2016-01-01 431337863 Yellow Pages Integrated Media Association YELL 2482446200 820 Kirts Boulevard No 100 Troy MI 48084 Negley J Norton President 2482446200 2017-11-09 1 Wayne Harder P00294296 3126343400 108.171.131.187 2017-11-09 09:01:46 CS P 03F124B6B977C9EEDE42F56E2C39CA6F7F3DC243 DC2E9104D1DF889C19E53CC962CFBFD70076CF54 2016 2017-02-10 21:41:12Z X Local Search Association Negley J Norton 820 Kirts Boulevard No 100 Troy MI 48084 8035449 0 X www.thelsa.org X 1975 DE See Schedule OOur primary exempt purpose is to foster & enhance the print and online yellow pages and other local search and marketing services offered by our members to local and national businesses, disseminating information to the public and its members about the usefulness of these advertising and marketing services. 16 16 31 100 1233031 -119268 0 0 7152211 7830218 73113 116508 848509 88723 8073833 8035449 600 938 0 0 2590233 3787199 0 0 0 3957585 4746388 6548418 8534525 1525415 -499076 11705595 11508720 827406 1065006 10878189 10443714 X See Schedule O 1 0 National order processing systems - The Association manages Rates & Data and Elite, two programs that are critical to the day-to-day functions of the industry. Rates & Data provides rates and associated information about yellow pages products that are available in Association member and non-member directories. The Rates & Data system provides certified marketing representatives (CMRs), publishers and advertisers' easy access to advertising rates, coverage and maps for approximately 6,300 directories. The Elite system is a computer system used for the transmission of national advertising order data between CMRs and association publishers, members and non-members for print or internet yellow page directories. The Association maintains the elite system through a contract with a third party provider. The user base is currently located in the US, Canada, and Mexico. The system also includes a directories online component which includes copies of directories for use by CMRs. The Association conducts training classes as required to provide education on industry systems, standards, research, selling techniques, and co-op advertising. The annual conference is open to all members and non-members. It supports the basic goals of our organization by providing education, research analysis, environmental information, open dialogue and addresses the issues facing our industry on a daily basis. The conference is an opportunity for members and non-members to introduce new products and services for the industry. Research - The Association commissions research about the yellow pages and other local media to measure and understand consumer behavior with respect to media usage. The research includes an industry usage study to measure consumer usage of both print and internet yellow pages, a metered ad study. The Association, in turn, will disseminate this information to a variety of audiences including our members, the press, advertisers and advertising agencies. By doing this, the Association is able to prove the value of the yellow pages and other local media to all of these various constituencies. 0 0 0 1 0 0 0 0 0 1 0 0 0 0 1 1 0 0 0 0 0 0 0 0 0 0 0 0 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 33 0 1 31 1 1 1 0 0 0 0 0 X 16 16 0 1 0 0 1 1 1 1 1 0 0 0 1 1 1 1 1 1 0 0 X Negley J Norton 9082862386 820 Kirts Boulevard Troy MI 48084 Bill Dinan Chairman 0.50 X X 0 0 0 Ben Wood Vice Chairman 0.50 X X 0 0 0 Sharon Sweeney Secretary/Treasurer 0.50 X X 0 0 0 Julien Billot Director 0.50 X 0 0 0 James Continenza Director 0.50 X 0 0 0 Norm Hagarty Director 0.50 X 0 0 0 Katy Hunter Director (until 9/15/16) 0.50 X 0 0 0 Kevin Jasper Director 0.50 X 0 0 0 Joe Walsh Director 0.50 X 0 0 0 Eric Webb Director 0.50 X 0 0 0 Michael Fordyce Director 0.50 X 0 0 0 Patrick Moore Director 0.50 X 0 0 0 Jed Nachman Director 0.50 X 0 0 0 Andrea Cancro Director (until 1/13/16) 0.50 X 0 0 0 Sharon Rowands Director 0.50 X 0 0 0 Kelly Najaim Director 0.50 X 0 0 0 Manish Patel Director 0.50 X 0 0 0 Chad Richard Director 0.50 X 0 0 0 Negley Norton President 40.00 X 429421 0 48917 Greg Sterling VP Strategy 40.00 X 246324 0 44931 Wesley Young VP Public Affairs 40.00 X 187892 0 38373 Robert Zink Managing Director 40.00 X 166695 0 38620 Valerie Onyski Managing Director 40.00 X 123924 0 26646 1154256 0 197487 5 0 1 0 Global Exchange Services PO Box 640371 Pittsburgh PA 152640371 B2B Integration 554505 Burke Incorporated 1360 Solutions Center Chicago IL 606771003 Marketing Research 386250 Smithbucklin 330 N Wabash Suite 2000 Chicago IL 60611 Finance & Management 339051 Thrive Analytics 318 W Dorothy Ln Kettering OH 45429 Market Research & Analysis 337956 SageKey Software Inc 1531 Fairview Road Penticton BC V2A 6P6 CA Software Development & Maintenance 176258 11 National Order Process 519100 3480647 3480647 Membership Dues 519100 1450050 1450050 Creative Outlet 519100 1233031 1233031 Sales Development Program 519100 1097635 1097635 Industry Conference 519100 480605 480605 88250 88250 7830218 116508 116508 Bad Debt Recovery 900099 88723 88723 88723 8035449 6597187 1233031 205231 938 1201174 1893956 165617 286737 239715 1775481 176297 339051 732720 17242 174418 300178 238671 173758 513302 59441 108938 Memberships 46359 Sponsorship 33619 Dues & Subscriptions 26817 Training 4505 25591 8534525 1921116 208254 9141974 8997724 258898 488384 116778 245303 271484 1685575 1587257 138304 98318 1327778 11705595 11508720 327038 559933 500368 505073 827406 1065006 X 10878189 10443714 10878189 10443714 11705595 11508720 -499076 64601 0 X 0 1 X 1 0 0 1 0 226148 226148 0 952814 889496 63318 506613 471613 35000 98318 X 8011327 64601 64601 7946726 88723 88723 8035449 8445802 -88723 -88723 8534525 0 8534525 Part X, Line 2: The Association is incorporated as a non-profit under the laws of the State of Delaware and is exempt from Federal and state income taxes under the provision of Section 501(c)(6) of the Internal Revenue Code, except for taxes pertaining to unrelated business income, if any. The Association had no unrelated business income tax expense for the year ended December 31, 2016 and 2015. The Association follows the accounting guidance for uncertainty in the income taxes. The standard clarifies the accounting for uncertainty in income taxes by prescribing the recognition threshold a tax position is required to meet before being recognized in the financial statements. The guidance also addresses derecognition, classification, interest and penalties on income taxes, and accounting in interim periods. Management believes the Association has no material uncertainties in income taxes. The Association files Form 990 in the U.S. Federal jurisdiction and the related form in the required state jurisdictions. With few exceptions, the Association is no longer subject to examination for years before 2013. Part XI, Line 4b - Other Adjustments: Bad Debt Recovery 88,723. Part XII, Line 2d - Other Adjustments: Bad Debt Recovery -88,723. X X X 0 0 0 Negley Norton President 318582 0 107275 0 3564 0 12720 0 36197 0 478338 0 0 0 Greg Sterling VP Strategy 205082 0 40000 0 1242 0 12120 0 32811 0 291255 0 0 0 Wesley Young VP Public Affairs 187082 0 0 0 810 0 9336 0 29037 0 226265 0 0 0 Robert Zink Managing Director 165453 0 0 0 1242 0 13322 0 25298 0 205315 0 0 0 Valerie Onyski Managing Director 122232 0 0 0 1692 0 10982 0 15664 0 150570 0 0 0 Form 990, Part III, Line 1, Description of Organization Mission: The organization's mission is to acquire information from members and third parties and providing analysis to members of the local media industry to aid in the conduct of their businesses and in communicating their needs and interests to federal, state and local legislative and administrative bodies, as well as to nongovernmental organizations such as business firms, trade associations, charitable foundations and civic groups; represent the local media industry as a whole before the above described governmental organizations; conduct and support training programs for its members; conduct and support meetings, conferences, seminars, trade shows and similar activities; promote the use of local media including, but not limited to, printed and electronic directories, search engines, social media and mobile advertising by advertisers and consumers throughout the world; provide cooperative advertising information, national sales services and other programs and services that facilitate the use of local media; encourage appropriate standards of conduct and, where appropriate, uniform practices in the creation and sale of local media; and certify competence in the development, marketing and sale of local media. Form 990, Part III, line 2 AdBuilder was purchased on 05/14/2016. Two product lines were added as a result of the purchase - Creative Outlet and Recas. Recas was added to the Sales Development Program, since Recas is a co-op enablement platform for the Sales Development Program. Creative Outlet is a creative library of photos and illustrations to assist with advertising and/or promotion. Form 990, Part VI, Section A, line 3 SmithBucklin Corporation is a management company which manages all financial services of the organization in accordance with the organization's bylaws and policies. Form 990, Part VI, Section A, line 6 The Association is a company membership organization. Prospects of the yellow pages (local search) industry apply for membership to the Association. Once they meet all requirements and are approved by the board, they become members of the Association. Form 990, Part VI, Section A, line 7a The bylaws state that directors nominated for election shall be elected by the class membership represented by such directors. Form 990, Part VI, Section A, line 7b An amendment to the bylaws that materially and adversely affects a class of membership and dissolution requires approval of the membership. Form 990, Part VI, Section B, line 11b The Form 990 is reviewed by the audit committee before filing. Form 990, Part VI, Section B, line 12c All principal officers and committee members must disclose any conflict of interest, including all material facts, to the directors and committee members who will then decide if a conflict of interest exists and take appropriate disciplinary and corrective action, if necessary. On an annual basis, each principal officer and committee member shall sign a statement which affirms such person has received a copy of the conflict of interest policy, has read and understands the policy, has agreed to comply with the policy, and understands the organization is charitable and in order to maintain its Federal tax exemption it must engage primarily in activities which accomplish one or more of its tax-exempt purposes. Form 990, Part VI, Section B, line 15a The President's salary and target bonus opportunity is set forth in a written employment agreement. The board of directors annually establishes written goals for the President. The executive committee of the board of directors, acting as the compensation and benefits committee, consisting of the Chair, Vice Chair and Secretary/Treasurer, annually review the accomplishments of the President compared to the goals established by the board. The committee determines the base salary increase, if any, for the prior year's performance based upon accomplishment of these goals, the financial conditions of the Association and its members, and consultation with independent human resources professional. The decision of the compensation and benefits committee is reported to the board of directors and is reflected in contemporaneously recorded minutes of their meetings. All other staff are part of the annual review and evaluation process. Merit increase amounts for the year are approved by the board of directors during the budget process. The percentage is based on a review of merit increases at board companies and similar associations. Form 990, Part VI, Section C, line 19 The organization makes its governing documents, conflicts of interest policy, and financial statements available to the public upon request. Documents are available for the same period of disclosure as set forth in IRC Section 6104(d).