2017-02-25T09:28:15-06:00 2016-06-30 420714325 RSM US LLP 1 S Wacker Drive STE 800 Chicago IL 60606 990 2015-07-01 362130315 American Marketing Association AMER 3125429000 130 E Randolph No 22 Fl Chicago IL 60601 Russ Klein CEO 3125429000 2017-02-25 1 Marek Rozowicz P01616027 3126343400 2015 2021-01-29 14:40:06Z Russell B Klein 130 E Randolph No 22 Fl Chicago IL 60601 23419605 0 X www.ama.org X 1951 IL The American Marketing Association (AMA) is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe. 14 14 89 1250 1039428 -70996 61302 145767 16608279 17339667 125501 -141117 640874 454654 17435956 17798971 85941 405079 0 0 7878909 7763438 0 0 0 11507941 11648345 19472791 19816862 -2036835 -2017891 11389329 11860053 5013642 11675784 6375687 184269 X The American Marketing Association (AMA) is a professional association for individuals and organizations leading the practice, teaching and development of marketing knowledge worldwide.Our principle role is to serve as a forum to connect like-minded individuals and foster knowledge sharing, provide resources, tools and training and support marketing practice and thought leadership around the globe. 0 0 8905657 255176 8874444 EXPERIENCE:The AMA community includes over 400,000 individual marketers who work, teach or study in the field of marketing. The AMA Experience department is charged with making sure that marketers are aware of and have access to continued education, networking, and knowledge that fit their individual career goals, financial means, and the goals of the organizations where they work.AMA Experience manages 74 chapters for marketing professionals, 350 chapters for undergraduate student members and close to 20 Special Interest Groups for marketing academics. Each of these chapters and groups are run by volunteers at the local level, supplying AMA volunteers with leadership experience to bolster their resumes. Countless stories can be told about the AMA's role in marketers' career advancements. The local AMA experience provides opportunity for networking, local programming and mentorship among AMA members. Beyond the local chapter, AMA Experience manages and markets over 35 live conferences and training events and over 125 virtual events bringing together marketers at various career levels, roles and industries to share best practices, learn from each other and standouts in the field, build on existing theory and further marketing practices. Our Nonprofit Marketing and Higher Education Marketing Conferences are considered best-in-class within those specific industries. And the International Collegiate Conference includes case competitions that lead to awards and jobs opportunities for students. Each year approximately 50,000 marketers attend either a live or virtual conference, training event, or webcast. 3343345 119903 2300240 ALLIANCES: AMA Alliances manages partnerships with over 100 businesses and corporations each year that either provide valuable services to members of the AMA community and/or act as sponsors for events and training, which subsidizes the registrations fees for attendees. The services provided by our partners help to power our job board, virtual career fair, directory of public and professional speakers, third-party member benefits program, our journal distribution network, and a host of other things - all very valuable resources to marketers. Such partners also provide training and knowledge sharing via webcasts and content on AMA.org, which we are able to provide free of charge to the marketing community.In addition, AMA Alliances manages over 25 awards that are given out to marketing practitioners, academics and students. 2776076 30000 5441437 CONTENT:The AMA Content department is relied upon by marketers to develop and curate information, news, resources and statistics that are vital to the marketing community and often only available elsewhere at a high price. AMA content is delivered through online channels, print publications, virtual events, live conferences and training. An average of 50 articles per month are published to AMA.org, which receives approximately 2.8 million visits annually. Visitors come seeking information on career management, continued education in the field of marketing, salary benchmarks, marketing industry knowledge and business data to support their marketing plans and recommendations for growth within their own organizations.The AMA Content department publishes 12 issues a year of Marketing News, a recent Folio Award-winning publication. The team also works with outside partners to produce no less than 4 proprietary studies per year that include relevant data that marketers need to make budgeting, planning and strategic decisions. Each year, the AMA publishes 6 issues of the Journal of Marketing, 6 issues of the Journal of Marketing Research, 4 issues of the Journal of International Marketing, and 2 issues of the Journal of Public Policy and Marketing. The AMA journals are consistently ranked as the top in the industry. Professors of marketing, doctoral students and researchers work hard to be published in AMA journals as the honor is weighed in their pursuit of university tenure. 15025078 1 1 0 0 0 0 0 0 0 1 1 0 0 0 1 1 1 0 0 1 1 1 0 0 0 0 0 1 1 1 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 0 1 99 0 1 89 1 1 1 0 0 0 0 0 0 0 0 0 X 14 14 0 0 0 0 1 1 0 1 1 0 1 1 1 1 1 1 1 1 1 0 0 IL X Jeremy Van Ek 3125429060 130 E Randolph St 22nd Floor Chicago IL 60601 Rob Malcolm Chairperson 4.00 X X 0 0 0 Bill Cron Chairperson, AMA Foundation 3.00 X X 0 0 0 Ric Sweeney Past Chairperson 3.00 X X 0 0 0 Valarie Zeithaml Chairperson-Elect 3.00 X X 0 0 0 Mary Garrett VP Finance/Secretary 3.00 X X 0 0 0 Stacy Armijo At-Large Board Member 2.00 X 0 0 0 Barry Calpino At-Large Board Member 2.00 X 0 0 0 Ipsita Dasgupta At-Large Board Member 2.00 X 0 0 0 Chris Di Cesare At-Large Board Member 2.00 X 0 0 0 Sunil Gupta At-Large Board Member 2.00 X 0 0 0 Eric T Bradlow At-Large Board Member 2.00 X 0 0 0 Angela Lee At-Large Board Member 2.00 X 0 0 0 Scott Monty At-Large Board Member 2.00 X 0 0 0 Beth Walker At-Large Board Member 2.00 X 0 0 0 Dennis Dunlap Exiting CEO 40.00 X 233007 0 18332 Russell B Klein Chief Executive Officer 40.00 X 717120 0 10340 Elizabeth Taylor Chief Operating Officer 40.00 X 248543 0 26687 Nancy Costopulos Chief Marketing Officer 40.00 X 176271 0 18450 Bob Panger Chief Technology Officer 40.00 X 145892 0 16881 Barbara Grobicki Chief Alliance Officer 40.00 X 137263 0 4297 Christopher Bartone Digital Content Director 40.00 X 119353 0 19914 Cheryl Doherty Live Experience Director 40.00 X 115811 0 19428 1893260 0 134329 15 0 1 0 MCI Worldcom PO Box 371873 Pittsburgh PA 15250 Program Consultant 305743 Buck Consultants PO Box 202617 Dallas TX 75320 Management Consultants 290997 DivIHN Integration Inc 2500 W Higgins Rd Ste 870 Hoffman Estates IL 60169 Information Technology 211328 Seyfarth Shaw LLP 131 S Dearborn St Suite 2400 Chicago IL 60603 Legal Fees 145136 6 145767 145767 Conferences & Exhibits 541800 5772202 5772202 Periodicals & Subscriptions 541800 5504586 5441437 63149 Membership Dues 900099 3102242 3102242 Corporate Sponsorship 541800 2488566 2300240 188326 Online Recruiting 900099 472071 472071 17339667 131134 131134 1855 1855 5348383 5548952 71682 -200569 -71682 -272251 -272251 Periodical Advertising 541800 315882 315882 136917 136917 452799 17798971 16616121 1039428 -2345 243250 243250 43829 43829 118000 118000 646180 646180 5810667 4596451 1214216 194820 153875 40945 660383 510316 150067 451388 343438 107950 329009 329009 174943 174943 29732 29732 1154542 735660 418882 547613 529040 18573 2546001 2296434 249567 942389 481869 460520 1150368 908576 241792 730403 561510 168893 2753670 2707490 46180 47036 16873 30163 827649 573132 254517 51276 42131 9145 Equipment Rental 103185 10915 92270 Special Projects 89627 89627 Training 59300 8043 51257 Dues and Subcriptions 58181 1198 56983 53421 53421 19816862 15025078 4791784 0 1382788 717219 52525 20339 1472919 1645667 201027 230701 6190705 1885399 1852950 4305306 5601926 4874118 729741 95453 66703 11389329 11860053 2016746 1747106 2885164 3742484 111732 6186194 5013642 11675784 X 4059803 -1974895 1213829 1057109 1102055 1102055 6375687 184269 11389329 11860053 X -2017891 -62603 -4110924 X 0 1 X 1 0 X 56753 23577 61302 145767 287399 13677559 15114155 15729553 15932642 16616121 77070030 13677559 15170908 15753130 15993944 16761888 77357429 0 0 0 77357429 130976 155016 214794 213843 132486 847115 130976 155016 214794 213843 132486 847115 22132 22132 119308 165918 167195 140492 137420 730333 13949975 15491842 16135119 16348279 17031794 78957009 0.97970 0.98080 0.01070 0.01100 X RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED RESTRICTED 1775073 6000 -38853 114709 1627511 1771446 56346 52719 1775073 1555806 1000 290889 76249 1771446 50000 1385903 146677 26774 1555806 50000 50000 0.67710 0.32290 0 0 2308308 50217 2258091 345220 199782 145438 3537177 1635400 1901777 4305306 Capital Lease Obligations 671690 Due to Chapters 8559 Lease Liability 3855945 Term Loan 350000 Line of Credit 1300000 6186194 X 17706636 -62603 -62603 17769239 29732 29732 17798971 23898054 4110924 4110924 19787130 29732 29732 19816862 Part V, Line 4: The endowment funds are used for scholarships or awards related to marketing professionals. Part X, Line 2: The accounting standard on accounting for uncertainty in income taxes addresses the determination of whether tax benefits claimed or expected to be claimed on a tax return should be recorded in the financial statements. Under this guidance, the Association may recognize the tax benefit from an uncertain tax position only if it is more likely than not that the tax position will be sustained on examination by taxing authorities, based on the technical merits of the position. Examples of tax positions include the tax-exempt status of the Association, and various positions related to the potential sources of unrelated business taxable income (UBIT). The tax benefits recognized in the financial statements from such a position are measured based on the largest benefit that has a greater than 50 percent likelihood of being realized upon ultimate settlement. There were no unrecognized tax benefits identified or recorded as liabilities during the reporting periods presented herein. The Association files Forms 990 in the U.S. federal jurisdiction and the State of Illinois. The Association is generally no longer subject to examination by the Internal Revenue Service for years before 2013. Part XII, Line 2d - Other Adjustments: Loss on office lease 4,110,924. 1 East Asia and the Pacific 0 0 Program Services Closing the MCI Program in China 89691 Europe (Including Iceland & Greenland) 0 0 Grant to Recipient Located in Region 118000 0 0 0 0 0 0 207691 0 207691 Europe (including Iceland and Greenland) AMA/Sheth Foundation Consortium 118000 Wire Transfer 1 0 0 0 0 0 0 0 1 University of Notre Dame 396 Mendoza College of Business Notre Dame IN 46556 350868188 501(c)(3) 84000 AMA/Sheth Doctoral Cosortium The PhD Project Assocciation 3 Chestnut Ridge Road Montvale NJ 07645 202610773 501(c)(3) 14000 Valuing Diversity Marketing Accountability Foundation 83080 Overseas Highway Islamorada FL 33036 261371189 501(c)(3) 10000 Grant for building a common marketing language dictionary University of Texas Rio Grande Valley-Edinburg 1201 West University Drive Edinburg TX 78539 465292740 501(c)(3) 10700 Case Award, EBSCO Scholarship and Diversity Award Florida International University 11200 SW 8th Street Rm PC125 Miami FL 33199 650177616 501(c)(3) 7500 Social Impact Award 5 0 Valuing Diversity 8 16000 Case Awards 35 12001 Travel 1 3260 Research 1 5000 Student Memberships 40 2542 Academic Awards 8 4026 Berry Book Award 1 1000 Part I, Line 2: Grantees have to sign a statement acknowledging the grant purpose before receiving the funds. X 1 1 X X X 1 0 0 1 0 0 0 0 0 Dennis Dunlap Exiting CEO 231337 0 0 0 1670 0 11567 0 6765 0 251339 0 0 0 Russell B Klein Chief Executive Officer 528871 0 175000 0 13249 0 0 0 10340 0 727460 0 0 0 Elizabeth Taylor Chief Operating Officer 193543 0 55000 0 0 0 12977 0 13710 0 275230 0 0 0 Nancy Costopulos Chief Marketing Officer 92696 0 0 0 83575 0 9081 0 9369 0 194721 0 0 0 Bob Panger Chief Technology Officer 97699 0 0 0 48193 0 7564 0 9317 0 162773 0 0 0 Part I, Line 1a Dennis Dunlap received the following taxable benefit: Health club dues - $1,295 Russell B. Klein received the following taxable benefit: Health club dues - $9,000 Part I, Line 4a Nancy Costopulos received a severance payment of $83,575 in her 2015 W-2. Bob Panger received a severance payment of $48,193 in his 2015 W-2. Part I, Line 5 Annual bonuses are contingent upon the organization meeting the annual revenue goals. There were bonuses given to non-executive team members in fiscal year 16. Form 990, Part VI, Section A, line 6 The organization has members. Membership shall be divided into voting and non-voting categories- Voting Members: -Professional. Available to all individuals in the field of marketing. -Young Professional. Available for 3 years immediately following completion of undergraduate degree. -Doctoral. For individuals currently enrolled in a doctoral program. Limited to 5 years. Non-voting Members: -Collegiate. For undergraduate students not currently in a full-time professional position. Limited to 5 years. Form 990, Part VI, Section A, line 7a The voting members' right to vote is specifically limited to elections of officers and directors, and no other matter. Form 990, Part VI, Section B, line 11 The IRS Form 990 was shown to the Executive Committee of the Board for review and approval. In addition, the Form 990 was made available to the full board prior to submission with the IRS. Form 990, Part VI, Section B, line 12c The AMA has each Board Member and key employee sign a conflict of interest statement to disclose any possible conflict of interest. The CFO/COO monitors the conflict of interest policy. If there is a conflict, the person is asked to recuse themselves from any decision that might present a conflict. Form 990, Part VI, Section B, line 15a Executive compensation is determined by submitting compensation study documents (from PRM, American Research Company, and Association Forum) to the Compensation Committee which is the Office of the Chairman of the Board. After conducting the CEO's performance appraisal for the year, the Office of the Chairman of the Board determines the percentage increase, if any, and forwards the information to the AMA's CFO. The board approves the compensation as a part of the budget process. Form 990, Part VI, Section C, line 19 The AMA makes a copy of the governing documents, conflict of interest policy and the financial statements available for the same period of disclosure as set forth in IRC Section 6104(d). Form 990, Part XI, line 9: Loss on office lease -4,110,924.